MBA 645 Milestone Two Guidelines and Rubric Overview In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strategic marketing plan, which you will implement for your own park and share with the other regional directors of marketing. The other directors will implement the same strategy based on the needs and demographics of their respective parks. Your strategic marketing plan will be presented in a PowerPoint presentation. In this presentation, you will elaborate on the traditional and digital marketing methods and discuss how these marketing methods are aligned with each other. You will also discuss the crisis management strategies that should be implemented prior to the reopening of parks and perform some further analysis of legal and ethical issues, which might have negative impacts on the brand. Prompt Based on the information provided to you, share a completed customizable marketing plan for the reopening of the individual park. Your presentation should include the following critical sections with relevant guiding information: Determine two methods to be used for consumer research in developing the marketing plan. Provide rationale (Slide 1). Keeping the target audience in mind, determine three traditional marketing methods you will use in developing the marketing plan and provide a rationale. Your response should address the following (Slides 2–4): How will identified methods help in the acquisition of new customers? How will identified methods help in the retention of existing customers? What are the advantages and disadvantages of identified methods? Keeping the target audience in mind, determine three digital marketing methods you will use in developing the marketing plan and provide a rationale. Your response should address the following (Slides 5–7): How will identified methods help in the acquisition of new customers? How will identified methods help in the retention of existing customers? What are the advantages and disadvantages of identified methods? Explain how the traditional and digital marketing methods you have selected will work together to optimize the brand. Your response should address the following (Slide 8): Which method do you think could be most impactful in addressing your target audiences? Which method do you think could be most effective in branding? Can both digital and traditional marketing support the brand and growth of the business? Explain the crisis management strategies that should be implemented prior to reopening. Your response should address the following (Slide 9): How can we focus on customer expectations to improve brand damage from the incident? How can we support our employees’ needs in reopening the park? What possible crises could arise relevant to the incident and reopening? Determine one legal and one ethical issue that could arise and negatively impact the organization’s brand image upon reopening, and provide proactive steps that could be taken now to prevent them (Slide 10).
This summative assessment is the start of inputting information into the Strategic Marketing and prepare for sections of it throughout this course. The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts. Access the Strategic Marketing Plan Template in the announcement section for Week 2 - Part A: Environmental Analysis and SWOT Analysis. You will complete the rest of this document later in this course. Important: During this week you will be working on the SWOT analysis. Nowadays, marketing managers add a second T to the analysis, which stands for Trend. For the SWOTT analysis assignment, I want you to add that second T. I will be sending you (as a private message) additional information about the SWOTT analysis (with examples) so that you can use it as a reference.
Four essay questions based on short case, which will be provided per question. The case will be provided once question is accepted. It is based on International finance, time says 1 hour, I can give 1 hour 15 mins.
1. What is the difference between elastic and inelastic demand? 100 words 2. Sneakers being an item you need https://www.verywellmind.com/what-is-maslows-hierarchy-of-needs-4136760 100 words
Instructions Brand Extension Assignment: Choose an existing brand and write a 5 page paper discussing how you would create a brand extension for that brand. Include your rationale for the brand extension. Headings to include: Brand (to include a brief background) Extension idea Rationale/justification or need for the new idea- include relating the idea back to the company's mission statement Target market Marketing/launch strategy (to include pricing and channel strategy) Ethical considerations
Prior to beginning work on this assignment, read Chapter 10, Branding, of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More; and research FEMSALinks to an external site. and the companies that FEMSA owns and promotes. Creating brand equity is beneficial to a business in many ways but it takes a lot of effort and research in doing so. Understanding the customers’ preferences and giving them positive experiences helps brand equity. In your paper, Analyze how the organization can create brand equity for two of the FEMSA owned companies. Assess how the branding can influence FEMSA’s IMC. The Concept of Branding paper must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource. must include a separate title page with the following in title case: title of paper in bold font Space should appear between the title and the rest of the information on the title page. student’s name name of institution (The University of Arizona Global Campus) course name and number instructor’s name due date must utilize academic voice. See the Academic VoiceLinks to an external site. resource for additional guidance. must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper. For assistance on writing Introductions & ConclusionsLinks to an external site. and Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources. must use at least two credible sources in addition to the course text. The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source. To assist you in completing the research required for this assignment, view Quick and Easy Library ResearchLinks to an external site. tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.
Please finish Quarter 4 of the Marketplace Simulation don’t submit just finish for just the simulation make sure all the workspace questions are done, Also complete the Microsimulations: Fundamentals of Online Marketing, Fundamentals of Pricing, & Price Elasticity in Practice
Imagine you are a Marketing Analytics Influencer on LinkedIn or Instagram. You need to create new posts to stay relevant create a visual representation of the following topic: "how effective data visualization can impact decision-making". Express yourself through any medium of your choice, such as a image/picture, infographics, GIF or meme collages. Feel free to use tools like Canva, Piktochart, or any free version of any graphic design software. write a short sentence or two (the copy) to go along with your visual, and include hashtags. Remember, every good post has a visual and copy that catches people's attention.
Questions: 1. Should Under Armour continue targeting and growing the female market segment? Or should it target a broader population to gain more traction on Nike and get closer to the number one spot? 2. Should Under Armour keep paying famous athletes to be part of its advertisement campaigns or should it use more everyday people? 3. Should the next campaign be run on multichannel platforms or should Under Armour solely focus on one channel, such as television or online advertisement? 4. Add your own questions (one or two) that are related to this case and suggest your answers.
Instructions Explain what is meant by the diffusion of innovation. Provide an example of how an organization has leveraged the product life cycle and the adoption curve in the international environment. What are the ethical considerations in your example?
