Imagine if you were the CEO of Gong Cha Company; each group is required to come up with a new target ...

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Imagine if you were the CEO of Gong Cha Company; each group is required to come up with a new target market and a marketing mix analysis of the new product that the group thinks would successfully serve the proposed new target market. For the new target market, we are going to talk about health-conscious young adults who are looking for refreshing and nutrient-rich beverage options.