Description This assignment requires you evaluate a scenario AND analyze one of two advertisements ...

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Description This assignment requires you evaluate a scenario AND analyze one of two advertisements included in the document using the communication process framework. The assignment is described in detail in the attached word file. Please note, the rubric doesn't allow for an either or on the second part of the assignment. Points for this part are shown in the first alternative but, if you choose the second alternative, the points will be similarly distributed. This and all your written assignments use Turnitin. This is a resource for you. Examine the results of your submission to make sure you aren’t doing a poor job of conveying the sources information. Failure to cite sources is likely to be interpreted as academic dishonesty and the penalty in this course is an F. UNFORMATTED ATTACHMENT PREVIEW MKTG 45045 Assignment 3 You will evaluate a) a scenario (everyone evaluates the same scenario) and b) your choice of one of the two advertisements below using the model of the communications process shown in figure 5-1 on page 148 of the textbook. Part I Required Scenario: Direct Sales A real estate agent is showing a model home in a new development in Lake County, Ohio. The agent wants to get feedback from the people coming to tour the model home. This answer should include a number of different types of communication, use course terminology and detail for full points Question: In this situation, what are some of the forms of feedback the agent can expect during and after the presentation? 1 Revised Fall 2021 MKTG 45045 Part 2 – choose 1 ad to analyze in this part Choice 1: Billboard Ad Using the Model of the Communication Process provided at the beginning of the assignment, evaluate the following Billboard ad. Each question requires a fulsome answer with elaboration when possible. The first question is a one word answer, but the others should provide detail to describe it fully. 2 Revised Fall 2021 MKTG 45045 Questions: 1. 2. 3. 4. 5. 6. 7. 8. Who is the source/sender? What words, signs, and/or symbols have been used to encode the message? What is the channel? Who is the intended receiver? What is the message? What might be some possible sources of “noise” while viewing this advertisement? What are some of the challenges of measuring feedback from this type of channel? What could we add to the advertisement to make measuring feedback easier? 3 Revised Fall 2021 MKTG 45045 Choice 2: Commercial Watch the following commercial and evaluate the source, message, and channel factors. Teacher Toney Jackson Brings Creativity to the Classroom https://youtu.be/woypsiGQjnQ Questions: 1. Message a. What is the message? b. What is the order of presentation? c. What type of appeal is being used? 2. Source a. Who is/are the source(s)? b. Analyze the source credibility (expertise and trustworthiness) and attractiveness (similarity, familiarity, likability) factors. c. Talk about how the source(s) is/are appropriate for the message. 3. Channel a. What are some of the advantages/disadvantages to using mass media? b. Is it appropriate to the message? 4. Who would you target with this ad (target market)? a. What bases of segmentation would you use? b. How would this impact your choice of channel for this message? 4 Revised Fall 2021 Purchase answer to see full attachment User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.