Brand : Glossier Competitors: Ilia, Rare Beauty Answer the bolded question Study the two top comp ...

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Brand : Glossier Competitors: Ilia, Rare Beauty Answer the bolded question Study the two top competitors and what the brand you are pitching are doing communications wise. Pay attention to what their strategic message is: If they advertise, show us an example or two (print, magazine, TV, videos, etc.). Critique their digital media and website for a uniform message, visual strength, ability to navigate the personal experience to learn, shop or be entertained Display some of their social media examples, and also any events/initiatives/CSR they may sponsor. Analyze for Discussion: Was their communication integrated across all media? What was their message strategy? Was it effective enough to cause you or their customers to act? Explain – what are your initial ideas as to your new campaign and your new message and positioning.