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Module 6, Assignment 1: Analyzing Data to Craft Strategy For this assignment, please follow the instructions below. Take a quick glance at the ‘Assignment 1 Spreadsheet Download Assignment 1 Spreadsheetto get yourself familiarized with the nature of the dataset. This is a dataset of the customers and social media activity of a restaurant/bar. So far in this semester, you have performed analyses on various datasets. You are already familiar with the statistical concept of ‘correlation.’ Before you continue, there are few additional tools to learn; i.e., descriptive statistics, graphs, and forecasting. For descriptive statistics in Windows Excel, watch, https://www.youtube.com/watch?v=4_9vGqQaCFkLinks to an external site.. For Mac, watch, https://www.youtube.com/watch?v=25Lb8TA_QtsLinks to an external site.. Report the following and explain what they mean. Mean, standard error, min, max, and range. Visualizing data always helps with understanding what is going on over time. To refresh your memory on graphs in Excel in Windows, you can watch https://www.youtube.com/watch?v=3PwVWX28dEELinks to an external site.. Mac users can watch https://www.youtube.com/watch?v=gErjs_HrkvALinks to an external site.. Over the period of 10 days, draw one graph of followers over the 10-day period and one graph of likes over the 10-day period. Are the graphs similar in nature (i.e., both increasing or decreasing)? Next, given that ‘the number of customers’ is probably the most important part of our dataset, we are interested in forecasting the number of customers in ‘Day 11’. For a refresher on forecasting in Excel, please see https://www.youtube.com/watch?v=g6KCZOfBONULinks to an external site.. Now, you can forecast the number of customers for Day 11. Please bear in mind that your report should inculde details of all of the steps described above. View Rubric Module 6: Analyzing Data to Craft Strategy Rubric Module 6: Analyzing Data to Craft Strategy Rubric Criteria Ratings Pts Descriptive Statistics 45 pts Excellent All descriptive statistics are correct 11.25 pts Needs Improvement One or two descriptive statistics are correct 0 pts Not Evident No Information / 45 pts Visualization 45 pts Excellent All graphs are correct 22.5 pts Needs Improvement One graph is correct 0 pts Not Evident No Information / 45 pts Forecasting 60 pts Excellent Forecast for Day 11 is correct 0 pts Needs Improvement No Information 0 pts Not Evident Forecast for Day 11 is incorrect / 60 pts Total Points: 0

Module 6, Discussion: Recognition Introduction Recognition and appreciation of employees’ achievements are good for the entire organization. We often feel that our actions go unnoticed or that our work isn’t important to the organization’s overall goals. Being recognized motivates us to continue to work hard. It is good for the individual in that it makes him or her feel like an integral part of the organization. It is good for the organization in that when one person is recognized publicly, others share in that victory and know that they will also be recognized for their achievements. And it is good for the leader; it feels good to give positive feedback. Further, it helps build organizational commitment, improves performance, and increases job satisfaction. Instructions Sometimes, you don’t think anybody has noticed what you have done, and then you are recognized for that action. Think of one such incident in your life. Respond to these questions: How did it feel to be recognized? What did it make you feel about the leader who recognized your effort? What did the leader do or say that made a difference to you? Think of someone who deserves recognition. Think of a way to make it personal for them, something they, in particular, would appreciate. Thank them. To receive full credit, this should be a discussion you initiate this week. It should not describe a past experience. Respond to these questions: Explain why the person deserved recognition. What did you do, and what was the person’s reaction? What happened when you personally recognized that person? Directions Make your initial post by Day 3 of the week and comment on at least two classmates' posts by Day 7. Discussions need to be professional. Please make proper use of capitalization to begin sentences; also, make sure that there are no misspellings, incomplete sentences, or other violations of grammatical rules. The basic criterion for a discussion post to be considered effective is that your message must be original and intelligible. You must communicate concisely and effectively. In addition, you must meet the weekly requirements for full credit on discussion assignments. Discussion Rubric You've already rated students with this rubric. Any major changes could affect their assessment results. Discussion Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeDiscussion Questions 15 pts Exemplary Responds to all discussion questions substantively and with clarity. 10 pts Competent Responds to most discussion questions or responses are not substantive. 5 pts Developing Responds to some of the discussion questions or the responses are generic and not substantive. 0 pts Below Expectations Does not respond to the discussion questions. 15 pts This criterion is linked to a Learning OutcomeNew Experience 10 pts Exemplary Initiates a novel conversation for this assignment, does not describe a past experience. 7 pts Competent Unclear if the conversation is novel or describes a past experience. 3 pts Developing Describes a past experience, does not initiate a new conversation for this assignment. 0 pts Below Expectations Does not have a conversation with a partner for this assignment. 10 pts This criterion is linked to a Learning OutcomeRespond to other students. 5 pts Exemplary Responded to two or more other students; responses were substantive. 3 pts Competent Responded to one other student; response was substantive. 1 pts Developing Responded to other students, but responses were insubstantial. 0 pts Below Expectations Did not respond to other students, or responses were insubstantial. 5 pts This criterion is linked to a Learning OutcomeTimeliness 5 pts Exemplary Submits initial post on time. 3 pts Competent Submits initial post 1 day late. 1 pts Developing Submits initial post 2 or more days late. 0 pts Below Expectations Does not submit initial post. 5 pts Total Points: 0

I need help with an 800 word write up and 1 powerpoint slide in my consumer behavior marketing class. I've attached the instructions of the assignment. Thank you so much for your help again.

i will attach a pdf that has all the requirements. For task 2 you are asked to take an online course and you should take this one https://alison.com/topic/learn/158661/public-relations-for-brand-building-learning-outcomes don’t forget to screenshot and write the reflection. More info will be in the pdf.

The report is 3500 words +/- 10% (words in the tables are included). I've written something already, you can just continue to write with that. Remainder: There are two parts of the report. In Part 1, must do those 5 tables (APM, Ranking of Market Awareness, Ranking of Company Comparability, VALS, and Mosiac). The whole report must follow the file named "Structure of Report" Lastly, I attached some files that can help you to write the answer, Good luck!????

First of all, read the file called "Assessment Information" carefully. After that, choose one company (BYD or Li Ning) to write, and choose 3 countries from one region. Please follow the instructions I've attached below. To remind, there are two parts of the report. In Part 1, must do those 5 tables (APM, Ranking of Market Awareness, Ranking of Company Comparability, VALS, and Mosiac). The whole report must follow the file named "Structure of Report". Lastly, the report is 3500 words +/- 10% (words in the tables are included). Do not use AI and plagiarism less than 12%.

Using ChatGPT or another generative AI tool, input the following writing prompt. Discuss your results with the class, and share your thoughts on the posts of others. What are some unmet consumer needs for (males, females, or people) from the age of (enter age range) located in the (enter geographic region). How would you suggest branding (select option provided from above). Share what you learned via your interaction with your selected AI tool. What is the validity of the recommendation in your opinion? What gaps exist and/or other criteria should be added to make improvements?

Instructions Improving Brand Relevance through Creative Concepts Select a brand that is currently facing challenges in maintaining relevance or is seeking opportunities for growth. A brand that needs revitalization through new products, services, a new image, etc. Feel free to use generative AI such as ChatGPT or other platforms to help with brainstorming. Applying what you have learned in this week's lesson, write a 2-3 page paper about revitalizing a brand's relevance and include the information below: Identify the brand in trouble Market research – what is the potential for the brand? How will you source new concepts? Use AI to brainstorm ideas to develop concepts to improve the brand Explain how you will analyze and prioritize the ideas from the bullet above Conclusion Paper length - 2-3 pages not including title page and reference page. Please use APA formatting. Make sure to provide at least 2 outside sources to support your work.

Course Objective CO-4: Evaluate the effectiveness of digital marketing activities. Prompt Please explain why eCommerce is an important part of the company's business plan. Describe a few ways digital marketing can be used to drive traffic to a company's eCommerce portal. Your response should follow APA format and be no less than 3 pages. At least 2 references should be incorporated and cited in your essay.

Secondary Post Instructions Reflect on your initial post and that of your peers. What are some of the limitations of these leadership styles? The textbook argues that the essence of strategic planning is change within organizations. Yet change is difficult for both leaders and followers. What can leaders do to help themselves and their followers adapt to the changes needed to meet strategic goals? respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. Grading and Assessment Meeting the minimum number of postings does not guarantee an A; you must present an in-depth discussion of high quality, integrate sources to support your assertions, and refer to peers' comments in your secondary posts to build on concepts. Weekly Learning Goals: Wk 6 LO 2 WK 6 LO 2. Perform an individual SWOT analysis to help construct a personal leadership plan Initial posts due by 11:55pm on Wednesday; Responses due no later than 11:55pm Saturday. John Strategic Leadership: Analysis and Evaluation Lussier and Achua (2016) define strategic leadership as the leader's ability to foresee, imagine, remain flexible, think strategically, and collaborate to start change. This concept emphasizes numerous key characteristics of good leadership, including adaptability, foresight, and teamwork. While the description is extensive, it may be lacking in nuance when it comes to certain facets of modern leadership, notably those motivated by technology innovation, emotional intelligence, and sustainability. One area where this concept shines is its emphasis on adaptability and collaboration. In today's unpredictable and uncertain business environment, leaders must be adaptable and collaborate with varied teams to achieve strategic objectives. Ireland et al.'s (2023) research emphasizes the importance of adaptability in strategic leadership, stating that leaders must be able to pivot quickly in reaction to external and internal changes, such as shifts in market dynamics or developing technology. However, the concept fails to explicitly acknowledge emotional intelligence (EI) as a key component of strategic leadership. Today's leaders must have great emotional intelligence to negotiate interpersonal dynamics, create inclusion, and develop trust. Goleman (2021) emphasizes the importance of EI in decision-making and conflict resolution, claiming that without emotional insight, even the most strategically sound plans may fail in execution. Another potential gap is the role of technology and data-driven decision-making. Modern strategic leaders must use analytics, artificial intelligence, and other technical tools to predict trends and develop informed strategies. According to McKinsey (2022), executives that incorporate technology into their strategy frameworks outperform peers in terms of creativity and efficiency, highlighting a vital area missed by the Lussier and Achua framework. The concept of "thinking strategically" includes more than just long-term planning. It includes the ability to integrate complex information, examine several views, and make judgments that are consistent with overall goals. Mintzberg (2022) defines strategic thinking as a combination of intuition and analysis, requiring leaders to strike a balance between innovation and practical problem resolution. Strategic thinking also entails detecting patterns and interdependence within systems, which allows leaders to predict difficulties and seize opportunities. To summarize, Lussier and Achua's concept gives a solid framework for understanding strategic leadership, although it is not exhaustive. The modern terrain necessitates leaders who are emotionally sophisticated, technologically adept, and sincerely committed to sustainability. These characteristics become increasingly important as firms face issues such as climate change, digital transformation, and workforce diversity. By including these new characteristics, the definition may better reflect the varied nature of strategic leadership in the twenty-first century. Goleman, D. (2021). Emotional intelligence: Why it can matter more than IQ. Bantam Books. Ireland, R. D., Hitt, M. A., & Sirmon, D. G. (2023). Strategic management: Competitiveness and globalization. Cengage Learning. Lussier, R. N., & Achua, C. F. (2016). Leadership: Theory, application, & skill development (6th ed.). Cengage Learning. McKinsey & Company. (2022). The role of technology in strategic leadership. Retrieved from https://www.mckinsey.com Mintzberg, H. (2022). The rise and fall of strategic planning. Free Press. Jonah Hello everyone! This week we are discussing the concept of strategic leadership and how it relates to organizational change. Our textbook describes strategic leadership as the leader’s ability to anticipate, envision, maintain flexibility, think strategically, and work with others to initiate change (Lussier & Achua, 2016). I think this definition encompasses a lot, but there are a couple key things relating to strategic leadership that I think it leaves out. In this discussion, I will discuss the strengths of the definition and then review some of the aspects that I think could be added in order to enhance it. Lussier & Achua's definition emphasizes certain attributes that align well with the demands of effective leadership. I liked their early inclusion of anticipation and envisioning, as those two traits are extremely important to strategic leadership. Leaders who are able to foresee potential challenges and opportunities rather than just react to changes is what separates good leaders from historic leaders. One example of this, which I have been reading about a lot in the past few week’s discussions, is Netflix co-founder Reed Hastings. Hastings was a visionary in that he was able to foresee a demand in the streaming market before the streaming market really even existed (McAndrew, 2021). This allowed him to proactively change the focus of the company and become one of the biggest entertainment companies in the world. This is something that the CEO of The Schauer Group, the company I currently work for, emphasizes as well. During my interview with him, the main thing he consistently stressed about his leadership style was his ability to share his vision of the company. He is another leader who is seeing great success. Maintaining flexibility was another very important addition to the original definition in my opinion, because I view adaptability as a crucial trait for strategic leaders. While organizations hope they never have to face any curveballs with their operations, it is impossible for everything to be smooth sailing all of the time. There are going to be times of uncertainty or events that are unexpected, so it is up to the leaders to be prepared for all situations and know how to act accordingly. Being adaptable is what ensures the team to remain resilient and together while still being bought in to the leader’s vision (Martinez, 2010). There are two main things that I would add to the original definition, which are ethical considerations and cultural awareness. A scam artist could technically meet the criteria of a strategic leader based on the textbook definition, and while that may make them a good leader of a criminal team, that is not what we are aiming for. In the world of business, ethics are extremely important, so leaders should be doing their best to strategically lead while following ethical guidelines. The cultural awareness point was added because industries are becoming increasingly globalized (Passaris, 2006). We have learned that good leaders understand the motivations behind his team members, and a lot of that stems from a person's culture. Having an understanding of his team member’s culture will allow the leader to be more strategic with his decision-making. Lussier R. N. & Achua, C. F. (2016). Leadership: Theory, Application, and Skill Development. (6th Ed.). SouthwesternCengage Learning. eBook ISBN: 9781305697027 Hardcover: ISBN: 9781285866352 Martinez, S. M. (2010). Leadership for complexity and adaptability. Securing Freedom in the Global Commons, 159-173. https://doi.org/10.1515/9780804775991-015 McAndrew, N. (2021). Assessing Leadership in Business–Marketing: A Critical Investigation of Reed Hastings. Passaris, C. E. (2006). The business of globalization and the globalization of business. Journal of Comparative International Management, 9(1), 3-18. https://id.erudit.org/iderudit/jcim9_1art01