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Imagine if you were the CEO of Gong Cha Company; each group is required to come up with a new target market and a marketing mix analysis of the new product that the group thinks would successfully serve the proposed new target market. For the new target market, we are going to talk about health-conscious young adults who are looking for refreshing and nutrient-rich beverage options.

For Milestone Two, you will submit a research outline and relevant survey questions designed to measure the consumer’s evaluation of the importance of each determinant attribute. (See Appendix B of the Final Project Guidelines and Rubric document for an example.)  Specifically the following critical elements must be addressed: Research Outline: Explain the research plan, determination of research goals and objectives, and a project timeline for execution. Cite your sources. Consumer Behaviors: Describe in detail the consumer behaviors that the research plan will help to understand. Cite your sources. Value: Describe your value proposition so that the team has a clear understanding of what drives the purchase, how customer needs are defined, and what customers are willing to pay for. Cite your sources. Survey Questions: Design a survey that asks survey participants to rate the importance of each determinant attribute, on a scale of -3 to +3, when choosing a product from the product category. Provide a list of questions asking participants to rate each determinant attribute for each brand within the product category. These questions require consumers to express their beliefs about the determinant attributes of each product being studied. A scale from +3 (very likely) to -3 (very unlikely) is used.

W2: Discussion There are many types of research methods depending on your industry, position, and research goals. One area of focus is loyalty and collecting research to understand loyalty best and increase it.  In a competitive industry, it is essential to understand who you are marketing to, and then you can best create a loyalty program that speaks to this market.  Research Research loyalty as it applies to your final paper topic in this course. Brainstorm how you will create loyalty for this new offering. Discuss Who is in the target market for your final marketing plan? Make sure to provide the rationale.  What type of research methods will help you to understand this market best? How will you obtain loyalty from this market? Briefly describe the competition in this industry and any loyalty efforts that the major competitors are using.  In your peer responses, address whether you agree or disagree with their target market focus. Discuss each question and support your ideas with validating scholarly research. Reflect on at least two of your peers; considering their ideas and research on this topic, review the discussion rubric.

Check two file 1. complete guidance of what to write and how to write Please read entire file before taking task 2. Second file is the template( you should focus on 1 file)

Shadow Day/Sales Interview- DUE April 14th While the book attempts to provide scenarios of real-life salespeople, nothing compares to your own personal experience.  You will set up an interview with a direct salesperson and write a 3-4 page, double-spaced, typed formal paper about your experience.  You must shadow a relationship-based salesperson for this assignment.   Business to Business Salespersons are our first choice, but other salespersons who rely on relationship building, such as Real Estate and Insurance salespersons, may also be engaged for this assignment.  Required questions are attached for you, although you may include additional questions as appropriate.  Salespeople are very busy and seldom keep regular office hours.  Therefore, it is imperative that you begin contacting your salesperson soon.  DO NOT WAIT UNTIL THE DAY BEFORE THE ASSIGNMENT IS DUE!  No extensions will be granted because of your failure to make contact or complete this assignment.  Shadowing them is a very educational experience and many salespeople do not mind this, as long as you follow their rules about participating in actual sales calls.  However, if your schedules do not permit a shadow day experience, you are permitted to set up an appointment to interview the salesperson of your choice.  These reports are worth 100 points and may be shared in class, time permitting.  Assignments are considered late if turned in after the class is over on the day the assignment is due.  Late assignments, if accepted, will lose 10 points per day.  Business cards of the interviewee are required and 5 points will be deducted if there is no business card attached to the assignment.  Points are also deducted for improper grammar, misspellings,poor sentence structure and poor quality appearance

Instructions Zara's Fast Fashion Review the Zara's case on page 343 of your text.  Also, review this video on Zara Fast Fashion . Answer the three questions at the end of the case.  Discuss in detail.  Reference your sources.  Refer to the Assignment Expectations for general Dropbox assignment instructions.                                                                      Questions  1. Would Zara’s model work for other retailers? Why or why not? 2. What can Zara do to ensure successful growth around the world that maintains the same level of speed and instant fashion? 3. Who are Zara’s biggest competitors? What should Zara do to build, enhance, and sustain its competitive advantage? TEXT--------------------------------------------------------SPotLIGht Zara Zara began in 1975 when Amancio ortega and Rosalia Mera opened their first store in Galicia, Spain. the original store sold low-priced lookalikes of high-end, popular fashion prod-ucts. Zara’s business model of imitating the latest fashion and providing their designs at low prices appealed to Spanish consumers. In the next eight years, Zara expanded to nine more stores in popular shopping centers in Spain. During this period, ortega had created a design, manufacturing, and distribution process he called “instant fashion,” which could respond to fashion trends very quickly. Using this process, Zara spent the next decade expanding into the global mar-ket, which included the United States, France, Belgium, and Sweden. After achieving similar success with its expansions, Zara eventually became the world’s largest apparel retailer. Zara famously views clothes as a “perishable commod-ity,” something that should be enjoyed for a couple of weeks or months. Zara’s apparel appeals to consumers who are looking to keep up with all the latest fashion trends. When a new style becomes popular, Zara can imitate it and release a new collection in less than two weeks. other fashion compa-nies can take as long as six months to put out a new design. Unlike companies that focus on quantity over style, Zara does the opposite. Zara releases over 12,000 styles per year; this wide variety creates a greater likelihood that consumers will find an item they like. the majority of Zara’s designs stay on shelves for only three to four weeks. the constant refreshing of styles on store shelves also incentivizes customers to visit Zara stores more frequently. this can be seen in consumer behavior in Central London. Consumers visit other clothing stores and average of up to four times per year. Zara’s customers visit shops an average of 17 times per year. the full racks of clothes always give shoppers something new to choose from. Zara produces lower quantities of each style to create artificial scarcity, which makes their offerings seem more desirable and luxurious. An added benefit of this scarcity is that if a style is not successful, Zara doesn’t have to dispose of a high volume of inventory. Zara’s clothing starts with the design process, which includes a heavy focus on consumer input. Store employees and managers listen to customers’ comments and sugges-tions and take note of what they’re wearing in stores. Design teams visit universities, nightclubs, shopping centers, and other areas frequented by fashion trendsetters to observe new fashion choices that could potentially be successful. the trends team follows popular fashion bloggers and tracks Zara customers for new insights. the data gathered by Zara’s research team span new trends that differ by gender, culture, and season. this allows Zara to create product offerings that reflect the different needs of the global market. Zara offers smaller-sized clothing in Japan, hijab headscarves and long dresses for women in Arab countries, and more breathable apparel for countries in South America. Understanding the varied needs of its customers allows Zara to release a wide variety of successful styles on a frequent basis. What enables Zara to release new collections quickly is its fast and vertically integrated supply chain. Zara’s in-house production facilities allow the company to control processes such as dyeing, fabric cutting, and processing. When new designs come into the factory, clothing items are manufac-tured, processed, and in stores within 15 days. Zara tends to manufacture only fashionable and trendy items that have a short selling cycle. Items that tend to stay on shelves, like basic t-shirts and pants, are outsourced to low-cost suppli-ers in Asia. When items are released and fail to meet sales expectations, factories quickly cancel production. Zara’s fast and efficient flow of information and data can result in large fluctuations in orders. Zara can adjust orders up to 40 to 50 percent, avoiding potential overproduction. Zara’s flexible production process attempts to offer consumers what they want to buy at any given time. Zara combines an understanding of its customers with a highly efficient supply chain to create its global success. the company is aware that the consumer is an invaluable resource in the design of its trendy apparel and collections. Coupling this insight with a well-managed and highly profitable inventory strategy, Zara aims to stay on top of fashion retailing.48                                                                                                                                                                                                              

develop a strategic marketing plan for a selected business that you will use throughout this course. To do so, the assignments and summative assessments in this course build on each other, and you will develop your strategic marketing plan in sections. Please do not integrate previously used content from other courses Review the Strategic Marketing Plan Template to get an understanding of the type of information you will need throughout this course. Select 1 well-known business you would like to research and use as the basis for developing a marketing campaign. Refer to the following resources, as needed, for assistance selecting a business and locating information about it: Marketing professional organizations, such as 4 A’s website or American Marketing Association website Get Started with Marketing Research page on the University Library website Business databases on the Week 1 University Library Consider the following during your business selection process: The business you select will be used throughout the weekly assignments and summative assessments in this course. It will be to your benefit to select a business whose information is easily accessible. While you will base your plan on the actual business, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan. Develop a outline for your selected business in which you include the following information that you will use to complete portions of your Week 2 summative assessment:   Mission statement Vision statement Product line description Business information, such as the size of the business Current target markets Current marketing tactic https://www.aaaa.org/?cn-reloaded=1 https://www.ama.org/

Explain how artificial intelligence can be used in the sales process and how it specifically can assist in price optimization, upselling and cross-selling, and performance management

You will need to know the high-level deliverables and timelines for this project, which can be found below in the project statement of work(SOW). The SOW for this project lists the following requirements: design the new store building (including the garden center), parking lots, and landscaping obtain required licenses and permits prepare the site and lay the foundation construct the new store building and finish the interior construct the garden center outfit the store with shelves, fixtures, and IT systems (e.g., communications and payment systems) pave the parking lots and landscape the exterior of the store stock the store with inventory (For this project, stick to a storewide, high-level inventory budget, though you may have to make estimates based on different product categories, such as lumber, hardware, appliances, etc.) staff, hire, and train store personnel The store should be prepared for opening in approximately 10 months.   Step 5: Create the Work Breakdown Structure  In the previous step, you identified and analyzed all stakeholders, both internal and external to your team, and created a communication plan to manage their expectations. Now your team must consider how you will handle the work breakdown structure (WBS).  Using MS Excel create a high-level of the work breakdown structure for your project that covers the key facets set out in the statement of work, such as the design of the new store. A sample of WBS which you can use as a template is provided. When you create your WBS remember the following rules: Include 100% of the work necessary to complete the goal and don’t include the work that is out of your project scope.  Provide a sufficient level of detail.  Don’t account for any amount of work twice.  Focus on outcomes, not actions. Then continue to the next step, where your team will develop a project schedule (Gantt chart). Step 6: Create the Project Schedule (Gantt Chart)  This morning you received an email from Jillian Best. INBOX: 1 Message Subject: TCS project: good progress From: Jillian Best To: You Dear Team, I’m happy with the progress on the TCS project. It is nice to see that the work breakdown structure is properly align with the project requirements. You should use it as a basis for preparing other components of the project management plan. Keep up the good work. I look forward to updates in a week. Jillian Best, CEO MCS From your experience and knowledge, you understand that for a good schedule (Gantt chart) you need to define all project activities and their attributes (including their durations), establish logical dependencies between them, integrate project milestones in the schedule, etc. The WBS will serve you well in determining your project activities and preparing your schedule. The Microsoft Project software will allow you to visually present your schedule with the Gantt chart. Ensure that your Gantt chart indicates the critical path in red. If you need help, please follow these Microsoft Project guidelines. There are additional resources (videos) on how to use MS Project in the class Discussions area.   To get more benefits from the MS Project the following requirements should be observed: You should use auto-scheduled task mode for all your activities/tasks.  The hierarchical structure of your WBS should be presented in the MS Project file.  All task dependencies should be established. Every activity and milestone except the first and the last should be connected to at least one predecessor and one successor. Don’t link summary tasks because it might negatively affect your schedule quality and result in incorrect presentation of the critical path.   It is better to establish task durations than their start and end dates. The duration of summary tasks will be automatically calculated by the software. Additionally, it will be easier to modify your schedule, if needed, without losing its logic The WBS Chart should be expanded beyond the 4 categories you have selected.  Please examine the SOW to ensure that all of its’ elements are include in the WBS.From a planning perspective, you may like to ensure that the following activities are adequately covered during different phases: Design, licensing and permitting, Construction – preparation of grounds, inspection and handover of buildings,Moving in with interiors, electricity, plumbing, heating and cooling,Store layout, inventory stocking, hiring and training, andDry run of IT systems and opening day, andOpening Day.Where the activities are of long duration, you may like to break them down in smaller ones. As a broad guideline for this size of project, about 15-20 activities under each of these categories should provide sufficient detail for management control.

Instructions are attached. Cite the references in APA style. You do not need to give me a title page, just start writing from the introduction. Paper will be submitted to turnitin, so copy and paste (especially from ChatGPT is not allowed).