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The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts. Strategic Marketing Plan Template Use the business you selected in Week 1 and complete the prompts provided for Parts A, B, and C in the weeks they correspond to. Delete the provided prompts from each section when you finish each part. Complete the References section as you progress through Parts A, B, and C. Include your name in the document’s file name when you submit it. Wk 2 - Part A: Environmental Analysis and SWOT Analysis Use the information you researched in your Week 1 assignment for the sections they correspond to in this part. Business Description Describe the business you are designing the plan for. Include the mission statement, vision statement, product line description, and business information (such as the size of the business). Environmental Analysis Analyze the forces that affect the business and marketing efforts. Competitive Forces Analyze the business’s key competitors. You may choose to use a BCG matrix or attribute checklist to compare your selected business against its competitors. Describe any strategic moves the competition has recently made. Estimate the business’s market share. Identify key competitive advantages against your selected business’s competitors. Economic Forces Analyze the economic environment in the areas affecting your selected business. Consider differences within their industry and the economic impact on suppliers. Political Forces Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in a county that would affect your selected business. Legal, Regulatory, and Ethical Issues Analyze the legal, regulatory, and ethical issues that may affect your selected business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail. Technological Forces Analyze whether your selected business will be affected by emerging technologies or trends in hardware and software industries. Social Forces Analyze social trends and how they may affect your selected business. Considerations may include if the business will be affected by demographic trends or a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values. Current Target Markets Define the business’s current target markets. Describe the demographic, geographic region, psychographics, and product usage of these targets. Current Marketing Tactics Review their current marketing tactics. Summarize how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your selected business is a start-up, describe their competitors’ current marketing. SWOT Analysis Assess your selected business’s strengths, weaknesses, opportunities, and threats. Then, evaluate how to address these in your marketing plan. Strengths Assess your selected business’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers. Weaknesses Assess what limits the selected business may have in its current marketing strategy. Consider if the business has a weakness that needs to be addressed through public relations or marketing. Opportunities Assess the opportunities you see based on trends or environmental conditions. Threats Assess the threats or limitations that may interfere with the business’s ability to meet its objectives or interfere with marketing plans. Converting Weaknesses and Threats to Strengths & Converting Strengths to Opportunities Convert weaknesses and threats to strengths; then, convert strengths to opportunities in the marketing plan. Consider the implications for addressing supplier relationships, implementing new technologies, or changing the product line or addressing new markets. Marketing Objectives Establish marketing objectives based on the results from the SWOT analysis. Marketing objectives must align with corporate objectives, modified by the business’s resources. Objectives should include a date for the completion of the objective and the way in which success will be measured. For example: The business will expand its marketing efforts to include a new market segment of 21- to 29-year-olds. This will entail the development of a customized product by June 2024 that will address the specific psychographic and technological needs of this age group. This strategy is expected to attain a 20% growth in overall sales by January 2025. Customer loyalty (i.e., willingness to recommend the product) will increase by 30%.

Attached are the screenshots with the instructions for the assignment including the list of companies that can be used. The assignment should be 2000 words including a powerpoint which covers approximately 8 minutes in real life speaking time including notes per slide for someone who may have to present this. 2000 words PDF + Powerpoint.

The a-s-s-e-s-s-m-e-n-t will Case study analysis Please see the questions shown in the screenshot. I will send you all the info after being hired, eg PPTs, student access etc. Please send a draft in 12hrs -1 day time, day 2, and day 3 as well. + Will need to draft some questions to ask the teacher and revise base on feedback (Send bk ard in 1 day max)

The a-s-s-e-s-s-m-e-n-t will Coursework 2 Please see the questions shown in the screenshot. I will send you all the info after being hired, eg PPTs, student access etc. Please send a draft in 12hrs -1 day time, day 2, and day 3 as well. + Will need to draft some questions to ask the teacher and revise base on feedback (Send bk ard in 1 day max)

In general do you believe that remote employees are just as motivated to work as traditional in office employees? Are there motivations different? Do you feel you need to motivate them the same way? write a paragraph.

Must apply at least one to two marketing concepts or theories from course readings and instructor lectures and provide at least one to two original citations of appropriate literature, articles, etc. to back up your responses per question. To receive full credit, each question response must cite at least one to two journal articles or trade publications. Please cite all sources at the bottom of your responses using your choice of either APA or MLA style Module 2: Case Learning Objectives The analysis seeks to fulfill several objectives relevant to management and marketing strategy courses, where analysis of the external environment of a firm is important. After studying this case, students should be able to do the following: · identify the relevant content to include in an industry analysis; · understand the key concepts of strategic analysis and how to apply them; · use the analytical tools of strategy to synthesize information from multiple sources into a comprehensive picture of an industry; · provide an overview of the dynamics and near-term future of this industry; and · use industry analysis to explore emerging markets, billing options and where to target company resources. Students should be able to apply the following strategic concepts and frameworks: · PESTLE (Political-Economics-Social-Technological) analysis; · key success factors · value chain · competitive analysis Case Analysis Questions (1) Examine the elements of the external environment that shape competitiveness in this industry. What are the political, economic, social, and technological forces shaping the industry? Construct a PESTLE analysis that reflects your findings. (2) What were the key factors to success in the video game market in this case? What about the future? (3) In this complex industry, identify and discuss how value is created. How might a value chain for the industry be structured? (4) The video game market is made up of varied smaller markets. How does a firm compete in this industry? Outside quality research resources are encouraged in your case analysis answers.

CAPSTONE MECHANICS The body of your capstone should be at least 12 pages (excluding title page, table of contents, references pages, and any appendix). APA formatting is required (double-spaced, 1" margins, paragraphs indented, pages numbered according to APA rules, and contain a title page, table of contents, and references). Remember that only that information cited parenthetically in the body of your paper can be listed in your references. I will provide project CAPSTONE topic once question accepted. Your capstone will become an important resource to learn, manage, and benefit from as it relates to the overall project you have chosen. Importantly, you are advised to think critically about the project that you will manage with the goal of deriving as much practical benefit as possible. By fully utilizing the skills, resources, and learning outcomes presented in this course, and applying them to relevant, real time, and real-world applications, a beneficial project management experience will result.

Please choose a product (good or service) or business of your own choice. As a business development officer of the company, you will be involved in preparing a marketing plan of your company Product: please prepare one slide on “Product” function. In it, you will list down 3 or 4 points about your product. Price: please prepare a slide on “Price”. In it, you will list down 3 or 4 points about your product. Placement: please prepare a slide on “Placement”. In it, you will list down 3 or 4 points about your product. Promotion: please prepare a slide on “Promotion”. In it, you will list down 3 or 4 points about your product. Please do not write much or less. Please write appropriately. Please prepare your slides in PowerPoint. Please prepare only 5 slides ONLY i.e. slide # 1= your name, slide # 2= Product, slide # 3= Price, slide # 4= Placement, slide # 5= Promotion. You are free to choose any font size, color and style.

What are the primary implications of the material discussed in this chapter for strategy formulation? When is a company’s competitive advantage most likely to be sustained over time? It is possible for a company to be the lowest-cost producer in its industry and simultaneously have an output that is the most valued by customers. Discuss this statement. Why is it important to understand the drivers of profitability as measured by the return on invested capital? Which is more important in explaining the success and failure of companies: strategizing to create valuable resources, or luck?

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