Description Hello again and welcome to Milestone 3 as we talk about IMVs, Interactive Marketing V ...

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Description Hello again and welcome to Milestone 3 as we talk about IMVs, Interactive Marketing Vehicles. There's some decent content here. I thought your assessment on Nike was pretty interesting. Again, there's too much use of just bullet point items here without any depth, right? Like this stuff right here. You're throwing sentences in there but not building on them and explaining them. So that would have added value. but again there are no references and no citations whatsoever and that you have to have references you have to have in -text citations because there's no way you wrote this off the top of your head right that's not possible especially you talk about Nike you had to look Nike up you had to look stuff up to do this so there's no reference you got to have references and citations moving forward Okay, so add those in and then please resubmit. Do you feel that a company would benefit from utilizing multiple interactive marketing vehicles? Please provide an example of how a company could utilize multiple interactive marketing vehicles. What interactive marketing vehicle(s) would you utilize for a marketing campaign? What are the advantages and disadvantages of your selected interactive marketing vehicle(s)? You may expand upon your answer for the final assignment of this course. UNFORMATTED ATTACHMENT PREVIEW The Role of Interactive Marketing Vehicles Milestone Assignment Interactive marketing vehicles function as essential elements for contemporary marketing twoway dialogue between brands and their consumers. Interactive marketing methods create better customer involvement while fostering brand relationships approaches. The main difference between interactive marketing and traditional marketing lies in their communication direction since interactive marketing enables which results in superior conversion performance. The growing power of digital platforms alongside changing consumer behavior makes interactive marketing vehicles essential for businesses to deliver personalized content and gather immediate feedback and behavioral insights. A business would gain advantages from implementing various interactive marketing platforms for their operations. The implementation of various interactive marketing vehicles would bring substantial advantages to business operations according to my strong opinion. Consumers in today's digital world interact with brands through various contact points which include email services and social media platforms and mobile applications and websites and chatbots and additional channels. The use of multiple marketing platforms enables businesses to connect with various audience segments who spend their time on different platforms. The retail clothing brand Nike serves as an example for this analysis. Nike implements various interactive marketing tools to reach their audience. The company uses email marketing to deliver customized product suggestions and special deals that stem from customer purchase records and website navigation patterns. The company operates through Instagram and TikTok and X (formerly Twitter) to host interactive content including polls and Q&A sessions and influencer partnerships and giveaways. The Nike Training Club App delivers workout plans to users while promoting Nike-branded athletic equipment. The company uses SMS marketing to send alerts about limited-time sales and restocked merchandise to their subscribers. The website features a live chat system which enables instant support for customers who need help. Each marketing platform within the system functions independently to achieve its own specific goals. The conversion rate of emails remains high but social media platforms help customers develop brand loyalty through community engagement. The website and app functions enable users to track their workouts and make purchases while using the platforms. Through platform integration Nike enables customers to experience a unified shopping journey which results in elevated customer interaction and higher sales numbers. Multiple interactive marketing vehicles create a unified system which enables businesses to: The platform enables businesses to connect with a wider range of customers because people access different platforms. The system enables customers to access different entry points for interaction. The messaging becomes more powerful because it appears throughout all communication channels. The collection of various customer data enables businesses to create personalized experiences and perform analytical assessments. The implementation of a unified strategy becomes essential to prevent customer confusion while maintaining a consistent brand experience. A well-executed combination of marketing vehicles produces an enhanced brand experience which customers remember better. The Interactive Marketing Vehicle(s) I Would Select for My Marketing Campaign My marketing campaign would incorporate a mix of social media platforms and email marketing and chatbots and interactive content and SMS messaging. Social Media Marketing Email Marketing Chatbots / Live Chat Interactive Content (e.g., quizzes, polls, surveys) SMS Marketing The selection of these marketing tools stems from their specific benefits and drawbacks which I will explain in detail. 1. Social Media Marketing Advantages: The platform enables users to interact with the company through direct communication methods which include comments and likes and direct messages and sharing features. Real-time feedback and engagement. The platform allows users to create content that spreads quickly through social media platforms. The platform enables users to share content from other users and work with influencers. Disadvantages: The algorithms which control platform visibility tend to change frequently. Users can view all public feedback and negative comments on the platform. The system needs continuous content generation and community upkeep to function properly. The product launch campaign on Instagram Stories uses Q&A stickers and poll features to generate excitement before influencers share their reviews. 2. Email Marketing Advantages: The marketing strategy produces high returns on investment when it uses targeted and customized content. The system enables users to access their email inbox directly. The platform serves as an excellent tool for sending promotional materials and making important announcements and distributing newsletters. Disadvantages: The messages might get ignored by users or marked as spam by their email providers. The system needs proper email list maintenance and data protection compliance according to GDPR standards. The system sends special discount codes and early access promotions to subscribers when a product launches. 3. Chatbots / Live Chat Advantages: The system provides users with quick access to support services and answers their questions right away. The system operates continuously throughout the day and night which leads to better customer satisfaction ratings. The system helps users navigate through the buying process. Disadvantages: The system faces challenges when users ask complicated questions. The system lacks personal touch when its programming is not optimized correctly. The website features chatbots which help customers find answers to their questions and select appropriate sizes for their purchases.The platform enables users to take part in activities which increases their level of involvement. The system provides important data points through user responses. The system enables both audience segmentation and personalized content delivery. Disadvantages: Creating high-quality content requires significant time investment for designers. The system needs proper integration with the marketing funnel to work effectively. The brand website hosts a style quiz that suggests outfits to users while prompting them to share their results on social media platforms. 5. SMS Marketing Advantages: The platform delivers messages to users at high rates while generating substantial responses. The platform works best for sending urgent messages about sales promotions and product updates and appointment scheduling alerts. The platform enables fast delivery of messages directly to customers. Disadvantages: The practice becomes annoying to users when they receive too many messages. The system requires explicit user permission to maintain regulatory compliance. The system sends automated messages to customers about time-sensitive deals and cart abandonment alerts to boost sales completion rates. Conclusion The digital marketplace demands interactive marketing vehicles which serve as fundamental tools for businesses to succeed. Companies achieve better results through multi-channel interactive marketing because it enables them to connect with customers based on their current location and preferred communication methods. The different marketing vehicles create distinct value for customers throughout their journey through social media interactions and email personalization and chatbot assistance. A strategic combination of multiple vehicles will help businesses achieve maximum reach and engagement while driving conversions. My recommendation for a final campaign project or realworld execution involves creating a customized integrated approach that matches the target audience while delivering consistent value and quantifiable results through all contact points.