Assignment (Competitive Review) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. COMPETITIVE REVIEW For this, and the Chapter 10 - Assignment (Build the Website), you've been hired by a new winery to help them build their website (which you'll do in Assignment #2). The first step though is to complete a competitive review. Part of Chapter 9 talks about making sure to evaluate your competitors. This is an important part of being a good marketer and carries over to digital marketing. I want you to search for a “good” winery website and, using this website competitive analysis Download his website competitive analysis, explain why you consider a good example . Please provide a link to the website you are using. Using the same instructions for part 1, find another winery website that you consider "bad" examples and explain why using the same checklist. Please do not format each part as only one paragraph. I'd like to see you format this as more of a checklist with your analysis for each part to make it easier for me to read. Complete your response and engage in the discussion in the following ways.
Description - Assignment (Consumer Journey) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. CONSUMER JOURNEY Miro is a cool online tool that helps you create customer journey maps. The use of it, and an example is provided on pages 44 and 45 of your textbook. For this assignment you're going to create a customer journey map for Macomb Community College. While Macomb Community has several different target markets (recent high school graduates, returning to school, job re-training, etc.), for this assignment think of the target market in which you fall. Use your own consumer journey to help you complete this assignment. Since this is a shared document, I want you create your own journey map in the below attached word document which you will attach to this assignment. THEN, I want us to create a shared journey map as a class. Part 1: Using this attached word document Download this attached word documentcreate your own customer journey map including the following: Stage 1 is Pre-purchase ("shopping" for a school) Stage 2 is Purchase (attending school) Stage 3 is Post-Purchase (after you graduate) Using a combination of the sample on page 45, complete the following areas: Actions: What the customer do? What information do they look for? Touchpoints: What part of the service do they interact with? Emotions: How does the customer feel at each stage? Pain points: What frustrates the customer or what issues do they face? Opportunities: What can the college do at each stage to enhance customer relationships? Complete your response and engage in the discussion in the following ways.
Description - Assignment Directions: Marketing Plan Part 1 – Situation Overview and Goal Purpose According to your textbook, “The marketing plan directs and coordinates all company marketing efforts. It is a tangible outcome of a company’s strategic planning process, outlining the company’s ultimate goal and the means by which it aims to achieve this goal (Kotler et al., 2022). To build your marketing plan, you will acquire knowledge of your selected topic through primary and secondary research and convert that knowledge into a cohesive marketing plan. Your marketing plan will demonstrate value to customers and reflect a vision for profitability that encompasses the new realities of today’s dynamic and advancing marketing environment. Each element of the plan will build upon the previous one; utilizing your findings and instructor feedback from earlier submissions, you will edit the previous section to develop a complete marketing plan with an executive summary and collective reference list in the submission of Part 3. Part 1 of your marketing plan evaluates the company and current environment, developing a foundation for the subsequent plan by evaluating the company and current environment. Task Complete Part 1 of your marketing plan In Part 1 of your marketing plan, you will: Review and download the Marketing Plan Template for information on developing the content for your assignment. Refer to the Full Marketing Plan Example for additional guidance. Complete the situation overview for your selected topic. Include the following elements: Situation Overview Environmental Scan Goal/Objectives and Terms Reminder: The template contains the components of the entire marketing plan. This unit only focuses on Part 1. You do not need to add the components for Parts 2 or 3. Format Requirements Format your submission to comply with these requirements: Create your marketing plan in a Microsoft Word document formatted as a professional document. One-inch margins Double spaced 12-point Times New Roman font Follow the basic outline depicted in the Marketing Plan Template. Organize sections using headings and subheadings to improve readability. Include tables, graphs, and figures as appendices. Research and References Requirement All statements of fact must be supported by a credible source, and that source must be cited using in-text citations. See Is My Source Credible? Include a list of your sources. The reference list is required and should appear at the end of each submission and then moved to be combined at the end of Part 3. The references will be on a separate page. As you conduct research for your selected topic, remember to use the UMGC Library research guides and databases, such as ABI/INFORM.
Description focuses on choosing a business problem or opportunity for your individual capstone project that you will develop throughout the next seven weeks. For this discussion, you will begin that process by discussing potential challenges you may encounter. Initial Post Instructions For your initial post, create a problem statement that highlights your project. Define your boundaries and expectations. Highlight individual experiences in making complex decisions and how you hope to manage barriers throughout the process. Be sure to include why critical thinking and problem-solving skills are important and some of the skills that you feel are your strengths. Secondary Post Instructions Be sure to respond to at least two of your peers. Ask questions that will help your peers in developing their projects. Use some of your own experiences and ideas. Be as supportive as possible. Writing Requirements • In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Discuss the impact of problem-solving on strategic leadership.
Description - Assignment (Build The Website) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. BUILD THE WEBSITE Now that you’ve completed a competitive review for your client in Chapter 9 - Assignment (Competitive Review) (which means you'll want to complete that first), next you’ll help your client (remember, they are new winery) build their own website. This means you are building a brand new website for your client, not starting with an existing site. Use what you learned from the previous assignment to use the best and avoid the worst. Using this Website Content Checklist Download this Website Content Checklist, describe your new site. This should include a list of main and sub navigation for the site, along with a brief explanation of what would be included on each page (including the homepage). Be sure to explain each section (website tagline, social proof, navigation, etc.) Create a call to action that should be used on the website. Using the Digital Marketing Strategy Framework from Chapter 10, explain how your website helps with each of the 4 steps in the framework. EXTRA CREDIT OPPORTUNITY: I am willing to award 5 extra credit points for any ONE of the below. Homepage Mockup: This does not have to be high tech. I am just looking for a visual of what the homepage of the website would look like. Website Mockup: Using Wordpress.com or Wix.com which allows you to build a free website, put together a mockup of a sample site and sent it to me. Visual website map. You can use Microsoft Word to create a "hierarchy" and show the navigation like the example attached Download the example attached.
Description a course called (Marketing Management), case study called " Successes and Failures of Amazons Growth Strategies". Please find the assignment details as follow: Read the case study and answer the questions in long answers and put it in a word document. Discussion Questions What are the key commonalities of Amazon’s successful strategic moves (Marketplace, Prime, AWS, Kindle)? What are the key commonalities of Amazon’s failed strategic moves (Auctions, A9 Search Engine, Endless.com, Fire Phone)? What divides successful strategic moves from failures? Jeff Bezos wrote in his Letter to Shareholders (2016): “I believe we are the best place in the world to fail (we have plenty of practice!), and failure and innovation are inseparable twins.” Were Amazon’s failed strategic moves truly innovative? Why do investors trade Amazon’s present for the future? What should be Amazon’s strategic focus for future growth? Kindly make sure the used language is not advanced as I'm a Saudi Arabian student and my bachelor degree is IT not related to this course so make the used languages and ideas simple and suitable to me please. Also Kindly do not use AI tools.
Description. An assignment about case study called " Successes and Failures of Amazons Growth Strategies" Please find the assignment details as follow: Read the case study and answer the questions in long answers and put it in a word document. Discussion Questions What are the key commonalities of Amazon’s successful strategic moves (Marketplace, Prime, AWS, Kindle)? What are the key commonalities of Amazon’s failed strategic moves (Auctions, A9 Search Engine, Endless.com, Fire Phone)? What divides successful strategic moves from failures? Jeff Bezos wrote in his Letter to Shareholders (2016): “I believe we are the best place in the world to fail (we have plenty of practice!), and failure and innovation are inseparable twins.” Were Amazon’s failed strategic moves truly innovative? Why do investors trade Amazon’s present for the future? What should be Amazon’s strategic focus for future growth? Kindly make sure the used language is not advanced as I'm a Saudi Arabian student and my bachelor degree is IT not related to this course so make the used languages and ideas simple and suitable to me please. Also Kindly do not use AI tools.
Description Yogi Berra once said: “It’s tough to make predictions, especially about the future.” Now it’s your turn to make some forecasts!Pick one industry or aspect of human life and think deeply about how AI might reshape it in the next 2-5 years. Make bold, specific predictions and write an article (up to 2 pages, font size = 12).* Important: Upload the text in one of these formats: *.docx, *.doc, *.txt. Do not use *.pdf.* You are allowed to use AI (ChatGPT, Claude, Gemini, etc.) for ideation, brainstorming, research, and writing of the text (document prompts used in a separate file).
Directions: Analyzing Sustainable Competitive Advantage in Luxury Brands Purpose This assignment helps students practice concise, critical analysis of luxury brand strategies, drawing from executive insights to explore the challenges of sustaining exclusivity in evolving luxury markets. Task Watch the video Breitling Navigating Luxury Market (5-10 minutes) where the company's CEO discusses the brand's strategies, market positioning, and/or vision for sustainability and exclusivity. Take notes on key points the CEO emphasizes, particularly regarding the brand's commitment to maintaining luxury status and competitive advantage. Compose an analysis and evaluation discussing the points indicated below in the Submission details. Submission Analyze the Brand's Strategy (200-250 words) Briefly summarize the executive's main points, focusing on the luxury brand's approach to competitive advantage. Identify specific strategies mentioned, such as exclusivity, heritage, innovation, or digital transformation, and connect them to established marketing concepts. Highlight any unique aspects of the brand's approach that reinforce its luxury positioning in the market. Evaluate Sustainability and Feasibility (200-250 words) Critically evaluate the brand's strategy for its long-term sustainability and feasibility in the luxury market. Discuss potential challenges the brand might face in maintaining this competitive advantage, considering factors such as brand dilution risks, changing consumer values, or competitive pressures. Suggest one additional recommendation that could further strengthen the brand's sustainable competitive advantage, considering current trends like environmental sustainability or exclusive digital experiences. Maximum of 500 words
Description,explore the leadership and competitive advantage. Initial Post Instructions Throughout your entire program, there has been an underlying theme surrounding leadership and strategy. For your initial post this week you will analyze the impact of leadership on competitive advantage. Define what competitive advantage is for the specific industry you work in, or alternatively want to explore. Why is it important for success. Secondary Post Instructions Respond to at least two peers. Analyze the different industries represented and define elements that differ. Evaluate ways to distinguish between leadership types and traits and the impact of these styles. Writing Requirements • In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Interpret how leadership skills impact effectiveness in developing competitive advantage.
