Expert Answers

The SFAS (Strategic Factors Analysis Summary) table is Exhibit 3 of your SA. Complete the SFAS as described on pages 171-173 in the textbook. Focus on identifying the 10 most important strategic factors. Be sure to keep your SWOT tags on each SF. Revise the weights to add to 1.0 and the ratings as needed. You must complete the Comments Column in the table. Repeat or revise your comments for each strategic factor from the previous EFAS and IFAS tables. Be sure to explain WHY it is a strategic factor; a quantified estimate of the potential impact (QPI) in the future of the SF; how you assigned the weight; and how you assigned the rating; and for Internal SF identify the Core Competencies (CC) and Distinctive Competencies (DC). Use the same quantitative analysis that you did for the EFAS and IFAS to estimate and quantify the potential impacts in the future; the impact on the firm’s future survival; and how well or how badly the firm is handling the SF right now. Use the SFAS Template provided in Module 5. These are just templates with words of reference. Use your own thinking and words. How to Create a TOWS Matrix A good explanation to transition from SFAS to TOWS is in reading TOWS Matrix Handout.docx in Module 5 PPT readings. Using the SFAS you submitted for BUS485A, create a 2x2 matrix for the TOWS matrix as it is shown in TemplateSA-EXH7-TOWS.docx. Make sure you have at least 2 strategies in each cell of the 2x2 matrix. the readings: The EFAS and IFAS Tables plus the SFAS Matrix were developed to deal with some of the criticisms of SWOT analysis and have been very effective. The SFAS (Strategic Factors Analysis Summary) Matrix summarizes an organization’s strategic factors by combining the external factors from the EFAS Table with the internal factors from the IFAS Table. The EFAS and IFAS examples given of Maytag Corporation (as it was in 1995) in Table 4–5 and Table 5–2 list a total of 20 internal and external factors. These are too many factors for most people to use in strategy formulation. The SFAS Matrix requires a strategic decision maker to condense these strengths, weaknesses, opportunities, and threats into fewer than 10 strategic factors. This is done with a management team review and then by revising the weight given each factor. The revised weights reflect the priority of each factor as a determinant of the company’s future success. The highest-weighted EFAS and IFAS factors should appear in the SFAS Matrix. As shown in Figure 6–1, you can create an SFAS Matrix by following these steps: In Column 1 (Strategic Factors), list the most important EFAS and IFAS items. After each factor, indicate whether it is a Strength (S), Weakness (W), an Opportunity (O), or a Threat (T). In Column 2 (Weight), assign weights for all of the internal and external strategic factors. As with the EFAS and IFAS Tables presented earlier, the weight column must total 1.00. This means that the weights calculated earlier.EFAS and IFAS will probably have to be adjusted. In Column 3 (Rating) assign a rating of how the company’s management is responding to each of the strategic factors. These ratings will probably (but not always) be the same as those listed in the EFAS and IFAS Tables. In Column 4 (Weighted Score) multiply the weight in Column 2 for each factor by its rating in Column 3 to obtain the factor’s rated score. In Column 5 (Duration), depicted in Figure 6–1, indicate short-term (less than one year), intermediate-term (one to three years), or long-term (three years and beyond). In Column 6 (Comments), repeat or revise your comments for each strategic factor from the previous EFAS and IFAS Tables. The total weighted score for the average firm in an industry is always 3.0. The resulting SFAS Matrix is a listing of the firm’s external and internal strategic factors in one table. The example given in Figure 6–1 is for Maytag Corporation in 1995, before the firm sold its European and Australian operations and it was acquired by Whirlpool. The SFAS Matrix includes only the most important factors gathered from environmental scanning, and thus provides information that is essential for strategy formulation. The use of EFAS and IFAS Tables together with the SFAS Matrix deals with some of the criticisms of SWOT analysis. For example, the use of the SFAS Matrix reduces the list of factors to a manageable number, puts weights on each factor, and allows one factor to be listed as both a strength and a weakness (or as an opportunity and a threat).

This class activity is based on joining and engagement with a brand community. 1. Quickly Research Good Examples of Online Brand Communities: See links below. 2.Please find a BRAND or Owners group that you can join that you are not a member of. Describe how you found it in more detail, and the structure of the online community (Events? Blogs? Specific Ads? what communication tools do they have to interact?). You will need to join the group and ENGAGE in discussion, posting, activity etc. You cannot do this last minute, as you need time for the community to respond if possible. THIS CANNOT BE A FACEBOOK or REDDIT, LINKED IN, etc (any 3rd party social media.). It must originate from the BRAND and company itself. THIS WILL BE A LONGER DISCUSSION THAN USUAL and WORTH 3 Points: Answer the following: 1. What is the name and the URL of the community you joined, how did you find it? the community must have a way to join and post your personal questions and feedback. I do not expect you to spend money to join---find a brand community that is no cost. 2 Be specific on what the group does, different ways to engage, and what YOU did to engage. (post a thread, etc.) Did you hear back? What was the response. 3. Also, the community cannot be a POLITICAL/POLITICAL ACTIVISM group (Political Party, Causes, etc). It cannot be about a superstar personality, location, or music personality. It should be about a tangible consumer brand that you use or can start using---and a "every person" kind of community. 4. It cannot be a brand community that you are already a member of. It must be new today

For this discussion, you should read two materials: an article about how sponsors try to connect with communities and a webpage that explains youth sport participation data in 2022.   The questions you should address are the following: How can sponsors connect with various communities better? Do you think this initiative only concerns the sponsors' benefits? How would you implement sponsors' activities toward more benefits for the communities? How can sponsors help develop youth sport participation? Also, provide a real example of this.  How do you see the future of sport sponsorship regarding community and sport participants? Are there any opportunities for your career? 

PART I: The next step in developing your strategic analysis report involves segmenting, targeting, and positioning (STP). TAKE NOTE Segmenting refers to breaking the market      down into homogenous groups. Targeting refers to selecting the customer      group or groups that you will focus your marketing efforts on. The      appropriate segmentation variable is dependent on the needs and wants of      customers. These decisions are directly tied to your value proposition and require      extensive marketing research on the customers. Once the segmentation      variable is determined and the target markets selected, you need to      develop a positioning strategy, which refers to the way you want the      customer to view the product or service relative to the competition. Describe the market research you would conduct to analyze and      segment the US market. Explain how you would select your target markets      and explain the process of positioning the company's products or services      relative to the competition. Deliverable: Detail your STP in a six-page      document. This will ultimately form part of your strategic analysis      report. Submit your document to your team’s study group.Your overall STP      is important, because it will create a foundation for the refinements you      will make in the next step, where you will compete and submit your      strategic analysis report PART II Hi Team,      Please develop a marketing strategy for this client based on your STP      strategy. The following marketing strategy elements are interdependent and      are crucial components of a successful marketing plan. Click each      component for more in-depth information branding strategies—Describe the needs       and wants of your target customers and how you intend to position the       offerings versus the competition. Present a detailed description of the       different types of products or services that you intend to sell in the US       market, including their attributes, features, and quality level, along       with the brand names, intended packaging, logo, and supplemental products       and services. As you make these branding strategy decisions, it is       imperative that you stay focused on the customer. Remember that the       company's customers do not buy features; they buy benefits, both tangible       and intangible. It is also critical to understand the customer: think       about who makes the purchase and who influences that decision. pricing strategy—Pricing is very       strategic, as it is the only marketing mix variable that generates       income. As a marketing team, you need to decide on your price objectives       and strategies. Think about pricing tactics like discounts and       incentives. You need to decide whether your pricing strategy should be       skimming, premium, or market penetration given the nature of the       offerings, your customers, and your major competition. Profit margins and       breakeven analysis will also need to be considered. As you determine your       final price points, you'll need to consider the perceived value of your       offerings. Describe how you would go about making these decisions as well       as the major issues involved. distribution and supply chain strategy—Is       it easy to transport your offerings, or are there issues involved in       delivering them to the final user? These strategic decisions deal with       how customers purchase your products or services. Will you market your       products or services directly to your customers or through intermediaries       like distributors and wholesalers? Will you follow an exclusive,       selective, or intensive distribution? Distribution decisions focus on       marketing channels as well as the physical distribution of the offerings.       Explain the criteria you would use to make these distribution and supply       chain strategy decisions. integrated marketing communications—This       is often the most visible element of a marketing strategy. The company's       communication strategy involves developing an integrative mix of a number       of different tools, while keeping in mind the needs and characteristics       of the target market. These tools may include a mix of traditional       communication elements such as advertising, personal selling, sales       promotion, and publicity and public relations. It is essential that your       promotion objectives are clearly defined, and that a holistic and       integrated marketing communication approach is used.

This is a research paper that is a part of my final. The attached document will walk you through what needs to be discussed and researched. Defiantly need an A since it is a part of my final. "Conduct research on your product/service idea by using the online business data bases available on the BMCC Library website. First, state in a couple of sentences, your product/service idea for which you are conducting industry research. Next, based on library research, conduct research for your product/service idea, and report on:" The rest is on the document...

case analysis. I know it’s last minute but it’s due Sunday if you could help me out

9.1.Instructions In this module, you examined pricing strategy, a part of your brand's marketing mix. Brands use pricing levels to communicate product value with customers, and in this way, pricing strategy becomes an essential part of the marketing mix. In this assignment, you will examine your brand's prices and evaluate the pricing levels in comparison to the competition. You will do so by selecting a key product category, and analyzing how the price range in this category compares with two direct competitors. For example, if your brand is Chanel, you can compare the price range of Chanel handbags with Louis Vuitton and Gucci. Create a visual presentation, using a visual presentation software, including the following information: price range: Select a major product category for your brand (most popular products from the brand, such as denim, sneakers, leggings, jackets, and so on). What is the lowest price in the product category? What is the highest price in the product category? Include images of the cheapest and most expensive products. competitor pricing: Select two direct competitors for your brand. Remember that competitors should have a similar pricing level and cater to the same customer segment. Find the lowest and highest prices that your competitor offers in the same product category. Add product images. price comparison: Compare your brand's price range with two competing brands. Does your brand offer lower, higher, or similar prices? How would the brand's pricing be perceived to their target customers? Explain why. pricing strategy: Which pricing strategy does your selected brand use, in your opinion? Remember to use terminology from the module, and add relevant imagery to demonstrate your opinion. 9.2 What Does the Price Tell You About a Brand? Remember a time when you were introduced to a new brand you didn't know about. How did the prices of their products or services affect your perception about the product and service, as well as the brand? Share your experience with specific examples. 9.3 For the first question, you need to create a PowerPoint to show the main points. And I uploaded PowerPoint that you did it before you can continue to work on it, so it gonna be the same style of the PowerPoint.

The instructor gave me some feedback and I am missing some key components of my Marketing mix...Please add the missing components FEEDBACK: There are some key factors that you are missing from your Brief. For ex: Demographics and Characteristics. I will allow you go back over your Brief

Assume you are developing an advertising strategy for the promotion of a new product. What are some things you should consider?

Synthesize the article linked below and relate back to the quoted texts too. You may also relate the readings and concepts to events and happenings you are exposed to in the real world, to personal experiences, or to information you have learned in classes. "A company’s emphasis on customer satisfaction develops as a consequence of a customer orientation. Firms with a customer orientation set an expectation that all employees should seek to provide value to the customer in a way that meets, or exceeds, the customer’s expectations. A customer orientation makes up a part of the marketing concept, the idea that a firm’s long-term success must include a companywide effort to satisfy customer needs and wants." "About 78 percent of consumers have changed their minds about buying a good or service because of a poor service experience. On average, over time, loyal customers bring in up to 10 times as much revenue as the value of their first purchase. It takes up to 12 positive experiences with a customer to make up for 1 unresolved negative experience a customer has. News of bad customer service reaches more than twice as many people as comments about a good service experience a person or business has. Perhaps most importantly, it is six to seven times more expensive to get a new customer than it is to keep an existing customer." https://www.forbes.com/sites/micahsolomon/2014/07/...