With consideration of your IMC Campaign from Module 12 discuss the following questions: What type of testing should have been done during the design phase of the advertisement? What type of testing should have been done after the ad is designed but prior to placing it in a magazine or other print media? What type of testing should be done after the advertisement is launched? How can the effectiveness of the advertisement be measured? Which behavioral responses would be most useful for your IMC campaign to assess? Now that you have had some time to reflect on the IMC campaign you created - what would you do differently and why?
Part 1: Your Brand Your personal brand is how you define the unique value that you bring to your career. Consider yourself and your own brand, then describe your personal brand and answer the following questions. Read this article by Indeed.com for more ideas on personal branding: https://www.indeed.com/career-advice/career-development/how-to-brand-yourself Identify three attributes to describe your personal brand. How do you represent yourself to the world? How do you differentiate yourself from others in your industry or on the same career path? How are you currently promoting your professional brand? Are you on LinkedIn, have a personal website, attend professional engagements, or professional portfolio? What could you do to help improve and/or promote your personal brand identity? (Change social media posts, join professional organizations, or create a LinkedIn profile) Explain in paragraph format using examples. Part 2: Privacy Concerns There are multiple forms of privacy concerns, including social privacy and institutional privacy. Social privacy refers to concerns about disclosing personal information to others. Institutional privacy refers to the use of your data by service providers and third parties. Apply Magic Sauce reveals how you might be perceived by others online and provides insights into your personality, intelligence, leadership, and life satisfaction. Most big tech companies would rather not reveal what is predictable (or profitable) about you. Visit the website Apply Magic Sauce to analyze your social media psycho-demographic profile from digital footprints of your behavior: https://applymagicsauce.com/demo NOTE: You do not need to include all three social sites (Facebook, X, LinkedIn) but you do need to include at least one. LinkedIn will send an email with the limited information you can use within 30 minutes. Limit the time of information (to just 6 months to a year) you are downloading from Facebook. Be sure Facebook information is downloaded in JSON format, not HTML. If you do not limit the time, the download file could take up to 24 hours to receive the file. What did you discover from the results provided by Apply Magic Sauce? Were the predictions and information correct and does it match your personal brand description from Part 1? Will this change your future use or type of use on social media sites? What are your thoughts on privacy concerns for social media users and should social media be free?
Brand : Glossier Competitors: Ilia, Rare Beauty Answer the bolded question Study the two top competitors and what the brand you are pitching are doing communications wise. Pay attention to what their strategic message is: If they advertise, show us an example or two (print, magazine, TV, videos, etc.). Critique their digital media and website for a uniform message, visual strength, ability to navigate the personal experience to learn, shop or be entertained Display some of their social media examples, and also any events/initiatives/CSR they may sponsor. Analyze for Discussion: Was their communication integrated across all media? What was their message strategy? Was it effective enough to cause you or their customers to act? Explain – what are your initial ideas as to your new campaign and your new message and positioning.
Discuss in detail the stakeholder approach. DISCUSSION FORUM Then create a thread (400 words minimum requirement). Include references. I will provide examples from the posts of 2 fellow classmates, so that you can see how a good finished job should look like. JOURNAL ARTICLE SUMMARY Pick one of the following terms for your research: centralization, contingency, decentralization, efficiency, mechanistic, organic, organizational behavior, scientific management, stakeholder, or sustainability. Journal Article Summary and Discussion Within each module, there is a list of key terms. Each student will select one of the key terms and conduct a search of online library resources to find 1 recent peer reviewed article (within the past 3 years) that closely relate to the concept. Your submission must include the following information in the following format: DEFINITION: a brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement. SUMMARY: Summarize the article in your own words- this should be in the 150-200-word range. Be sure to note the article's author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term. DISCUSSION: Using 300-350 words, write a brief discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment.
1. Is it rational for people to turn down employment while businesses are having trouble finding workers? Why, or why not? 2. Is marriage a rational, or irrational decision? Why?
Brand: Kohl's Students will now conduct in-depth research and analyze their case study retailer's specific marketing strategy. Research and content should include brand awareness and marketing vehicles to include digital, social, print, signage, loyalty programs, etc. Images of promotions (use screen shots or photos) should be included. Students should consider additional data on marketing trends and personal observations based on our current retail environment. Some of these may be permanent or may be temporary. In paragraph format, the following content should be researched and provided - Retailer’s marketing strategy – identify overall key corporate strategies the retailer uses to interact with customers and comment on their effectiveness. Be sure to cover both traditional (TV, print, billboards, etc) and digital (email, text, website), social, print, signage, loyalty programs, etc. Quantifiable support, effectiveness, or customer response/reaction to the strategies should be included. Promotions and screen shots – identify strategies used in terms of promotional activity, to include brick and mortar (if possible - perhaps there are photo images found online of current graphics being used) and digital. Include screen shots of e-commerce banners/website landing page, social media channels (don’t forget Tik Tok!), influencer marketing, screen shot a commercial, email or text messages, etc. Comment on the similarities/differences between digital and brick and mortar. Data and Trends – include comments on any recent data provided and/or researched to substantiate your retailer’s marketing practices as well as the best practices of competitors or other applicable industry marketing strategies. Provide information where significant changes have taken place based on the current environment impacted by how consumers are shopping, i.e. BOPIS. The written content should be presented in essay paragraph format. Make sure to in-text cite any images (screen shots, photos, etc) used to identify promotional strategies. These images will be included in the final project pitch deck as part of the final case study.
INSTRUCTIONS You have recently discussed digital marketing with some colleagues working at different companies, and you realize that email and mobile marketing strategies are missing from the Costa's digital marketing efforts. Since many of your customers could be reached there, you approach your administrator with this information, and she has asked you for a report detailing: Summarize email and mobile marketing and include an analysis of the strengths and weaknesses of each method. Hypothesize on how each could be used by the case document company and what the strategy might look like. Include a visual mockup for a Costa's marketing email using a free account on Mailchimp.com or other email service provider, including subject line, pre-header, image, body copy, and call-to-action. Include a visual mockup for a Costa's mobile banner ad using a free account on Canva.com, or other graphic design software, and make edits tailored to Costa's with justification for your creative choice. Banner ads are typically 320x100 sized. Any template in this rectangle shape will work for the exercise. We suggest searching for a mobile banner on Canva.com and using that for your mobile ad. Supply the .jpeg or .png of the edited mobile ad you created. Conclude your report. Why it is important to pursue email marketing campaigns? Why is mobile marketing important to act upon instead of simply focusing on marketing solely to a desktop computer world?
Research the regulatory standards for an industry of your choice. Discuss two regulatory agencies that regulate this industry and their roles. Identify three legal requirements that relate to how products are marketed in the industry. (These requirements can be general requirements that all companies must meet, or they can be industry or product-specific.) Discuss the potential risks to a company's key stakeholders in that industry (e.g. employees, customers, or the community) if the legal requirements you researched are not met. Discuss the importance of implementing a standardized process for complying with legal and regulatory guidelines.
Why you chose this topic? What did you learn from it ? What were the difficulties you faced ? Why is it important to learn about this topic? There is no limit for the words just simple answers Because I need it when the professor discusses the research project tomorrow
