Instructions Brand Extension Assignment: Choose an existing brand and write a 5 page paper discussi ...

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Instructions Brand Extension Assignment: Choose an existing brand and write a 5 page paper discussing how you would create a brand extension for that brand. Include your rationale for the brand extension. Headings to include: Brand (to include a brief background) Extension idea Rationale/justification or need for the new idea- include relating the idea back to the company's mission statement  Target market Marketing/launch strategy (to include pricing and channel strategy) Ethical considerations