Description Develop a clear message framework, articulating the core brand message and creating tai ...

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Description Develop a clear message framework, articulating the core brand message and creating tailored messages for each target segment; organize these in a message matrix detailing segment, communication channel, key message, and supporting proof point. Select and justify paid, owned, and earned media channels, explaining how each fits the audience’s behavior and delivers the brand’s message effectively. Map out customer journey touchpoints across the awareness, consideration, purchase, and retention stages, showing where and how brand communications will reach the audience. Present a creative direction concept, including moodboards and headline sketches that establish the overall campaign tone and ensure messaging consistency. SECTION 5. INTEGRATED MARKETING COMMUNICATION (IMC) STRATEGYPurpose: Translate the brand’s positioning into a clear, segment-specific communications plan. Core brand message Key tailored messages for each target segment Message Matrix (segment ? channel ? key message ? proof point) Use the 7 day free trial at SEMRUSH to obtain some information on the company/and or competitors. Channel Selection Paid media (ads, sponsorships) Owned media (website, emails, brand content) Earned media (PR, social sharing) Channel Strategy Overview (why chosen channels fit audience behavior) Customer Journey Touchpoints Creative Direction Concept (moodboards/headline sketch of campaign tone) Where/how the brand reaches customers at each stage (awareness ? consideration ? purchase ? retention)