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Description Marketing project (consumer behavior). Requirements: 1- A brief description of a large and globally known brand (preferably a global company known in Saudi Arabia) 2- Determine STP and SWOT. 3-Assume that the company will provide a new and unusual product or service that the company wants to launch. All the details are in the attached file. I want Word and PowerPoint . Please do not use ai. I want to get full marks.

Description integrated Marketing Communications: Advertising, Public Relations, and More. Choose between Amazon, Walmart, Target, or Coca-Cola and research their Integrated Marketing Communications (IMC) tactics. Select at least three venues to research the IMC tactics. Consider email, social media, websites, physical locations, pop-up shops, instant messaging, and/or television. Integrated marketing communications (IMC) tactics is most effective when a consistent message is sent across all media. This results in positive outcomes like positive brand image and consumer loyalty. In your paper, Analyze whether the IMC tactics are effective and why? Discuss the consistency or lack of consistency that you see between the venues. Provide recommendations for improvement. The IMC Tactics Analysis paper must be two to four double-spaced pages in length (not including title and references pages and formatted according to APA Style. must include a separate title page with the following in title case: title of paper in bold font Space should appear between the title and the rest of the information on the title page. student’s name name of institution (The University of Arizona Global Campus) course name and number instructor’s name due date must utilize academic voice. must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper. must use at least two credible sources in addition to the course text. must include a separate references page that is formatted according to APA Style.

Description After having completed the READ and ATTEND for Unit 2, read "Company Case Kraft Heinz: Once a Taste Maker Now Struggles as Consumer Tastes Change" at the end of Chapter 5. Incorporate the following topics into an essay in the order depicted below using at least 1200 words demonstrating an understanding of both the READ and ATTEND sections. Select at least three appropriately related scholarly sources from the online Bethel Library Database and the textbook to incorporate into your work. Use the APA Essay Template for formatting. Refer to the grading rubric for evaluation details. Provide an example for each of the five ways a company can gain a competitive advantage through differentiation. In which of these ways does Kraft Heinz gain a competitive advantage? Provide justification for your selection. Discuss the dimensions and the importance of strong brand equity and brand value. Does Kraft Heinz have strong brand equity and brand value? Provide justification for your response. Explain the product life-cycle and why it is important for marketers to understand and the concept. Discuss the stage of the product life-cycle for Kraft Macaroni and Cheese.

Description Write a minimum 2 page (excluding the title and references page), research paper discussing countries that are considered Emerging Markets. Choose a minimum of two such countries with emerging economies and describe them briefly and then concentrate on their potential to improve their economies, their standard of living and their prospects for International trade. Remember that on Statista you can find all kinds of Statistics and reports. Use APA 7 Format for your paper and list your references. If you have any questions about the assignment contact me,

Description Maximum 3,000 words, excluding appendices and references Students are required to prepare and submit an original written report involving the development of a comprehensive service marketing blueprint for a real-world service provider. You will analyze and map out the service processes, identifying potential fail points and proposing improvements for better service quality and customer satisfaction. For this purpose students will form groups of 2 students each. It is strongly recommended that you use your creative thinking in completing the report in terms of content, argument and interpretation of facts. Please do not simply cut and paste information from published sources. Use your own judgment and interpretation and show your contribution to the refinement of the concepts you are focusing on. The complete assignment should be in report form and must be typed, with double spacing and in the vicinity of maximum 3,000 words in length. Each assignment must include: -a cover page -a detailed Table of Contents -an executive summary -an introduction -the body of your work (see details in next section) -your concluding remarks and recommendations -a complete listing of all relevant sources -Appendices (if any) Assignment Overview You are required to: 1. Select a Service Organization: Choose a real-world service organization that has retail outlets (e.g., a restaurant, bank, hotel, healthcare facility, etc.). 2. Conduct a Field Visit: Visit the service provider to gather insights through observation, customer interactions, and staff interviews. 3. Create a Detailed Service Blueprint: Map out the entire service process, illustrating both the front-stage (customer-facing) and backstage (behind-the-scenes) activities. 4. Analyze and Propose Improvements: Critically evaluate the current service process, identify fail points, and suggest practical improvements. Instructions: 1. Service Organization Selection: • Choose a service provider that allows easy access for observation and, if possible, brief interviews with staff or managers. 2. Field Visit and Data Collection: • During your visit, observe customer interactions and gather information about the service processes. • Interview staff or managers to understand the behind-the-scenes activities. • Collect visual evidence (photos, videos, sketches) to support your analysis. 3. Service Blueprint Creation: • The blueprint should include: • Physical Evidence: Tangible elements the customer encounters. • Customer Actions: Steps taken by the customer during the service. • Frontstage/Visible Contact Employee Actions: Actions taken by employees in direct contact with the customer. • Backstage/Invisible Contact Employee Actions: Activities that support front-stage actions but are not visible to the customer. • Support Processes: Internal processes that enable service delivery. 4. Blueprint Analysis & Improvement Suggestions: • Analyze the blueprint, focusing on: • Fail Points: Areas where the service process might break down or lead to customer dissatisfaction. • Bottlenecks: Stages causing delays or affecting service speed. • Opportunities for Enhancement: Suggestions for improving service quality, efficiency, and customer satisfaction. • Provide a written narrative discussing your analysis and recommendations. Grading Criteria: see Attached rubric

Description Unit 3 Discuss This Discussion Board is worth 25 points. In order to be eligible for full credit, you must post at least 3 times to this board and adhere to the following: The first post should be in RESPONSE TO MY QUESTION, and it is due by Wednesday at midnight. The initial post must meet the minimum requirement of 250 words AND be supported by at least 2 scholarly resources (use the textbook as one of the resources). A minimum of 2 responses to other learners’ responses should be posted by 11:59pm on Sunday and should be no less than 100 words each. Use complete sentences, proper grammar, and correct spelling in all postings Cite work according to APA guidelines. Discussion Post Topic: Identify one of your favorite products that is in the maturity stage of the product life cycle. Be sure that no other student has already discussed this product on the board prior to your post. Discuss how the company has managed and marketed the product in EACH of the stages of the product life cycle from introduction through maturity. What has the company done recently to ensure the product remains in the maturity stage and avoids decline? Be specific in your illustrations and include scholarly research on managing the product life cycle.

MBA 645 Milestone One Guidelines and Rubric Overview You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response due to a recent safety and injury incident at one of the parks resulting in serious injuries to employees and customers. The parks were closed immediately following the incident to ensure safety measures for customers and employees and to deploy the needed safety measures. Now, as the theme park is all set to reopen, the CMO has called you to take a lead in planning the marketing strategy for the same. Your responsibility is to design a phased strategy for marketing and the reopening of all parks. Your strategy should address critical objectives such as maximum safety, crisis communication, customer satisfaction, and profit potential. You must coordinate marketing strategy with corporate strategy, as failure or success of the marketing strategy can have a direct impact on the brand. As a first step, you will perform an analysis to understand the implications of reopening on brand equity. In this analysis, you will identify the groups of stakeholders that are affected by the reopening and also plan the communication strategy for before and after the parks’ reopening. Also, you will identify the roles and responsibilities of key functional departments that are going to play an important role in the reopening process. This analysis will help you develop a strategic marketing plan to address the reopening of the park and also to develop an effective crisis communication plan. In this milestone, you will create a PowerPoint presentation that will include brand analysis and the implications of reopening on the brand equity and functional departments, including their roles and responsibilities in the reopening process. Prompt Brand Analysis and Implications—In this part of the project, you will present the brand implications of reopening the park in the course scenario. Your presentation should include the following critical factors: Determine the essential factors that can impact brand equity when reopening the park (Slides 1–3) Define brand equity and explain its importance to the organization (Slide 1). Provide positive implications (Slide 2): Safety concerns addressed and communicated Community and local government support for reopening Employee support for reopening Provide negative implications (Slide 3): Social media negative reactions Employee negative concerns Operational concerns for safety Describe the strategic communication plan that should occur before and after the park reopens. Your responses should address the following (Slides 4–8): Identify three key stakeholder groups from this list and describe each stakeholder’s interest in the organization: Employees Customers Government agencies Communities Vendors Describe their communication needs. Identify the best mode for communicating with them based on their needs, including how you will take feedback from stakeholders. Describe what impact reopening the park could have on each identified stakeholder (low, medium, or high). Why? Functional Departmental Roles and Responsibilities—In this part of the project, you will identify the functional department and describe their roles and responsibilities in making the reopening of the park a success. Your presentation should include the following critical factors (Slides 9–12): Identify three functional departments, including marketing, which play a significant role in the reopening process. Consider which departments will be most engaged in the reopening process. Describe the roles and responsibilities of these functional departments in the safe and successful process of reopening the park (Slides 9-10). Select at least three legal and ethical considerations outlined in the memo from legal team. Explain why each of these considerations is important to factor in when reopening the park (Slides 11-12). What to Submit ***Submit a narrated PowerPoint presentation with 10–12 slides. Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations for more information. Note: In addition to the text on the slides, remember to include audio narration in your PowerPoint presentations to convey your information effectively. If due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes. Milestone One Rubric Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Brand Equity Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Defines and describes the importance of brand equity and provides positive and negative implications to the organization's brand when the park reopens Shows progress toward proficiency, but with errors or omissions; areas for improvement may include the description of brand equity or the positive and negative implications to the organization’s brand when the park reopens Does not attempt criterion 25 Strategic Communication Plan Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies three key stakeholder groups; describes their interests in the organization and the impact reopening might have on them; and identifies the best mode of communicating with them based on their needs, including how you will take feedback from stakeholders Shows progress toward proficiency, but with errors or omissions; areas for improvement may include sufficient details concerning description of stakeholder interests in the organization or the impact reopening might have on them or identification of the best mode of communicating with them based off their needs Does not attempt criterion 25 Functional Departments: Roles and Responsibilities Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies the three functional departments, including marketing, which play a significant role in the reopening of the park; describes the roles and responsibilities of the functional departments in the safe and successful process of reopening the park Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying the functional departments that have a significant role in reopening the park; describing the roles or responsibilities of each of the functional departments in the safe and successful reopening of the park Does not attempt criterion 20 Legal and Ethical Considerations Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Develops a communication plan in alignment with the brand support that considers and explains legal and ethical issues and daily information sharing per the Memo From Legal Team Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying the legal and ethical issues, based on the Memo From Legal Team Does not attempt criterion 20 Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 10 Total: 100%

A recent study found that when ordered to stop using Facebook for a week, a group of participants experienced increased levels of "happiness" and lowered levels of stress or depression. So what is really going on? On one hand, we are "high" on social media and instant gratification. On the other, the very same stimulants that reward us when experiencing instant gratification cause us to be sadder, more preoccupied, or stressed. Has social media become an unhealthy method of communication? Do marketers exploit this "digital drug" that acts too much like an abusive substance? People who stop "cold-turkey" initially experience withdrawal and anxiety, before feeling happy and relaxed after an extended period. So based on your knowledge and use of Social Media, and on the statement from L1 (about marketing not being manipulative, it just learns how to be influential), can social media marketing be an abusive marketing tool? Where do we draw the line, if there should be one at all? Please submit a 2-page, dbl-spaced, font-12 response, with supporting citations (5 minimum) for your arguments and answers. https://www.independent.co.uk/tech/staying-off-facebook-can-make-you-happier-study-claims- a6728056.html https://www.ama.org/marketing-news/marketings-ethical-line-between-social-media-habit-and-addiction/

Module 2's lecture featured the human brain, its main regions, and some of its inner structures, within the Limbic System. We also saw an interesting video on Edi Guyton, the lady who underwent an experimental procedure and had electrodes implanted in her brain. Why show you students this video (aside from the fact that it is an incredible story)? Well think about how important the regions of the brain related to emotions are. Ever heard of System 1 and System 2 Cognitive Processing? Think of them as the cartoonish little devil and angel sitting on your shoulders. System 1 is automatic, fast, impulsive, highly emotional. It accounts for 95% of our decision-making. System 2 is slower, cognitive, logical or rational. It accounts for 5% of our decision-making. This means that our subconscious brain activity (deep within the brain) accounts for the majority of decisions, while the conscious slows us down to think about and rationalize.... mostly. How often did we rush to a decision, or said something impulsively to someone that we regretted? Yet, sometimes we stop and think, we avoid dangerous situations, or prevent harm to ourselves or others. But it is the emotional consumer that fascinates marketers. Costco counts on our impulses and instincts by the way it arranges the merchandise throughout its warehouse store. We enter with the intention to buy necessities, and we exit with an additional 75" Samsung 4K television, two bottles of fine wine (yes, they sell that too), and a 500+ Lego set for the kids. For those of you who are Amazon (or Amazon Prime) members, log in and pretend to shop for the 5 most important people in your life. If you're not a member, pretend to be shopping there regardless (I bet you'll end up registering!). What items have you looked at? What products or brands drew your attention? Why? Have customer reviews affected your shopping? Do the products/brands have picture galleries and videos? Has one or more product led you to research more about it on Google or YouTube? In the end, which items ended up as your final choices in the shopping cart? Answer theses questions after spending some time online. Then, share your thoughts with at least one classmate. When looking back at how you've gone through the browsing, the reading, the shopping, and the motions, what can you tell about yourself as a shopper?

Name: Faris Aldaham. student num:201821395. Major: Marketing uni: Alyamamh University, coop training : Diriyah Company occupation: Employe experience. work time : full time i worked with a diriyah as employe experience for HR internal communication and internal event mangment , my work was posting a weekly birthday , i did a campaign for men day i did the content and the designe and callprated with venders to provide the traditional wear , i did a strategy on making an internal podcast that support our new value that we just lunched ,our division had an every Thursday activity and we do our best to succeed for ex: puzzel games , bring outsider stores , my baggiest achievement was the men day campaign i told you about , now i am working in doing a campaign for al diriyah Olympics that cover a marathon ,volley ball, cycling , football and padel. , mange each activity in happy Thursday and be responsible for the outsider venders and give them what they need and i do team bulling for some divisions . it is for my bachelor degree