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Description Develop a clear message framework, articulating the core brand mess ...

Description Develop a clear message framework, articulating the core brand message and creating tailored messages for each target segment; organize these in a message matrix detailing segment, communication channel, key message, and supporting proof point. Select and justify paid, owned, and earned media channels, explaining how each fits the audience’s behavior and delivers the brand’s message effectively. Map out customer journey touchpoints across the awareness, consideration, purchase, and retention stages, showing where and how brand communications will reach the audience. Present a creative direction concept, including moodboards and headline sketches that establish the overall campaign tone and ensure messaging consistency. SECTION 5. INTEGRATED MARKETING COMMUNICATION (IMC) STRATEGYPurpose: Translate the brand’s positioning into a clear, segment-specific communications plan. Core brand message Key tailored messages for each target segment Message Matrix (segment ? channel ? key message ? proof point) Use the 7 day free trial at SEMRUSH to obtain some information on the company/and or competitors. Channel Selection Paid media (ads, sponsorships) Owned media (website, emails, brand content) Earned media (PR, social sharing) Channel Strategy Overview (why chosen channels fit audience behavior) Customer Journey Touchpoints Creative Direction Concept (moodboards/headline sketch of campaign tone) Where/how the brand reaches customers at each stage (awareness ? consideration ? purchase ? retention)

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Description Can you help me on it please UNFORMATTED ATTACHMENT PREVIEW 11:04 ...

Description Can you help me on it please UNFORMATTED ATTACHMENT PREVIEW 11:04 < To Do Assignment Details Sport Marketing Organization Analysis 100 pts Not Submitted Submission & Rubric > Due Oct 5, 2025 at 11:59 PM Reminder Add due date reminder notifications about this assignment on this device. Submission Types File Upload File Types doc or docx Description Switch To Light Mode Submit Assignment + 3 2 000 Dashboard Calendar To Do Notifications Inbox Purchase answer to see full attachment

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Description Please find the attached file for marketing management class kindly ...

Description Please find the attached file for marketing management class kindly i need it in Microsoft word file including one or two photo of the product note please follow the instruction in the attachment. UNFORMATTED ATTACHMENT PREVIEW 1. Visit Amazon.com (or Amazon App) 2. Choose ONE product from these categories: Electronics, Grocery, Fashion, Health & Fitness, Home & Lifestyle 3. Take 5 minutes to review the product page (title, features, reviews, price, promotions) Your Task: Write 5-7 sentences on: - How does this product meet customer needs and wants? - Suggest one improvement in its marketing strategy (pricing, promotion, branding, distribution) Extension: Pair & Share Explain your product in one sentence to a neighbor; 2-3 volunteers present to the class Purchase answer to see full attachment

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Description Week 7 Capstone Project: Organizational Analysis Final Action Plan ...

Description Week 7 Capstone Project: Organizational Analysis Final Action Plan Resources: Utilize resources and learning from this course and your overall MBA program. Introduction: This assignment will focus on a problem, challenge, or opportunity in a real organization. You will create an action plan with real-world recommendations based on skills, problem-solving techniques and learning outcomes you have acquired throughout this class and your MBA program. The organization/problem you choose in Week 1 will be utilized for project/presentation activities throughout the full course. Through the weeks, you will develop the elements of your Organizational Analysis Presentation (Due Week 6) and Formal Action Plan (Due Week 7). • Note – there will be other assignments that may or may not include the final project organization that you selected. Activity Instructions: The Action Plan Projectwill follow these steps: A. Summarize: Choose the Organization. What is the problem identified and why. B. Apply: Research and Reflection. Provide details and support. C. Recommend: Provide a well-supported solution/recommendation to the issue. D. Synthesize: Summarize the impact on the organization. Include a SWOT analysis for the Organization’s Stakeholders. The guidelines for the final version of the Action Plan assignment are as follows: 1. In Week 1 you will select an organization and problem, challenge, or opportunity to use for your final Action Plan project. (Week 1) 2. Identify a significant problem encountered by the organization you chose for your Organization Analysis Presentation and Action Plan. Research the Organization and develop a literature review section that includes best practices in connection with the goals of your project. For example, the organization is having difficulty recruiting or retaining well-qualified employees. Describe the problem from multiple perspectives. For example, describe how difficulty retaining well-qualified employees has both internal and external consequences, such as effects on morale and need for overtime (internal) and effects on company reputation and ability to meet sales goals (external).(Week 2) 3. Interview two people, one in a senior leadership position and one peer or direct employee, preferably in the selected Organization if possible. Focus on leadership expectations from both levels. Discuss areas of strengthen and identify areas for improvement from both perspectives. Include section in final presentation and project. 4. Propose a solution to the problem that is evidence-based and meets the needs of the organization.Demonstrate your proposed solution is evidence-based by citing sources to support your solution (Must cite scholarly research). Clearly explain how your proposal will address the organizational problem. (Week 4 and 5). 5. Integrate relevant concepts and ideas from prior courses in your MBA program, focusing on your concentration areas. Be sure to reference the source material you use for your resolution. The content material you use should be relevant, credible, and current. 6. The Organizational Analysis Presentation will be finalized and submitted in Week 6. 7. The Formal Action Plan will be submitted in Week 7. Writing Requirements: • MININUM 8 pages but no more than 12 pages (approx. 300 words per page), not including title page or references page. (Week 7) • Headers are required • Be sure to include an Appendix and Graphics as are relevant. This part can be creative. • The paper should be written from the first-personperspective and provide • 1-inch margins • Double spaced • Title page with topic and name of student • References page (minimum of 8 resources) Your paper should have ALL of these elements and have a header for each (AT MINIMUM): • Choose an appropriate solution for the organization and clearly define your objective. Take into consideration not only the importance of your solution, but also how reachable it is considering the resources the organization has to work with. • Choose action steps for obtaining the solution that are concrete, measurable, and attainable. These steps should be clearly defined, not vague ideas. • Identify who in the organization would be responsible for each action step and who would be supporting them. Support people are not responsible for the outcome of an action step, but they assist in the process. • Provide a clear schedule for completing action steps. Your final goal may be a short-term project or take years to complete. It is important to break down the timeline for each step along the way. List the resources necessary for accomplishing action steps. If sufficient resources are not currently available, include a plan for their acquisition. • Action steps should be supported by researched (and cited) reasoning via current or past course materials such as books, articles, videos, etc. Tips for Success: Do not wait until the last minute to work on this project. The 7-week schedule will move FAST. At the start of your course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are fast paced and require strong time management skills. Finally, you must include scholarly references to illustrate this next level of learning. Grading and Assessment Grading will follow the Capstone Project Rubric. Weekly Learning Outcome(s): Week 7 LO 3: Submit Final Capstone Project (CLOs: ALL) Course Learning Outcome(s): ALL CLO 1 . Analyze course material from the program to develop industry specific strategies and managerial practice (PLO 1, 5) CLO 2. Integrate skills and knowledge to make complex decision-making (PLO 1, 3, 4, 5) CLO 3. Synthesize knowledge gained to solve business situations in pursuit of gaining competitive advantage (PLO 5, 6) CLO 4. Exhibit effective written and verbal communication skills in discussions, papers, presentations, and projects (PLO 2, 6)

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Description Creating effective websites is an essential role for digital market ...

Description Creating effective websites is an essential role for digital marketers. But monitoring those websites’ efficacy and updating the sites to make improvements to their performance is just as important. For this assignment, you will perform an SEO audit to practice reviewing and updating an operational site. Download and complete the Website Audit Checklist spreadsheet. Use the Website Audit Resource Guide to support you as you complete the Website Audit Checklist. Write a 175- to 350-word reflection on the processes you completed. Respond to the following prompts in your reflection: What overall trends did you notice in the pages you audited and the overall website? How will your suggested changes to these pages potentially improve site performance? Format any citations and references according to APA guidelines.

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Description Introduction Week 7 closes the loop on your M.B.A. journey. This w ...

Description Introduction Week 7 closes the loop on your M.B.A. journey. This week will provide an opportunity to share thoughts on the future. Initial Post Instructions For your initial post, justify the benefit of being a member of professional organizations. Share the membership you have and explain why you chose them. Create a basic plan and steps to build your personal portfolio and network. Secondary Post Instructions Respond to at least two peers. Share ideas on how to expand your reach. Support your peers with ideas on additional opportunities. Writing Requirements • In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Week 7, LO 1: Argue the benefits of membership in professional organizations. (CLO 1, 4)

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Description Course Lessons Learned & Simulation Reflection Due Saturday by 11:5 ...

Description Course Lessons Learned & Simulation Reflection Due Saturday by 11:59pm Points 35 Submitting a text entry box or a file upload Available until Oct 11 at 11:59pm Since this is the last week of the semester, I’d like you to approach the Lessons Learned as a wrap up for the entire semester and a reflection on the Stukent simulation you worked on with a 250+ word response to the questions below. Simulation Reflection: What are your takeaways related to Search advertising Display advertising Shopping advertising In which areas were you the most successful and why? What areas did you struggle with the most and why? Please note for each of these above questions, I am looking for significant analysis and insights. Semester Wrap-Up: What was your biggest takeaway from the assignments and content this semester (not just the simulation; the entire course and assignments)? How can what you’ve learned this semester help you in your future career, current position or how might it affect you as a consumer? **I'd also love to hear if you have any suggestions for improvement in the course in terms of flow, assignments, or content covered! Rubric Final Lessons Learned Final Lessons Learned Criteria Ratings Pts This criterion is linked to a Learning OutcomeSimulation reflection - thoughts on search advertising 5 ptsFull Marks0 ptsNo Marks 5 pts This criterion is linked to a Learning OutcomeSimulation reflection - thoughts on display advertising 5 ptsFull Marks0 ptsNo Marks 5 pts This criterion is linked to a Learning OutcomeSimulation reflection - thoughts on shopping advertising 5 ptsFull Marks0 ptsNo Marks 5 pts This criterion is linked to a Learning OutcomeSimulation reflection - In which areas were you the most successful and why? 5 ptsFull Marks0 ptsNo Marks 5 pts This criterion is linked to a Learning OutcomeSimulation reflection - What areas did you struggle with the most and why? 5 ptsFull Marks0 ptsNo Marks 5 pts This criterion is linked to a Learning OutcomeSemester wrap-up - What was your biggest takeaway from the assignments and content this semester (not just the simulation; the entire course and assignments)? 5 ptsFull Marks0 ptsNo Marks 5 pts This criterion is linked to a Learning OutcomeSemester wrap up - How can what you’ve learned this semester help you in your future career, current position or how might it affect you as a consumer? 5 ptsFull Marks0 ptsNo Marks 5 pts This criterion is linked to a Learning OutcomeSemester wrap up - provides suggestions for improvement in the course in terms of flow, assignments, content covered 0 ptsFull Marks0 ptsNo Marks 0 pts This criterion is linked to a Learning OutcomeWord count - possible point deduction0 point deduction : word count 250+. 1 point deduction: word count: 225 - 249. 1.5 point deduction: word count: 200 - 224. 2 point deduction: word count: 175 - 199. 2.5 point deduction: word count: 150 - 174. 3 point deduction: word count: 125 - 149. 4 point deduction: word count: 125 – 0 0 ptsFull Marks0 ptsNo Marks 0 pts This criterion is linked to a Learning OutcomeWriting Quality - possible point deduction0 point deduction: writing is clear and concise, contains proper grammar, spelling and punctuation. 1 point deduction: writing contains several errors, but does not interfere with meaning. 2 point deduction: writing is unclear and contains errors making the submission difficult to understand. 3 point deduction: writing is unclear and contains errors making the submission unreadable. 0 ptsFull Marks0 ptsNo Marks 0 pts Total Points: 35

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Description UNFORMATTED ATTACHMENT PREVIEW https://visionventure.my.canva.site/ ...

Description UNFORMATTED ATTACHMENT PREVIEW https://visionventure.my.canva.site/ Company Values, Philosophy, & Culture: (Rubric) ? Develops a set of values and creates a statement describing the ethical approach to support your values for the virtual business. ? Explains how the company values will drive management and leadership decisionmaking in the virtual business. ? Develops a philosophy statement defining the identity and culture of the virtual business. Goal: values with behaviors, ethical approach, leadership/management link, and a culture/identity statement tailored to a virtual company. Pre-steps 1. Choose 4–6 core values that actually drive choices (e.g., customer trust, speed with care, data stewardship, inclusion, frugality with impact). For each, define 2–3 observable behaviors. 2. Ethical approach: pick a primary lens you’ll reference (e.g., stakeholder approach, dutybased standards, or consequentialist outcomes) and write a short “how we decide” paragraph. 3. Leadership/management link: map values to 4–5 recurrent decisions in a virtual org (hiring, data access, security practices, vendor selection, customer issue handling) and state the value-based rule of thumb for each. 4. Virtual culture specifics: define norms for async vs. live work, documentation, availability windows, feedback, and decision rights so the philosophy reflects being fully online. 5. Consistency check with vision/mission and brand tone. Artifacts ready before writing: values + behaviors table, ethics paragraph, leadership/management decision map, virtual-culture norms list.

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Description Hello again and welcome to Milestone 3 as we talk about IMVs, Int ...

Description Hello again and welcome to Milestone 3 as we talk about IMVs, Interactive Marketing Vehicles. There's some decent content here. I thought your assessment on Nike was pretty interesting. Again, there's too much use of just bullet point items here without any depth, right? Like this stuff right here. You're throwing sentences in there but not building on them and explaining them. So that would have added value. but again there are no references and no citations whatsoever and that you have to have references you have to have in -text citations because there's no way you wrote this off the top of your head right that's not possible especially you talk about Nike you had to look Nike up you had to look stuff up to do this so there's no reference you got to have references and citations moving forward Okay, so add those in and then please resubmit. Do you feel that a company would benefit from utilizing multiple interactive marketing vehicles? Please provide an example of how a company could utilize multiple interactive marketing vehicles. What interactive marketing vehicle(s) would you utilize for a marketing campaign? What are the advantages and disadvantages of your selected interactive marketing vehicle(s)? You may expand upon your answer for the final assignment of this course. UNFORMATTED ATTACHMENT PREVIEW The Role of Interactive Marketing Vehicles Milestone Assignment Interactive marketing vehicles function as essential elements for contemporary marketing twoway dialogue between brands and their consumers. Interactive marketing methods create better customer involvement while fostering brand relationships approaches. The main difference between interactive marketing and traditional marketing lies in their communication direction since interactive marketing enables which results in superior conversion performance. The growing power of digital platforms alongside changing consumer behavior makes interactive marketing vehicles essential for businesses to deliver personalized content and gather immediate feedback and behavioral insights. A business would gain advantages from implementing various interactive marketing platforms for their operations. The implementation of various interactive marketing vehicles would bring substantial advantages to business operations according to my strong opinion. Consumers in today's digital world interact with brands through various contact points which include email services and social media platforms and mobile applications and websites and chatbots and additional channels. The use of multiple marketing platforms enables businesses to connect with various audience segments who spend their time on different platforms. The retail clothing brand Nike serves as an example for this analysis. Nike implements various interactive marketing tools to reach their audience. The company uses email marketing to deliver customized product suggestions and special deals that stem from customer purchase records and website navigation patterns. The company operates through Instagram and TikTok and X (formerly Twitter) to host interactive content including polls and Q&A sessions and influencer partnerships and giveaways. The Nike Training Club App delivers workout plans to users while promoting Nike-branded athletic equipment. The company uses SMS marketing to send alerts about limited-time sales and restocked merchandise to their subscribers. The website features a live chat system which enables instant support for customers who need help. Each marketing platform within the system functions independently to achieve its own specific goals. The conversion rate of emails remains high but social media platforms help customers develop brand loyalty through community engagement. The website and app functions enable users to track their workouts and make purchases while using the platforms. Through platform integration Nike enables customers to experience a unified shopping journey which results in elevated customer interaction and higher sales numbers. Multiple interactive marketing vehicles create a unified system which enables businesses to: The platform enables businesses to connect with a wider range of customers because people access different platforms. The system enables customers to access different entry points for interaction. The messaging becomes more powerful because it appears throughout all communication channels. The collection of various customer data enables businesses to create personalized experiences and perform analytical assessments. The implementation of a unified strategy becomes essential to prevent customer confusion while maintaining a consistent brand experience. A well-executed combination of marketing vehicles produces an enhanced brand experience which customers remember better. The Interactive Marketing Vehicle(s) I Would Select for My Marketing Campaign My marketing campaign would incorporate a mix of social media platforms and email marketing and chatbots and interactive content and SMS messaging. Social Media Marketing Email Marketing Chatbots / Live Chat Interactive Content (e.g., quizzes, polls, surveys) SMS Marketing The selection of these marketing tools stems from their specific benefits and drawbacks which I will explain in detail. 1. Social Media Marketing Advantages: The platform enables users to interact with the company through direct communication methods which include comments and likes and direct messages and sharing features. Real-time feedback and engagement. The platform allows users to create content that spreads quickly through social media platforms. The platform enables users to share content from other users and work with influencers. Disadvantages: The algorithms which control platform visibility tend to change frequently. Users can view all public feedback and negative comments on the platform. The system needs continuous content generation and community upkeep to function properly. The product launch campaign on Instagram Stories uses Q&A stickers and poll features to generate excitement before influencers share their reviews. 2. Email Marketing Advantages: The marketing strategy produces high returns on investment when it uses targeted and customized content. The system enables users to access their email inbox directly. The platform serves as an excellent tool for sending promotional materials and making important announcements and distributing newsletters. Disadvantages: The messages might get ignored by users or marked as spam by their email providers. The system needs proper email list maintenance and data protection compliance according to GDPR standards. The system sends special discount codes and early access promotions to subscribers when a product launches. 3. Chatbots / Live Chat Advantages: The system provides users with quick access to support services and answers their questions right away. The system operates continuously throughout the day and night which leads to better customer satisfaction ratings. The system helps users navigate through the buying process. Disadvantages: The system faces challenges when users ask complicated questions. The system lacks personal touch when its programming is not optimized correctly. The website features chatbots which help customers find answers to their questions and select appropriate sizes for their purchases.The platform enables users to take part in activities which increases their level of involvement. The system provides important data points through user responses. The system enables both audience segmentation and personalized content delivery. Disadvantages: Creating high-quality content requires significant time investment for designers. The system needs proper integration with the marketing funnel to work effectively. The brand website hosts a style quiz that suggests outfits to users while prompting them to share their results on social media platforms. 5. SMS Marketing Advantages: The platform delivers messages to users at high rates while generating substantial responses. The platform works best for sending urgent messages about sales promotions and product updates and appointment scheduling alerts. The platform enables fast delivery of messages directly to customers. Disadvantages: The practice becomes annoying to users when they receive too many messages. The system requires explicit user permission to maintain regulatory compliance. The system sends automated messages to customers about time-sensitive deals and cart abandonment alerts to boost sales completion rates. Conclusion The digital marketplace demands interactive marketing vehicles which serve as fundamental tools for businesses to succeed. Companies achieve better results through multi-channel interactive marketing because it enables them to connect with customers based on their current location and preferred communication methods. The different marketing vehicles create distinct value for customers throughout their journey through social media interactions and email personalization and chatbot assistance. A strategic combination of multiple vehicles will help businesses achieve maximum reach and engagement while driving conversions. My recommendation for a final campaign project or realworld execution involves creating a customized integrated approach that matches the target audience while delivering consistent value and quantifiable results through all contact points.

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Description Your assignment submission should include: A summarization of five ...

Description Your assignment submission should include: A summarization of five journal articles Each bibliography should be around 150-words or 3-6 sentences in lengt hello and thank you foryour submission here.I don't like the way this is laidout. You have all your referenceshere, but they're not fully APAformatted references. They need more.And they should be listed right abovethe article that you're summarizing.So, you need full APA citations here. So,if you need help with that, let me know.But take the full citation, put it rightnext to the article you're talking about.The content here, the summariesof the articles are solid, right?So I like that, but you just need to,this is a quick fix, but make sure youuse APA formatting for the references.Thanks. UNFORMATTED ATTACHMENT PREVIEW Annotated Bibliography 1. Ayeni A and Bisschoff CA and Sekhampu J and Lekunze J and Ayeni E (2024). The authors of F1000Research published a systematic review of interactive marketing research which includes a research agenda for future studies. The authors conducted a systematic review of digital marketing research which examined new methods for social media engagement and personalization and augmented reality (AR) and artificial intelligence (AI) to create dynamic brand-consumer connections. The authors aim to merge separate research findings to establish connections between short-term results and long-term metrics that measure customer lifetime value and brand equity. The authors establish that interactive marketing produces better engagement and creativity but they identify a need for extended research that uses a single framework to study these effects. F1000Research 2. The authors Maore S. K. and Wamwara S. (2025) studied how interactive marketing affects automotive sector consumer participation in their research published in International Journal of Research in Marketing Management and Sales. The authors studied social media campaigns and personalized marketing and gamification and augmented reality to determine their effects on automotive consumer engagement and brand loyalty and customer retention. The research investigates how interactive marketing methods create stronger bonds between consumers and brands in their target market. The authors demonstrate that interactive marketing methods lead to better customer loyalty and higher engagement but they identify implementation barriers that need resolution for lasting success. Marketing Journal 3. The research by Gao C and Wang F and Zhang M (2024) examines how 3D interactive display marketing through AR and VR and web-based 3D product scenes affects Chinese car buyers' purchase decisions. The authors used structural equation modeling to evaluate the impact of information richness and interaction quality and emotional experience on consumer behavioral intentions. The research demonstrates that 3D displays which provide detailed and interactive content lead to better car purchase intentions because they create stronger sensory and emotional connections with consumers. SAGE Journals Directory of Open Access Journals 4. The authors Giombi et al. (2022) conducted a scoping systematic review to evaluate interactive advertising effects on consumer engagement and recall and understanding for regulatory science development. The authors of PLOS ONE published a study (e0263339) which examined interactive advertisements from 1997 to 2021 to determine their effects on consumer engagement and recall and understanding of regulated products. The authors conducted a scoping review to determine how interactive features in advertising affect consumer understanding for regulatory science purposes. The research shows conflicting results because interactive ads sometimes boost brand recognition and recall but static ads perform better in other cases while the overall results require more standardized research. PMC 5. The research by Yang C.-C. (1997/2010) investigates the Internet-based effectiveness of interactive advertisements through an experimental study. The study evaluated interactive versus non-interactive online advertisements through measurements of participant attitudes toward ads and brands and their viewing duration. The research involved participants from Taiwan China and the United States. The research results showed that interactive ads failed to produce better attitudes or longer viewing times because participants spent less time on these ads. The research indicates that interactivity fails to boost advertising effectiveness unless designers implement suitable design elements and execution methods. Taylor & Francis Online Summary Table Article Primary Focus Key Insight Ayeni et al. (2024) Systematic review of interactive marketing Need for unified frameworks; long-term impact understudied Maore & Wamwara (2025) Interactive strategies in automotive Enhances loyalty and engagement Gao et al. (2024) 3D display marketing Rich, immersive content boosts purchase intent Giombi et al. (2022) Interactive ads & recall/comprehension Mixed outcomes; more rigorous research neededYang (1997) Research by Yang (1997) compared interactive advertising to static advertising to determine their effectiveness in changing consumer attitudes and time spent on ads. The study found that interactivity does not always lead to better attitudes or longer engagement. Purchase answer to see full attachment

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