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Read the PRSA-Member Statement of Professional Values and the PRSA Code of Ethics. Write a reflective paper on the importance in your opinion of these types of documents and statements. In addition, share (1) one recent example of poor ethics or values as it would pertain to the Public Relations industry.

Please use the ppt I uploaded as an outline to discuss how BYD competes with Tesla. Mainly from the introduction of BYD, BYD patents, the difference in pricing between BYD and Tesla, sales competition, and the final discussion of global strategy. 

In this assignment, you will create a memo for your NewShoes simulation leadership team explaining your current stance with the competition and how you plan to move forward as it relates to expanding globally in order to be successful in the long term. You are to apply what you have learned from the last 8 decisions from the NewShoes simulation to complete this assignment. You are to address the following in your memo: How your NewShoes organization can remain competitive from a Marketing perspective Summarize your decisions throughout the simulation and the current status of your NewShoes organization. Explain how you analyzed your results from the previous decision period using the purchased market research, the Income Statement, Dashboard, and other tools available to you. Explain your Competitive Advantage over your Competitors. Provide your recommendations for the company moving forward based on your current status in the simulation and your goals for global expansion.

the report format need to be like this: Title Page Acknowledgements Abstract Contents Page Introduction Literature Review/Conceptual Underpinnings/Framework Method Results Discussion & Conclusion References Appendices my selected topic is Brand Personality and Consumer Engagement Empirical Research Project students have been trained in the following: Research methods (i.e. experimental research, statistics, marketing analytics etc.) Concepts in psychology and marketing and applied contexts in consumer psychology/behaviour Your ability to do research independently under the supervision of a supervisor. Your dissertation to reflect your training in both the school of psychology and the business school. However, you have flexibility in how you will carry out your dissertation.

Description Do "Your Turn" practice at the bottom of this document; post the wordy sentence below and underneath it, the corrected version. Do number 6 Bloom's Taxonomy: Elevated Verbs Use the verbs below to show action in your writing instead of general verbs such as "write," show," "think," etc.

This semester, we are learning about leadership communication from the standpoint of application and theory. Leadership communication is difficult to define. We know what it is, have experienced it in real life, but often struggle to come up with one accepted definition that everyone agrees on. Google the term on the Internet, and you will find a myriad of websites, blogs, and wikis, devoted to all things leadership and communication. Still, there seems to be no consensus as to the nature of leadership communication. Catherine Hollyman (2022), a leadership communication consultant offers this definition. She says she sees leadership communication as “The development and delivery of messages that inform, inspire, engage and unite your team behind a common purpose and goal” (para. 3). Northouse (2015) focuses on the practice of leadership, and while communication is clearly a component, his emphasis is more on the attitude, beliefs, and behaviors of good leadership. Good leadership and communication go together -- we can all agree. Yet still, there is much disagreement within the discipline of Leadership studies, and when considered from the position of applied communication, scholars and business leaders alike are actively working to find new ways to increase performance, engage workers, and build community. Instructions With this introduction in mind, the focus of our second research paper is to explore the nature of leadership as it intersects with a particular aspect of communication. For example, perhaps you are interested in the theoretical or philosophical underpinnings of leadership. You might produce an academic paper that looks at a particular theory (e.g., Transformational Leadership, Theory of X and Y, etc.) and demonstrate how the theory helps to explain and describe leadership communication. Likewise, you may be interested in how leaders use technology to communicate, and your paper might focus on mediated communication as a means for delivering leadership content. Lastly, your interest area may be focused on the principles of leadership and how crisis communication shapes and influences a leader’s role and effectiveness. No topic is off-limit; however, the paper itself should explore leadership and communication and be well-researched and offer insight and a unique perspective (not something one could easily find on the Internet if that makes sense). Step 1: Choose a Topic Topics may include any aspect of communication as it aligns with leadership theory or application. Step 2: Research the Topic This is a research paper, thus, plan on using journal articles, professional trade magazines, and other credible sources for your information. Step 3: Analyze the Topic

The first step is for you to begin researching a general topic (for film treatments and papers). Depending on your topic, you will want to begin your research by consulting several sources (15-20), both text and media sources.  Here is a great place to start: THESIS            After you are satisfied that you have thoroughly researched a topic that interests you (and it is a good idea to complete an annotated bibliography), it is time for you to develop your thesis statement.  The thesis is the central argument of your paper.  It’s a little more than just what the paper is about, because an effective essay must argue a point that is both focused and compelling.  The thesis must satisfy a basic standard that goes beyond mere observation of something and description to link what is observed to some deeper level of meaning.  This is a central argument you are making about meaning, and the statement should also convey the significance of your argument.            In other words, it’s not enough to say something is (All In The Family is considered a great television series or Citizen Kane is a great film); instead you must go further to persuade your reader why something is and why it is significant (Citizen Kane is a great film because—there are a myriad of reasons!—and this is significant because so many other filmmakers have been influenced by this movie—in ways that you must then demonstrate).            Yes, the thesis of the paper is your opinion, but it is an opinion informed and supported by all of the research you have conducted.  In the final analysis, I will be looking for a concrete thesis statement (contained early in your paper in one well-crafted sentence after you have introduced the general topic) that is original, focused, and that satisfies the questions that always pop into the heads of every professor in the Communication Department:  does this thesis meet the “So what?” and “Why should I care?” standard. ORGANIZATION            After you have developed a strong thesis, you will need to organize the arguments that you have selected to “prove” (or adequately persuade the reader of) your point.  These arguments will come from other scholars or writers, from the creative use of ideas and theories you have encountered, from television texts themselves, from biographical circumstances of members of the creative teams’ lives, etc.  Be sure to use only relevant supporting materials and to structure your arguments into an organized system—an outline is very useful in helping you think about the big picture before you begin to write.            Do not forget that not only should your outline produce a logical flow of ideas and a cohesive structure for your essay, but you must use transitional devices (probably sentences and words rather than paragraphs given the length of your assignment) to make the writing easy to follow and, hopefully, elegant. STYLE            Use MLA as your style guide for writing your paper.  Remember that format, grammar, syntax, and spelling all count toward your final grade.  Proofread your papers very carefully several times.  Careless errors always detract from your grade the same as a poorly considered thesis, lack of organization, and weak conclusion.  Even though you turned in an annotated bibliography previously of the sources you consulted in the course of your research, you will turn in a standard bibliography of the sources actually cited in your paper with the final draft of your paper. AVOIDING ERRORS Underline or italicize movie titles but put TV episode titles within quotation marks. Years are not generally possessive (i.e. 1970s not 1970’s). “That” should be used in essential clauses and a comma preceding “which” for non-essential clauses.  (This is an error that many students make./This is a common error, which students would be well-advised to avoid.) It is a weak construction to begin a sentence with “however.”  It is, however, perfectly acceptable to embed the word.  Many short sentences would work quite well with the word held to the end, however. Use present tense when describing something that happens in a show.  Ozzie walks out on Harriet (that would never happen!), Roseanne and Dan take a vacation without the kids, and the characters on Curb Your Enthusiasm engage in mundane, if clever and colorful, dialogue about a variety of pop culture topics.  It all happens in present tense because we are watching the movies in the present regardless of when they were produced. Don’t assume that you know what a writer means to convey by a particular choice unless an interview or commentary track (which you have cited) states so directly.  You may infer a range of ideas about meaning from a choice the director or writer or producer or star makes so long as you support your ideas with evidence from the text or other sources. Use between if you are making a connection between two things, people, or ideas and use among if the connection is among several. Further is to explore a subject more deeply and farther is a measure of physical distance. A comma is not required before a prepositional phrase (though is should follow an introductory prepositional phrase). There should not be a comma place before a dependent clause. Please use a comma to separate all items in a series.  If you are writing about apples, bananas, and pears, for example, use a comma after bananas. Spell out numerals one to ten. Make sure your pronouns and pronoun antecedents agree.  For example, a viewer is singular.  “A viewer can maximize his or her movie experience by keeping an open mind.”  If you want to be gender neutral rather than inclusive, try this:  “Viewers can maximize their movie experience by keeping open minds.”

Discussion : 1.After reading chapter one in what ways is literacy instruction top-down, bottom-up, or interventionist? 2.What kind of model based from the chapter do you think you will utilize? 3.Discuss two major reading theories are you familiar with and their contributions to reading development. 4..In the past, teachers were evaluated on the quality of their presentations. Today many schools districts also evaluate teachers on the basis of how their students learn. How might you prepare yourself for an evaluation system that combines quality of presentation with degree of student learning? 5.All states are required to establish and assess a literacy standards that will prepare students to be college and career ready. What are the literacy standards for your state in which you plan to teach or are presently teaching in and what is the state’s plan for assessing students’ literacy development.

THIS WILL BE DONE AS A POWERPOINT You will us the same case as in Part One. Having established in Part One an outline of the case, Part Two presents a summary of the case in some creative way for a novice audience that is not familiar with the case. You should not submit this assignment as plain text, There must be some creative element. I don't want to limit your creativity by giving you suggestions, but the following parts must be included in the presentation: Facts Summarize the facts of the case including the context. Tell us how the case got to the point that it is now. Opinions Describe the majority opinion including concurrences. What was the vote, and who voted. Describe the dissenting opinion(s) including concurrences if applicable. Importance You did some of this in Part One but describe the importance or relevance of the case. Is it precedent setting? Does it add to established case law? Why should we care?

Did you know that by improving your effective listening skills, you will become a more influential and powerful conversationalist? Did you know that the better your writing skills are, the better the impression you'll make on the people around you--including your boss and your colleagues? Did you know the way you communicate can affect business decisions? For this assignment, you will first watch two videos - 'The Art of Effective Communication' by Marcus Alexander Velazquez and 'How can we improve workplace communication?' Select the Videos section and view the videos before continuing. After watching the videos, respond to the following questions. Your essay should be at least 2 pages, double-spaced, with proper references, and adhere to the citing format per current APA guidelines. Use at least two (2) scholarly sources with in-text citations supporting your essay. Don’t forget to include a cover page, introduction, body, and conclusion for your essay.   Describe at least two points of learning you gained from the videos and explain your rationale for your selections. Identify how you would implement those skills into your current place of employment to increase your own communication process.  From your perspective, outline at least two (2) of your communication challenges and describe some strategies to help you overcome those challenges.