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Select 1 well-known business you would like to research and use as the basis for developing a marketing campaign. Refer to the following resources, as needed, for assistance selecting a business and locating information about it: Marketing professional organizations Consider the following during your business selection process: The business you select will be used throughout the weekly assignments and summative assessments in this course. It will be to your benefit to select a business whose information is easily accessible. While you will base your plan on the actual business, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan. Develop a 350- to 700-word outline for your selected business in which you include the following information that you will use to complete portions of your Week 2 summative assessment: Mission statement Vision statement Product line description Business information, such as the size of the business Current target markets Current marketing tactics

The a-s-s-e-s-s-m-e-n-t will Martech Project Please see the questions shown in the screenshot. I will send you all the info after being hired, eg PPTs, student access etc. Please send a draft in 12hrs -1 day time, day 2, and day 3 as well. + Will need to draft some questions to ask the teacher and revise base on feedback (Send bk ard in 1 day max)

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Part 1: You have been asked to provide an executive marketing plan report to the management team, and Part 2: develop an innovative marketing campaign on the above scenario that includes the following elements:

Pratice E--x-a-m Time: 03/06/2024 11am - 05/06/2024 11am (AWST) Duration : Question structure: The examination will consist of short answer conceptual questions and practical exercises/problem questions. The questions will be comparable to those covered in class; therefore, the best form of revision will be to work through lecture and tutorial questions, exercises and problems. Topic covered: Similar to that screenshot attached

i need 3 slides with a clear and SIMPLE script for each slide so i can present. i am meant to be doing slides on number 3,4 and 5 this assingment is based on Liberty london

Subway’s $5 Footlong campaign is often hailed as one of the most successful marketing promotions in fast-food history. But beneath the surface of $3.8 billion in sales, there were unintended consequences—especially for franchisees. Here's a more detailed look at the results: Revenue: The $5 footlong campaign was incredibly successful, generating $3.8 billion in revenue in the 2008-09 fiscal year alone. Brand Perception: The campaign cemented Subway's image as a low-cost leader, which created both benefits and challenges. Sales Growth: Subway experienced record-breaking growth during the economic downturn, partly due to the $5 footlong deal. Price Increase Backlash: Subway eventually phased out the $5 deal, and the footlongs returned to a $6 price point, which led to customer backlash. Long-term Impact: While the $5 deal was a major success, Subway's long-term financial performance has been mixed, with some reports indicating declining sales and store closures. Legal Issues: Subway also faced lawsuits related to the length and content of its footlongs. Your task is to research, evaluate, and recommend about the following part of the campaign: Legal, Ethical & Strategic Brand Implications : Explain the legal challenges Subway faced (e.g., lawsuits over sandwich size). Discuss brand risks associated with misleading or overly aggressive value promotions. Evaluate how a national campaign affected local store autonomy. Assess how Subway balanced short-term gains with long-term brand equity and legal risks.

Essay Turnitin Weighting: 100% Size or length of assessment: 3,500 Words Important! Failure to comply with the word limit or equivalent will result in penalty. Please refer to your course area in My Studies for guidance. Module learning outcomes being assessed in this assignment: 1. Differentiate between vertical and horizontal comparative analyses, and acknowledge the methodological challenges of both research approaches; 2. Understand the usefulness of the “Cultural Studies” - paradigm for the comparative analysis of international events, festivals and spectacles; 3. Recognize and describe the impact of a variety of socio-economic, political and cultural factors on the production and consumption of international events, festivals and spectacles; 4. Compare and critically evaluate the production and consumption of events (of the same genre) in different socio-economic, political and cultural environments; 5. Assess the impact of the ongoing globalization process on current trends and developments in the international events industry. Assessment Task What are you required to do in this assignment? ASSESSMENT TASK: You are required to submit a 3500-word essay comparing at least two events, festivals or spectacles in different socio-economic, political and cultural settings (Learning Outcomes 1-5) to be submitted via Turnitin, My Studies no later than THURSDAY 22 MAY 2025 by 12noon. ESSAY TITLE: Drawing on the academic literature, choose and critically compare at least two international events, festivals and/or spectacles of the same genre (for example Olympics, World Cups, National Days, the Circus, Carnivals, Pride events, World Fairs, European Capital of Culture, Music Festivals and Concerts, and so on) in different socio-economic, political and cultural settings (Learning Outcomes 1-5). GENERAL GUIDANCE: The essay title asks you to provide a comparative analysis of two international events, festivals and/or spectacles of your choice. They need to be comparable and part of the same events genre. The focus of your comparative analysis should be on one of themes addressed within the module e.g: spread and development, social and cultural change, contestation, socio-economic and cultural impacts, authenticity of cultural practices, politicization, spectacularization, identity discourses. Please note that the aim of all comparative studies is the identification, explanation and critical evaluation of commonalities and differences. Please ensure you adhere to the following submission criteria: 1. Please submit an electronic copy through Turnitin in the module assessment area 2. Essays should be 1.5 spaced 3. Please include the word count at the top of the essay, do not include the bibliography in the word count. Use of Generative AI Important! Please refer to the General Examination and Assessment Regulations (GEAR) policy on your course area in My Studies for full details on the use of AI in assessments. Referencing Style Harvard Referencing – see referencing guide here: www.citethemrightonline.com https://www.law.ox.ac.uk/sites/files/oxlaw/oscola_... Formatting Requirements Arial 11 point 1.5 spacing Harvard Referencing Written in 3rd person.

Marketing Reflection Task: Part 1: Use a script like the one below (please feel free to adapt them) in your favourite LLM: I am an undergraduate student at The University of Queensland completing a (insert degree). I am interested in (put in 3 career interests and why). I am good at (list 3 skills you are already good at) and I also want to develop my skills in (3 skills you want to develop). At university I really want to (add 3 feelings/experiences you want to have at university). Can you please give me 3 pieces of advice about getting the most out of my university experience during my degree. Can you provide a list of 3 potential career paths with associated job outlooks and requirements including examples of real companies that hire in these careers in Australia. Can you provide a SMART goal plan for my next 3 years to enhance my employability and become a well-rounded citizen while at university. Part 2: In a document, please paste the final prompt you used, and the plan the LLM provided you. Answer the following questions. 1. What do you think of the plan the AI provided? 2. Discuss anything in the plan that you are most likely to implement and why (or anything you might discard and why). 3. How do you feel about using AI for coaching purposes? How do you feel about having an AI assistant when you get into the workplace? Our expectation is a one to two paragraph answer for each question.

Pratice E--x-a-m Time: 05/06/2025 9 am - 06/06/2025 9 am (Melbourne time) Duration : Question structure: The examination will consist of short answer conceptual questions and practical exercises/problem questions. The questions will be comparable to those covered in class; therefore, the best form of revision will be to work through lecture and tutorial questions, exercises and problems. Topic covered: Similar to that screenshot attached