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Description This project challenges you to apply the digital marketing concepts we've explored throughout this course to a real-world (albeit fictional) scenario. You will design a comprehensive digital marketing strategy for a new brand, outlining its objectives, target audience, chosen channels, content approach, and measurement metrics. Project Details Your final presentation project should be a comprehensive digital marketing strategy for Veridian Bloom (more details below). While you are not required to create or design any actual assets (e.g., social media graphics, website mockups), you must clearly describe what these assets would be and how they would function within your strategy. Think of this as a presentation at a planning meeting before kicking off a new digital marketing campaign. Your presentation should include the following sections: Executive Summary (1-2 slides): Brief overview of Veridian Bloom and its mission Summary of your proposed digital marketing strategy and its key objectives Brand & Market Analysis (2-3 slides): Deep Dive into Veridian Bloom: Reiterate the brand concept, core values, and unique selling proposition (USP). Target Audience Persona(s): Describe 1-2 detailed buyer personas for Veridian Bloom, including demographics, psychographics, pain points, motivations, and digital habits. Marketing Objectives: Define at least one specific and measurable digital marketing objective for Veridian Bloom's first 6-12 months. This should guide the rest of your strategy/presentation. Examples might include: brand awareness, website traffic, lead generation, sales conversion, customer retention, etc. Digital Marketing Channels & Strategy (5-7 slides): For each chosen digital marketing channel, explain why it's relevant to Veridian Bloom's objectives and target audience. Describe the specific strategy you would employ for each channel, including: Search Engine Optimization (SEO): Keyword strategy (examples), on-page/off-page tactics, local SEO considerations (if any). Content Marketing: Types of content (blog posts, videos, guides, infographics), content themes, content calendar ideas, distribution strategy. Social Media Marketing: Platforms chosen (e.g., Instagram, Pinterest, TikTok, Facebook), content pillars, engagement strategies, community building, influencer marketing ideas. Email Marketing: Types of emails (welcome series, newsletters, promotional, abandoned cart), segmentation strategy, call-to-actions. Paid Advertising (e.g. social ads): Platforms (Facebook/Instagram Ads), ad formats (carousel, video, shopping), targeting strategies, etc. Website & User Experience (UX): Key website features for conversion, mobile responsiveness, navigation, product presentation. Optional: Any other relevant channels (e.g., Affiliate Marketing, PR, Partnerships). Content & Creative Vision (2-3 slides): Describe the overall aesthetic and tone of the content across all channels. Provide concrete examples of content ideas for different channels (e.g., "An Instagram Reel showing how to repot a houseplant using Veridian Bloom's organic mix," "A blog post titled '5 Ways to Make Your Home More Sustainable Today'"). Explain how visual assets (photos, videos, graphics) would be used to convey the brand's message and appeal. Measurement & KPIs (Key Performance Indicators) (1-2 slides): For each of your SMART objectives, identify the key metrics (KPIs) you would track to measure success. Explain how you would monitor and analyze performance (e.g., Google Analytics, social media insights, email marketing platforms). Discuss how you would use data to iterate and optimize the strategy. A Conclusion (1 slide) The Fictional Brand: "Veridian Bloom" Brand Name: Veridian Bloom Industry: Sustainable Home & Garden Goods Concept: Veridian Bloom is a new e-commerce brand dedicated to providing eco-friendly and aesthetically pleasing products for modern homes and gardens. Their mission is to make sustainable living accessible, beautiful, and effortless. They focus on high-quality, ethically sourced, and environmentally responsible items that enhance daily life while minimizing ecological impact. Core Product Categories (Initial Focus): Indoor Plant Care: Organic potting mixes, stylish recycled-material planters, natural pest deterrents, propagation kits. Eco-Friendly Cleaning: Plant-based cleaning concentrates, reusable cleaning cloths, refillable dispensers, natural air fresheners. Sustainable Garden Tools: Ergonomic hand tools made from recycled metals/plastics, biodegradable seed starting kits, water-saving irrigation accessories. Target Audience (Primary): Demographics: Primarily urban and suburban dwellers, aged 25-45, with a disposable income that allows for conscious purchasing. Psychographics: Environmentally conscious, value aesthetics and design, interested in home decor, enjoy gardening (even if just a few houseplants), prioritize health and wellness, active on social media, likely to research brands before purchasing. They are often early adopters of sustainable trends and appreciate transparency. Brand Voice & Personality: Voice: Informative, inspiring, approachable, sophisticated, and trustworthy. Personality: Nurturing, innovative, mindful, and elegant. Current Status: Veridian Bloom is in its pre-launch phase. The e-commerce website is under development, and a small initial inventory is being prepared. They have no existing digital presence beyond a placeholder landing page. Submission Details Create an 7-10 minute presentation that includes visual aids (slide deck, asset examples, etc.) and recorded voice over using a presentation software of your choice (Canva, powerpoint, Zoom, Quicktime, etc.) Present your information in an engaging and professional manner (you may use notes; however, I will deduct points if you are reading from a screen or script. You should be prepared and organized with the information you plan to present). If recorded as a video, upload your file to a third party platform like YouTube or Google Drive (double-check your URL using an incognito window before submitting to make sure I can view it) and submit a link. If using a third-party builder, submit a viewable link to your recorded presentation.

Description Chapter 4 - Assignment (Online Advertising) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. Online Advertising We all hear a lot about social media. Many people/students think that having a Facebook page, an Instagram page or a YouTube Channel is the be all, end all to advertising – post on social and they will come! Really? How will they hear about you? One way is to advertise using social media. That will help, however please remember that online advertising, social media and combined (online advertising through social media) is only ONE tool! Please don’t get sucked into the belief that all you need is social media and the money will start rolling in! That being said, let’s look at how you can use social media advertising, specifically Facebook. Facebook for businessLinks to an external site. provides a lot of useful tools for helping you use their site for business purposes. ASSIGNMENT: Assume that you have been hired by this local business – Chester Boot ShopLinks to an external site.. You will be creating a carousel ad for this client (explained below) to be purchased and delivered on Facebook. The objective of this assignment is about ad content rather than social media. So, think about what you want to say in your ad and how it will resonate with your target market. We’ll cover social media specifically next week. Step 1: Looking at Facebook Ad ObjectivesLinks to an external site. and About Carousel AdsLinks to an external site., what are the objectives for your ad? I want you to select one of the specific goals from the first link (hint: they have a little bull’s eye in front of them on the page) and one from the list on the second link. Please explain why you selected these objectives. Remember to be realistic about what you can do with one ad. (NOTE: These sites change often so I try to keep the link up to date but you might need to search around for the business goals. Please reach out to me if you don’t see the goals and I’ll try to provide an updated link). Step 2: You are going to create a carousel ad with 4 visuals/sections for your local business client (listed above). Visual/Section #1: Visual image: what google image or picture will you use? I am open to just about any visual. Explain your rationale for why you used this visual. Visual copy/text: what will you “say” in the ad? Explain your rationale for the copy you developed. Do the same for visuals/sections #2, #3 and #4. Please separate each visual and explanation. NOTES: You can just attach the visuals to the discussion board, or you can put them into a word document. You don't have to actually create an ad online. Advertising copy is a term used to describe the main text or words used in the advertisement. Try to think of best practices and look at other ads to see what works. Your copy should be short, contain a call to action and focused on keywords customers would be looking for. Here is great articleLinks to an external site. that might help you get started. Please use the open forum if you have additional questions regarding this requirement. I have attached an example that I created for a different company. Please do not try to copy my example. Be creative in your own thinking. Complete your response and engage in the discussion in the following ways: Begin your own thread by selecting the "Reply" button beneath these instructions. Once you have submitted your answer, you can review already submitted answer threads and join the conversation by selecting the "Reply" button beneath your classmates' posts. Carousel Ad Example.docx

Description I have started the first section of it and i need someone to complete it. no cheating or copying online and i need it someone to stick to the instructors given.

Description My country is India and the name of my business is Countryside Logistics and we specilize in shipping , receiving and ground delivery of all items. I need this complete by tomorrow at 10PM EST Instructions Assignment 1 – Market Audit (CO1) The assignment for this week is to create a Market Audit and Competitive Analysis Report of the market segment in your selected foreign country for your product and/or service. Use Section 3 of the Country Notebook as a guide in reporting your target market in the selected foreign country. You should utilize primary and secondary data from reliable sources to support your responses. Your report should follow APA publication and style guidelines; e.g. formatting, citing, referencing, etc. Note: Section 3 of the Country Notebook, Market Audit, and Competitive Market Analysis Guideline is also available in Assignment 8. Minimum 2 pages Minimum 2 scholarly sources

Description Part 1 Please critically reflect on the readings, lectures, and videos to answer the following questions/prompts: Find an advertisement that does not “hit the mark” when attempting to target audiences based on gender, sex, or sexuality. Share the link at the beginning of your response. Based on what you’ve learned this week, why do you feel this ad is ineffective at serving its intended audiences? Identify and describe at least two appropriate and sensitive content elements for appealing to audiences using sex, gender, or sexual orientation segmentation strategies (select one). should be substantive and a minimum of two paragraphs in length (400 to 600 words Ensure you use proper grammar, word choice, syntax, and writing mechanics. Properly cite and reference Part b(separate word doc) Please critically reflect on the readings, lectures, and videos to answer the following questions/prompts: Identify and describe three appropriate and sensitive content elements for appealing to audiences using ability or generational segmentation strategies (3 total—can be all related to age, all related to ability, or a mix). Did any of the considerations surrounding age/generational or ability topics covered this week surprise you? If so, what was it and why do you think that was Should be substantive and a minimum of two paragraphs in length (400 to 600 words Ensure you use proper grammar, word choice, syntax, and writing mechanics. Properly cite and reference Part c(Separate word doc) 1. Describe the range of gender considerations to keep in mind when serving audiences 250 words 2. Describe at least four considerations of sexual orientation when serving audiences. 250 words Part d( separate word doc) 1.Describe three considerations of age and generational identity when serving aaudiences. 250 words 2.Describe at least three ability considerations when serving audiences. 250 words .

Description Chapter 7 - Assignment (Mobile) Please provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. Mobile Marketing For each of the following companies, select one of the trends in this articleLinks to an external site. and provide a detailed strategy for how the company could take advantage of the trend. I'd like to see a different trend for each company. By detailed strategy I mean that I’m looking for specific ideas and rationale. I want to be able to see that you understand the trend and how it specifically connects to each business. You might also want to do a little research to see if they already use the trend you selected. For each company, I want you to explain: The rationale for the trend you selected – in other words why would you advise this trend for this company? How specifically could they use this trend. Please provide a scenario or example. COMPANIES: Kohl’s Lululemon Bank of America Please be sure, from a formatting perspective, I see questions 1 & 2 answered for each of the three companies. Complete your response and engage in the discussion in the following ways: Begin your own thread by selecting the "Reply" button beneath these instructions. Once you have submitted your answer, you can review already submitted answer threads and join the conversation by selecting the "Reply" button beneath your classmates' posts.

Description please follow the document that i give you; it have all the instructions, and ues the research that i give you and give more research on same topicpic, follow all the rubric that the doctor asks fo The goal of this assignment is to integrate an application of primary research (in consumer behavior or consumer psychology) with management decision-making. To start, you should review academic literature to find a research paper of interest. When you find a topic of interest, think about how those research findings could be applied to a real-world situation in the UAE. Having identified an interesting paper, you should write up a ‘summary, critique, and application’. Throughout the paper, your goal is to explain how the main research issue and findings could help a UAE-based business to make better decisions or create a stronger strategy. Specifically: Article: Find a relatively recent (less than 5 years old) empirical research paper on any aspect of consumer behavior/psychology that you find interesting — if you are unsure about whether the paper you would like to use is suitable, run it by your professor. To get you started, you can search Google Scholar via the ZU library access search page (https://scholar-google-com.zulib.idm.oclc.org/?hl=en). If you have difficulty with this direct link, details are available in the ZU library databases catalogue (https://zu.libguides.com/az.php?a=g). Accessing Google Scholar via ZU library offers direct access/downloading of available papers. This resource is just a starting point, others are available. Summary & Critique: Having reviewed the paper, write a brief (estimate 250 words) summary of the main research issue/purpose reflected in this paper. After - go ‘beyond’ the abstract description – explain the purpose of this research and your view about why this research is important. A good research paper critique is an analysis that goes beyond just summarizing the main points. It's a critical assessment that evaluates the strengths and weaknesses of the research itself. You'll consider the overall contribution value of the research. Does it advance knowledge in the field? Does it have practical implications? In short, a research paper critique is a thoughtful examination that helps us understand the quality and relevance of the research. Follow-up study: Based on your critique, formulate a follow-up hypothesis relevant to the UAE market; i.e., relevant to ‘us’ – all or a specific group living here. Then, propose a related research exercise that could test that hypothesis and provide relevant results that shed light on the issue. Imagine the nature of information you would create, and how that information can aid decision-making. The research initiative proposal should be approximately 500-750 words, and clearly indicate: Your ‘hypothesis’ – the main research issue/question you are addressing, Proposed methodology – the way you will collect information and measure results, and Expected results – a description of what you would expect to find and what it means. Remember, when it comes to research design, basic does not mean bad. Being able to test an important idea with a ‘simple’ design can be ideal. Strategy: Finally, as an objective of the paper, be sure to explain how the research question(s) could help a particular UAE organization (e.g., business or government) make better decisions or create a stronger strategy. You shoudl wrap up your submission with a short conclusion and recommendations. This final part should have up to 250 words. As business majors, effective communication skills are essential — we want you to express ideas well and expect that your work is clear, concise, and not only proofread but also developed through multiple drafts. Remember, ideally you should be able to suport your findings with other academic sources cited in APA format. In upper-level classes, we want you to focus on the LOs because they are the core components of the class. Building your paper around the context of LOs is a much better approach than writing a paper and then inserting LO footnotes. You may tag LOs with a footnote to make it clear to you and the Professor where you are trying to highlight certain concepts, but do not explain your application in a footnote. Everything you need to make your case that this is a good application and reflection of the LO should be evident in the main text. Assignment Information Length: 1000-1500 words. Weight: 20% Learning Outcomes Added CustomerCentricity: Identify customer needs and explain how their fulfillment leads to better business. ConsumerBehavior: Design studies and evaluate research in consumer behavior. ResearchStrategy: Assess the role of market research and consumer psychology in decision-making and strategy formation.

Description Fully respond to each question using your textbook, content browser resources, and power points (no need to cite the book as a source). Answers should be in your own words and should be at least one full page each. Be sure to use outside resources (cite them) and add your own thoughts. Read each question carefully to ensure that you understand what is being asked and can respond appropriately. Assignments will be run through TurnItIn.com, so be sure that this is your own work.

Description Please watch the video clip on The Spectacular Rise and Fall of WeWork. Also, consider what you have read so far in this course chapters 1 and 2 from the Required Textbook: Ferrell/Hartline’s Marketing Strategy, 7th or 8th Edition (O.C. Ferrell, Michael Hartline, Bryan W. Hochstein) What went wrong? Do you think this kind of business (shared office space) will be profitable in the future? Please write your discussion post of at least 300 words on your interpretation of the issue. You also need to make sure you explicitly write about how the subjects discussed in the text (Chapters 1 and 2) relate to this real-life example at hand and include 2 external resources (the textbook is not an external resource) to back your ideas up. Please make sure your original posts are more than 300 words. Your integration of the concepts in the textbook or the articles should be deep. Just mentioning the concepts and not discussing them deeply will not get you a good grade.

Description Marketing Analysis – Chase Sapphire Purpose This assignment explores the identification of target market characteristics and the connections back to value and retention potential. This connects to course learning outcomes of recognizing factors that influence consumer behavior in the buying process and selecting best practice communication strategies that promote an offering to a target market. Task Use the Marketing Spotlight (Chase Sapphire) content from Chapter 6 of your textbook to complete a marketing analysis. After reading, respond to questions by reflecting on the target market characteristics and communication objectives of the company. Communicate your responses in a Microsoft Word document formatted as a numbered prompt response. Your responses in total should be about two pages in length, single-spaced. Review the Marketing Analysis Rubric for more detailed grading information. Who are the customers targeted by Chase with the Sapphire card? What are the key value and profile characteristics of these customers? What value does the Sapphire card create for customers? From a customer's perspective, what are the pros and cons of the Sapphire card compared to other credit cards? What role did promotional incentives, such as bonus points, play in creating customer demand? Would millennials remain loyal customers once they had taken advantage of the initial offer? Would the Sapphire card continue to be attractive to millennials if its promotional incentives were reduced and became similar to other credit card offerings? Remember to use content from Chapter 6 (and any previous chapters) to support your responses.