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Please offer a research update (RU) in the weekly RU Discussion. Identify one academic peer-reviewed journal paper within the last 3 years on Personalization in Marketing Communication. Fill out the article note template (attached) and share your findings in a discussion post. A brief summary explanation of the article content (e.g., what were the key issues and/or insights) and a rationale for why the student chose this article and recommended it in connection to the topic for the week. (300 - 400 words)

Crafting a Facebook Advertising Campaign with Facebook Business Objective: The objective of this assignment is to provide students with hands-on experience in creating a Facebook advertising campaign using Facebook Business Manager. Through this assignment, students will gain practical knowledge of setting up ad sets and ads within a campaign, understanding different campaign objectives, and analyzing campaign performance. Instructions: Part 1: Campaign Planning Campaign Objective Selection: Choose a specific objective for your Facebook advertising campaign. Examples include but are not limited to: Brand Awareness Reach Traffic Engagement App Installs Video Views Lead Generation Conversions Catalog Sales Target Audience Identification: Define your target audience for the campaign. Consider demographics, interests, behaviors, and any other relevant factors. Ensure your target audience aligns with your chosen campaign objective. Ad Budget Allocation: Determine the budget for your campaign. You can set a daily or lifetime budget. Consider factors such as campaign duration, audience size, and the overall advertising goals when allocating the budget. Part 2: Campaign Execution Access Facebook Business Manager: Log in to Facebook Business Manager using your account credentials. Create a New Campaign: Navigate to the Ad Manager and click on "Create." Choose your marketing objective based on the objective selected in Part 1. Set Up Ad Sets: Divide your campaign budget into ad sets based on targeting criteria. Create a minimum of three ad sets targeting different segments of your audience. You may differentiate them based on demographics, interests, behaviors, or any other relevant factors. Define the targeting parameters for each ad set. Design Ads: Create a minimum of three ads for your campaign. Ensure each ad aligns with the objective and target audience of its respective ad set. Utilize compelling visuals, persuasive copy, and appropriate calls-to-action in your ads. Experiment with different ad formats (e.g., carousel ads, single image ads, video ads) to gauge their effectiveness. Ad Creative Specifications: Ad Image/Video: Use high-quality images or videos that resonate with your target audience and convey your message effectively. Ad Copy: Write concise and engaging copy that compels users to take action. Highlight key benefits and features of your product/service. Ad Headline: Craft attention-grabbing headlines that encourage users to engage with your ad. Ad Call-to-Action: Select an appropriate call-to-action button that aligns with your campaign objective (e.g., Learn More, Shop Now, Sign Up). Part 3: Campaign Monitoring and Evaluation Campaign Launch: Review all campaign settings to ensure accuracy. Launch your campaign within Facebook Business Manager. Monitoring Performance: Regularly monitor the performance of your campaign using Facebook Ads Manager. Track key metrics such as reach, impressions, clicks, click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS). Optimization: Based on the performance data collected, identify areas for optimization. Make necessary adjustments to ad targeting, creative elements, or budget allocation to improve campaign performance. Evaluation: At the end of the campaign period, evaluate the overall effectiveness of your Facebook advertising campaign. Reflect on the achieved results in comparison to the campaign objectives set in Part 1. Provide insights into what worked well and areas for improvement in future campaigns. Submission Guidelines: Prepare a comprehensive report detailing each step of your Facebook advertising campaign that includes. a. Campaign: One paragraph that names the campaign objective that you choose and explains why you chose that goal. b. Audiences: Include the description of each audience selected. Lay out the process on how you created custom audiences (Instagram, Website Activity, List, etc). Links to an external site. Links to an external site. c. Ad: Include an image of each piece of content chosen and explain the reason why you selected this piece of content. d. Analysis, Insights, Synthesis: Analyze your performance on the assignment. Why do you think you did well/poorly in particular areas? What could you do better? What advice could you give others? Synthesize the campaign effort. Use the report tab. Include screenshots of relevant campaign settings, ad sets, ads, and performance metrics from Facebook Ads Manager. Submit your report as a PDF document through the designated assignment submission platform. Ensure clarity, organization, and professionalism in your report. Additional Notes: If you encounter any technical difficulties or have questions regarding the assignment, feel free to reach out to the instructor for assistance. Plagiarism or unauthorized collaboration will not be tolerated and may result in disciplinary action. Utilize this assignment as an opportunity to apply theoretical knowledge in a practical marketing context and enhance your skills in digital advertising strategy and execution. Best of luck with your Facebook advertising campaign assignment!

Pratice E--x-a-m Time: 16/06/2025 8:00 am - 10:00 am (Brisbane Time) Duration : Question structure: The examination will consist of short answer conceptual questions and practical exercises/problem questions. The questions will be comparable to those covered in class; therefore, the best form of revision will be to work through lecture and tutorial questions, exercises and problems. Topic covered: Similar to that screenshot attached

Conflict can arise from personal differences, misinformation, role incompatibility, or environmental stress. In your experience, which of these sources do you think is the most common in workplace conflicts? How have you seen managers effectively and ineffectively manage this conflict?

use the rubric to help make the PowerPoint please use microsoft PowerPoint

Write a business plan for expanding into a new market. Individual assignment - 3000-3500 words

Need to complete two MKT 574 for week 3.

Please write a 1300–1500 word report on Starbucks’ approach to Corporate Social Responsibility (CSR) and ethics. Use the Starbucks website as the main source and structure the report with an introduction, definitions of CSR and ethics, your opinion on Starbucks’ sustainability initiatives, your thoughts on their ethical practices, and a conclusion. Ensure the report is well-organized, written in formal academic style, and includes proper references (APA style preferred) from the Starbucks website and at least two additional credible sources. Use google scholar if needed

Part 1 Create both an outline and a script for your final project video. The outline should set the groundwork for your final project, including video goal, interview details, story arc, and video/audio ideas. The script should be thorough to include all scenes, time cues, audio cues, and video cues. Use the provided templates for your assignment. As a reminder, your final video project should be exactly 3 minutes and must include interview(s), multiple B-roll shots, multiple audio sources, and short ending credits. Therefore, your script should showcase the flow of your story with all of these details for each scene. Be sure to include the creative tactics that will make your video stand out. As discussed in the module, the script should help you be efficient in your production and be your guide to everything required. The more detailed and thorough the planning and scripting is, the better your final project should be. Note that you do not need to follow your submitted script exactly in your final video. The outline and script should be a guide for your production, but are also fluid to accommodate changes. Things will inevitably happen that may alter your interview subjects or video shoot ideas. This is part of the video production process. Part 2 Will create social media teasers that relate to or promote your final project video content. Teasers should relate to each other (like a multimedia campaign), elements should interest the target audience for your story, and the approach should vary based on the social channel. Two written posts with multimedia elements for X. Create one status update with a multimedia element for Facebook. Make one silent video of any length for Facebook. It should include text overlays. Produce one 10-15 second video for either Instagram or TikTok. Create one 10-30 second Instagram Story of at least 3 panels.

Company Selection & Description Think about a business to create. Think about an industry, product and/or service. For the Company Description section, provide information and background on the company you want to create. What kind of company do you want to be to your customers, employees and shareholders? Think about: Your own company or product/service – Provide a brief description on what your company does and give some background on your company and yourself. As start-up venture, provide background on your team, experience, and interests as it relates to the company or product. Some questions to answer are: • What kind of business is this? • What are your main products or services? • What are your main competitors and how is your product/service better? • Where will it be located? • What is some basic financial information? (i.e., how do you expect to start and grow the business) Please provide a description using the above information as well as the information provided about the industry/company I have created for this assignment. ***This does not need to be too in depth** about 350+ words or so using 1-2 reliable sources. Industry: Healthcare My Company: HaloHealth: Bringing your Circle Together Strategic Business Unit: Marketing Department Product: Halo Software that is geared towards patient saftey – people with disabilities Works seamlessly with existing hardware: apple watch, Alexa / Echo product, apple products Additional sensory you can purchase to monitor for falls – further segmentation with different price points Automatic alerts for medication Voice-activated (speaking individuals) Automatically alerted care partners Automation for emergency call centers Links to MyChart, Epic, and major medical software Market: Medical devices for people with disabilities and the elderly – vulnerable populations quality of life and safety. Competitors: ElliQ, Apple Watch