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Assignment #4 Chapter 7: Recruiting, Selecting, Training, and Developing Employees The purpose of this chapter is to examine the processes used by organizations to attract, hire, and develop new employees. It starts by examining the goals of recruiting and then discusses some recruiting methods. The next step is the selection process by which organizations decide which of those persons recruited should be offered employment. The chapter ends with a discussion of the methods and models of training those new employees so that they can perform their jobs most effectively. Deliverable: Write responses to questions in a single paragraph format and include references for each answer. In what ways are recruiting and hiring coaches similar to and different from recruiting and hiring corporate managers? If you were a coach, what would be important to you in considering a new coaching position? AS a job seeker, would you prefer an online interview or an in-person interview? Why? The preceding advice is directed at the job seeker—what advice might be useful for the person conducting the online interview?   Chapter 8: Diversity, Equity, and Inclusion for a New Workforce The purpose of this chapter is primarily to explore diversity and DEI in organizations. Issues associated with diversity, equity, and inclusion (DEI) are discussed, along with several other specific groups of employees that require special attention. It begins by exploring the meaning and nature of diversity, and then distinguishes between diversity management and equal employment opportunity. The chapter addresses the challenges of increasing inclusion as well as its benefits. Finally, the chapter turns to concerns over other social issues. Can you identify examples of ADA accommodations in general and assistive technology in particular at your school or employer? What are the implications of assistive technology for a large business with global operations?

1. Factory Shutdowns 2. Shipment Delays  Need two recommendations that would have fixed issues and justify why they will work, during  COVID-19 pandemic.

Description Introduction This week you will create a presentation on our Capstone Project due Week 7. Presentation Requirements Due Week 6 • 10-15 slides (minimum), not including title slide or references slide • Title slide with topic and student name • You must include a voice-over or speaker notes. • References slide (minimum of 5 resources) • Remember impactful presentation rules Resources: Minimum of 5 peer-reviewed library resources Grading and Assessment This activity will be graded based on the Final Capstone Grading Rubric. Weekly Learning Outcome: Wk 6, LO 3 Week 6, LO 3: Present final presentation of the project plan and outcomes (CLOs: ALL) Course Learning Outcome(s): 1, 2, 3, 4 1 . Analyze course material from the program to develop industry specific strategies and managerial practice (PLO 1, 5) 2. Integrate skills and knowledge to make complex decision-making (PLO 1, 3, 4, 5) 3. Synthesize knowledge gained to solve business situations in pursuit of gaining competitive advantage (PLO 5, 6) 4. Exhibit effective written and verbal communication skills in discussions, papers, presentations, and projects (PLO 2, 6) Presentation Due Date: By 11:55 pm ET on SUNDAY(of Week 6)

Description Assessment Instructions: To begin working on your proposal, you must review the communication mix examples of the product or service your group analysed in the second assessment. You can access these examples from the 'Campaign sample'. The system will then guide you through several prompting steps to reveal specific campaign details. Submit with 1 File PowerPoint and 1 File script (10 minutes presentation) in Word format. Communication Examples Building on the insights you developed in Assessment 2, your next task is to critically evaluate Kmart Australia’s communication mix as part of this assessment. To guide your analysis, please explore the following examples from Kmart’s online shopping ecosystem, categorised according to key communication channels: Owned Media • Kmart Australia Website: https://www.kmart.com.au/ Paid Media • (Examples not provided – please consider relevant display ads or sponsored content if available.) Social Media • Instagram: https://www.instagram.com/kmartaus/ • Facebook: https://www.facebook.com/KmartAustralia/ • YouTube: https://www.youtube.com/@kmartaustralia In your evaluation, consider the consistency, effectiveness, and strategic integration of these platforms in reaching and engaging Kmart’s target audience. Once you have reviewed examples, you are to presume that you have just been asked by the company that makes/produces this product or service to prepare a 10-minute proposal in which you must: • evaluate examples to determine how they target consumers’ attitudes, culture, family influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes. Please note that not all these topics may apply. • propose three strategic recommendations addressing any message inconsistencies you identify in light of your group’s pitch (i.e., the sample survey data from the second assessment). You must incorporate recent scholarly literature to justify your proposed recommendations, and these recommendations should not include pricing, quality, manufacturing, or operational improvements. In addition to your pitch, you must use at least five (5) sources of information. These may include websites, social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your slides (not included in the word limit). Wikipedia and other ‘popular’ sites are not to be used. UNFORMATTED ATTACHMENT PREVIEW Marking Criteria ( /100) Evaluation _ /40 marks Recommendations /40 marks Format, in-text citations and reference list, and ethical use of GenAl /20 marks 0-34% You explained examples F (Fail) by demonstrating an emerging understanding of how they target consumers' attitudes, culture, family influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes. You proposed generic recommendations by supporting them with a suitable selection of scholarly literature and demonstrating a limited understanding of consumer behaviour's strategic marketing issues. You prepared and used generic presentation slides that aid the recording and delivery of your video in a limited way, providing only a few in-text citations and a reference list, citing sources, including GenAl- generated content, used for the assessment. 35-49% You analysed examples by demonstrating a developing understanding of how they target consumers' attitudes, culture, family influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes. You proposed somewhat viable but not strategic recommendations by supporting them with a suitable selection of scholarly literature and demonstrating a developing understanding of consumer behaviour's strategic marketing issues. You prepared and used generic presentation slides that adequately aid the recording and delivery of your video, providing only a few in-text citations and a reference list, citing sources, including GenAl-generated content, used for the assessment. P (Pass) 50-64% You evaluated some of the examples by demonstrating an adequate understanding of how they target consumers' attitudes, culture, family influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes. You proposed mostly viable strategic recommendations by supporting them with a suitable selection of scholarly literature and demonstrating an adequate understanding of consumer behaviour's strategic marketing issues. You prepared and used detailed presentation slides that adequately aid the recording and delivery of your video, providing many in-text citations and a reference list, citing sources, including GenAl-generated content, used for the assessment. C (Credit) .74% 65- You evaluated most of the examples by demonstrating an adequate understanding of how they target consumers' attitudes, culture, family influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes. You proposed mostly viable strategic recommendations by supporting them with a suitable selection of scholarly literature and demonstrating a sufficient understanding of consumer behaviour's strategic marketing issues. You prepared and used detailed presentation slides that sufficiently aid the recording and delivery of your video, providing many in-text citations and a reference list, citing sources, including GenAl- generated content, used for the assessment. D (Distinction) 75-84% You evaluated all examples by demonstrating a sufficient understanding of how they target consumers' attitudes, culture, family influences, group and individual differences, social class, consumer learning processes, and personal buying decision- making processes. You proposed viable strategic recommendations by supporting them with a suitable selection of scholarly literature and demonstrating a sufficient understanding of consumer behaviour's strategic marketing issues. You prepared and used detailed presentation slides that comprehensively aid the recording and delivery of your video, providing thorough in-text citations and a reference list, citing sources, including GenAl- generated content, used for the assessment. HD (High Distinction) 85 -100% You critically evaluated examples by demonstrating an expert understanding of how they target consumers' attitudes, culture, family influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes. You proposed excellent strategic recommendations by supporting them with an extensive selection of scholarly literature and demonstrating an expert understanding of consumer behaviour's strategic marketing issues. You prepared and used excellent presentation slides that enhanced the quality of the recording and delivery of your video, providing thorough in-text citations and a reference list, citing sources, including GenAl- generated content, used for the assessment. Purchase answer to see full attachment

Description The VALS framework (Values and Lifestyles) is a tool used by marketers to categorize consumers based on their psychological traits, motivations, and consumer behavior. This assignment introduces you to psychographic profiling by helping you think critically about your own lifestyle, values, and consumption habits. For this assignment, students should: Review the eight VALS consumer types provided in the module resources. Pay attention to how each group is motivated and how they typically interact with products, media, and messaging. Reflect on your own behaviors, interests, values, and media habits. Based on your reflection, identify the VALS group you believe best represents you. Then, in 1–2 thoughtful paragraphs, respond to the following: Which VALS type do you most closely identify with, and why? Which parts of the description feel accurate to you? Are there any aspects that don’t align with how you see yourself? Did the process of identifying your type help you think differently about your role as a media consumer or future social media strategist? Please note that there are no right or wrong answers. This exercise is about self-awareness and making connections between lifestyle and media behavior

Description Choose Your Business or Brand: Use the same business, client, or brand from your SMART Goals Assignment. Define Your Social Media Target Audience: Focus on the specific audience for your social media message, not the broader audience for the entire product or service. A narrow target audience increases the effectiveness of your campaign. Keep in mind that if you speak to everyone; you speak to no one. The goal is to be specific. Don't give me the entire target for the brand. You may welcome people of both sexes aged 19-78 in your gym, but a message for a 19 year old man, will not work for a 59 year old woman. Demographics and Psychographics: Demographics: Identify relevant characteristics such as age, gender, income, education level, marital status, etc. Psychographics: Describe the attitudes, interests, and opinions of your target audience. You can use VALS or ESRI for psychographic insights. Data Collection: Use SimplyAnalytics to find demographic data for your target area. If needed, supplement this with information from the US Census. Determine the number of people in your target area who fit your demographic and psychographic profile. A specific number is required. You must do the math. Note that accurate data is essential for a high grade. Create an Audience Persona: Develop an audience persona that represents your ideal social media target. Your persona should integrate both demographic and psychographic information. Include details such as name, gender, and etc. Use one of the provided templates or create a personalized version that reflects your research. You may also Google Audience Persona for additional examples. Submission Requirements: Include a screenshot of the SimplyAnalytics data worksheet in your submission. Write 1-2 paragraphs (you may use tables) summarizing your target audience, including demographics and psychographics. Reflect on whether this audience matches your initial expectations. Identify the total number of people in your target group. It is important to do the math. Attach your audience persona with a picture. Ensure it follows a professional format and is not a direct copy of the templates. Important Notes: Access SimplyAnalytics early to avoid last-minute issues, as only a limited number of users can log in simultaneously. Review the rubric to ensure you meet all criteria, including the specificity of your target audience, the depth of your demographic and psychographic details, and the quality of your persona. Sample Businesses for Guidance: Susan Brown – Candidate for Mayor focusing on education and climate change. Mobile Tire Repair and Replacement – Service area for brand awareness. Westchester International Bank – Community bank aiming to expand its portfolio. Little Royals VPK – Childcare facility rebranding to serve moderate-income families. Follow these steps to ensure your assignment is thorough and meets the grading criteria. Please note that an example of the completed assignment has been shared via the weekly announcements. Use it as your guide. Rubric ADV4323 Target audience rubric (2) ADV4323 Target audience rubric (2) Criteria Ratings Pts This criterion is linked to a Learning OutcomeResearchWhat is your research source? Simply Analytics or Census or another recognized source for demographics? VALS or ESRI or another recognized source for psychographics? 10 pts This criterion is linked to a Learning OutcomeDescription - demographicsIs your demographic description complete? (Age, sex, race, ethnicity, SES, family status, marital status, and other pertinent demographic descriptors. If you don't use a criteria then why?) 50 pts This criterion is linked to a Learning OutcomePyschographicsIs your psychographic description complete using either ESRI or VALS or another acknowledged source. 50 pts This criterion is linked to a Learning OutcomeHow many are there?I want a number. If you're using the whole US (i.e. an online business who targets the whole US) then make sure you understand percentage of US population that composes your audience and get a number from there. 10 pts This criterion is linked to a Learning OutcomeNarrow targetIs you target audience sufficiently narrow? 20 pts This criterion is linked to a Learning OutcomePersonaDo you have a persona 10 pts Total Points: 150 The brand i will be choosing is (Nike)!

Description Week 6 Discussion Introduction Week 6 spotlights the importance of evaluating efforts in leadership and organizations. Initial Post Instructions For your initial post, provide an explanation of why you should evaluate your efforts, whether in work or in life. What benefit is realized when you provide an evaluation to your workers. What happens when you are evaluated? How do you react from constructive criticism? Have you had experience with a 360-degree evaluation? What types of outcomes come from these types of exercise. Do not be afraid to discuss negative outcomes you have experienced. Additionally, you will submit a draft of your capstone presentation. Your peers will be able to provide comments and suggestions prior to your final submission. Secondary Post Instructions Respond to at least two peers. Develop recommendations on improvement plans. Promote ideas for continued professional growth. Writing Requirements • In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Week 6 LO 2: Discuss complexities of creating recommendations in a real-life situation. (CLO 4)

Description Be sure to FULLY respond to each question within this assignment. Your response to each question should be at least a full page. Here are some tips for success: Some "Don'ts" to avoid while completing the assignment Don't respond with two or three sentences of your opinion only. Don't forget to proofread your work - grammar counts! While you will use your textbook to answer the questions, don't copy verbatim - answer in your own words. Don't forget to cite an outside source for your example/application of the concept in question.

Description Choose one of the three businesses below for this assignment and imagine you are the marketing manager for that business: A small marketing firm that specializes in marketing services for clients in restaurants and retail A regional hospital system foundation that focuses on obtaining donations to support hospital objectives A U.S.-based secondhand footwear marketplace that ships internationally You have been asked by corporate leadership to summarize the benefits of adopting Google Analytics to better support their clients. Reflect on what you’ve learned from this course and the Skillshop Google Analytics 4 modules. Write a 350- to 525-word email to the corporate leadership team. In your email: Discuss how Google Analytics reporting provides marketing insights. Explain how the information provided by Google Analytics can guide SEO and marketing efforts. Summarize the tools that measure the impact of marketing campaigns and provide insight on website visibility and search rankings. Recommend to leadership whether Google Analytics should be adopted and how it would or would not add value to the firm. Format any citations and references according to APA guidelines.

Description please see attached 1 attachments Slide 1 of 1 attachment_1 attachment_1 UNFORMATTED ATTACHMENT PREVIEW • • • • • • • • • • • • • • • • • Develop a professional vision statement that will drive your pursuit of the career you desire. Teacher Develop a career mission statement that will guide you to achieve your professional vision. Develop a professional statement. Identify a minimum of three (3) keywords that exemplify your values. Explain why these values represent who you are as a professional. Assess your professional knowledge, skills, abilities, and behaviors at present. Assess your current career situation, including your role, responsibilities, and compensation plan. I am a logistics specialist now Identify your targeted and desired job position and title within the next 7 years. Determine the role and responsibilities of your targeted job position and title. Identify and justify your targeted and desired compensation plan. Develop three (3) short-term, three (3) mid-term, and three (3) long-term career goal statements based on a 7-year time period for your targeted and desired job position and title. Your goals should be very specific, realistic, measurable, and readily observable. o What knowledge, skills, abilities, and behaviors do you need to acquire or improve in 1 year to accomplish your 1-year goals? o What knowledge, skills, abilities, and behaviors do you need to acquire or improve in 4 years to accomplish your 4-year goals? o What knowledge, skills, abilities, and behaviors do you need to acquire or improve in 7-year to accomplish your 7-year goals? Conduct a gap analysis to identify the skills and abilities you will need to develop to reach your goals and to prepare for your targeted and desired job position and title. Explain the resources (experience, education, training, certifications, or mentorship) you will need to reach your goals and to prepare for your targeted and desired job position and title. Explain what barriers, weaknesses, threats, or obstacles may prevent you from accomplishing your goals in a timely manner (e.g., spare time, funding, family commitments, etc.). How will you overcome these challenges? Develop a plan outlining the three actions you will take to reach your goals and to prepare for your targeted and desired job position and title. Develop a personal brand strategy to prepare to reach your goals and to prepare for your targeted and desired job position and title. Write in current APA style format with no grammar or spelling errors, providing additional title and reference pages. Use research to help substantiate your thoughts, opinions, ideas, and statements. Use headings to segment the topics in your writing and to create a flow of ideas for your reader.