Expert Answers

Choose a Fortune 500 company and evaluate you selected organization based on the following: How does the organization makes their brand visible in the marketplace What is the appeal the company expresses How are internal processes such as teamwork culture, collaboration, and focus used to achieve sustained brand relevance. You submission should be 3 - 5 pages in length (excluding title page and references) and in APA format. At least 3 resources must be incorporated and cited in your essay.

For our Week 8 Discussion, please conduct research pertinent to the value of business data. For example, the progression of data to information, and then to knowledge is quite valuable to empower decision makers within organizations. Incorporating your research and experiences, please then address why is data so important as a source to inform business decisions?

Program overview Portfolio project Lesson 3 Portfolio project 35 hoursAverage completion time Overview In this lesson, you'll complete and submit your final portfolio project. You'll revisit each of the topics covered in this program and ultimately create a variety of strategic and cohesive deliverables for one company. Congratulations—you're near the end of the Digital Marketing program! For your final digital marketing project, you're going to create a portfolio piece that combines all of the knowledge and skills that you've gained throughout this program. Choosing a company for your portfolio project For this project, you can choose between the following two options: Base your project on a local nonprofit, such as a local humane society, food bank, shelter, or youth after-school program. Base your project on a fictional nonprofit, Save the Waves, which you can read more about in Option 2 below. OPTION 1: USING A LOCAL NONPROFIT Try to base your project on a local nonprofit; this can boost your resume because employers tend to prefer candidates with client work. However, if you choose to base your project on a nonprofit, you first need to get the nonprofit's permission; otherwise, you risk trademark infringement. (Here's a template that you can use to reach out to nonprofits in your area.) The good news is that most nonprofits are happy to work with you. They usually don't have big budgets for lavish marketing, and they generally appreciate the free help, expertise, and potential publicity. Because this project will be shared with potential employers, it's best to avoid choosing a controversial or political nonprofit. OPTION 2: USING A FICTIONAL NONPROFIT If you can't find a nonprofit that's willing to let you base your project on them, you can use a fictional nonprofit called Save the Waves. Below are links to some information about Save the Waves: Style guide Company description Logo 1 Logo 2 Logo 3 Template Creating your portfolio project Creating your portfolio project requires multiple steps. First, you need to create each deliverable. Then, you need to compile the deliverables into an orderly and polished portfolio. CREATING EACH DELIVERABLE Based on the company that you choose, create the following deliverables: One buyer persona based on one of the people groups that the company targets, such as donors or clients Two blog posts, each based on a relevant long-tail keyword and including metadata Two emails Three Facebook posts Three Instagram posts Three Tweets Two posts on one additional social media platform of your choosing, such as Pinterest, Snapchat, TikTok, or YouTube When creating social media posts, you can either use your personal accounts, create test accounts, or create mock posts using Ad Mockup Generator or Smartmockups. Review the grading rubric below for more detail on what's required for each deliverable. COMPILING YOUR DELIVERABLES INTO A PORTFOLIO After you create each of the above deliverables, compile them into a portfolio using Google Slides. Google Slides is handy because it allows for individual creativity while enabling you to easily share your portfolio with employers by either linking to it or saving it as a PDF. You can create your own Google Slides portfolio from scratch. Or, if you prefer, you can use this template to get started. If you use the template, be sure to customize it to your nonprofit's preferences and needs. Submitting your portfolio project Submit your portfolio by sharing a link to your Google Slides. Make sure that your sharing permissions allow others to comment on your document. Exemplary submission Revisit previous assessments from this program to confirm that your submission matches the standards set forth as exemplary. You can see the examples of exemplary submissions at the following links: Buyer personas Emails Blog posts Search engine marketing Social media One final note... Remember, this is a graded lesson. That means that someone from the Chegg Skills team will review your work using the rubric provided below. Here are the specifics: Grading rubric: The graders will use the criteria in the following rubric when grading your work. All questions use a yes–no framework unless otherwise indicated, and all of the yes–no questions must answer "yes" for you to pass. Additional feedback: Graders will also use the rubric to provide you with feedback. This feedback does not affect whether you pass or fail; it is there to help you revise your work or improve upon it. Keep this information on hand as you prepare, and good luck! Grading rubric Question 1Is the project based on either a local nonprofit or on the Save the Waves imaginary company? Yes No Question 2Was the project submitted as a Google Slides file? Yes No Question 3Does the project include a title page? Yes No Question 4Does the title page include the student's name? Yes No Question 5Does the project include an About page? Yes No Question 6Is the About page 100-300 words? Yes No Question 7Does the About page introduce the student and their marketing experience? Yes No Question 8Does the project include a contact page at the end? Yes No Question 9Does the contact page include the student's email address and phone number? Yes No Question 10Does the portfolio project—overall and each individual deliverable—adhere to the nonprofit's style guide (fonts, colors, consistency in formatting, etc.)? Yes No Question 11Did the student create the buyer persona in Google Slides? Yes No Question 12Does the buyer persona include all of the following information: persona name, image, location, age, income, career, marital status, identifiers, influences, goals, challenges, objections, and opportunities? Yes No Question 13Does the buyer persona use perfect spelling and grammar? Yes No Question 14Does the buyer persona appear on-brand for the company (colors, fonts, etc.)? Yes No Question 15Did the student write both blog posts in Google Docs? Yes No Question 16Are both blog posts displayed in Google Slides, including a URL to their Google Doc? Yes No Question 17Are both blog posts between 500 to 1000 words in length? Yes No Question 18Are both blog posts written about one long-tail keyword? Yes No Question 19Are the keywords different for each blog post? Yes No Question 20Are the keywords specified above each blog post? Yes No Question 21Do both blog posts include a relevant title? Yes No Question 22Do both blog posts' titles contain the chosen keyword? Yes No Question 23Do both blog posts include a relevant subtitle? Yes No Question 24Do both blog posts contain the chosen keyword in the subtitle? Yes No Question 25Do both blog posts contain the chosen keyword (or relevant variations of it) at least three times? Yes No Question 26Do both blog posts include at least one relevant image? Yes No Question 27Do both blog posts include a call to action? Yes No Question 28Are both blog posts ordered logically? Yes No Question 29Do both blog posts appear on-brand for the company (colors, fonts, etc.)? Yes No Question 30Do both blog posts use perfect spelling and grammar? Yes No Question 31Are both posts' metadata displayed in Google Slides? Yes No Question 32Do both posts' metadata relate to the keyword written about in one blog post? Yes No Question 33Do both meta titles contain the related keyword? Yes No Question 34Do both meta descriptions contain the related keyword? Yes No Question 35Does it include an alt image description? Yes No Question 36Do both URL slugs contain the related keyword? Yes No Question 37Are both emails displayed in Google Slides? Yes No Question 38Did the student create both emails in Mailchimp? Yes No Question 39Do both emails include preview text? Yes No Question 40Do both emails include an audience? Yes No Question 41Do both emails include relevant copy? Yes No Question 42Do both emails include relevant imagery? Yes No Question 43Do both emails have imagery that is hyperlinked (to any web page)? Yes No Question 44Do both emails include one call to action? Yes No Question 45Are both calls to action hyperlinked (to any web page)? Yes No Question 46Do both emails include a footer with an unsubscribe button? Yes No Question 47Do both emails appear on-brand for the company (colors, fonts, etc.)? Yes No Question 48Do both emails use perfect spelling and grammar? Yes No Question 49Does the project contain three Facebook posts? Yes No Question 50Is at least one of the Facebook posts a copy post? Yes No Question 51Is at least one of the Facebook posts a photo post? Yes No Question 52Is at least one of the Facebook posts a link post? Yes No Question 53Does each Facebook post use perfect spelling and grammar? Yes No Question 54Do all Facebook posts appear on-brand for the company (colors, fonts, etc.)? Yes No Question 55Does the project include three Instagram posts? Yes No Question 56Is at least one of the Instagram posts a video post? Yes No Question 57Is at least one of the Instagram posts a text image? Yes No Question 58Is at least one of the Instagram posts a photo post? Yes No Question 59Does each Instagram and Facebook post include a caption that either educates, inspires, or entertains? Yes No Question 60Does each Instagram and Facebook post include a call to action? Yes No Question 61Does each Instagram and Facebook post include relevant hashtags? Yes No Question 62Does each Instagram post use perfect spelling and grammar? Yes No Question 63Do all Instagram posts appear on-brand for the company (colors, fonts, etc.)? Yes No Question 64Does the project include three Twitter tweets? Yes No Question 65Does at least one of the tweets contain a photo? Yes No Question 66Does at least one of the tweets contain a link? Yes No Question 67Does each tweet include content that either educates, inspires, or entertains? Yes No Question 68Does each tweet contain at least three relevant hashtags? Yes No Question 69Does each tweet use perfect spelling and grammar? Yes No Question 70Does the project include two social media posts on an additional platform? Yes No Question 71Do the posts on the additional two social media platforms appear on-brand for the company (colors, fonts, etc.)? Yes No

Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper, please be creative and do not select a new product for a large brand, such as Starbucks, Apple, and so forth. If you are interested in coffee, for example, consider your own bistro as your topic and then use information from companies such as Starbucks or Seattle's Best Coffee for ideas and competitive research as you work on your project. The deliverable is to write a two-page description of your product, including the following. Information about ownership and company structure A description of product A mission statement Marketing goals Who a typical customer might be I was thinking of maybe providing services as a nail tech.

Discussion Post Topic: Marketing touches every aspect of our lives, from what we listen to on the radio or download to our smartphones, to the clothing we wear and how we get jobs. To understand what marketing entails and the level of influence it has on consumer decisions, please respond to the following: Select a marketing campaign that has influenced you. Describe the product and the marketing campaign. Describe how the marketing campaign influenced your decision Explain how MARKETING (not just the product itself) can ADD VALUE to our lives.

8. Categorize marketing and advertising strategy and method (2 marks) Explain the current online, offline, and social media marketing strategies of the e-commerce business? (Provide photos or screenshots of your business marketing activities, What can be done to improve the marketing aspects of the business?)

Leadership styles vary, not only from person to person, but also by environment and situation. As you are learning, transformational leadership is not the only style that works. Additionally, many transformational leaders have traits that inspire and influence. Styles like charismatic and transactional often surface when defining an effective leader. All leaderships tyles have an effect on operations and when a team determines that transformation is necessary, it is critical to understand the impact of communication, power, behavior, influence and change. Initial Post Instructions Week 3, Discussion 2 will focus on the elements of an organization transforming by combining leadership styles and practice. Read Chapter 9 of your text and for your initial post, explain the four stages of the transformation process and the four behavior dimensions. Choose one of the behaviors that best fits your leadership style and provide an example of that behavior in practice. Secondary Posts Instructions For responses, consider your classmates initial posts and distinguish between leadership types. Include a famous leader or two that can be identified by your choices. Writing Requirements • In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are very fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Wk 3 LO 4 WK 3 LO 4: Discuss the key elements critical to successful organizational transformation. Initial posts due by 11:55pm on Wednesday; Responses due no later than 11:55pm Saturday.

Week 3 Discussion 1 Introduction Transformational leadership has arguable become the most popular leadership style in today's business world. Lussier & Achua (2016) suggested that traits include positivity and that it effects organizational performance, culture. and learning. Week 3, Discussion1, explores what differentiates transformational leadership from other leadership styles. Be sure to read Chapter 9 of your textbook in preparation for this discussion. Initial Post Instructions For this week's discussion, identify the similarities and differences between transformational style and at least two additional styles, such as transactional, charismatic, etc. Select the style that best represents your personal leadership style? What specific traits do you feel are most important of each style? Are there any other styles that better fits you and your goals, professionally or personally (i.e. Servant Leadership, etc.)? Additionally, discuss if you ever worked for a leader that has impacted you and if so how and why. What characteristics of this leader did you find most useful in working with him/her? Be specific. Secondary Posts Instructions For responses, consider your classmates initial posts and answer the following: Explain the four steps to transformation and if it is possible with your classmates' initial posts. Include a leadership researcher that has impacted your perspective. Writing Requirements • In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are very fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Wk 3 LO 1 WK 3 LO 1: Differentiate between transformational and other leadership styles Initial posts due by 11:55pm on Wednesday; Responses due no later than 11:55pm Saturday.

1. After having completed the READ and ATTEND for Unit 1, read "Company Case Dyson: Solving Customer Problems in Ways They Never Imagined" at the end of Chapter 2. Incorporate the following topics into an essay in the order depicted below using at least 1200 words demonstrating an understanding of both the READ and ATTEND sections. Select at least three appropriately related scholarly sources from the online Bethel Library Database and the textbook to incorporate into your work. Use the APA Essay Template for formatting. Refer to the grading rubric for evaluation details. Discuss Dyson's value proposition and marketing management orientation. Describe how Dyson differentiates and positions their product offerings. Summarize the role of marketing research at Dyson. Identify and describe each of the five characteristics that influence the rate of adoption using a Dyson Air Multiplier fan in your example.

so I was instructed with a word limit of 2500 words for part one of my assignment and 2500 words for part 2 of my assignment, but I went above the word limit for part 2, so shorten any unnecessary and repetitive sentences or from paragraphs too long. Also rephrase wherever needed to reach 5% AI and 5% Plagiarism Turnitin Report.