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Read Case Study Conifer Corp. (Chapter 8) in your textbook and answer the following questions:   What symptom(s) in this case suggest(s) that something has gone wrong? What are the main causes of the symptom(s)? What actions should executives take to correct the problem(s)? (Remember, this is a union environment, so changing the wage scale, incentives or benefits for the workers are not options).

Write a Marketing and Communications plan for a new theme park in Dubai: Consider the following- You work for a Marketing and Advertising agency in Dubai. One of your key clients wants to open a new theme park in the Dubai area, with a different set of experiences. There are already a number of different theme parks, and your client wants to differentiate themselves and appeal to a completely different set of customers. You have been asked to use your Marketing and Communications knowledge to give a professional structure to the contents. Your client wants you to think very differently about the theme park contents and how it should be communicated. Your submission is a Word document that clearly includes the following key headlines – 1. Executive Summary 2. Table of Contents 3. Identify the gap in the market that the new theme park will fill. Include an industry / competitor overview. 4. Identify the demographic, psychographic and behavioral segments that the new theme park will appeal to. 5. Identify the key internal and external buyer behaviour influences that may affect a future customer of the new theme park. 6. Write a summary communications plan for the new theme park, based on 6-months before opening. 7. Explain how Paid, Owned, and Earned social media will help in promoting the new theme park. 8. Appendix – Graphs, charts etc.

Instructions Examine a recent larger scale purchase that you made. What was the process that you used and how did it compare the model described in the reading? What roles did family, friends, and social media play in the process.

Instructions Read each role carefully along with the questions. Then, write one page in the role of the "Meeting planner at Capstone Industries" and one page as the "Event sales rep". Add a title page, reference page and use in-text citations to support your statements. Meeting Objection Role: Meeting planner at Capstone Industries, a distribution company You are responsible for planning the annual meeting for the company. It is the only time that all five hundred employees are in one place. The three-day conference is usually quite a lavish affair; however, this year the budget is much smaller. Your objective is to book a five-star venue despite the budget reduction. You have just taken a tour of the lavish Premier Hotel, and you are impressed. However, the price you received in the proposal is still too high considering the fact that you would be booking five hundred rooms for three nights and three meals per day plus snacks, not to mention the additional business the lounge will realize from your attendees. Now that the salesperson has made his presentation, what will you say to tell her that the price is too high? What are the points you want to make in your objection? Role: Event sales rep, Premier Hotel You are responsible for booking the events at this spectacular five-star hotel. The convention facilities are state-of-the-art and ideal for large corporate meetings. The accommodations are suites, not rooms, so two people can stay comfortably in each one, which helps reduce the overall cost of rooms. The service is impeccable and has ratings above the Ritz Carlton and Four Seasons. In fact, Premier Hotel has received the J. D. Power and Associates Award for the best service in the hospitality industry. You have done your presentation along with a pricing proposal and presented it to the prospect. This is an important meeting for the hotel, and it's important that you close the sale. However, first you will need to handle some objections. What is the value that Premier Hotel offers to Capstone Industries for this meeting? What objections are you most likely to get? How you will prepare for each one? You are not willing to lower the price, so if you get the price objection, how will you handle it?

Select two of the following questions for your discussion posting. In your own words, explain why is it important for a salesperson to anticipate a buyer’s concerns and objections? Some trainers have been heard to say, ‘‘If a salesperson gets sales resistance, then he or she has not done a very good job during the sales presentation.’’ Do you agree with this? Some trainers and sales experts think that closing is the most important stage of the sales process. Do you feel this way?

Assignment Objectives Appreciate the importance of B2B Marketing in generating value - To investigate the phenomenon using theory from the subject. Understand core theories on how B2B Marketing (and Markets) function. Analyse B2B related problems and be capable of applying relevant models/theories to generate appropriate strategic and tactical solutions. Apply concepts and principles of interfirm exchanges, including methods of purchasing in B2B marketing, and their impact on value creation. Assignment overview Your task is to take either a vertical exchange relationship and to analyse the value creation that takes place in the exchange. Please take a buyer and supplier of your liking or take an alliance. Determining if a party is a buyer or supplier is relatively easy as this is typically stated as such (we supply..). The assignment is expected to be about 1000 words. The faculty norms are to allow a deviation of 10% or effectively 900-1100 words. Note that the references are not part of the wordcount. No executive summary is expected as the assignment is short. Please upload your assignment by close of business of Week 4 via the LMS. include the name of the chose companies and your name on the submitted document along with your email address. This does not count against the wordcount limit. PROOFREAD your assignment before submission. Penalties (a reduction of 10% per day) for late submission apply. Your assignment will consist of 2 parts: Part 1: The first part consists of an application of Ulaga and Eggert's 2006 model as discussed in class. Please run through each element of value creation as found in Figure 1 (page 130) and see if there is evidence for value creation in terms of benefits and costs taking place. You do not need to provide evidence for each of the six elements as, potentially, one or two elements may be absent, or information is simply not provided. Please indicate if such is the case. Also draw a conclusion. Please note that you are, of course, studying existing exchange relationships where likely a good deal of value creation is taking place. Part 2: Based on your assessment of value, see if you can provide 1 or 2 actionable recommendations on how to generate further value. This section should be brief Again, there is no need for an executive summary. Effectively your aim is to determine the status quo in terms of value creation and to provide a few (1 or 2) recommendations on how to do better. The focus in this assignment is on quality, not quantity. Example: Recaro is a major manufacturer of seats for vehicles, including cars and aircraft. Recaro has an exchange relationship with Malaysia airways to supply business class seats as found on e.g. https://www.recaro-as.com/en/press/press-releases/... (not also the PDF link). From this example you can find evidence of how these seats can benefit Malaysia Airlines. be careful that your focus is on B2B and while you can make reference to consumer benefits, ultimately the benefits to Malaysia Airlines are central. Frequently Asked Questions - Can I take firm X or Y? Yes - Is firm X or y a good company to choose? Yes, all firms are good. The analysis is what matters, not the choice of firm. - What are the marking criteria? Please locate these on the LMS. We will follow these criteria. - How do I achieve a good grade? Please have a careful read of the marking criteria. These are your targets. - I am not finding any information on firm X or Y. Where can I find information? Rather than determining a firm first and then looking for information, a better strategy is to take a copy of The Economist or BusinessWeek and to start looking for clear examples and let your choice be determined by good evidence and availability of information, rather than vice-versa. Note that some firms, such as Apple are notoriously secretive of their suppliers.

Forum 5 Forum 5 This forum is to help students continue to network, and get closer to determining the jobs they want after graduation. In the first part, you will provide a short summary of an informational interview you should conduct with a professional. For the second part, the goal is to link your strengths and interests to actual opportunities in the market – this will also help you prepare for your final assignment, where you plan your next steps post internship. IMPORTANT: even if you have an option to work with your current employer, you can and SHOULD still do some research on other options. If there is a job option with your employer, include this in responses below, but include other jobs/companies as well. Even if you are pretty sure what job you want, it is important to always explore and be open to options in other places – it’s a good rule in job searching & in career planning to always keep your eyes open to other opportunities – and it is good to remember there are more options out there, and you never know what will happen - having a plan b is always a good idea. Part 1: Conduct an informational interview: these interviews help you learn more about the field you are interested in, and can give you insight & ideas as to what those jobs are really like. You can conduct an informational interview with anyone whose job you are interested in. This can include people you work with at your internship - though I would advise NOT interviewing your supervisor, but rather branching out and meeting with someone else. Follow the guidelines in the link below, and then report the following: https://www.indeed.com/career-advice/interviewing/what-to-expect-in-informational-interviewLinks to an external site. Indicate the name & position of person you spoke with, and how you know them and why you are contacting them. Report 2 of the biggest takeaways you got from the interview - what realizations did you have as a result of speaking with them that could help you in your job search. PART 2: Focus on JOB search: IMPORTANT - you must complete forum 4 on personal branding before starting this. Look at the list of marketing jobsActions in the career module – and also consider researching some jobs on your own (if these don’t interest you – see Career Module on Canvas and click on the Career Exploration page for more resources to find careers). Which 3 careers seem to be a good fit for you and WHY– based on your answers in Forum 4? (Be specific – for example, if you like working with people in forum 4 and that is a strength, try to find jobs that would allow you to do that - you MUST add a few lines for each job to show you did some research & were thoughtful about the best fit for YOU). Browse Handshake: find 3 jobs on handshake that are designed for recent college grades like yourself. What job postings excite you? Why? (NOTE: you do not have to be completely qualified for the jobs - focus on ones you like, as you can always gather qualifications for jobs later). Be specific. Focus on work you would do, as well as other things about job that are important to you (Location, Benefits, etc). Include links for each. YOU MUST INCLUDE THE LINKS FOR THESE POSITIONS TO SHOW YOU DID RESEARCH. Now, look at a few companies you have interest in (you can pick companies from the job descriptions, or doing research on your own). What 2 companies interest you most and why? Be specific (for example, if you want to work in a small (or bigger) company, if you like industry, if the work culture is a match for your personality, etc. IMPORTANT - do not just pick a popular company that a lot of people want to work for - and remember a lot of companies that sound "cool" to work for are not always the best to work for! Rather, do research on a lot of places and list why certain ones are a good fit for YOU. For each company, include 1 point from their website, or an article or review of company on GlassDoor to support your interest. Include links to sources for your information for each company. What are your general priorities in life, some of which may or may not relate to your career - could be anything including focusing on time with family/friends, getting to travel and live somewhere new, being financially independent, having job stability or security (vs. having more variety & freedom), having more free time for hobbies- whatever is important to you. Are there certain jobs & careers that make more sense to you given your priorities and how you want to live your life?

SMA07: Social Media Mix (Individual) Provide an overview of the types of platforms you will utilize. Each team member will then provide expanded details for one of the platform categories listed below. Put your name on the platform category you completed. Insert page breaks so that each platform category appears on its own page. One page per section in SMA07. For each platform category selected, explain why the platform is appropriate for helping you achieve your social media objectives (state the objective) do objective 3 and 4 from the file i attached to you  , given your social media strategy. For each platform category, identify a specific platform to utilize, explain why you chose that platform, and describe how the platform will be utilized to help accomplish your social media objectives. Provide examples and visuals for possible content or posts. Relate back to your personas. Platform Categories* Social networking sites Microblogging sites Publishing tools Collaboration tools Rating or review sites Photo sharing sites Video sharing sites Personal broadcasting tools Virtual worlds Location-based services Widgets Social bookmarking and news aggregation Group buying. SMA08: Evaluation (Team) Describe how you will track your progress towards achieving each of your social media objectives, including the metrics you will use and why these are appropriate. Metrics can be provided by a recommended vendor such as one of the ones for which you earned platform certification. Be specific by objective. Keep in mind that monitoring performance includes tracking, measuring, and evaluating .

Address the following: What is marcom? How have the functions within marketing communications become more integrated? Discuss in your own words. What does the Forbes’ writer Judy Begehr say about how content will impact the IMC? Discuss. Where do the IMC communications tactics fit within the marketing management flow chart and why? Review the FEMSA 2021 Annual Report and discuss how you would apply marcom and IMC to impact the operations of FEMSALinks to an external site.. Incorporate concepts and examples from this week’s lecture in your post. Must refer to at least two credible resources in addition to the course text. 

Summary of Case This case is focused on pop music superstar Beyoncé Knowles, her several business ventures, and most of all, her enthusiastic fan base known as the Beyhive.  These passionate fans help promote her brand.  The case provides an opportunity to discuss the marketing of celebrities and also helps explain “brand love” and its benefits for brand extensions. Questions 1. How would you describe the consumer identity of the Beyhive – the Beyoncé fans? Are there particular personality or lifestyle characteristics that members of the Beyhive share? 2. How would you describe Beyoncé’s brand personality?  How has it changed or evolved over the expanse of her solo career? How does it compare with other celebrity brand personalities with which you’re familiar? 3. If you were hired as Beyoncé’s brand manager, what types of products and services would you suggest she consider endorsing? How would these products appeal to the members of her Beyhive community? Develop a list of specific marketing and promotional tactics they might use to reach the Beyhive target market. The learning outcomes associated with this assignment include analyzing specific models of consumer behavior and purchase decision frameworks that inform marketing strategies and interpreting consumer segmentation, brand equity, loyalty, brand extendibility, brand personality and visualization in attracting consumers.]