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This week, you have learned about pricing strategies that businesses use to enhance their marketing efforts. Using the content from the chapters in the book and the pricing strategies infographic, respond to the following questions: Continuing with the same Market Line business you have been using this quarter, what pricing strategy do you believe your Market Line business is currently using to reach its target audience? How does this pricing strategy entice their target customers to purchase the product?

Choose any event that you wish to Organize in Riyadh, saudi arabia 1. Write your target market 2. ?the cost related to it 3. ?your strategy to promote it 4. ?what new is there in your event as compared to organized in the past. ( talk about different activities that you will include) 5. ?sponsors if required 6. ?how is it good for environment 7. ?conclusion

You are responsible for part "ONLINE AND OFFLINE INTEGRATION" Influencers : Kendal Jenner, Mary Philips Online & Offline Influencers in Marketing Strategy Introduction: In today's dynamic marketing landscape, harnessing the power of influencers, both online and offline, is crucial for brands to connect with their target audience effectively. Select an online influencer (e.g., a social media personality, YouTuber, TikToker, blogger, etc.) and an offline influencer (e.g., a local celebrity, community leader, politician, industry expert, athlete, etc.) who can complement each other in promoting your brand. Justification of Selection: The chosen online influencer boasts a significant following on social media platforms relevant to our target audience. Their authentic content and engagement align closely with our brand's image and values. Conversely, the offline influencer holds sway in the local community, possessing credibility and influence that can bolster our brand's reputation and reach. Both influencers will collaborate seamlessly to create a cohesive marketing strategy. The online influencer will leverage their digital presence to amplify the brand message and drive online engagement. Simultaneously, the offline influencer will utilize their local connections and authority to foster trust and credibility within the community. Together, they will create a multi-dimensional approach that maximizes brand visibility and resonance. Create a comprehensive influencer strategy that incorporates both the online and offline influencers. The plan should include: Introduction: Introduce the chosen online and offline influencers and justify the selection based on their relevance and potential impact. Online and Offline Integration: Detail how the online and offline influencers will collaborate and complement each other in the marketing strategy. Discuss the specific roles of each influencer and how their combined efforts will enhance the brand's visibility and engagement Campaign Strategy: Develop a campaign strategy that leverages the strengths of both influencers across online and offline channels. Include specific tactics for social media, events, partnerships, content creation, etc. Social Media Synergy: What content will the online influencer create to engage the audience? Does the content feature the offline influencer as well? How are they promoting your products across various platforms to maximize reach and engagement? Event Partnerships: In one slide, organize an offline event where the offline influencer can make appearances, supported by online promotions by the online influencer, creating buzz and excitement. Content Collaboration: Develop joint content initiatives such as blog posts, videos, or podcasts, showcasing the influencers' unique perspectives and experiences with the brand. Cross-Promotions: Facilitate cross-promotions between the influencers' respective audiences, expanding our brand's reach organically. Community Engagement: Encourage the offline influencer to host meet-and-greets or workshops, supported by online invitations and promotions by the online influencer. Online Metrics: Track metrics such as reach, engagement, website traffic, and conversion rates to gauge the online influencer's impact. Offline Metrics: Measure offline influencer impact through event attendance, media coverage, community sentiment analysis, and brand perception surveys. Overall Impact: Analyze overall brand visibility, sentiment, and customer acquisition to assess the collective influence of both influencers on the campaign's success.Measurement and Evaluation: Define key performance indicators (KPIs) to measure the success of the integrated campaign. Budget: Provide a proposed budget breakdown for the campaign, considering costs associated with online promotions, offline events, influencer fees, etc. Online Promotions: $X for sponsored content, social media ads, and influencer collaborations. Offline Events: $X for venue rental, event logistics, and offline influencer appearance fees. Influencer Fees: $X for compensating both influencers for their collaboration and promotional efforts. Miscellaneous: $X for content creation, partnerships, and campaign management.

You will choose an organisation from any industry and target market, and research its current marketing situation. You will then develop a strategic marketing plan based on your analysis, addressing the organisation's short-term and long-term goals.

a. Green marketing (Arguing on how findings could impact the market in KSA. What are the recommendations to improve the quality of findings? Criticize any gaps and highlight the limitations.) b. Digital marketing (Arguing on how findings could impact the market in KSA. What are the recommendations to improve the quality of findings? Criticize any gaps and highlight the limitations.) c. Corporate Social Responsibility (Arguing on how findings could impact the market in KSA. What are the recommendations to improve the quality of findings? Criticize any gaps and highlight the limitations.) You can select any brand at your preferences. The essay could be written in three sections, each section focusing on above (a, b, c). Minimum 300 words for each question (total approximately 1,000 words).  Kindly make sure to support your argument with academic reference. In other words, discussing a, b, c required one reference, at least. You can get the reference for google scholar such as below: Indumathi, R. (2018). Influence of digital marketing on brand building. International Journal of Mechanical Engineering and Technology (IJMET), 9(7), 235-243. The essay should contain; A. Introduction B. Argument about above points, a-c, 300 words minimum per question.  C. Conclusion

INSTRUCTIONS Costa's Customs' management has been warming up to new ways that they can utilize digital marketing methods, and much of the focus has been on social platform strategies. Costa's Customs' management are beginning the initial stages of choosing which platforms and strategies to use. You've been called on to weigh-in and provide some social marketing suggestions to Costa's Customs. The company is asking you to write an initial report identifying and outlining some potential social opportunities. The following should be completed in your report to Costa's Customs: Select two specific social platforms that you believe the case company should utilize. Provide an overview of the strengths and weaknesses of each platform choice and explain why you think they're a good fit for Costa's Customs. Support each platform choice with observations from the company profile. Explain which social media strategy you'd recommend utilizing for each chosen platform (two total). Choose from creating diverse content marketing, reaching influencers, and utilizing brand advocates. Layout the general details for how you'll implement those strategies. Highlight the connection between strategy and platform. Identify a rung from the social technographics ladder that will be targeted for each chosen platform (two total). Justify and explain your choices. Highlight the connection between technographics group, strategy and platform. For example, you may choose to utilize Yelp (platform) to reach out to brand advocates (strategy) while catering to critics (social technographics category). All of these choices must be explained, connected to each other, and connected to case document facts that make it a good choice for the business. The general details of the strategy, such as messaging popular Yelp reviewers or offering coupons to customers that enter a review, should also be laid out. It's important to be detailed and to support your decisions as part of this report is convincing management to listen to your advice and opinions.

Digital Marketing Evolution Discuss how you believe the digital marketing environment will evolve. Share your thought on the following in terms of ethical considerations: What you think is the next big change and how will it affect ethics? What you think will become or remain perennial and why? What do you intend to do to support ethical digital marketing with your practices in the workplace?

Based on what has been written, write two paragraphs of summary about this paper.  And summarize some potential future research directions. Discussion extended on regression results: On the focus lululemon model, educational performs better. This may be because although it is a lifestyle product, it still involves sports majors. Educational can have better credibility and a sense of trust, etc. After a brief discussion of the results, it can be extended to the brand’s future choice of blogger collaboration. For example, professional products and products involving sports patents and improving sports performance can still mainly cooperate with educational. Life bloggers can be more down-to-earth, so products related to popularizing mass fitness fields or sports and health supplements (daily use) can mainly cooperate with such bloggers. In the end, the whole purpose is to study how to guide brands in choosing cooperative bloggers. To reiterate, the optimized blogger selection/our discussion suggestions are all to improve the brand’s influencer investing efficiency, maximize media communication effects under budget control, and other nonsense.

describing the American legal system

discuss the importance of ethics in marketing research. Provide examples of unethical and/or ethical practices in your response.