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The assignment is to choose a brand or a company that has decided to focus some portion of their adv ...

The assignment is to choose a brand or a company that has decided to focus some portion of their advertising/marketing on a societal issue. The entire description and details for the assignment are in the attached document. To make things easier I have already chosen a brand and a specific marketing campaign. I would like you to focus on the Heineken "worlds apart" marketing campaign.

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