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Hello, the task is to write a critical thinking for module 12&13 from MKT540 course

Week 6 Discussion: Strategic Leadership Introduction The discussions this week will focus more on your reactions to the text based on real-world experience. Chapter 11 challenges the learner about strategic leadership and change management. Initial Post Instructions The text argues that strategic leadership is the leader's ability to anticipate, envision, maintain flexibility, think strategically and work with others to initiate change (Lussier & Achua, 2016). Do you support this definition and is all inclusive? Do Lussier & Achua miss anything important? How do you define "think strategically"? Support your initial analysis with external references. Secondary Post Instructions Reflect on your initial post and that of your peers. What are some of the limitations of these leadership styles? The textbook argues that the essence of strategic planning is change within organizations. Yet change is difficult for both leaders and followers. What can leaders do to help themselves and their followers adapt to the changes needed to meet strategic goals? Resources Read/review the following resources for this activity: • Lussier and Achua: Chapter 11 • Minimum of 1 reliable resource for initial post Writing Requirements In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. Grading and Assessment Meeting the minimum number of postings does not guarantee an A; you must present an in-depth discussion of high quality, integrate sources to support your assertions, and refer to peers' comments in your secondary posts to build on concepts. Weekly Learning Goals: Wk 6 LO 2 WK 6 LO 2. Perform an individual SWOT analysis to help construct a personal leadership plan Initial posts due by 11:55pm on Wednesday; Responses due no later than 11:55pm Saturday.

The End-of-Year Sales and Marketing Debrief calls for students to analyze, summarize, and present a comprehensive review of their organization’s performance over the past year. The goal is to summarize the year’s achievements, analyze key performance metrics, identify areas for improvement, identify trends, and propose aligned strategies for success in the coming year. Students will evaluate a real company of their choosing. Through research, you will learn more about their customers and develop a CRM plan. You will conduct research to identify CRM issues and problems and recommend solution Project will be graded based on:1.Identify three actionable Digital / Social Marketing strategies 2.Provide recommendations for CRM strategy 3.Create one marketing Acquisition program 4.Create one marketing Retention program5.Provide a recommendation for creating a memorable online customer experience6.Identify how your ideas/recommendations can potentially disrupt your industry

MKT 205 Module Five Milestone Guidelines and Rubric Overview In the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection. Review the those orginal docs and feedback (SEE ATTACHED DOC/FEEDBACK RUBRICS # 1&2) on your persona, and make any needed improvements before completing this assignment. Your work on this milestone must be based on that corrected persona. In this milestone, you will consider how to make decisions about place, meaning the distribution channels to use for your chosen product. Specifically, you will consider trends in the marketplace that are affecting distribution channel use and which distribution channel may be appropriate for the target market (i.e., persona). You will receive instructor feedback on this milestone, revise your work, and add it to your project submission. Prompt Complete the Module Five Milestone Worksheet in the webtext (LINK WILL BE PROVIDED) and submit it for instructor feedback. To navigate to the worksheet, click the Contents button on the upper right, then select the Milestone: Module Five Milestone tab from the Chapter Five drop-down menu. Specifically, you must address the following rubric criteria: Recent Change in the Marketplace: Describe how one recent change in the marketplace (purchasing habits or social, economic, and political events, for example) has affected distribution of products. Distribution Channel: Recommend one potential distribution channel (direct-to-consumer, retail, wholesale, distributor, or agent/broker) for your chosen product, and explain why it is appropriate given your product and persona. (Use the persona you developed in the Module Two milestone with revisions based on instructor feedback.) What to Submit Download your completed Module Five Milestone Worksheet from Soomo and submit it as a Word document. Sources should be cited according to APA style. Module Five Milestone Rubric Criteria Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Recent Change in the Marketplace Clearly explains a recent change in the marketplace and how it has affected the distribution of products Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a more detailed description of the recent change or a more logical connection between the change and the use of distribution channels Does not attempt criterion 45 Distribution Channel Selects a distribution channel and provides a logical explanation as to why it is appropriate for given the persona and product Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a more accurate or thorough explanation of the distribution channel or a more cogent explanation as to why the distribution channel is appropriate given the persona Does not attempt criterion 45 Articulation of Response Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 5 Citations and Attributions Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 5 Total: 100%

Week 6 Assignment: Leadership Analysis Paper Resources Read/review the following resources for this activity: • Lussier and Achua: Chapter - All applicable • File: Individual Leadership Analysis Paper Details (in Course Documents) • Leadership Self-Analysis Component - Textbook Assessments • Minimum of 8 scholarly resources Introduction The goal of the week 6 analysis paper is to all you to apply the learning outcomes of the course by creating a personal development plan focused on behaviors, traits, motivation, and influence. Activity Instructions This project provides you the opportunity to examine yourself as a leader, given the assessments and readings reviewed during class. You will include the self-assessments within the text. The paper is expected to be introspective on your leadership attributes and deficiencies relative to your career and personal development. Analyze the areas of influence, like motivation, power, conflict management andcommunication. A personal leadership map should be included to discuss your personal plan for development and growth. Be sure to include leadership theories and how they apply to you personally support by scholarly research. Headings are to be used in the paper as outlined in the guidelines provided. Be sure to include an Appendix with self-assessment scores and brief summaries. This part can be creative. The paper should be written from the first-personperspective and provide examples of how your insights about your leadership apply to your work and personal experiences. Writing Requirements (APA format) • MININUM 8 pages but no more than 12 pages (approx. 300 words per page), not including title page or references page • 1-inch margins • Double spaced • 12-point Times New Roman font • Title page with topic and name of student • References page (minimum of 8 resources) • Headers are required and must include the following at minimum: o Introduction with strong thesis statement o Leadership Foundation & Theories o Personal Leadership Style & Traits o Transformation, Change and Conflict Management o Personal Leadership Map o References o Appendices Grading and Assessment Grading will follow the Rubric in course documents. Course Learning Outcome(s): ALL 1. Examine leadership theories and styles to develop a personal leadership plan 2. Analyze influence of leadership styles on organizational structure 3. Assess how environment, culture, and motivation impact leadership behaviors 4. Differentiate the roles of the change igniter, change agent, and others involved in change processes 5. Argue the necessity for change in an organization using one of diagnostic frameworks Due Date: by 11:55 pm ET on Sunday, Week 6

TOPIC 1: Four Types of Strategic Control Strategic control refers to tracking the rollout of a marketing strategy. Learn about four types of strategic control and how their use increases the chances that your strategy will be successful. Pick one and using your own words and another references, explain why it's an important control. http://smallbusiness.chron.com/four-types-strategic-control-14720.html TOPIC 2: Determining a Budget Marketing professionals do not work in a vacuum. Finite resources are available to fund their integrated marketing communications (IMC). Learn more about factors that influence fund allocation decisions. What do you need to do to manage to access the funding that is needed? How? Why? Using another resource/reference, in your own words explain the importance of determining a budget. Determining a Budget TOPIC 3: MADD Mothers Against Drunk Driving (MADD) is the nation's largest non-profit working to protect families from drunk driving, drugged driving, and underage drinking. Briefly summarize why MADD was established and their mission. Also, visit madd.org and identify a component of MADD that you would like to include in your social media campaign.

EXECUTIVE SUMMARY: Not an introduction, but a true summary of the opportunity for growth with the chosen market and produce opportunity and benefit for the company TABLE OF CONTENTS (Insert Part 1 Sections here) If you made any changes to part 1 based on professor’s feedback, be sure to highlight them in red. SECTION 5: PRODUCT STRATEGY Include any changes or additions to the product line such as additional features or benefits that are needed to serve the current or new target market, changes to packaging, quality levels, service levels, augmented product features, etc. that are needed to implement the plan to achieve the marketing objectives identified in Part 1. Focus on the product in terms of how it fills needs of the target market with its benefits and features. If a new product strategy was one of the marketing objectives, be sure to fully develop the product’s core, actual and augmented description (see Kotler for details). Be sure to cover branding strategy issues, whether the existing, extended or new product will use the existing brand umbrella or have its own brand name, for example. SECTION 6: DISTRIBUTION STRATEGY Include any changes to current channel strategies with emphasis on value chain delivery of value to customers, change in fulfillment processes, retail and online channels and any other channel issues that may be germane to your product and marketing objectives identified in Part 1. If current channel strategy is sufficient explain why no changes are needed. If you will be seeking new or revised channel partners, identify them and explain how they will add value to the end customer. SECTION 7: PRICING STRATEGY Include any changes to current pricing strategy or new pricing strategies that may be needed as a result of product or distribution changes. Be sure to refer to specific pricing strategies as identified in marketing principles, with emphasis on those that are customer focused. Explain your reasoning for pricing strategy changes as a function of the marketing objectives from Part 1. SECTION 8: MARKETING COMMUNICATION STRATEGY Marketing Communications strategy to communicate the unique value proposition with the target market: include a thorough discussion of the following: - marketing communications objectives (use AIDA model for framework) - marketing communications mix tools to be use for each objective and how each tool with contribute to reaching the objective - push or pull (or combination) promotion strategy - big Idea that captures the unique selling proposition that will link the creative strategy amongst all marketing communications promotion tools - media plan (both traditional and new) (trade and consumer) to be used to reach target market), explain choices and whether goal is to increase reach or frequency and why - timing of marketing communications, briefly outline a schedule for the first year’s marketing communications SECTION 9: MARKETING PROGRAM: Service Component What type of service component will be employed to ensure there is no post purchase dissonance. Is post purchase customer service required? What strategies will bemused to build healthy customer relationships and long term customer lifetime value? This might also include a formal Customer Relationship Management program or something less formal to ensure loyal and satisfied customers and build the brand. It might incorporate a program already implemented by the company or be a new design for the target market or product offering of this marketing plan. SECTION 10: FINANCIAL PLAN Include a brief discussion of the capital and operational financial requirements needs to implement the plan. Outline these financial requirements by both the marketing objectives from part 1 and the marketing communications objectives in part 2. For example, if a marketing objective was to develop a new product, a capital expense will be tooling a new production facility. If a marketing communication objective is to increase awareness, an operational budget expense will be both a pre campaign and a post campaign awareness study to see if awareness was increased. There should be a high level of correlation between the financial plan and the objectives and the marketing metrics. SECTION 11: MARKETING METRICS List and explain multiple metrics, both performance metrics and financial metrics, that will be used to monitor and measure the effectiveness of the strategic marketing plan. Performance metrics like sales growth which is measured after the fact, is acceptable, but specific metrics for each of the marketing objectives, which can be measured in real time, is preferred. The performance metrics should be able to be used by managers to adjust the plan’s performance. REFERENCES Be sure to include your references from Part 1 (Part 2 probably does not require additional references) as well as your footnotes as appropriate using the APA style guide. EXHIBITS Include all exhibits and charts appropriately and adequately referenced throughout your strategic marketing plan here. Be sure to follow an acceptable numbering system as dictated by your chosen style guide.

The company I chose is Almarai, a Saudi company and Nestle, The idea of introducing a device in the supermarket to fill reusable bottles with milk from Almarai is an innovative step towards reducing plastic consumption and promoting environmental sustainability. Customers can bring specific glass bottles from Almarai and fill them with milk, reducing the need to use plastic containers. To successfully implement this idea, the following steps can be taken: Developing the technological system: Designing a smart device to fill bottles while ensuring accurate measurement and preserving the quality of the milk. Effective marketing: Encouraging customers to use refillable bottles by offering incentives such as discounts or reward points. Distribution and logistics: Ensuring the availability of refillable bottles in the supermarket, and providing an easy bottle replacement service. This initiative not only contributes to reducing plastic, but also enhances Almarai's image as an environmentally responsible company, which contributes to attracting customers committed to environmental values. This is a summary of the idea, you can add to it and make it better.

This is the second part of a project and part one is attached FORMAT TITLE PAGE: To include the company and product name EXECUTIVE SUMMARY: Not an introduction, but a true summary of the opportunity for growth with the chosen market and produce opportunity and benefit for the company TABLE OF CONTENTS (Insert Part 1 Sections here) SECTION 5: PRODUCT STRATEGY Include any changes or additions to the product line such as additional features or benefits that are needed to serve the current or new target market, changes to packaging, quality levels, service levels, augmented product features, etc. that are needed to implement the plan to achieve the marketing objectives identified in Part 1. Focus on the product in terms of how it fills needs of the target market with its benefits and features. If a new product strategy was one of the marketing objectives, be sure to fully develop the product’s core, actual and augmented description (see Kotler for details). Be sure to cover branding strategy issues, whether the existing, extended or new product will use the existing brand umbrella or have its own brand name, for example. SECTION 6: DISTRIBUTION STRATEGY Include any changes to current channel strategies with emphasis on value chain delivery of value to customers, change in fulfillment processes, retail and online channels and any other channel issues that may be germane to your product and marketing objectives identified in Part 1. If current channel strategy is sufficient explain why no changes are needed. If you will be seeking new or revised channel partners, identify them and explain how they will add value to the end customer. SECTION 7: PRICING STRATEGY Include any changes to current pricing strategy or new pricing strategies that may be needed as a result of product or distribution changes. Be sure to refer to specific pricing strategies as identified in marketing principles, with emphasis on those that are customer focused. Explain your reasoning for pricing strategy changes as a function of the marketing objectives from Part 1. SECTION 8: MARKETING COMMUNICATION STRATEGY Marketing Communications strategy to communicate the unique value proposition with the target market: include a thorough discussion of the following: - marketing communications objectives (use AIDA model for framework) - marketing communications mix tools to be use for each objective and how each tool with contribute to reaching the objective - push or pull (or combination) promotion strategy - big Idea that captures the unique selling proposition that will link the creative strategy amongst all marketing communications promotion tools - media plan (both traditional and new) (trade and consumer) to be used to reach target market), explain choices and whether goal is to increase reach or frequency and why - timing of marketing communications, briefly outline a schedule for the first year’s marketing communications SECTION 9: MARKETING PROGRAM: Service Component What type of service component will be employed to ensure there is no post purchase dissonance. Is post purchase customer service required? What strategies will bemused to build healthy customer relationships and long term customer lifetime value? This might also include a formal Customer Relationship Management program or something less formal to ensure loyal and satisfied customers and build the brand. It might incorporate a program already implemented by the company or be a new design for the target market or product offering of this marketing plan. SECTION 10: FINANCIAL PLAN Include a brief discussion of the capital and operational financial requirements needs to implement the plan. Outline these financial requirements by both the marketing objectives from part 1 and the marketing communications objectives in part 2. For example, if a marketing objective was to develop a new product, a capital expense will be tooling a new production facility. If a marketing communication objective is to increase awareness, an operational budget expense will be both a pre campaign and a post campaign awareness study to see if awareness was increased. There should be a high level of correlation between the financial plan and the objectives and the marketing metrics. SECTION 11: MARKETING METRICS List and explain multiple metrics, both performance metrics and financial metrics, that will be used to monitor and measure the effectiveness of the strategic marketing plan. Performance metrics like sales growth which is measured after the fact, is acceptable, but specific metrics for each of the marketing objectives, which can be measured in real time, is preferred. The performance metrics should be able to be used by managers to adjust the plan’s performance. REFERENCES Be sure to include your references from Part 1 (Part 2 probably does not require additional references) as well as your footnotes as appropriate using the APA style guide. EXHIBITS Include all exhibits and charts appropriately and adequately referenced throughout your strategic marketing plan here. Be sure to follow an acceptable numbering system as dictated by your chosen style guide. SUBMISSION GUIDELINES All strategic marketing plans should be prepared in a word processed format using a 12-point typeface, double spaced with no more than inch margins. There are no minimum or maximum page counts, but brevity is appreciated. Use as much text as you need to adequately address each section of the marketing plan. Please be sure to note the beginning number of each section and the name of each section in your strategic marketing plan. Graphs and charts are excellent ways to present data and their use is encouraged as it the use of exhibits to provide additional information that does not necessarily belong in the main body of your marketing plan.

Please see the comments and questions provided on the assignment. And add sugenting comments to it. thanks