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Instructions:  Read the information in Careers in Marketing (pdf) file posted on the course website.  Interview someone who works in one of the marketing jobs described in the pdf file and ask him or her the following questions: What does your job entail?  How did you get to this point in your career? What influenced you to get into this field?  What education is necessary for this job?  What advice can you give to college students?  Add one additional question that you can create.  After the interview, write a brief report of the responses to all the questions above. Provide both the questions and the responses to each question. (5 points)  Lastly, explain why you would or would not be interested in working in this field. (5 points) 

This is a group assignment I will only put in the sections that I am responsible for. You have worked on this previously. The product we came up with as a group is as follows: Our Product is as follows:The Hayward, California market presents an opportunity for our product, a car security device that sends alerts in case of break-ins or window shattering. Hayward, California, has a high rate of car break-ins, making our product highly relevant. The demographic makeup of Hayward includes a diverse population, predominantly young professionals, and families. Market competition includes traditional car alarm companies and emerging smart car security startups. Related policies and regulations must comply with California state laws regarding vehicle security devices and data privacy. Overview and Objectives  One of your essential product or brand manager responsibilities will be to draft a Marketing Plan. Typically, these documents are based on years of data and analysis and run 30 pages or more, plus exhibits. The plan’s objective is to architect a strategy to build brands (thus creating profits) and to provide a vehicle for others in the firm to have input into that strategy. Your marketing core lecture notes could also be invaluable in constructing the marketing plan.  Given the short duration of the term and the difficulty inherent in obtaining accurate market data, the market plan you will draft will be only no more than fifteen (15) double-spaced pages (approximately) plus exhibits. Nonetheless, the exercise aims to offer you some valuable experience in drafting a Marketing Plan.  The Marketing Plan  Your marketing plan will consist of six key sections (the plan should include all of these sections, but the specific lettered points within these six sections need not be discussed if they are not relevant):  1. Executive Summary  2. Situation Analysis  3. Marketing Plan Objective(s)  4. Marketing Strategy and Programs  5. Financial Projection  6. Monitors and Controls QUESTIONS TO ANSWER 3. Objectives  The situation analysis and summary should highlight a number of planning objectives. These will include i) quantity (sales, share, and profit by segment), ii) direction (e.g., increase/decrease), iii) time frame, and iv) rationale. The objectives should be specific and measurable (e.g., increase share from 25% to 30% within one year). Your performance will, in part, be measured by these objectives. One note of “real world” caution: if objectives are too ambitious, you will fail to meet them and will not make a bonus, or worse. In contrast, if objectives look too unambitious, any resources will unlikely be forthcoming. This, too, can hurt your performance.  6. Monitors, Controls, and Contingencies (10 points)  Plans often go awry. Accordingly, the prudent product manager constantly monitors progress against plan. In my experience, damage control is best begun early, before problems spin out of control (remember the rogue trader Nick Leeson in Singapore who bankrupted the venerable Barings Bank, or our Pepsi Syringe scare)! Thus, decide early what figures you will monitor and have backup plans ready if things are not proceeding. Note that you can also learn from things that went better than planned. Decide whether and how to monitor:  a. sales information  b. market share  c. net income, etc.  List any contingency plans you might have or a process you will engage in if things do not go according to plan (who should know, what new planning should be done, what information should be gathered, etc.) 

MBA 645 Module Seven Presentation Guidelines and Rubric Overview A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives and respective key performance indicators (KPIs) to measure the effectiveness of the plan is essential. Your CMO has asked you to create a strategic marketing plan and share it with other regional marketing directors, so that each park follows a similar strategy. Considering the different challenges in each park, the marketing objectives must be broad enough to address each park’s challenges, with minimum or no customization. Defining the marketing objectives and relevant KPIs will help you, the other regional marketing directors, and the CMO to pre-assess the effectiveness of the plan you have proposed and to address gaps, if any. Prompt Create a PowerPoint presentation for the CMO and your fellow regional marketing directors in the course scenario. The goal of this presentation will be to share marketing objectives, associated success criteria, and methods to monitor and measure the results. Specifically, you must address the following criteria: Identify two SMART objectives (Slides 1–2) Choose two of the marketing methods identified in Milestone Two and identify SMART objectives for each. Begin this part by restating the identified marketing strategies and then state the SMART objectives. How does each objective align with the SMART framework? Identify two KPIs—one for each marketing objective—to measure the success of the marketing strategies (Slides 3–4). What are your reasons for choosing each KPI? Determine two methods to monitor the results of the identified KPIs (Slides 5–6). Why have you chosen these methods? Describe the feedback loops to be implemented in this case (Slides 7-8). Identify the specific feedback loops you will monitor and how often. How should results be reported to the key stakeholders needing this information? What to Submit Submit a narrated PowerPoint presentation with 8-10 slides.. Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations for more information. Note: In addition to the text on the slides, remember to include audio narration in your PowerPoint presentations to convey your information effectively. If due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes. Module Seven Presentation Rubric Criteria Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value SMART Objectives Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies accurately two marketing objectives—one each for the two marketing strategies—and explains how the objectives align with the SMART framework Shows progress toward proficiency, but with errors or omissions; areas for improvement may include effectively using the SMART framework to identify the objective for respective marketing strategy Does not attempt criterion 25 KPI Identification Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies accurately two KPIs— one for each objective—to measure the success of the marketing strategies and explains the reason for identifying these KPIs Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying the significance of KPIs in measuring the success of the corresponding marketing strategy with justification Does not attempt criterion 25 Methods for Results Monitoring Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Determines accurately two methods to monitor and measure results; justifies why the chosen methods are most appropriate for the given KPIs Shows progress toward proficiency, but with errors or omissions; areas for improvement may include determining the purpose of monitoring and measuring the performance of marketing strategy or identifying the monitoring method based on given KPIs Does not attempt criterion 20 Feedback Loops Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies specific feedback loops and how often they will be monitored; describes how results should be reported to key stakeholders Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying specific feedback loops and how often they will be monitored or describing how results should be reported to key stakeholders Does not attempt criterion 20 Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 5 Citations and Attributes Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 5 Total: 100%

INSTRUCTIONS: Recall this week's presentation (transcript attached). Does a person in need of an organ transplant have a moral right to obtain that transplant, supposing the availability of the needed organ? How should we choose who gets a transplant, supposing that there are not enough organs for all who need them?

Must post first. Read each question—there may be more than one. Post your responses in the appropriate threads. Students are required to make their initial post by Thursday at 11:59 p.m. (Pacific Time). You should respond to two posts of your colleagues by 11:59 pm on Sunday night. Responses should be of sufficient length with proper grammar. Respond to at least two of your classmates' postings with each question. Responses are due by Sunday at 11:59 p.m. (Pacific Time). You will lose marks if you do not satisfy the minimum number of posts. This feature will keep you engaged. Your response to your colleagues should be at least one full paragraph each (at least 4-5 sentences) for each post. Review your postings to see who has responded to you. Be sure to answer all questions. Include a bibliography using APA format. If you do not include a bibliography utilizing at least two different sources, you will lose marks.  Document all your sources in the initial discussion post using APA format. Your initial post should look like a research paper where you document all your sources. For example, if you provide a definition of a principle, be sure to document your source in the sentence like this:           "Cooper, Heron, Heward (2020) outline the definition of positive reinforcement as...."                        or       Identify the goals of behavior analysis as a science: What are the goals of ABA? How will you implement ABA goals into your professional work? Be sure to include citations and document your sources. (1 paragraph) Who are you and what are the professional goals that you hope to achieve through this ABA program?(1 paragraph) Based upon your pre-assessment, what is your plan (intervention) of studying the Decks for this week? (1 paragraph) What are your personal goals for this course? (At least 2-3 goals and 1 paragraph)

INSTRUCTIONS: In the scenario assignments, you are asked to reflect on responses to the presented scenario. It should not just be writing down your first reaction or what you already know. Reflection involves critical thinking, which means rethinking your existing knowledge and previously held opinions in light of what we have learned about theories of ethics, logic, and reasoning. You will need to question your current knowledge and beliefs. Discuss the main points of the debate, what stance you take, support that stance, and discuss the opposing argument. Also, discuss an ethical theory that would apply to defend your view. To complete each scenario assignment: 1. Complete the entire scenario. 2. Fill out the template attached below, ask your professor for details on submission. 3. Compose the last question on the template reflection in a Word document and be sure to address, at a minimum, the following questions: Why do you feel the way you do about the issue presented? Of the four responses offered in the scenario, which do you think is the most ethical and why? Which ethical theory would you use to support your stance? Why does this theory work 4. Support your conclusions with evidence and specific examples from the textbook, including a minimum of one theory of ethics to defend your stance. 5. Your reflection must be 1-2 pages in length and follow APA formatting and citation guidelines as appropriate, making sure to cite at least two sources. TEMPLATE Week 6 Scenario and Reflection Essay Write your introduction. Tell us what the paper is about. Provide a solid paragraph. If you use any sources here, be sure to cite them. The correct citations for the resources I have provided below are: (Pence, 2021) or (Pence, 2021, p. #) if you are quoting for the textbook. The second paragraph should cover how you feel about the topic and why. Consider the following questions. Did you have any views on the issue prior to viewing the scenario? If so, what were they? Did they change over the course of listening to the arguments? If so, how? The third paragraph should cover which of the four responses offered in the scenario, which do you think is the most ethical and why. This is where you need to be sure to support your conclusions with evidence and specific examples from the textbook, including a minimum of one theory of ethics (Care Ethics, Virtue Ethics, Kantian Ethics, Social Contract Ethics [Hobbes, Rousseau or Rawls version of the Social Contract], Act Utilitarianism, or Rule Utilitarianism [not just utilitarianism – this is wrong] to defend your stance. Refer back to the material covered in Week 1.

Paper Two Requirements: 1000 word minimum (the word count does not include either the Works Cited page, or titling information). A Works Cited page that follows proper MLA Guidelines. Papers that fail to include a Works Cited page will incur a 10-point penalty. Direct textual evidence (utilized in the form of quotations with correct citations) must be used to support your position. Papers that do not use direct textual evidence will incur a 20-point penalty. All papers must be submitted in a Word (.doc) file format and uploaded to SafeAssign. Google Docs submissions are not accepted. If I cannot open your file attachment, I cannot grade your paper which means it will earn a zero. All of the sources you use should be scholarly. The following sources are not acceptable for use: Wikipedia, YouTube, Diffen.com, Quora, SparkNotes, Philosophy Now. If you have a question about whether or not to use a source, a good rule of thumb is to either ask or not use it. Choose ONE of the Following: 1.) Are Marx and Engels Right?* : In the first section of The Communist Manifesto, Marx and Engels give a long series of indictments of bourgeois society, lists its abuses of power, and tells how it exploits the working class (the Proletariat). Argue one of the following positions: A.) Marx and Engels are correct in their criticisms of capitalism/the bourgeoisie; offering reasons and evidence why, of course. Please note that supporting this argument by simply restating what they say is insufficient. B.) Marx and Engels are incorrect because capitalism does have many redeemable qualities you will show evidence for in your paper. *Note this paper topic is only referring to Marx and Engels' criticisms of capitalism, and whether the criticisms are correct. The topic at hand is not what Marx and Engels proposed regarding a communist revolution, general strike, etc. In other words, a paper that asserts "Marx and Engels are wrong about their criticisms of capitalism because communism/socialism is bad" isn't on topic and will be graded as such. To further clarify: let's say Marx and Engels were doctors, it is possible that they're correct about their "diagnosis," but wrong about the "cure" or "treatment" they propose...which is why we should keep the discussions separate, for this paper topic, and only focus on the "diagnosis." After all, if they're wrong about their criticisms, there's no point in a "revolution." 2.) Rawls v. Nozick: John Rawls’s publication of A Theory of Justice revitalized Anglo-American political philosophy through a robust defense of something like a “welfare state” (used without a negative meaning). Robert Nozick, on the other hand, takes issues with the redistributive measures such a Rawlsian society would need to undertake. Given these things, which of the two views of "justice" is more defensible and why? 3.) A Re-evaluation? Nietzsche is often read as offering powerful criticisms of traditional or commonly held beliefs of morality. To what extent are his criticisms valid and, more importantly, what does this mean for us? Are ethics and morality a waste of time, or is there still hope in a “re-evaluation” of values? 4.) A Feminist Virtue Ethics? While certainly very important, Aristotle’s articulation of the virtues and their roles in our lives seem to be inherently lacking because they fail to provide a consideration for a multiplicity of viewpoints. In other words, discussions of “virtue” are typically done with masculine/patriarchal/exclusivist overtones. Annette Baier and other feminists offer a powerful and productive way of reformulating our “normal” views of what these things (virtues) actually are. Do you think, therefore, that Aristotelian virtue ethics is improved upon by care ethics/feminist virtue ethics, or was it doing alright on its own?

Hello, we had to watch a presentation and write our reflection on it in the template format attached below. Please use the textook chapters attached below as well as the presentation transcript and outside scholarly resources. NO AI PLEASE. I have attached the instructions below as well as the needed textbook and transcript. (IN AREAS IF YOU USE SOMETHING FROM THE TRANSCRIPT PLEASE LET ME KNOW WITH A (INSERT TRANSCRIPT CITATION IN YELLOW HIGHLIGHT AND I WILL ADD THE REFERENCE TO THAT) INSTRUCTIONS: In the scenario assignments, you are asked to reflect on responses to the presented scenario. It should not just be writing down your first reaction or what you already know. Reflection involves critical thinking, which means rethinking your existing knowledge and previously held opinions in light of what we have learned about theories of ethics, logic, and reasoning. You will need to question your current knowledge and beliefs. Discuss the main points of the debate, what stance you take, support that stance, and discuss the opposing argument. Also, discuss an ethical theory that would apply to defend your view. To complete each scenario assignment: 1. Complete the entire scenario. 2. Fill out the template attached below, ask your professor for details on submission. 3. Compose the last question on the template reflection in a Word document and be sure to address, at a minimum, the following questions: Why do you feel the way you do about the issue presented? Of the four responses offered in the scenario, which do you think is the most ethical and why? Which ethical theory would you use to support your stance? Why does this theory work 4. Support your conclusions with evidence and specific examples from the textbook, including a minimum of one theory of ethics to defend your stance. 5. Your reflection must be 1-2 pages in length and follow APA formatting and citation guidelines as appropriate, making sure to cite at least two sources. TEMPLATE Week 7 Scenario and Reflection Essay Write your introduction. Tell us what the paper is about. Provide a solid paragraph. If you use any sources here, be sure to cite them. The correct citations for the resources I have provided below are: (Pence, 2021) or (Pence, 2021, p. #) if you are quoting for the textbook. The second paragraph should cover how you feel about the topic and why. Consider the following questions. Did you have any views on the issue prior to viewing the scenario? If so, what were they? Did they change over the course of listening to the arguments? If so, how? The third paragraph should cover which of the four responses offered in the scenario, which do you think is the most ethical and why. This is where you need to be sure to support your conclusions with evidence and specific examples from the textbook, including a minimum of one theory of ethics (Care Ethics, Virtue Ethics, Kantian Ethics, Social Contract Ethics [Hobbes, Rousseau or Rawls version of the Social Contract], Act Utilitarianism, or Rule Utilitarianism [not just utilitarianism – this is wrong] to defend your stance. Refer back to the material covered in Week 1. The last paragraph is your conclusion. Tell us what you learned and how this experience might have changed or informed your stance on the topic. While you don’t necessarily need to refer to research here, supporting your opinion with credible sources (proving you have made an informed opinion) is best. Remember that your final paper must be 1-2 pages long.

For this assignment, you will use MS PowerPoint to present your final argument utilizing one of the three forms covered in the class (Classic/Aristotelian, Toulmin, or Rogerian). After a catchy title slide, you will present your introduction paragraph on slide 2. This should be the same introduction produced in week 5, but with some tweaking based on instructor feedback. Then, you will add at least one slide for each of the components of that type of argument. For example, if you choose the Classical argument, you will need at least one slide labeled for each component: Statement of the Background, Position, Proof, and Refutation. Be sure you see the lesson on Refutations. [See attached templates. You are not compelled to use them and if you do, they need jazzing up a bit. However, you should at least compare them to yours before submitting to ensure you have all the parts necessary for success on this assignment.] You are NOT pasting a paper into the slides. Doing so will cost points for not following directions. Each slide should have several bullets providing your best points for each component. Those bullets are then explained in the notes as commentary or in the transcript for any dialogue should you choose to narrate the presentation. Be sure to include citations of scholarly resources either on the slides or in the notes (or both) and a final slide or two with APA or MLA formatted references. Convince me that your position on your topic is the right one! Below is my introduction from Week 5: This will be the topic for this presentation. The wear and appearance of a beard in the United States Military is frequently requested to revisit the regulation. The Military has made some accommodations for health and religious purposes. Using the Rogerian Argument Method, I will argue that a beard is not only healthy for your skin, but that having a beard in the military boost morale, still looks professional, and does not affect the proper wear of the chemical mask seal. So that all of whom can grow a beard may have the choice to do so. If it is well kept and does not impede the wear of chemical mask and job safety. *Please feel free to edit this paragraph as necessary*

Goals: To summarize one view concerning the ideal society (Confucius) or our actual society (Wollstonecraft and Marx). Provide an argument that explains how this view (ideal or actual) understands the nature of social conflict. Introduce a contemporary example to illustrate and strengthen your main argument. Topic: A central theme of the course focuses on the ideally just society and the problems found in actual society.  Examples include Confucius’ just society with its associated class structure and virtues and Marx’s view of the economic structure and its role in shaping class conflict.  In this assignment, you must begin by discussing either an ideal or actual view of society, giving details concerning its overall structure.  You then need to develop an argument that explains how this view makes sense of social conflict.  In order to further strengthen your point, you must use a contemporary example that supports your claim. To answer this question, you must choose one reading from the following: The Analects, A Vindication of the Rights of Woman, or The Communist Manifesto. The choice, order, and exact topic of the body paragraphs are up to you. When completing this assignment, think of yourself as writing for someone already familiar with this class and the course texts. You could consider your audience as a classmate who has attended our classes and been exposed to the same class materials you have. The purpose of this assignment is to show your knowledge of one view of society, and independently investigate how this approach can be seen as applying to contemporary life.  Think of your assignment as showing how some of these ideas about the common good can be applied to the world we now live in. Submission: This assignment is due on Thursday, July 25th by 5pm. Submit your paper on Canvas. Your assignment should be at least 1200 words; there is no upper word limit. Your assignment should be double-spaced, Times New Roman font, size 12; include a word count at the end of your essay; and number the pages of your paper. Late writing assignments will be penalized as described in the syllabus. Preparing your assignment: Review class notes, handouts, and your notes and annotations.  Reread your chosen readings. Look for relevant details that help you characterize your choice of ideal or actual society.  Think about how the set-up of the society leads to conflict.  Then consider how it applies to the modern society.  Think of a recent example that illustrates the way this view of social life highlights social conflict and social problems. Criteria for successful completion of assignment: Review the writing assignment rubric attached to the syllabus, as your assignment will be graded according to this rubric. Complete an outline before you start writing, and write more than one draft before the due date. Your essay should contain an introduction, body paragraphs, and conclusion. The introduction should have a thesis statement clearly indicating your answer to the essay question. The essay will reflect strong analytical skills and sophisticated understanding of both texts and the questions about struggle and change they raise. The essay should be free of grammar mistakes and convey ideas in clear and correct Standard English. The conclusion should summarize the main points of the essay. Students are encouraged to meet their instructor during office hours for further writing support. The Teaching and Learning Center (Azabu Hall Room 209) can also help students plan, edit, and revise writing assignments.