The Challenge M2 focuses significant attention on blue ocean strategy, defining both blue and red oceans and explaining the properties associated with each. Specifically, I'd like for you to examine healthcare offerings in the city of your choice and work to identify red oceans and blue oceans. (Note that you must select an actual city as this assignment requires an actual market investigation. Further, the city you select must be of sufficient size to have an active, thriving healthcare marketplace.) This will require achieving a deep understanding of red and blue oceans, coupled with an intensive understanding of the selected city, its healthcare providers, and their associated services. Research beyond that supplied by your readings, notably including field research, will be most helpful in this endeavor. The Submission Requirement Your submission in its entirety (i.e., all inclusive) must be AT LEAST 1200 words. Submissions must incorporate a minimum of ten (10) references, with at least three (3) being from scholarly academic journals. In presenting your overall work, identify the title, your name and student ID number, and submission date at the top of your submission and supply the following headings and subheadings, exactly as they appear below, placing each in bold text: Introduction (In this section, supply a brief introduction, helping the reader grasp the intent of the forthcoming work.) Background City Profile (In this section, supply a brief overview of the city of focus, noting its name, population, demographic characteristics, and any other helpful background information.) Competitive Landscape (In this section, describe the state of competition in the marketplace by identifying key healthcare organizations, discussing medical services provided, and so on to paint a detailed picture of the given environment.) Observations Red Oceans (In this section, identify and describe health and medical red oceans in the given city. Be sure to include justifications for your decisions.) Blue Oceans (In this section, identify and describe health and medical blue oceans in the given city. Be sure to include justifications for your decisions.) Conclusions (In this section, summarize the report, being sure to express your perspectives on the potential of the associated market.) References Scholarly Academic Journal Article References (In this section, supply an alphabetized list of all scholarly academic journal article references which were used in your submission. Number each reference beginning with the number 1.) Other References (In this section, supply an alphabetized list of all other references----those which ARE NOT scholarly academic journal article references----which were used in your submission. Do not continue the numbering from the prior reference section. Instead, restart the numbering for this section beginning, of course, with number 1.)
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