Description The VALS framework (Values and Lifestyles) is a tool used by marketers to categorize co ...

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Description The VALS framework (Values and Lifestyles) is a tool used by marketers to categorize consumers based on their psychological traits, motivations, and consumer behavior. This assignment introduces you to psychographic profiling by helping you think critically about your own lifestyle, values, and consumption habits. For this assignment, students should: Review the eight VALS consumer types provided in the module resources. Pay attention to how each group is motivated and how they typically interact with products, media, and messaging. Reflect on your own behaviors, interests, values, and media habits. Based on your reflection, identify the VALS group you believe best represents you. Then, in 1–2 thoughtful paragraphs, respond to the following: Which VALS type do you most closely identify with, and why? Which parts of the description feel accurate to you? Are there any aspects that don’t align with how you see yourself? Did the process of identifying your type help you think differently about your role as a media consumer or future social media strategist? Please note that there are no right or wrong answers. This exercise is about self-awareness and making connections between lifestyle and media behavior