All documents in a zip, our Final Project Progress Report, Pricing Analysis, in the screenshot. Our ...

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All documents in a zip, our Final Project Progress Report, Pricing Analysis, in the screenshot. Our project is to identify a company with a reputation in its industry for being smart at pricing. Profile its pricing practices - strategy, organization, and implementation. Why has its competition not been able to mimic its success? How much value is smart pricing adding? What insights can other businesses (beyond this industry) draw from this company? The Final Project Progress Report is in the document. Please finish Part 2: Southwest’s Pricing Strategy (with EVC & Price Structure) Responsibilities: • Explain Southwest’s actual pricing strategy: o No hidden fees o Free checked bags o No change fees o Fare buckets (Wanna Get Away, Anytime, Business Select) • Explain how this aligns with EVC (e.g., fewer add-ons = higher perceived value) • Discuss their pricing structure (not just price level, but what’s bundled/unbundled) Ties to Class Concepts: • Economic Value to Customer (EVC) • Price structure and bundling (Week 5) • Psychological pricing and perceived fairness (Week 3) Academic report, data from 2023–2025 is good, and the section is formatted as a written report. Please include in-text citations and references.