Description Choose Your Business or Brand: Use the same business, client, or brand from your SMART ...
Description Choose Your Business or Brand: Use the same business, client, or brand from your SMART Goals Assignment. Define Your Social Media Target Audience: Focus on the specific audience for your social media message, not the broader audience for the entire product or service. A narrow target audience increases the effectiveness of your campaign. Keep in mind that if you speak to everyone; you speak to no one. The goal is to be specific. Don't give me the entire target for the brand. You may welcome people of both sexes aged 19-78 in your gym, but a message for a 19 year old man, will not work for a 59 year old woman. Demographics and Psychographics: Demographics: Identify relevant characteristics such as age, gender, income, education level, marital status, etc. Psychographics: Describe the attitudes, interests, and opinions of your target audience. You can use VALS or ESRI for psychographic insights. Data Collection: Use SimplyAnalytics to find demographic data for your target area. If needed, supplement this with information from the US Census. Determine the number of people in your target area who fit your demographic and psychographic profile. A specific number is required. You must do the math. Note that accurate data is essential for a high grade. Create an Audience Persona: Develop an audience persona that represents your ideal social media target. Your persona should integrate both demographic and psychographic information. Include details such as name, gender, and etc. Use one of the provided templates or create a personalized version that reflects your research. You may also Google Audience Persona for additional examples. Submission Requirements: Include a screenshot of the SimplyAnalytics data worksheet in your submission. Write 1-2 paragraphs (you may use tables) summarizing your target audience, including demographics and psychographics. Reflect on whether this audience matches your initial expectations. Identify the total number of people in your target group. It is important to do the math. Attach your audience persona with a picture. Ensure it follows a professional format and is not a direct copy of the templates. Important Notes: Access SimplyAnalytics early to avoid last-minute issues, as only a limited number of users can log in simultaneously. Review the rubric to ensure you meet all criteria, including the specificity of your target audience, the depth of your demographic and psychographic details, and the quality of your persona. Sample Businesses for Guidance: Susan Brown – Candidate for Mayor focusing on education and climate change. Mobile Tire Repair and Replacement – Service area for brand awareness. Westchester International Bank – Community bank aiming to expand its portfolio. Little Royals VPK – Childcare facility rebranding to serve moderate-income families. Follow these steps to ensure your assignment is thorough and meets the grading criteria. Please note that an example of the completed assignment has been shared via the weekly announcements. Use it as your guide. Rubric ADV4323 Target audience rubric (2) ADV4323 Target audience rubric (2) Criteria Ratings Pts This criterion is linked to a Learning OutcomeResearchWhat is your research source? Simply Analytics or Census or another recognized source for demographics? VALS or ESRI or another recognized source for psychographics? 10 pts This criterion is linked to a Learning OutcomeDescription - demographicsIs your demographic description complete? (Age, sex, race, ethnicity, SES, family status, marital status, and other pertinent demographic descriptors. If you don't use a criteria then why?) 50 pts This criterion is linked to a Learning OutcomePyschographicsIs your psychographic description complete using either ESRI or VALS or another acknowledged source. 50 pts This criterion is linked to a Learning OutcomeHow many are there?I want a number. If you're using the whole US (i.e. an online business who targets the whole US) then make sure you understand percentage of US population that composes your audience and get a number from there. 10 pts This criterion is linked to a Learning OutcomeNarrow targetIs you target audience sufficiently narrow? 20 pts This criterion is linked to a Learning OutcomePersonaDo you have a persona 10 pts Total Points: 150 The brand i will be choosing is (Nike)!
