Description Your assignment submission should include: A summarization of five journal articles Ea ...

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Description Your assignment submission should include: A summarization of five journal articles Each bibliography should be around 150-words or 3-6 sentences in lengt hello and thank you foryour submission here.I don't like the way this is laidout. You have all your referenceshere, but they're not fully APAformatted references. They need more.And they should be listed right abovethe article that you're summarizing.So, you need full APA citations here. So,if you need help with that, let me know.But take the full citation, put it rightnext to the article you're talking about.The content here, the summariesof the articles are solid, right?So I like that, but you just need to,this is a quick fix, but make sure youuse APA formatting for the references.Thanks. UNFORMATTED ATTACHMENT PREVIEW Annotated Bibliography 1. Ayeni A and Bisschoff CA and Sekhampu J and Lekunze J and Ayeni E (2024). The authors of F1000Research published a systematic review of interactive marketing research which includes a research agenda for future studies. The authors conducted a systematic review of digital marketing research which examined new methods for social media engagement and personalization and augmented reality (AR) and artificial intelligence (AI) to create dynamic brand-consumer connections. The authors aim to merge separate research findings to establish connections between short-term results and long-term metrics that measure customer lifetime value and brand equity. The authors establish that interactive marketing produces better engagement and creativity but they identify a need for extended research that uses a single framework to study these effects. F1000Research 2. The authors Maore S. K. and Wamwara S. (2025) studied how interactive marketing affects automotive sector consumer participation in their research published in International Journal of Research in Marketing Management and Sales. The authors studied social media campaigns and personalized marketing and gamification and augmented reality to determine their effects on automotive consumer engagement and brand loyalty and customer retention. The research investigates how interactive marketing methods create stronger bonds between consumers and brands in their target market. The authors demonstrate that interactive marketing methods lead to better customer loyalty and higher engagement but they identify implementation barriers that need resolution for lasting success. Marketing Journal 3. The research by Gao C and Wang F and Zhang M (2024) examines how 3D interactive display marketing through AR and VR and web-based 3D product scenes affects Chinese car buyers' purchase decisions. The authors used structural equation modeling to evaluate the impact of information richness and interaction quality and emotional experience on consumer behavioral intentions. The research demonstrates that 3D displays which provide detailed and interactive content lead to better car purchase intentions because they create stronger sensory and emotional connections with consumers. SAGE Journals Directory of Open Access Journals 4. The authors Giombi et al. (2022) conducted a scoping systematic review to evaluate interactive advertising effects on consumer engagement and recall and understanding for regulatory science development. The authors of PLOS ONE published a study (e0263339) which examined interactive advertisements from 1997 to 2021 to determine their effects on consumer engagement and recall and understanding of regulated products. The authors conducted a scoping review to determine how interactive features in advertising affect consumer understanding for regulatory science purposes. The research shows conflicting results because interactive ads sometimes boost brand recognition and recall but static ads perform better in other cases while the overall results require more standardized research. PMC 5. The research by Yang C.-C. (1997/2010) investigates the Internet-based effectiveness of interactive advertisements through an experimental study. The study evaluated interactive versus non-interactive online advertisements through measurements of participant attitudes toward ads and brands and their viewing duration. The research involved participants from Taiwan China and the United States. The research results showed that interactive ads failed to produce better attitudes or longer viewing times because participants spent less time on these ads. The research indicates that interactivity fails to boost advertising effectiveness unless designers implement suitable design elements and execution methods. Taylor & Francis Online Summary Table Article Primary Focus Key Insight Ayeni et al. (2024) Systematic review of interactive marketing Need for unified frameworks; long-term impact understudied Maore & Wamwara (2025) Interactive strategies in automotive Enhances loyalty and engagement Gao et al. (2024) 3D display marketing Rich, immersive content boosts purchase intent Giombi et al. (2022) Interactive ads & recall/comprehension Mixed outcomes; more rigorous research neededYang (1997) Research by Yang (1997) compared interactive advertising to static advertising to determine their effectiveness in changing consumer attitudes and time spent on ads. The study found that interactivity does not always lead to better attitudes or longer engagement.  Purchase answer to see full attachment