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Assignment #1 (Content Marketing) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. CONTENT MARKETING - CLUB WEBSITE For this week's assignments, you're going to start a "College Marketing Club" that you'll use for all assignments. This assignment focuses on the content of the website. Step 1: Using an AI chatbot of your choice (like Gemini or Copilot), ask for help in creating a landing page for a college marketing club website. Using the suggestions from AI, create and attach a word document showing what the homepage of the club's website would look like. I also recommend looking at Figure 3.3 in your text to give you ideas ABOUT what to include. Step 2: Using the content from your textbook, explain how your website homepage you developed in Step 1 provides (or executes) the following: Purpose and goals Audience/Target Market Story/Theme Measurement Call to action(s) Complete your response and engage in the discussion in the following ways.

Description General Instructions: • Please respond clearly and provide explanations for your answers. Support your responses with relevant theories, models, and data, and use professional and academic terminology. Illustrate your arguments with original examples not discussed in class. • You are encouraged to draw on a wide range of information sources to strengthen your answers and arguments. This should include a minimum of seven academic articles and at least seven additional sources from the following categories: books, popular press, magazines, blogs, vlogs, and online videos. All references must be recent—published within the past five years. • Compare and contrast the viewpoints and arguments presented in the articles you reference. • Provide comprehensive, clear, and visually engaging explanations for every model and theory employed in your responses. • Utilize charts, graphs, and tables to enhance the clarity and effectiveness of your communication. • References o Ensure that all sources contributing to your paper's ideas are clearly and accurately cited. Follow APA style guidelines (7th edition) for both in-text citations and reference list entries. o Construct your references with sufficient detail and hyperlinks to allow interested readers to retrieve the cited material with a single click. o Avoid using Wikipedia as a reference source. o If you employ AI tools in your work, provide a comprehensive description of their usage in the Appendix. Explain your objectives and include the prompts used. • Formatting: Font 12 pt Times New Roman, double-spaced, margins 2.5 cm (~1”). • Papers will not exceed 10 pages (References and Appendix excluded). Instructions: Please address the following marketing communication topics, processes, and strategies: 1. Utilizing Integrated Marketing Communications (IMC) for effective relationship marketing management. 2. Harnessing big data in IMC: advantages, risks, and strategic considerations. 3. Leveraging Artificial Intelligence (AI) in IMC: benefits, risks, and strategic implementations. 4. Enhancing value through IMC. In the present paper you are requested to discuss, explain and demonstrate each of the topics above. In order to guide you through the writing process, please elaborate on each of the following aspects: 1. How can marketers promote their brands and accomplish their objectives through the use of these processes/strategies? 2. What factors are influenced by these processes, and how do marketers, consumers, and media channels react to them? 3. How may brands and branding be affected? For example, is there a need to take additional brand elements into consideration? Does the factor of time play a role? 4. How might these processes affect other marketing or managerial decisions? For example, personal selling strategies and employee recruitment? 5. What opportunities (e.g., real-time marketing), benefits, and risks are associated with these processes? 6. Please provide notable success and failure stories related to these strategies. 7. Please present the latest developments and current trends in these areas. 8. When addressing topic #4 (enhancing value through IMC), please select two relevant student presentations of your choice (other than your own) and clearly apply your arguments to those examples.

Description- Assignment #2 (Email Marketing) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. E-MAIL MARKETING - CLUB WEBSITE For this week's assignments, you're going to start a "College Marketing Club" that you'll use for all assignments. This assignment focuses on the club's email. There are several different email providers that companies use. Constant Contact is one of them. They provide some really good resources to help businesses succeed in e-mail marketing. Here are two great articles to use for this assignment: Anatomy of an Email Email Design Written Assignment: Now that you have created the website for the club (please be sure to complete Chapter 3 Assignment #1 (Content Marketing) prior to this assignment), you can create an email to all marketing majors introducing the club. I am less concerned with the format and more concerned with the content, but I encourage you to make this look like an actual email that you'd send. Please be creative with your email but it should at least include: Subject line Salutation Email body (text and visuals) Call to action Signature Your completed e-mail (with subject line) will be the submission for this assignment. Complete your response and engage in the discussion in the following ways.

Assignment about case study called "MCDONALDS: THE ARCH DELUX LAUNCH" (attached for you). Please find the assignment details as follow: Read the case study and answer the questions in long answers and put it in a word document. Discussion Questions: 1. What was the primary objective of McDonald's in launching the Arch Deluxe? 2. What marketing strategies did McDonald’s use to promote the Arch Deluxe? 3. How did McDonald’s previous attempts at premium burgers influence the Arch Deluxe launch? 4. What role did franchisees play in McDonald's operations and product launches? 5. Why did McDonald's emphasize consistency in product quality, and how did it achieve this? Kindly make sure the used language is not advanced as I'm a Saudi Arabian student and my bachelor degree is IT not related to this course so make the used languages and ideas simple and suitable to me please. Also Kindly do not use AI tools.

Description In Assignment #1 of this website assignment, you’ll plan your professional website by defining its purpose, outlining its structure, and applying early SEO strategies. You will use the free version of Wix.com to develop your website. Click on the blue text above Assignment #1: Website SEO Objectives & Strategy to see the attached assignment documents. PART A Submit to Brightspace: ??Website Strategy Outline (8 points) ??Link to your live website (12 points)Project Objective: Launch a professional website that reflects your personal brand and is fully optimized for SEO. Project Overview Plan and create a website using the FREE version of Wix.com. Take your time in selecting a website template that suits your style. You do not need to add your credit card to use the free templates on Wix. Create a website strategy by completing the outline in PART A of this assignment. START building the website and use the website to apply the SEO skills and conceptions discussed in class. Choose a template that has multiple pages (avoid one-page websites). Tweaking a few design elements is fine, however, if your graphic design skills are limited, you will want to avoid total page redesigns. Learn more about creating a website using the platform learning resources found in these links: Wix.com. Represent your personal brand online. The purpose of your website is to promote yourself or your agency while applying your digital marketing skills as you go. The content, as well as the design/look feel, must be consistent with your personal brand. You will draw on the branding workshop later in the course. Once complete, include your website URL as part of your LinkedIn profile, email signature, articles, blogs and other social media accounts. Optimize your website in PART B by adding additional pages and developing strategies for your website to be discoverable through SEO, AEO and GEO. Protect your privacy. Your website will be in the public domain. As such, you need to protect your privacy. Only share what you are comfortable sharing. You may choose to publish your full name, first name only or adapt a pseudonym – i.e., East Coast Digital Marketing Guru. Unless it’s a business site and important to your operation, Do NOT put your telephone number/address on your website (or uploaded resume). Ensure the work is professional. Ask yourself – would you want your boss/future employer to see this? Does this accurately and effectively represent my brand? 2) Create a Website Home Page Your website should reflect you as a digital marketer whether using your personal name or a pseudonym. Choose a Wix.com template that is easy to edit. Look for a template that has potential to add three additional pages. Minimum number of words for your homepage is 300. Highlight your value proposition/points of difference - what makes you unique. Include at least one professional photo of yourself (alternative image for those who want to maintain privacy) Apply Website Design and Accessibility best practices to your homepage Applying the Figma Homepage Best Practices to page. PART A Submit to Brightspace: Website Strategy Outline (8 points) Link to your live website (12 points)

Description Hello, I am a master’s degree student MBA (Master of Business Administration), this is my third semester and I'm taking a course called (Marketing Management), the professor gave as an assignment about case study called "MCDONALDS: THE ARCH DELUX LAUNCH" (attached for you). Please find the assignment details as follow: Read the case study and answer the questions in long answers and put it in a word document. Discussion Questions: 1. What was the primary objective of McDonald's in launching the Arch Deluxe? 2. What marketing strategies did McDonald’s use to promote the Arch Deluxe? 3. How did McDonald’s previous attempts at premium burgers influence the Arch Deluxe launch? 4. What role did franchisees play in McDonald's operations and product launches? 5. Why did McDonald's emphasize consistency in product quality, and how did it achieve this? Kindly make sure the used language is not advanced as I'm a Saudi Arabian student and my bachelor degree is IT not related to this course so make the used languages and ideas simple and suitable to me please. Also Kindly do not use AI tools.

Description Chapter 6 - Assignment (Online Community) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. ONLINE COMMUNITY - CLUB WEBSITE For this week's assignments, you're going to start a "College Marketing Club" that you'll use for all assignments. Please complete both Chapter 3 Assignments prior to this one. This assignment focuses on creating an online community for your new club. For this last step in setting up your new club, you are going to create an online community. Using the types of online communities in Chapter 6, explain what type(s) of online community you will create for this new club and explain in detail why this type(s) of online community would be a good fit for your marketing club. Using the questions in 6.5.7 in your text (page 168), answer the questions for your new community Using the types of online communities in Chapter 6, identify what type(s) of online community you will create for this new club What will you include in your Rules of Engagement (6.5.9, page 170)? Complete your response and engage in the discussion in the following ways: Begin your own thread by selecting the "Reply" button beneath these instructions. Once you have submitted your answer, you can review already submitted answer threads and join the conversation by selecting the "Reply" button beneath your classmates' posts.

Description Week 2 Assignment – Capstone Part 2 Literature Review Resources: Review the Week 6/7 Final Projection and Presentation Overview Document and the videos and readings in Week 2. Introduction: You will work on your final capstone project and presentation throughout this class. Each week there will be a focus on individual elements required for the final project/presentation. This week, you will be developing your research/literature review section of your project. Activity Instructions: For your assignment, submit a Word document that identifies the following: Part II: Literature Review/Research • Restate your Problem Statement/Project Goals • Include separate headers and sections on specific research to your project. o For example, this could include Leadership Skills, Communication Needs, Staffing Trends. These sections will be specific to your project. If your project is implementing a new product, you will include things like historical data, technology, etc. • Section on the organization’s background, structure, etc. • Section on vision, mission, goals, objectives and design of the project • Note – during week 1 and 2 you will do the research into the organization and why the proposal needs solutions and recommendations. This week you are only selecting the option and creating a problem statement. Grading and Assessment: This assignment will earn a grade based on the grading rubric. Weekly Learning Outcome(s): Week 2, LO 1: Analyze research on selected organization and create Part 2 of your final project. Due Date: by 11:55 pm ET on Sunday, Week 2

Description 2.1 LEARNING OUTCOMES: Recognize the importance of quality management theory, principles, and practices applied in businesses on national and international levels. State the importance of standardization and quality standards. 2.2 ACTION REQUIRED: (READ) Chapter 1. Organizational Structures Textbook:Thomas Pyzdek & Paul Keller: The Handbook for Quality Management, Second Edition: A Complete Guide to Operational Excellence, McGraw-Hill Professional; 2 edition (December 18, 2012). ISBN-13: 978-0071799249 2.3 TEST YOUR KNOWLEDGE (QUESTION): Explain the idea of the transaction-cost theory. Discuss two to three limitations of the hierarchical structure. 2.4 INSTRUCTIONS Read Chapter 1 and answer the questions. Post your answer in the discussion board using the discussion link below (Week 2: Interactive Learning Discussion)

Description Each week's lessons learned has two objectives. The first objective is for you to discuss one or more of the key topics raised during the week that intrigued you, surprised you or had the most relevance to you either as an employee or as a consumer. This shouldn’t be an outline or recap of all of the chapter contents – but instead should reflect more in-depth thoughts about just a few of the key topics that resonated the most with you. The second objective is for you to review the weekly discussions in order to learn from your classmates' posts, ideas and examples. In a 250-word minimum submission, please answer the following: What concept are you are taking away from this week? Think of this as what topics during the week intrigued you, surprised you or had the most personal relevance to you... and why? Here, I am looking for you to explain why this specific topic resonated with you and how you can connect it to a real world example. Again, this is not a summary of the content of the chapters. From this week's assignments, what post or comment by a classmate did you feel was especially interesting or relevant to your understanding of marketing concepts this week (please identify the person who made the post)? Why did you feel this way? Here, I am looking for you to explain why this specific post resonated with you. I'd like you to expand the conversation. Perhaps you agree or disagree with their statement - explain why. Maybe it helped you to better understand a concept - explain how. These are just examples. Rubric Lessons Learned Lessons Learned Criteria Ratings Pts This criterion is linked to a Learning OutcomeConnection back to class concepts without recapping weekly material. 5 pts This criterion is linked to a Learning OutcomeConnection back to discussion question and reference to a specific classmate post. 5 pts This criterion is linked to a Learning OutcomeWord Count - 250 required225 – 249 words = - 1 pt 200 – 224 words = - 1.5 pts 175 – 199 words = - 2 pts 150 – 174 words = - 2.5 pts 125 – 149 words = - 3 pts Under 125 words = - 4 pts 0 pts Total Points: 10