Overview In this assignment, you continue working on your Marketing Campaign slide deck. Your goal is to improve Slides 1 to 6, create Slides 7 to 10, finalize your References slide(s), and submit your full PowerPoint Slide Deck to your professor. As before, bear in mind that your audience for the presentation will be the CMO and members of the company’s executive team. You must create a slide deck that enables you to present your ideas concisely, to respect their time, but also persuasively, to solicit their buy-in and approval for the marketing campaign. Note: Continue to use the Assignment 2 Tutorial as a guide The tutorial document provides tips and resources for each slide in your deck; it can be found on the Week 7 Overview page in Canvas. Instructions In this assignment, you will incorporate your professor’s feedback into Slides 1 to 6, create Slides 7 to 10, and add remaining references. Then you will finish and submit the Full Slide Deck, as Assignment 2, Part B. Your total slide deck must be no more than 15 slides; however, your References slide(s) do not count towards the total of 15 slides. Continue working in the Assignment 2 Template provided in your course. Firstly, review your professor’s feedback from Assignment 2, Part A; apply their guidance to make improvements to Slides 1 to 6. Secondly, read through the Slide Deck Outline below, which describes the required content for Slides 7 to 10. When you have done the necessary research, add content to create Slides 7 to 10. The slide numbers in parentheses in the Outline below refer to the numbered slides in the Assignment 2 Template. If necessary, you may add one or two additional slides for topics that need them. Be sure to include the following steps in your work on this assignment: Incorporate your professor’s feedback into the content on Slides 1 to 6 Research and add content to Slides 7 to 10 in the Assignment 2 Template Add your additional sources to your References slide(s) Review your slides for consistency, grammar, punctuation, and overall impact Slide Deck Outline (continued) MARKETING MESSAGES AND STORY (SLIDE 7) What are the key features you need to highlight in your marketing messages for this campaign? What is the “story” that you will use to appeal to customers in this campaign? What words and images will you use to “frame” your marketing story for this campaign? SOCIAL MEDIA STRATEGY (SLIDE 8) Where will you advertise to reach your target audience for this campaign? Choose 3 social media channels and fill in the chart provided in the template How will you use social media to engage your audience for this campaign? How will you use social media to spread your marketing message widely in this campaign? MARKETING METRICS AND BUDGET ALLOCATION (SLIDE 9) Select at least 4 marketing categories – examples are provided in the template For each marketing category, fill in the chart to answer these questions: What is the budget dollar amount? What is the budget percentage? IS THIS MARKETING CATEGORY USING A DIGITAL OR TRADITIONAL TYPE OF CHANNEL? Why is this category relevant for your campaign? What metric(s) can be calculated with data from this category? How often should data be collected to calculate the specified metric(s)? Note: Over 50% of the budget must be for digital marketing channels versus traditional CONCLUSION (SLIDE 10) Describe the short-term and long-term benefits of a successful campaign Specify the reasons why the executive team should approve your proposal Thank your audience and invite questions
Select two of the following questions for your discussion posting. In your own words, explain why sales dialogue and presentation preplanning is important? What is the difference between buying motives and benefits? Provide an example? What are the relationships and differences between features, potential benefits, and confirmed benefits? In your opinion how should they be used in effective sales dialogues and presentations? Why and how is selling to a group different from selling to an individual? What impact do these differences have on a salesperson’s presentation? Provide an example.
Instructions Read the role of the sales rep for a car dealership along with the questions. Then, write two pages as the Salesperson at the car dealership. Add a title page, reference page and use in-text citations to support your statements. In the Driver's Seat Role: Salesperson at a car dealership You want to be able to put this customer in the car he wants, but first, you need to identify some things. If he has a family and needs space, you have just the car for him. And you have a price reduction for this week only since it's the last week of the month (and you want to make your quota). But you're not sure what is more important to him—luxury appointments, passenger space, gas mileage, status, or price. You want to use SPIN selling to understand exactly what he needs. How will you prepare for the presentation? How will you start the presentation? What questions will you ask in each of the areas of SPIN? How will you learn about the prospect's objections (if there are any)? How will you trial close?
Marketing strategies are used to promote products and services. Many companies have discovered their customers indicate that ethics and social responsibility matter when choosing products. Select 1 company that uses ethical behavior as a marketing strategy. Consider the effect it has on the company. Company: AMAZON Respond to the following How does the company you selected distinguish between social responsibility and ethical and legal issues in their marketing strategy? What is the value to the company of communicating ethical behavior to the public?
Please finish Quarter 2 of the Marketplace Simulation don’t submit just finish for just the simulation Also complete the Microsimulations Fundamentals of Product Design new & Fundamentals of Strategic Planning https://play.marketplace-simulation.com/mpl/web7/engine.php?tpl=student&quarter=2&language=en-us&resource=summaryofdecisions&tab=workspace
Describe the ethical challenges faced by organizations operating globally. DISCUSSION FORUM WEEKLY DISCUSSION POST: Your initial discussion is 100 word minimum (Note: I need this part completed in 2 days please) Please respond to 2 classmates (50 words each minimum. Note: You can take more days for completing this part of the task). REFERENCES: All references must be listed at the bottom of the submission Be sure to use the headers in your submission to ensure that all aspects of the assignment are completed as required. Any form of plagiarism, including cutting and pasting, will result in zero points for the entire assignment. I will provide you with the work of my 2 classmates (not available yet) so that you can reply to them as required by the instructions (you can also use their work as a sample/inspiration to complete your own work):
Journal Article Summary Within each module, there is a list of key terms. Each student will select one of the key terms and conduct a search of online Library resources to find 1 recent peer reviewed article (within the past 3 years) that closely relate to the concept. Your submission must include the following information in the following format: DEFINITION: a brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement. SUMMARY: Summarize the article in your own words- this should be in the 150-200-word range. Be sure to note the article's author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term. DISCUSSION: Write a brief discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.
This is a project A and B and presentation. We have already solved project A but now we are having our mid exams so that we are so busy. We need support and solution in both project B and the presentation. I uploaded our solution of project A , as you see we picked Floward Application. It's a famous brand in the In the middle East. Here is the link: https://www.googleadservices.com/pagead/aclk?sa=L&... Another link: https://floward.com/ .
Paper on FORECASTING PTo carry out the projects: This project is to be worked in a group of 2 (with only one exception, who may work alone due to an odd number of our class size). You will research, review few case-studies, and put together a report to summarize them. Select few completed case studies from academic journal or other reliable sources that discuss cases in one of the areas/topics listed below (at the bottom of this page). You may also search from direct links of other publishers. The selecting case studies must be published during the past five years and should contain: 1. real-world problem(s) 2. Marketing analytics method(s) used 3. real (or anticipating) result(s). Review the case studies and write a good summary about them. Written summary is to be turned in online on the day they are due. Quality of the selected paper (2x1.5 = 3 points) Executive Summary Easy to read (2 points) Clarity and depth of problem/method/result discussion (2x2 = 4 points) Correctness and completeness of the report (2x1 = 2 points)
Can you make me a power point 3 slides for this Pricing strategy paragraph. can you also type what I should say so it does not seem like I am just reading the slides. Pricing Strategy: The pricing of the ZingiShine Shampoo considers various influencing factors such as the cost of ingredients, manufacturing cost, marketing expenses, packaging cost, and transportation costs. The cost of ingredients considers the prices associated with the ingredients used. The ingredients used in the shampoo are primarily the liquid sourced from the bitter ginger plant and the natural preservatives used in the formulation like grapefruit seed oil and vitamin E. Manufacturing costs include the manual labor, equipment, and machine hours required to collect the liquid from the bitter ginger plants, process to add preservatives, and packaging. Since we are making the product as environmentally friendly as possible, the packaging would be air-tight glass containers. In addition, we plan to attract our customers with a monthly subscription plan, where the glass jars are collected after the product has been completely used. The glass containers are recycled to promote sustainability, environmental awareness, and affordability. Furthermore, our marketing would mainly focus on social media platforms like TikTok, Twitter, Instagram, and Facebook. It would be the most convenient and effective way to reach our audience while maintaining an interactive relationship with the consumers.
