Assignment 1: Discussion—Persuasion and Influence Cialdini (2001) provides many compelling insights into how choices are influenced. Even though marketers are barred from outright deception, you can still find examples of information or promotions designed to lead customers in a direction that may not be in their rational best interest. Some theorists suggest that rationality only plays a part in one’s decision toolkit. Outside influences (one such example is authority figures hawking goods or services) bear upon the choices you make. It is a susceptibility to these outside pressures and social constructs that may lead you, as a decision maker, away from well-reasoned optimization. The ability to manipulate an individual along these lines leads to the use of nonrational techniques, which are recognizable in the marketing efforts that can inundate your life. Review the article “Harnessing the Science of Persuasion” by R. B. Cialdini (2001) from this module’s assigned readings. Consider Cialdini’s insights on nonrationaltechniques. To access the following article follow the steps listed below: Cialdini, R. B. (2001). Harnessing the science of persuasion. Harvard Business Review, 79(9), 72–79. Launch the Online Library Click on the Find Articles and More button on the library homepage Next, click on the link for Business Source Complete Enter in the complete title of the article with quotation marks into the search box and then click search (i.e. “Harnessing the science of persuasion”) Click on PDF Full Text to read the article Respond to the following: Consider the last two major purchases you made, and list the techniques that may have swayed your choices. Why do you think these techniques impacted your decision? What would you do in the future to avoid these psychological pitfalls? By the due date assigned, post your response to the appropriate Discussion Area. Through the end of the module, review and comment on at least two peers’ responses. Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation Do the following when responding to your peers: Read your peers’ answers. Provide substantive comments by contributing new, relevant information from course readings, Web sites, or other sources; building on the remarks or questions of others; or sharing practical examples of key concepts from your professional or personal experiences Respond to feedback on your posting and provide feedback to other students on their ideas. Make sure your writing is clear, concise, and organized; demonstrates ethical scholarship in accurate representation and attribution of sources; and displays accurate spelling, grammar, and punctuation. Grading CriteriaMaximum PointsQuality of initial posting, including fulfillment of assignment instructions16Quality of responses to classmates12Frequency of responses to classmates4Reference to supporting readings and other materials4Language and grammar4Total:40
Assignment 2: Decision Making Gone Awry Sometimes social influences and societal pressures can influence decision making for the better and sometimes for the worse. In addition to these pressures, there are risks that need to be evaluated and measured when making decisions. In this assignment, you will reflect on decisions you made using social influence, persuasion, and risk taking that went awry. Examine a time when you were involved in decision making that went awry as a result of protocols, social norms, or persuasive techniques. If you do not want to use an example from your business or personal experience, you can select a journal article on which you can base your assignment. Here are some key words to help you find an article for this assignment: Decision making Risk taking Persuasion Social heuristics Write a 3–5-page paper in Word format that addresses the following: Describe a decision-making scenario using your business experience, personal decision making or cited journal article; include an example of the decision-making process, describe the risk, and whether persuasion was used. What were the social heuristics? Explain the incentives in this scenario. Were they effective? Identify the risks and the potential decision biases in your scenario. Propose the corrective steps that should have been taken to overcome these biases. If a risk assessment was conducted how did this affect the decision-making process? Analyze your scenario for what happened in terms of social heuristics. Explain how decisions were made and the social factors that shaped the decision-making environment. Discuss the greatest challenges to sound decision-making in your scenario. Critique the decision-making process used by the sponsor(s) and leader(s) of the decision. Identify the mistakes made by the sponsor(s), leader(s), and team members or others impacted by the decision during the implementation of the decision. Support your statements with scholarly references and appropriate examples. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.doc. By the due date assigned, deliver your assignment to the Submissions Area. Assignment 2 Grading CriteriaMaximum PointsThoroughly evaluated the decision-making situation, the social heuristics involved, and the decisions they made including proposing corrective steps that should have been taken.40Articulated the greatest challenges to sound decision making in your scenario. Included decision biases and risk assessment.20Critiqued the decision process used by the sponsor(s) and leader(s) of the decision. Identified the mistakes made by the sponsor(s), leader(s), and team members or others impacted by the decision during the implementation of the decision.20Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.20Total:100
Read the case and answer the highlighted part and follow the like that is posted in the document i post earlier. i post the case as an image and another document that you need accordingly to follow and work first three 6 pages are the case and the rest are analysis go through them
Hello Marsha, I am really impressed that you have chosen your leader already. I have really got to get on the ball, and get this project going without the doubt. The outline is good and I am sure wont have a problem doing this project in unit 5. The outline is a guide, and I am sure that if you stick with what you have, and continue to add to it you are on your way. There is a lot of information to choose for in the course material. This class has proven to be a little more challenging than I thought it would be what about you? I am truly enjoying the course material, and I have learned so much working through the nodes in the Intellipath assignments. Good luck to you and I am sure you will do well on your Individual project. Best regards, Priscilla (graduate MBA 2019)
Global brands assignment – Using Interbrand’s “Best Global Brands 2017” analysis provided. 1) List and describe 2 trends which appear to be driving consumer behavior? 2) Within Interbrand’s analysis, is listed the 10 components that they evaluated to determine the leading global brand list (page 30). Pick 2 of these capacities and reflect on why, in your opinion, these qualities influence value creation and consumer loyalty. 3) Evaluate 2 of the top 10 brands and explain why you believe that these brands have been successful globally.
Career Roadmap Assignment: write a paper for Two single-spaced pages, Times New Roman, and 12-fonts. The instructions from professor are below : Today, I would like to develop your long term career goals and provide a list of objectives that will help you get there. Put together a road map that will lead you from here to there. Describe your aspirations and career goals and research the skills needed to help you achieve your goals. Detail the education and activities necessary to build such skills and realize your ideal future. Career goals- short term and long term Set of objectives – steps to achieve your goals Skills required – list the skills required to succeed in your chosen career How to acquire them - e.g. join school clubs, take online courses, volunteer, etc. Action plan – develop a plan of all the activities including education, internships, networking, etc Keep in mind that this short paper builds on what you’ve learned from chapters 1-4 and 16. You must utilize some of your self-assessment results, such as learning style, career anchor, personality traits, self-concept, and emotional intelligence. Be authentic and creative; explore ways that work for your learning style and within your reach to develop the skills that will position you for success.
Research companies for the final project. 1. Research companies with which you are familiar. Use the Internet for your research. 2. Select one of the companies to follow throughout this course and to evaluate for your final assignment. Write approximately 350 words that describes why you chose that company rather than the others you researched. Cite your research. 3. Choose a U.S. publicly traded company with a market capitalization of $2–$10 billion. o Visit the company’s website to gather information about its organization and business. 4. Invest a hypothetical $1,000 in the company's stock on the first day of the course. Track the price of the stock over the first seven weeks of the course and include in your final paper responses to the questions raised in the Week Seven assignment regarding the value of your investment. 5. Include a minimum of two sources. One source should be the company’s most recent 10-K Annual Report.
1. Answer the following Read the article titled “Multilevel Readiness to Organizational Change: A Conceptual Approach”. Give your opinion on which two (2) means of diagnosing change are most relevant to today’s organizations. What is meant by the term “readiness”? 2 Respond to this post. Read the article titled “Multilevel Readiness to Organizational Change: A Conceptual Approach”. Give your opinion on which two (2) means of diagnosing change are most relevant to today’s organizations. What is meant by the term “readiness”? Trust Building Building trust is not a new concept when it comes to change in an organization. If an organization is looking for the employee to have a positive attitude towards environmental change the company must show the employee’s trustworthiness, and positivity because most work behaviors are based on communication between the superior and subordinates. The employee feels a sense of belonging, importance, worthiness, etc. when such information and participation of the employee in a task to its completion. Trust building will bring positive attitudes and actions on behalf of the employee. Managers can consider involving employees in organizational processes, such as decision-making or determination of work roles, as this is found to positively influence the development of trust. (VAKOLA, 2013)