Expert Answers

PART ONE: I will also send two discussion replies that will require 4-5 sentence responses for each. I will send this after the initial discussion submission answer is sent. (please put in separate documents with reference) The ethical dilemma at the end of Chapter 11 highlights the fact that revenue (yield) management is crucial for the airline industry. Other organizations practice yield management without all the publicity that airlines receive. Discuss how hotels, restaurants, and universities practice revenue management. Do their revenue management techniques work? Why or why not? You should make your initial post by 11:59 pm (Eastern Time) on Wednesday. You should provide relevant and meaningful information to demonstrate more in-depth thoughts regarding the course topic with clarifying explanations and details in your two reply posts made by 11:59 pm (Eastern Time) on Sunday. PART TWO: I need help with My Chapter 10 & 11 assignment and assessment.

I will also send two discussion replies that will require 4-5 sentence responses for each. I will send this after the initial discussion submission answer is sent. (please put in separate documents with reference) You have created a product for which you are filing for a patent.  Analyze the following issues in light of applicable laws and procedures you have read about this week.  Be sure to support your answer with information, relevant laws, and support from the module's resources.  Identify the specific product you created. Would you mark your product "patent pending" why or why not? You wrote notes about your product during your lunch hour and while on breaks at work - what argument would you present to support that this is your product? What if someone else came forward and said they created your invention first, and are taking you to court, what argument would you present?  PLEASE ONLY USE RESEARCH FROM THE BELOW SOURCES From the following textbook from Saylor Organization Resources The Saylor Foundation -CC BY NC SA  - Advanced Business Law and the Legal EnvironmentLinks to an external site., please read Chapter 4 - Constitutional Law and US Commerce, pages 149 - 187 Chapter 23 - Intellectual Property, pages 1074 - 1114 Please watch the following Law Shelf videos: Introduction to Cyber Law: Module 1 of 5Links to an external site. Intellectual Property and the Internet: Module 2 of 5Links to an external site. Cyberlaw and Cybercrimes: Module 3 of 5Links to an external site.

The Public Budget is the comprehensive financial plan for all levels of government—federal, state, and local—that outlines how funds are used for public services. The process of determining the Federal Budget is complex, and the intricacies of how funds are allocated at the federal level trickle down, impacting not only the budgets of federal agencies and departments but also influencing state and local agencies and their funds for things like education and disaster relief. In this assignment, you will summarize the Public Budget and major budget acts, describe the Federal Budget submission process, and take a closer look at how the Federal Budget's allocation of funds impacts your chosen federal department or agency. Preparation Visit the A-Z Index of U.S. Government Departments and AgenciesLinks to an external site. and choose one federal agency or department to explore in this assignment.

Please find a template or an example of a field report used by a probation officer in their line of work. Reference all academic sources used.  Please be thorough and hit distinguished in the scoring guide.  Review Appendix A, "Model Reports," in Report Writing for Criminal Justice Professionals, on pages 315–336. Review Appendix B, "Examples of Agency Instructions for Completing Report Forms," in Report Writing for Criminal Justice Professionals, on pages 337–408. Preparing the report -- you're writing a full report on a case of your choosing (*not* a Jared Remy case -- please choose something from your own work, from the newspapers that you find on your own, or from your own imagination). You need to find and use an appropriate template for a form if your report would be filed in a form. If you would have a different structure for your report, be sure to follow an appropriate model for that. Our textbook has models (you'll find them in this week's reading, right?), but you will find many more online by searching for the type of report you're writing and adding the word "sample" or "example" to your Google search. Preparing Your Field Report Narrative writing is a key element in the various writing (and reading) tasks that you will engage in your criminal justice career. You will see that we are now engaging that narrative further and mobilizing it in the field report that you are looking at this week. As we finalize the drafts of the narratives, you should also be seeing how the narrative fits the field report, and how it is so integral to the story that is told in the report. You have each chosen a particular character to profile in Units 1 and 2. That character aligns with a subfield of criminal justice—a career path, in other words. Using that career path, find an appropriate report for the field to complete (you may use the textbooks, the library, and the internet to help you, but please do ask the instructor for help with this, as well, if you need it). You will likely find a form or template-like model to follow for many of these positions, but for some (like attorneys), you will not have forms to fill out. For the assignment in the upcoming unit, you will write a field report that follows one of the models of the reports a criminal justice professional is likely to write on a regular basis, similar to what you learned about this character from your profile in Units 1 and 2. You may have many reports to choose from for some characters, and few for others. This is natural. Peer Review of Field Report Task BASED ON THE PREPARATION YOU DID IN THE PREVIOUS UNIT'S STUDY, FOR THIS DISCUSSION, YOU WILL SUBMIT THE ROUGH DRAFT OF YOUR FIELD REPORT FOR PEER REVIEW. BE SURE TO REVIEW THE COMPLETE ASSIGNMENT INSTRUCTIONS IN UNIT 7 TO COMPLETE YOUR DRAFT. THE REVISION OF YOUR REPORT, BASED ON PEER FEEDBACK, WILL RESULT IN THE FINAL DRAFT OF THE NARRATIVE IN UNIT 7. Week 7 instructions, so you get it right... Final Field Report Task For this assignment, you will finalize your field report draft submitted in the previous unit's discussion. Building upon what you learned in the Unit 6 study for this assignment's preparation as well as the Profile and the Narrative assignments, choose one type of field report and draft it. You may be drafting a police incident report, an internal affairs investigation report, a parole report, et cetera. You may find and use a template for the report, as appropriate. You should expect to write between 2 and 7 pages, depending upon the type of report you are completing and its purpose; and you should complete the following tasks to draft your report: Write a report to satisfy the chosen purpose, making appropriate use of detail and presenting information clearly, fairly, and persuasively. Apply strategies for structuring the field report effectively. Use the accepted style and form of the field report to develop a central point in an organized document. Incorporate peer and instructor feedback into a revised, proofread, and polished document.

Resource: Grading Guide: Affirmative Action and Title VII Presentation "State of Estates” is a national estate planning firm with 2,500 employees in eight states. Prepare a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes for upper management at “State of Estates” to address the following areas: An overview of Title VII as applied to race and national origin discrimination Ways “State of Estates” can minimize liability for race and national origin discrimination in its employment practices The three types of affirmative action Whether any type of affirmative action is required or recommended for the firm Include visual interest in the form of relevant photos, clip art, and/or graphics. 

Think about an organization that you are familiar with, such as your company, a former employer, or a volunteer or community organization. How would you describe the culture? How does the culture influence decision-making among employees? What would you recommend for changing the culture?

For this assignment, you will write a report that details the components of an executive leadership development program for a fictitious company. The fictitious company can be within an organization and industry of your choice. Do not use the name of or information about a real company. After you have chosen a type of organization and industry, include the following items in your report.  Include an introductory paragraph that lists the name and type of fictitious company, the country in which the home office is located, how long the company has been operating, and the number of executive leadership employees.  Discuss an executive leadership development strategy. Provide a vision for this strategy. For example, what are the outcomes of having a leadership development program for the organization? How will the leadership be structured?  Explain how you will assess leadership capabilities for the roles you have structured. Are there any leadership theories that you use as the basis for your decisions?  Describe one assessment tool that you will use to identify leadership capabilities. How will your leaders develop problem-solving skills and the ability to arrive at sound solutions?  Explain how you will facilitate the training for leadership. What trends do human resource professionals use for leadership training?  Conclude your report by describing the benefits that having a formal executive leadership development program will have on the organization (e.g., why a program is important and how it enhances the organization’s competitiveness). 

This week, you have learned how the Commerce Clause was formed as part of the US Constitution. Create a writing assignment answering the following questions. How has the scope and application of the Commerce Clause changed through history?   Research and identify a case in the last 5 years in which the Commerce Clause was applied.  Explain the facts of the case and the holding of the court.  How has the application of the Commerce Clause affected business in this case? Do you think the scope and application of the Commerce Clause will narrow or broaden in the next 10 years, why or why not? Assignment checklist: Have I answered all the questions with support from the module resources and scholarly research? Does my submission meet APA requirements and assignment requirements (minimum length)? Have I provided in-text citations and source information in APA format including a working URL? Have I reviewed the rubric before submitting the assignment? Have I reviewed the originality report from Turnitin?

Description This assignment requires you evaluate a scenario AND analyze one of two advertisements included in the document using the communication process framework. The assignment is described in detail in the attached word file. Please note, the rubric doesn't allow for an either or on the second part of the assignment. Points for this part are shown in the first alternative but, if you choose the second alternative, the points will be similarly distributed. This and all your written assignments use Turnitin. This is a resource for you. Examine the results of your submission to make sure you aren’t doing a poor job of conveying the sources information. Failure to cite sources is likely to be interpreted as academic dishonesty and the penalty in this course is an F. UNFORMATTED ATTACHMENT PREVIEW MKTG 45045 Assignment 3 You will evaluate a) a scenario (everyone evaluates the same scenario) and b) your choice of one of the two advertisements below using the model of the communications process shown in figure 5-1 on page 148 of the textbook. Part I Required Scenario: Direct Sales A real estate agent is showing a model home in a new development in Lake County, Ohio. The agent wants to get feedback from the people coming to tour the model home. This answer should include a number of different types of communication, use course terminology and detail for full points Question: In this situation, what are some of the forms of feedback the agent can expect during and after the presentation? 1 Revised Fall 2021 MKTG 45045 Part 2 – choose 1 ad to analyze in this part Choice 1: Billboard Ad Using the Model of the Communication Process provided at the beginning of the assignment, evaluate the following Billboard ad. Each question requires a fulsome answer with elaboration when possible. The first question is a one word answer, but the others should provide detail to describe it fully. 2 Revised Fall 2021 MKTG 45045 Questions: 1. 2. 3. 4. 5. 6. 7. 8. Who is the source/sender? What words, signs, and/or symbols have been used to encode the message? What is the channel? Who is the intended receiver? What is the message? What might be some possible sources of “noise” while viewing this advertisement? What are some of the challenges of measuring feedback from this type of channel? What could we add to the advertisement to make measuring feedback easier? 3 Revised Fall 2021 MKTG 45045 Choice 2: Commercial Watch the following commercial and evaluate the source, message, and channel factors. Teacher Toney Jackson Brings Creativity to the Classroom https://youtu.be/woypsiGQjnQ Questions: 1. Message a. What is the message? b. What is the order of presentation? c. What type of appeal is being used? 2. Source a. Who is/are the source(s)? b. Analyze the source credibility (expertise and trustworthiness) and attractiveness (similarity, familiarity, likability) factors. c. Talk about how the source(s) is/are appropriate for the message. 3. Channel a. What are some of the advantages/disadvantages to using mass media? b. Is it appropriate to the message? 4. Who would you target with this ad (target market)? a. What bases of segmentation would you use? b. How would this impact your choice of channel for this message? 4 Revised Fall 2021 Purchase answer to see full attachment User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Description You are a Director of Marketing at a Fortune 500 company (Apple). The Chief Marketing Officer (CMO) has reviewed your Campaign Brief and shared it with the executive team. They have asked for a presentation with details of the proposed Marketing Campaign Your audience for the presentation will be the CMO and members of the company’s executive team. As high-level decision makers, these are very busy people, so you know that you must present your ideas concisely, to respect their time, but also persuasively, to solicit their buy-in and approval for the campaign. The company is Apple and the service for this campaign slidedeck is AppleCare+ for iPhones that covers lost or stolen devices. UNFORMATTED ATTACHMENT PREVIEW 1 CAMPAIGN PROPOSAL Company: Enter Company name here Campaign: Enter Campaign name here Product or Service: Enter Product or Service name here Marketing Director: Enter Student Name here Chief Marketing Officer: Submitted on: Enter Professor Name here Enter Date here 2 Product / Service and Features PRODUCT / SERVICE DESCRIPTION Instructions: Include a description of your product or service. What is its core function or purpose? Write a full paragraph. Enter Description: Replace this box with Logo or Photo representing your Product or Service. KEY FEATURES & BENEFITS Instructions: Name and describe at least three key features of your product or service. Feature Name Description of Benefit “Click to Order” capability Allows end-user to submit order updates in real time reducing shipping delays and mistakes by 15% 3 Marketing Goals CAMPAIGN MARKETING GOALS AND DESCRIPTIONS Instructions: Provide three to five marketing goals for the campaign. Use the five SMART elements to create a detailed description of each goal. Marketing Goal Marketing Goal 1 Marketing Goal 2 Marketing Goal 3 Marketing Goal 4 Marketing Goal 5 SAMPLE GOALS SAMPLE SMART DESCRIPTIONS • Build brand awareness • Increase in number of items sold • Growth in market share • Capture a new target market • Increase overall company revenues • Increase donations to organization • Add new accounts or relationships • Improve ROI on advertising expenditure • Enhance the company’s image Goal: Build brand awareness SMART Description (Specific, measurable, achievable, relevant, time-bound) • Description: Ensure 80% of target segments become aware of the offering within 6 months of launch. Goal: Growth in market share • Description: Capture at least 3% of the product’s category share from competitors within Year One. Goal: Add new accounts or relationships • Description: Increase requests for quotes (in value terms) by 10% in Year One and by 25% in Year Two. 4 Target Audience and Competition TARGET AUDIENCE DESCRIPTION What are the key characteristics of your target audience? Response: DIFFERENTIATION of your BRAND How will you differentiate your brand from the competition? Response: COMPETITIVE CAMPAIGN ANALYSIS Instructions: Search the Web for the campaigns of two competitors with a similar product or service. Using all the rows in the table below, summarize how your campaign compares to the campaigns of these two competitors. COMPARISON COMPANY & PRODUCT/SERVICE COMPETITOR 1 COMPETITOR 2 NAME of COMPANY and NAME OF PRODUCT/SERVICE: Response: Response: Response: KEY FEATURES and BENEFITS: What are the top features of the product, from the customer perspective? Response: Response: Response: TARGET AUDIENCE: Describe the best target audience for this product. Response: Response: Response: PRICE: What is your best estimate of the cost to be charged for the product or service? Response: Response: Response: 5 Customer Needs and Wants CUSTOMER NEED What customer “need” does the product or service address? What value does it deliver to the customer? Why would a customer buy it? Response: Begin your paragraph with, “Customers need…” CUSTOMER WANTS What customer “wants” does the product or service fulfill? How does it reinforce the customer’s self-image? How does it connect the customer with others? Response: Begin your paragraph with, “Customers want…” 6 Customer Values and Beliefs CUSTOMER VALUES AND BELIEFS What are the core values and beliefs of your target audience? Response: Begin your paragraph with, “Customers value and believe…” BRAND CONNECTION TO VALUES AND BELIEFS How will this campaign connect your brand to those customer values and beliefs? Response: Begin your paragraph with, “Our brand connection to customer needs and values is…” 7 Marketing Messages and Story MESSAGES What are the key features you need to highlight in your marketing messages for this campaign? Response: MARKETING STORY What is the “story” you will use to appeal to customers in this campaign? Response: WORDS AND IMAGES What words and images will you use to “frame” your marketing story in this campaign? Response: 8 Social Media Strategy TOP THREE ADVERTISING CHANNELS, DEMOGRAPHICS and USE of SOCIAL MEDIA Where will you advertise to reach your target audience for this campaign? Social Media Channel Universe Size* Ideal Demographic(s) Cons of Channel * Universe size pertains to the number of users from your specific target audience that use the platform. See the Tutorial for more information and research recommendations. ENGAGEMENT How will you use social media to engage your audience for this campaign? Response: EXPAND MESSAGE How will you use social media to spread your marketing message widely in this campaign? Response: 9 Marketing Metrics and Budget Allocation HOW WILL YOU ALLOCATE YOUR BUDGET FOR THIS CAMPAIGN? Over 50% of the Budget must be for Digital Marketing Channels versus Traditional. You must have a minimum of 4 Marketing Categories. SAMPLE CHART: Replace the contents of the chart below with your own budget items. Marketing Category Budget % Type Why This Category? Metric Calculation Facebook $300,000 30% Digital With target age of 50….. What Metric(s) can you calculate with this data? Weekly Because our goal is more repeat users … Twitter $100,000 10% Digital Twitter and Facebook….. What Metric(s) can you calculate with this data? Daily More endorsements will lead to … LinkedIn $250,000 25% Digital Because the buyers … What Metric(s) can you calculate with this data? Monthly To build a community on this site, we must measure … Radio $100,000 10% Traditional We will focus our radio efforts …. What Metric(s) can you calculate with this data? Bi-Monthly By knowing which radio programs our buyers prefer, we can … Outdoor Billboards $150,000 15% Traditional For billboards….. What Metric(s) can you calculate with this data? Quarterly To determine the best locations for our ads … TOTAL $1,000,000 100% For Metrics, consider these questions: How will you measure your campaign’s performance? What are the key data items you need? How frequently will you collect these data items? What metrics will you calculate, based on the campaign data? Why are these metrics useful? Frequency of Data Collection Why These Metrics? 10 Conclusion BENEFITS OF THE PROPOSED CAMPAIGN Describe the short term and long term benefits of a successful campaign Enter description: REASONS TO ENDORSE THE PROPOSAL Specify the reasons why the executive team should endorse your proposal Specify reasons: THANK YOU! Thank your audience and invite questions Conclude your presentation: References • Your References list should reflect 7 weeks of learning and content, including textbook readings, articles, lectures, and external content you found in your research. • You should conduct research so that you will be knowledgeable on your target market, segmentation and other critical factors in developing a sound campaign plan. • Include a numbered list of the sources used in your presentation (the numbers indicate the order in which you used them). A well-researched assignment has at least as many sources as pages or slides. Use the number one (1) for the first source used in the paper, the number two (2) for the second source, and so on. Use the same number for a source if you use it multiple times in your presentation. • References must be included here for any content you obtained from market data or thirdparty sources. • You may add an extra References slide if needed. • Note that your References slides do not count towards the total of 15 slides. Purchase answer to see full attachment User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.