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I wanted to provide you with a brief overview of our product and the structure of the presentation. We're working on pitching a revolutionary medical device called the RMEC to STYKER (SYK (NYSE). This device combines high-definition visual imaging with advanced X-ray functionality and basic scanning capabilities for use in home settings. It aims to satisfy the need for comprehensive remote medical examinations, providing consumers with the benefit of accessing essential diagnostic tools directly at home. The competitive landscape for this product includes existing medical imaging devices and telemedicine services, but our competitive advantage lies in the integration of X-ray technology, VR, and AR functionalities, as well as its portability and compatibility with existing EHR systems. To guide you through our presentation structure, here's a breakdown of the main sections we need to cover: About the Product: Description of the RMEC Consumer needs and benefits Competitive landscape and competitive advantage SWOT analysis and proposed actions STDP: Demographic and psychographic segments Segmentation bases and targeting strategy Positioning strategy and unique selling proposition Place: Geographic availability Supply chain structure Push/pull strategy and retail store selection Price: Pricing techniques/strategies Determination of selling price Promotion: Communication channels and media selection rationale Creation of an effective advertisement For each section, we'll need to provide detailed explanations and reasoning behind our decisions. It's crucial to support our claims with relevant citations and industry reports, adhering to APA style for references.  We'll need proper research on the topic, including relevant industry reports and citations to substantiate our claims. The PowerPoint presentation should include visuals such as charts, graphs, and product images to enhance understanding. Additionally, we'll need a detailed script for the presentation, outlining what I have to say for each slide.

You will develop a comprehensive Integrated Marketing Communication (IMC) plan, incorporating whichever are applicable, relevant, and needed by the project Public relations & publicity • Advertising • Direct & interactive marketing • Sales promotions • Personal selling • social media • Sponsorship, partnerships & events (if applicable) • Cause related marketing (if applicable) Through this plan, you will demonstrate your understanding of the concepts and techniques of IMC and apply these techniques. The project will be judged on: the establishment of clear and measurable IMC objectives, • the use of appropriate communication tactics as well as • the quality of the research, marketing, media, and creative strategies, • thoroughness of budgeting and projections, and • proposed evaluation techniques. The following outline which incorporates common elements of an IMC plan is provided to help you. You should develop a plan that is suitable for your company, product, and objectives.1. Introduction: This gives the reader an idea of the purpose and organization of the paper. For example, “Why is this topic important?” “How would the reader benefit from reading the plan?”2. Executive summary: Summarize the entire plan, with key specific details, in one page.This should be written after the entire plan is completed. The reader should understand the complete plan at the summary level from this section.3. Situation analysis: You must conduct some research in order to prepare the plan. This section should summarize the results of research already conducted (secondary research); not focus on research that should be conducted in the future. Include a brief portrait of the company, with information relevant to the IMC plan. - Marketplace macro-environment - Competitive situation, including the competitors’ use of IMC - Current target group(s) analysis - Existing distribution channels for the company’s products. - Current product situation including definition, positioning, sales, prices, margins, and profits of the products addressed in the plan.4. SWOT Analysis. Strengths, Weaknesses, Opportunity, and Threats (SWOT) analysis focused on the product or brand (not the entire company). 5. IMC goals and objectives: At least some components of the plan should be measurable (i.e., expressed in numbers). This could include awareness, engagement, customer acquisition, profitability, response rates, the number or dollar value of sales, number of leads to be generated, etc.6. IMC strategy: What plan will you undertake to meet your goals and objectives in the best, most cost-effective and timely manner possible?7. IMC tactics. For each tactic include: -·       Target audience(s) (demographics, psychographics, behavioral)·       Offer(s) (if applicable) –·       Creative approach and implementation, including description of your message and visual images you will use (does not have to be the exact copy points and visual design)·        Your message strategy, appeal, and execution·       Appropriate Media that you will use to disseminate your message: broadcast, publication, website, or social media, (if applicable).·        Media Plan: Frequency of placements and cost·        Suggested Product pricing, including any sales promotions, if used·         8. Implementation: - Calendar of events - Integration and coordination strategy among communication channels (when will you launch/implement in the different media or will you do it all at the same time9. Evaluation methods: marketing metrics and other measurement tools to measure your success. What would success look like for you?10.  

The assignment is to choose a brand or a company that has decided to focus some portion of their advertising/marketing on a societal issue. The entire description and details for the assignment are in the attached document. To make things easier I have already chosen a brand and a specific marketing campaign. I would like you to focus on the Heineken "worlds apart" marketing campaign.

Make for a part in a presentation based on a marketing case study with a script that takes about 3 minutes to present. -Provide sources for outside info  -Add helpful visuals if possible (charts, graphs, etc.)

write one page to Describe the experience that will be delivered. Provide your rationale. Possible experiences include user-generated content competitions, social games, social movements, and social shopping. Describe a unique strategy that supports one or more objectives (state the objective), works with the other ideas, and does not duplicate other ideas in SMA06. Explain how the target audience (reference the appropriate persona) will find the experience and how the experience will be designed to encourage sharing with others. Provide visuals. Duplicates will receive no credit. i attached a file that has the objectives and personas

Explain the role of intuition in decision making. DISCUSSION FORUM WEEKLY DISCUSSION POST: Your initial discussion is 100 word minimum (Note: I need this part completed today at any point, please) Please respond to 2 classmates (50 words each minimum. Note: You can take 4 more days for completing this part of the task). REFERENCES: All references must be listed at the bottom of the submission--in APA format. (continued) Be sure to use the headers in your submission to ensure that all aspects of the assignment are completed as required. Any form of plagiarism, including cutting and pasting, will result in zero points for the entire assignment. I will provide you with the work of my 2 classmates (as soon as you accept my bid) so that you can reply to them as required by the instructions (you can also use their work as a sample/inspiration to complete your own work):

I need good answers with correct explanation and examples where possible

Based on your weekly journal: Write a summative of 3 to 5 pages paper reflecting on the following: The significant insights you have gained from this Principles of Marketing course (the chapters) Explain why they (your insights) are important concepts in the subject area of the course as well as in today’s world Develop a plan for changes you can make in your life by applying and implementing these insights.

Discussion Board 15 – Hypothesis Testing – ANOVA 1. You would like to see if there is a difference in the mean number of hours spent on email and correspondence for workers in 6 industries. Below represents the sample of 38 workers from the 6 industries. Construct a hypothesis test, complete the ANOVA table to answer the hypothesis questions as well as answering the answering the questions asked of the discussion board. Use a level of significance of .05. Source of Sum of Degrees Mean Variation Squares of Freedom Square F Treatments 59.3 Error Total 150.9 Highlighted Information needed for the ANOVA table: 6 Groups38 people totalSSTR = 59.3SST = 150.9 A. What is the value of the test statistic (round to the nearest hundredth)? B. What is the probability of the test statistic for this specific problem? C. What conclusion will you come to? (just need to state Accept Ho or Reject Ho and Accept Ha – just put one of those 2 answers in the body of the discussion board, but you will have a more detailed solution (besides writing one of these statements you will write out in words what the conclusion means) on your worksheet that you will attach as a PDF). Use a level of significance of .05. D. Using the critical value approach at what critical value will you start rejecting the null hypothesis? © Chris O’Byrne 2024 **** Use the appropriate table or tables from our lecture notes to answer all questions that require values or probabilities***** © Chris O’Byrne 2024 ***No probabilities generated from a calculator will be permitted/accepted (will not receive credit), only probabilities and values from your Z-tables (CH6), T-tables (CH8) and Chi Square (CH11) and F-tables (CH11) notes will be allowed. *** When doing and showing your work for the PDF – it should be handwritten as if you are figuring out the problem on the exam – it doesn’t need to be typed up – and I prefer that you DON’T type it out and that you hand write it. This Discussion Board is Due Wednesday, August 7th by 11PM. When you answer the question put the answers in this order and label like this: 1A. 1B. 1C. 1D.

Digital Marketing Plan – Final ProjectGroup Assignment In this assignment, you will be applying digital marketing thinking in a plan for a real brand. It is critical that you work as a team through all aspects of this assignment. You are all collectively responsible for the final submission, just as you would be as a team from a marketing agency brought in to consult on this project. Do not simply divide up the questions amongst the team members, as the lack of cohesion will be obvious to your client. You should all have input into each section, and all review the finished recommendation together. The ClientThe client you will be developing a plan for is a consumer product called Joseph’s Nutless Clusters (nutlessclusters.com). Nutless Clusters is an all-natural bite sized snack made with dates, coconut and brown rice. It is offered in 3 flavours (chocolate, raspberry or original). These snacks are non-GMO, gluten-free and peanut-free, so they offer very targeted appeal to specific audiences, and also appeal to anyone wanting a healthier and tasty snack alternative. The AskWorking in groups of 4-5 students, you will develop a digital marketing assessment and provide a plan with specific recommendations for this client. You will need to submit a professionally laid out plan to Blackboard, then present it to the class as if it were a client presentation. Your plan must include ALL of the following elements: PART I Assess the current social media strategy employed by the brand, and provide thorough analysis on their channel mix, how well each of their social channels follow best practices and where gaps may exist. Be detailed in your review and insights. Then provide 3 specific recommendations for improvement.  Select ONE of the following target audience profiles and provide an overview of your understanding of that particular target, including your target persona, insights about them, and a customer journey map. Select only 1 of the below: Person with celiac disease  Person with gluten-sensitivity Person with a peanut allergy, or parent of a child with a peanut allergy Parents of children looking for lunch ideas to send to school Young adult looking for a healthier snack alternative B2B target of office buildings, airlines, etc to carry Nutless packs as snacks PART II  Based on the target audience you selected above, provide all of the following: Influencer Plan - Outline 3 relevant Canadian influencers that you think would be a good fit for this brand with your identified target. Provide a profile of each influencer, and an explanation of why you believe they would be a good fit for partnership with Nutless Clusters. Then detail how you would engage them.  Paid Social Ads - Develop 3 social ads that would resonate with your identified target, on 3 different social platforms (ie. 1 post for each of Facebook, TikTok, Instagram, or any social platforms you recommend – pick 3 different ad formats and/or platforms of your choice). Each post must be different from each other, but should all fit with the overall brand and resonate with your defined target audience in a relevant way. A mix of visual (video or static) and copy should be incorporated. Each post must meet required specs for your selected platform, and include the post visual along with supporting copy based on the required ad specs. Show the ad as it would appear in the platform. SEM Ads - Develop a GoogleAds plan for your identified target. It should include your specific targeting criteria, keyword selection (with associated research), recommended campaign elements, and 1 complete sample search-based ad. Your ad must meet all GoogleAd specifications and be written to drive action from your target. Paid Digital Media Strategy - If you had a budget of $20,000 for media for Q3 (July-Sept), what paid digital or social ad types would you choose to run? Develop a recommendation of what platform(s) and format(s) you would implement, along with any testing considerations. Also identify how you would measure success. Note – you do not need to provide specific budget breakdowns, however the $20,000 budget should be kept in mind as a guideline for not spreading yourself too thin. Format - Report Submission:Parts I and II should be outlined in a plan that takes the form of a presentation deck or professional report. Components of the plan could be mocked up or prototyped digitally as applicable. Assume you were the marketing consultant brought in to work with this client, and format/write your report accordingly for them.Please cite all your sources within your slides. Format - In Class Presentation:In the final class of the term, you will be sharing Part II of the presentation with your classmates. This should include just your recommended plans, not the full analysis you covered in part I. Rubric PointsProficientCompetentNoviceIncompleteSocial Strategy Assessment15Thorough research and depth of insights with 3 detailed actionable findingsAssessment and recommendations are good but not quite thorough enough.Assessment isn’t entirely relevant, or not as impactful as they could be.Assessment or actions are incomplete or not relevant.Target Audience – Definition, Insights and Journey Map15Focused definition of your target audience persona that would inspire and inform your team. Strong insights defined that would spark a successful campaign. Detailed customer journey map across each of 5 different stages.Target audience is defined and clear, but lacks a bit of inspiration. Customer journey map covers all 5 stages, with basic information in each. And an insights statement is defined.Missing depth or detail in one or two of the components of this ask, but at least one has significant information.Lacking 2 or more of the components of insight, audience definition and/or customer journey map.Influencer Plan10Great tactics that fit with the research and brought to life in a way that would make the client buy your recommendationsTactics somewhat fit the research or they’re fine tactics but there are issues with how they would come to life. Client might buy but with significant revisions.There are some interesting or usable nuggets but in general the client would not buy the idea.Client would reject the tactic outright.Social Posts20Great tactics that fit with the research and brought to life in a way that would make the client buy your recommendationsTactics somewhat fit the research or they’re fine tactics but there are issues with how they would come to life. Client might buy but with significant revisions.There are some interesting or usable nuggets but in general the client would not buy the idea.Client would reject the tactic outright.SEO20Great tactics that fit with the research and brought to life in a way that would make the client buy your recommendationsTactics somewhat fit the research or they’re fine tactics but there are issues with how they would come to life. Client might buy but with significant revisions.There are some interesting or usable nuggets but in general the client would not buy the idea.Client would reject the tactic outright.Media Strategy10Great tactics that fit with the research and brought to life in a way that would make the client buy your recommendationsTactics somewhat fit the research or they’re fine tactics but there are issues with how they would come to life. Client might buy but with significant revisions.There are some interesting or usable nuggets but in general the client would not buy the idea.Client would reject the tactic outright.Report Deck & Presentation to the Class10Aesthetically pleasing. Very readable. Has a wow factor.Readable but has some errors or the aesthetics are a bit off.Some areas of the presentation are unreadable or messy.Unreadable. Messy. Unprofessional.Part 1