Objective: Collaborate as an agency to utilise generative AI tools creatively and strategically to design a marketing campaign. The campaign should align with insights derived in Facebook dataset (given below) and effectively target the stakeholders. Detailed Tasks: Create an engaging PowerPoint slide deck that incorporates the below. 1. Strategy Planning and Research (5 Marks) ? Define the target audience based on insights from dataset. ? Specify campaign objectives (e.g., increasing brand awareness, driving engagement). ? Use insights and additional data to identify the most effective marketing approaches for the selected audience. ? Outline the types of generative AI outputs needed (e.g., visuals, slogans, jingles). 2. Story Engineering and Prompt Design (5 Marks) ? Create a coherent campaign narrative. Examples include: ? Slogans or ad copy (e.g., crafted with ChatGPT). ? Scripts for video or audio content (e.g., using Writesonic, Sona AI). ? Record all generative AI prompts and outputs, iteratively refining them to align with campaign objectives. 3. Creative Asset Development (8 Marks) ? Use generative AI tools to produce assets such as: ? Visuals: Logos, banners, or promotional posters (using DALL·E, MidJourney, or Leonardo AI). ? Videos: Short advertisements or clips (using Synthesia or similar tools). ? Audio/Voice: Jingles or voiceovers (using Suno AI or Murf). ? Ensure all assets are coherent with the campaign narrative and resonate with the target audience. 4. Appendix and Documentation (2 Marks) ? Provide a detailed log of all generative AI interactions: ? Prompts used. ? Output received. ? Refinements made. Submit the created slide deck and notebook at the end of the second hour of class. 5. Team Presentation (5 Marks) – Present the submitted slides engagingly. ? Presentation Content ? Overview of Part A insights and how they informed the campaign. ? Demonstration of generative AI outputs (e.g., banners, jingles). ? Explanation of the campaign’s alignment with the business problem and stakeholder objectives. ? Presentation Style: ? Use creative tools (e.g., PowerPoint). ? Ensure clarity, conciseness, and engagement within the 5-minute time limit. ? Include a team brand identity (e.g., logo or tagline created by the team).
Instructions: Throughout this course you have explored all elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship. Part A – General Information and Situational Analysis Section 1 – Company Background Describe the selected company and brand and a brief history. Summarize the core products and services the company offers. Identify direct current competitors and explain why they are direct competitors. Section 2 – SWOT Analysis Complete a SWOT analysis. Propose the product or service line you want to develop a marketing plan for. Justify your proposal with a SWOT-based argument for why it warrants marketing investment. Section 3 – Macro- and Microenvironment Analyze at least two elements from each quadrant of Table 8.1 in the course text as the micro- and macroenvironment factors that affect the company’s overall marketing strategy. Part B – The Marketing Plan Section 1 – Segmentation, Targeting, and Positioning (STP) Describe your segmentation approach for your proposed product or service and provide rationale for this approach. Describe the target audiences or markets. Create a positioning statement. Section 2 – The Marketing Mix Formulate the four Ps for your proposed product or service: Product Describe your core product, extended product, and the product concept. Explain how you plan to achieve competitive differentiation through creating customer value in four areas Branding Packaging Support Quality Price Place Promotion with a special focus on digital media and integrated marketing communications (IMC) Section 3 – Global and Ethical Considerations, and Conclusion Identify three business or sociocultural considerations in translating your marketing plan for use in a foreign market. Discuss the company’s policy or philosophy on one of the areas below: corporate social responsibility (CSR green marketing practices ethics ethical marketing diversity, equity, and inclusion (DEI) practices. Conclude with a summary of your plan and why it deserves to be funded. Helpful Tips Part A Section 1: Understanding the background of the company will help you complete the SWOT analysis. Use your Week 2 assignment and make sure you incorporated your instructor’s feedback and have improved your previously submitted work. Section 2: Propose a new idea to market the product or service line. Avoid writing about or proposing the current marketing strategy. This is your idea, so use the SWOT analysis to defend it. Use your Week 2 assignment and make sure you incorporated your instructor’s feedback and have improved your previously submitted work. Section 3: Use the information you researched and analyzed in the Week 4 video presentation to complete this section. Analyze some micro- and macroenvironment factors that affect the company’s overall marketing strategy globally. You need to provide enough details about the information you included in your slides to incorporate it with the rest of the paper. Make sure you incorporated your instructor’s feedback. Part B Section 1: Use the information you researched and analyzed in the Week 4 discussion forum, Finding and Targeting Your People. You need to beef up the information you discussed in that discussion forum to align it with your overall marketing plan. Also, review and refer to Section 7.3 of the course text, Principles of Marketing. Section 2: Spend considerable time completing the four P’s of your marketing plan; this is the essence of your plan. Someone should be able to understand your plan just by reading this section only. Section 3: Research, analyze, and discuss your internship brand at the global level or in a foreign market. Also, discuss its CSR and DEI efforts. Upload Your Project to Folio It is recommended that you upload your completed paper to Folio. Skills, that were reviewed in Week 4, can be tagged on your Folio page along with a description of the project’s purpose. For more information on these skills, review the Marketing Skills: Developing Career Readiness module in Week 4. For information on how to set up and use your Folio account as well as tag skills, check out the Folio webpage in the Student Success Center. Project Submission Instructions At the end of your marketing plan, add an APA-formatted appendix. For information on how to create a APA-formatted appendix, please review UAGC’s Writing Center’s resource Tables, Images, and Appendices Save your marketing plan as a Word document. Upload it to Waypoint.
The a-s-s-e-s-s-m-e-n-t will Strategic Marketing Recommendatons Please see the questions shown in the screenshot. I will send you all the info after being hired, eg PPTs, student access etc. Please send a draft in 12hrs -1 day time, day 2, and day 3 as well. + Will need to draft some questions to ask the teacher and revise base on feedback (Send bk ard in 1 day max)
All documents in a zip, our Final Project Progress Report, Pricing Analysis, in the screenshot. Our project is to identify a company with a reputation in its industry for being smart at pricing. Profile its pricing practices - strategy, organization, and implementation. Why has its competition not been able to mimic its success? How much value is smart pricing adding? What insights can other businesses (beyond this industry) draw from this company? The Final Project Progress Report is in the document. Please finish Part 2: Southwest’s Pricing Strategy (with EVC & Price Structure) Responsibilities: • Explain Southwest’s actual pricing strategy: o No hidden fees o Free checked bags o No change fees o Fare buckets (Wanna Get Away, Anytime, Business Select) • Explain how this aligns with EVC (e.g., fewer add-ons = higher perceived value) • Discuss their pricing structure (not just price level, but what’s bundled/unbundled) Ties to Class Concepts: • Economic Value to Customer (EVC) • Price structure and bundling (Week 5) • Psychological pricing and perceived fairness (Week 3) Academic report, data from 2023–2025 is good, and the section is formatted as a written report. Please include in-text citations and references.
Students must choose an individual product or service ITEM (not a line or company) and undertake an analysis of the following: 1. A competitor and consumer behaviour analysis (20%) 2. Marketing mix analysis (45%) 3. Segmentation, targeting and positioning analysis (35%) The above percentages refer to how many words you can allocate to each section of the report. The analysis must be based in 2024/2025 and you must support your analysis with evidence from current academic and industry literature.When choosing the product or service item, students must: Choose one country in which to base their analysis, Ensure the product or service item is currently for sale in the chosen country, Ensure there is sufficient supporting evidence available in the public domain to undertake the required analysis
Please add in the competition and collaborators part of this case after you finish analyzing it. I have given other cases as an example. You are analyzing the Form Print Ortho 500 Case.
