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Writers, consultants, and industry professionals frequently jump at the chance to publicly share wildly successful social media campaigns. On the other hand, they also enjoy telling cautionary tales about social media branding disasters. For this assessment, you will: Examine 1 successful and 1 unsuccessful social media marketing campaign to understand how social media marketing impacts consumer behavior, loyalty, and the brand’s overall marketing performance. Research online news stories, marketing consulting group case studies, digital advertising magazine articles, and other marketing business sites that discuss trends in advertising and social media. Locate a recent news or industry article about 1 successful social media campaign and 1 unsuccessful social media campaign. Write a 350- to 525-word report detailing the following: Summarize each campaign. Identify the target audience for each campaign. Analyze how each campaign positively or negatively impacted consumer behavior. Evaluate how each campaign performed, in terms of promoting brand awareness and customer loyalty or how it discouraged it. Summarize how each of these social media campaigns did or did not align with the brand’s other marketing activities.

Assignment Purpose This Executive Briefing Paper begins students on the journey of completing a comprehensive Strategic Analysis as a simulation for what graduates would do in the role of a strategic manager. ASSIGNMENT 1 In this course you will apply the concepts learned with a series of Executive Briefings intended to be sent to the Board of Directors of a company of your choice (one you find interesting). This is Briefing One. The first step is to select a domestic or international organization that is interesting to you. A public company will have a good deal of information available to you. Choose wisely, as you’ll be working with this company throughout this course. Something of personal interest and relevance will be a good choice! You may use your own organization, provided there is enough information similar to what you could find on a public company to complete the assessment. You may want to review this site containing the Forbes list of the World's Largest Companies, 2018 (Links to an external site.). When making your selection, you may want to consider: o Meaning: Is it important to me? Will it hold my interest and be worth my time over the next six weeks of class? o Meat: Is there enough information readily available? (Using reputable media, news, company web page, etc.) o Muscle: Is it a strong enough player to evaluate? o Morph: You'll be making environmental scanning recommendations based on our applied learning. Ensure there’ll be enough substance. In a one-two page paper, include the following information: The name of the company you will study in the class and a brief description, and your rationale for choosing it. • The company’s vision and mission • Key corporate goals and objectives • A brief description of each of the brands/business units and the products and services offered. • Your analysis of the company’s sustainable competitive advantage. • APA Formatting; and gave at least two citations and a corresponding reference page.

Please read the WSJ article posted for this week (Click on the title below to view the article on WSJ.com; you can either purchase a discounted subscription to WSJ or use the Oviatt Library Website to view a copy of the article). LVMH Bets on AI to Navigate Luxury Goods SlowdownLinks to an external site. QUESTIONS: (I expect quality work at this point in the semester; be thorough with your responses and use the concepts you learned to back your analyses and conclusions) Strategic Integration of AI: How does LVMH's partnership with Google Cloud enhance its ability to respond to market challenges in the luxury goods sector? AI in Customer Experience: In what ways is LVMH utilizing AI to personalize customer interactions, and how might this impact customer loyalty? Operational Efficiency: Discuss how the implementation of AI tools contributes to LVMH's supply chain management and pricing strategies. Ethical Considerations: What are potential ethical implications of using AI in luxury brand marketing, particularly concerning customer data and personalization? You have the option to click here Download here to download the template and use it for this assignment. Rewrite the questions above in bullet-point format in the file you will create and respond to them separately. Your submission must meet the formatting requirements outlined in the syllabus and should have bullet points separately showing each question and your response. You have the option to use sources outside the article, be sure to cite your sources in APA format and include a references page. Be sure to explain your responses thoroughly and pay attention to the grading rubric for this assignment. Please DO NOT attach your work as a comment to the assignment; such attachments will receive no credit as they are not visible in the grading setup of this assignment. Submissions that do not meet the formatting requirements or do not explain the responses thoroughly will not be considered.

Instructions for the LTTS Case Synopsis This is how you write a 1-page synopsis*: Main Problem/Question: What is the question/problem that needs to be answered? (NOTE: there are multiple questions/problems in a case BUT you should select ONE and that should guide the rest of your synopsis.) Major Issues: What are the 1-2 major issues as they relate to your selected question/problem? (NOTE: these should link directly to the question/problem that you have identified in #2 above.) What are the relevant strategies proposed in the case? (NOTE: these strategies should link directly to the question/problem that you have identified in #3 above.) Support for #3: Discuss how the readings& videos support your relevant strategies. Recommendations: 1 or 2 recommendations related to the above synopsis including providing some alternative strateg(ies) if you believe this is warranted. Support for #5: How do the readings and videos support your selected recommendations to solve the major problem/question. Your synopsis should be set up with 6 short sections based on the above outline: Use the following headings to guide your synopsis: (1) Major Problem (2) Major Issues (3) Relevant Strategies, (4) Support for #3, (5) Recommendations and (6) Support for #5. There are SIX rubrics that provide a more in-depth description of how to respond to the SIX sections of the case synopsis. Note: the term 'relevant' is critical so don't just list all the strategies that are proposed in the case. Linke the question/problem to the major issues to the relevant strategies and when you do that you will have a story that can answer the case question. The goal is to help you be well prepared for the case discussion in class. Your synopsis should be: One page Single-spaced 1" margins (top, bottom, left and right hand margins) First line on the page should include the following: Title of the case(YOUR first and last name) | e.g., Netflix (Name) Do not include any information except the title and your name on the first line. Avoid leaving extra spaces. If you use the sections headings that I provide, you will not need to put in any blank lines/extra spaces. Finally: There is not just ONE RIGHT ANSWER, but there are wrong answers. Just because a business had implemented one strategy, it does not mean that was the only right strategy direction or that it was even a correct strategic direction to go in.

Assignment Purpose Quality discussions and responses contribute to a rich learning community by citing readings, sharing examples, and building on the ideas of others in a collegial manner. This assignment allows students to practice conducting a SWOT analysis. In so doing they take a critical look at their career trajectory. Instructions Using the various analytical tools presented in the reading, begin a personal SWOT (strengths, weaknesses, opportunities, threats) analysis of yourself as it applies to your career. NO references/citations are necessary Organize your post with headings and formatting (as best as possible in a discussion box) Quality posts and responses contribute to a rich learning community by citing readings, sharing examples, and building on the ideas of others in a collegial manner. Initial Post: Initial Post Should be 350-750 words (roughly). Due: By Wednesday at 11:55 ET Reply Posts: Students should reply to at least two classmates furthering the conversation

PART V: Sales Proposal - GUIDELINES The purpose of the proposal is to provide students with the opportunity it demonstrate effective written communication skills plus, prepare students for the final role play, The Features/Benefits Presentation, Overcoming Objections & Close Role Play. This assignment is a 3-page report, if it is over 3 pages (4 with a cover page) there will be a 5-point deduction. This is an individual assignment, and students will use the SAME BUYER PROFILE and PRODUCT/SERVICE information that was used for the prior parts of the Sales Project. It will be submitted in Canvas. Sales Proposal Components: • Value Proposition • Features/Benefits Summary • Competitive Advantage • Business Proposal/Proposed Contract Value Proposition - 10 points Objective: identifies how the product will meet the needs of the Buyer and how. Short concise statement on how the product/service can help the prospect’s business. A value proposition is a clear, concise statement (usually 2-4 sentences) of the unique, tangible benefits a customer gains from using your product or service, along with the reason your product or service is superior to available alternatives. The more specific the value proposition, the better. One approach that can work well is to include in the first sentence: For (target customer) who (statement of the need or opportunity), the (product/service name) is a (product/service category) that (statement of benefit). Then the second sentence may include: Unlike (primary competitive alternative), our product or service (statement of primary differentiation). Example: For electronics industry manufacturers who annually experience over $40 billion in losses due to static discharge, the Poly-Tronic Conducive Plastic is a state-of-the-art material that completely and inexpensively eliminates damage from static electricity. Unlike currently used static discharge equipment, our product is an integral part of the electronic assembly that continually drains static charge from the product assembly. Strong value propositions outline the intended results, for example, increased revenue, faster time to market, decreased costs, improved operational efficiency, increased market share, decreased employee turnover, improved customer retention levels, higher inventory turnover, stronger productivity, expanded sales, improved retention rates. Features/Benefits Summary – 15 Points Objective: adequately identifies a unique product/service (Feature) of the product and how will help the Buyer’s business (Benefit) – CLEARLY SHOWS WHAT’S IN IT FOR THE CUSTOMER and HOW IT MEETS THEIR NEEDS. Students are to highlight 5 to 7 features of the products/services being sold AND make sure that the benefits meet the SPECIFIC NEEDS of the buyer. This should be outlined in column formatting so it’s easy to read. In this portion of the proposal students should list the key (most important) features of the product/service. For each feature, identify the benefit that the feature provides to the customer/prospect. The recommended format for this section is 2-columns. The left column having a list of key features and the right column showing corresponding benefits. Keep in mind that the benefits are the most crucial part of this. Also, remember that the benefits refer to those derived by your business for the customer. If a consumer product, is being sold, do not focus on consumer benefits. Instead, focus on the benefits that the reseller gains from buying and carrying the product/service. Competitive Advantage - 15 Points Objective: highlight why the product/service is a superior choice for the buyer rather than its competitors. What distinguishes the product/service/brand from that of competitors? In what ways do you, as a sales person, deliver superior customer value? In this section, students should demonstrate that they know enough about the product/service as well as that of the competition. Students should be able to objectively assess the advantages and disadvantages of their product/service from the perspective of the prospect/customer. While it is important to recognize where the product/service might be at a disadvantage and thus vulnerable, be able to pinpoint the product/service’s superiority in areas relating to the customer’s primary concerns and creating buying urge. Business Proposal/Proposed Contract - 10 points Objective: create a unique proposal of solutions. Provide more than one option, and the figures associated with it; clearly outlining what will it cost and what will it offer. Do the math, make it easy for the client to see what it will cost/save them, creating interest for making a buying decision. This is simply the deal that is being offered to the prospect. The product should be priced realistically based on information from the buyer profile and company information shared in PowerPoints and presentations regarding the product/service. Students should offer at least two buying options. The objective for the business proposal is to show the prospect the added value of your product/service in true financial terms. Note that for any product/service, you may not compete solely based on price!!

Assignment Purpose (This assignment gives students the opportunity to work with a key environmental scanning tool, the SWOT Analysis. A SWOT will be used in post-grad careers across various business function. Assignment Instructions Using the various analytical tools presented in the reading, begin a SWOT (strengths, weaknesses, opportunities, threats) analysis to the company that you picked in Week 1. Requirements: 1. Discuss how A SWOT analysis impacts your company’s strategic decisions. 2. Perform ONLY the internal environmental analysis of the SWOT for your selected Week 1 company: the strengths, weaknesses of the company. 2 (a) NOTE: In the internal analysis of the SWOT analysis; assess the functional areas, resources, capabilities. Please be sure to cover the following functional areas in your assessment, as well as any other areas that are Strengths and Weaknesses: Marketing: New product development, integrated marketing planning, marketing communications, and building customer loyalty. Operations: Quality, service, and consistent execution. HR: Hiring, training, developing talent, and performance planning. Avoided law suits and bad PR due to its hiring practices. Is ethical in its HR practices. Executive Leadership: Industry knowledge and experience, vision about where the industry is heading, and strategy execution. Supply Chain Optimization: Strategic sourcing of input, vendor management, integrated IS, and joint forecasting with suppliers. Corporate Responsibility and Ethics: Concern for corporate citizenship and the environment. Present any potential ethical concerns as well. Safety & Quality: How the motorcycle industry is dealing with safety and quality issues. 3. Discuss the resource Based View as it applies to the internal analysis 4. Discuss the VRIO Model as it applies to the internal analysis

Instructions Assignment Purpose This paper gives students an opportunity to evaluate an organization of their choice through the lens of Porters Five Forces Model. It provides students with the chance to take theory and apply it in practice. This paper also strengthens students research and data gathering abilities as it applies to business analysis. Assignment Instructions Porter’s Five Forces is a foundational model for evaluating and scanning the environment. It is used as a primary analysis tool. STEP 1: For the company that you choose in Week1, apply Porter’s Five Forces in a paper. Competitive Rivalry: the strength of competition in the industry. • Supplier Power: the ability of suppliers to drive up the prices of parts and supplies • Buyer Power: the strength of customers to drive down prices. • The Threat of Substitution: the extent to which different products and services can be used in place of your companies • The Threat of New Entry: the ease with which new competitors can enter the market if they see profits STEP 2: Conduct research from valid data sources to evaluate each of the Five Forces outlined above, specific to their impact on your company. STEP 3: In your paper, summarize the highlights of your research and analysis on each of the Five Forces. Step 4: Include a Five Forces diagram (properly cited) in your analysis document. 1. Write a 3-4 page Microsoft Word paper. The goal is to write succinctly and to the point, as if you are reporting to a leadership team. 2. No abstract needed. 3. Formatting and Style Requirements 4. APA with in-text citations and a reference page. 5. Include at least 5 citations and corresponding reference page. When you are confident your assignment is complete and you are ready for it to be graded, be sure to include the word FINAL at the end of your file name when you upload it to this assignment.

Please find the assignment details as follow: Read the case study and answer the questions in long answers and put it in a word document. Discussion Questions What are the key commonalities of Amazon’s successful strategic moves (Marketplace, Prime, AWS, Kindle)? What are the key commonalities of Amazon’s failed strategic moves (Auctions, A9 Search Engine, Endless.com, Fire Phone)? What divides successful strategic moves from failures? Jeff Bezos wrote in his Letter to Shareholders (2016): “I believe we are the best place in the world to fail (we have plenty of practice!), and failure and innovation are inseparable twins.” Were Amazon’s failed strategic moves truly innovative? Why do investors trade Amazon’s present for the future? What should be Amazon’s strategic focus for future growth? Kindly make sure the used language is not advanced so make the used languages and ideas simple and suitable. Also Kindly do not use AI tools.

Please find the assignment details as follow: Read the case study and answer the questions in long answers and put it in a word document. Discussion Questions: 1. What was the primary objective of McDonald's in launching the Arch Deluxe? 2. What marketing strategies did McDonald’s use to promote the Arch Deluxe? 3. How did McDonald’s previous attempts at premium burgers influence the Arch Deluxe launch? 4. What role did franchisees play in McDonald's operations and product launches? 5. Why did McDonald's emphasize consistency in product quality, and how did it achieve this? Kindly make sure the used language is not advancedso make the used languages and ideas simple and suitable. Also Kindly do not use AI tools.