With consideration of your IMC Campaign from Module 12 discuss the following questions: What type o ...

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With consideration of your IMC Campaign from Module 12 discuss the following questions: What type of testing should have been done during the design phase of the advertisement? What type of testing should have been done after the ad is designed but prior to placing it in a magazine or other print media? What type of testing should be done after the advertisement is launched? How can the effectiveness of the advertisement be measured? Which behavioral responses would be most useful for your IMC campaign to assess? Now that you have had some time to reflect on the IMC campaign you created - what would you do differently and why?