Objective: Collaborate as an agency to utilise generative AI tools creatively and strategically to d ...

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Objective: Collaborate as an agency to utilise generative AI tools creatively and strategically to design a marketing campaign. The campaign should align with insights derived in Facebook dataset (given below) and effectively target the stakeholders. Detailed Tasks: Create an engaging PowerPoint slide deck that incorporates the below. 1. Strategy Planning and Research (5 Marks) ? Define the target audience based on insights from dataset. ? Specify campaign objectives (e.g., increasing brand awareness, driving engagement). ? Use insights and additional data to identify the most effective marketing approaches for the selected audience. ? Outline the types of generative AI outputs needed (e.g., visuals, slogans, jingles). 2. Story Engineering and Prompt Design (5 Marks) ? Create a coherent campaign narrative. Examples include: ? Slogans or ad copy (e.g., crafted with ChatGPT). ? Scripts for video or audio content (e.g., using Writesonic, Sona AI). ? Record all generative AI prompts and outputs, iteratively refining them to align with campaign objectives. 3. Creative Asset Development (8 Marks) ? Use generative AI tools to produce assets such as: ? Visuals: Logos, banners, or promotional posters (using DALL·E, MidJourney, or Leonardo AI). ? Videos: Short advertisements or clips (using Synthesia or similar tools). ? Audio/Voice: Jingles or voiceovers (using Suno AI or Murf). ? Ensure all assets are coherent with the campaign narrative and resonate with the target audience. 4. Appendix and Documentation (2 Marks) ? Provide a detailed log of all generative AI interactions: ? Prompts used. ? Output received. ? Refinements made. Submit the created slide deck and notebook at the end of the second hour of class. 5. Team Presentation (5 Marks) – Present the submitted slides engagingly. ? Presentation Content ? Overview of Part A insights and how they informed the campaign. ? Demonstration of generative AI outputs (e.g., banners, jingles). ? Explanation of the campaign’s alignment with the business problem and stakeholder objectives. ? Presentation Style: ? Use creative tools (e.g., PowerPoint). ? Ensure clarity, conciseness, and engagement within the 5-minute time limit. ? Include a team brand identity (e.g., logo or tagline created by the team).