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Q1.Kansas City-based Hallmark Cards, Inc., is the “personal expressions” industry leader, selling nearly half of all greeting cards purchased in America. Joyce C. Hall founded the company in 1910. Since that time, the company's creative staff has grown to more than 740 in- house artists, designers, stylists, photographers, writers and editors who design nearly 30,000 products each year. It also has a very large marketing department which relies heavily on in- house marketing research aswell as independent marketing research companies to develop and evaluate, not only ideas for its cards, but various segmentation bases. Discuss two possible segmentation variables that Hallmark could use to segment the market. Describe the different segmentsresultingfrom the segmentation. One segmentation must be based on a behavioral variable (Word limit: 150 words). Q2. The following questions are based on the Case “Pricing the EpiPen.” Mylan bought the EpiPen product line from Merck in 2007. Since that time, the company both invested in marketing to raise awareness for the drug and increased the price, lifting it from $100 to $600 per two pack in 2016. (1). Why were consumers angry about the EpiPen price increase described in the case? Explain it using consumer behavior/psychology theories that you learn from this course (word limit: 150 words). (2). What should the CEO do to address the media firestorm? What principles should guide the CEO’s action plan? (Word limit: 200 words) Q3. ‘Consumer Reports’ publishes the results of a study on shampoos that provides strong evidence that all shampoos are basically the same as far as the ability of cleaning the hair and scalp is concerned. After reading the report, what actions might you take if you are a high price shampoo marketer? (Word limit: 200 words)

Hi, can you please change the paper attached to below format? I messed up requirements for 2 different assignments. I know you covered all content, can you please just change the format and do a little adjustment? :Project will be graded based on: 1. Identify three actionable Digital / Social Marketing strategies 2. Provide recommendations for CRM strategy 3. Create one marketing Acquisition program 4. Create one marketing Retention program 5. Provide a recommendation for creating a memorable online customer experience 6. Identify how your ideas/recommendations can potentially disrupt your industry

I have a venture and would like to turn it into a PowerPoint slide. I have attached the PPT instructions. also, here is my venture>>>>> blender and wellness Part 1: Key Partners: Local farms for organic fruits and vegetables. Health supplement suppliers for ingredients like protein powders, collagen, and superfoods. Fitness centers or yoga studios for partnership discounts and promotions. Key Activities: Making fresh smoothies and wellness bowls tailored to customers' nutritional needs. Providing a welcoming environment with educational resources about healthy eating. Hosting occasional wellness workshops and fitness events to build a health-focused community. Key Resources: Our main resources include fresh, high-quality organic ingredients, our smoothie recipes, a skilled team with nutrition knowledge, and strong branding focused on health and wellness. Customer Relationships: Building relationships through a membership program offering discounts and perks to regular customers. Engaging with customers via social media by sharing health tips, smoothie recipes, and updates on new ingredients. Creating a loyalty program that rewards frequent visits, such as a free smoothie after every ten purchases. Channels: Primary channel: In-store purchases. Additional channel: Mobile app for online orders and pre-ordering for pickup to cater to busy customers. Active social media presence to share recipes, health information, and customer experiences. Customer Segments: Health-conscious individuals, fitness enthusiasts, and people with specific dietary needs (such as gluten-free or vegan diets). Busy professionals who want a quick, nutritious meal replacement or snack. Students and younger audiences interested in health trends and nutritious options. Value Proposition: VitaBlends offers fresh, customized smoothies made from organic ingredients, perfect for people who want a convenient, healthy option that fits their lifestyle. Each smoothie is packed with nutrients, making it ideal as a meal replacement, post-workout boost, or daily health supplement. Cost Structure: Main costs include sourcing organic fruits and vegetables, health supplements, rent and utilities, staff wages, and equipment like blenders and refrigeration units. Marketing expenses for social media and partnerships with fitness centers. Revenue Streams: Main revenue from in-store smoothie and wellness bowl sales. Additional revenue from offering personalized nutrition plans, branded merchandise (like smoothie bottles and t-shirts), and hosting paid wellness events or fitness classes. Part 2: Revenue Model: The primary revenue will come from unit sales of smoothies and bowls. We’ll also offer a subscription plan for customers who want to commit to a weekly or monthly smoothie package. Subscribers could receive discounts on their regular orders and access to exclusive products. Pricing Strategy: Prices will be set to reflect the quality and health benefits of organic, nutrient-packed ingredients. Value-based pricing allows us to charge a bit more for smoothies that contain premium ingredients, like superfoods or protein boosts, while still offering standard options at a more accessible price.

Making a PowerPoint according to requirement. PowerPoint can be downloaded as a PDF version if you are not able to upload PowerPoint. Submit Before DEC 5th 8:00 PM EST. I put 1 day for now, however I can always extend later to fit until DEC 5th 8:00PM EST.

Hello, the task is to write a discussion and do QZ for module 14 from MKT-540 course

Hello, the task is to write a critical thinking fo module 13 from MKT-600 course

Week 7 Discussion Introduction What is a fallacy and how does it impact leadership? Initial Post Instructions For your initial post, address the following: What is a fallacy? • Discuss the differences between formal and informal fallacies. • How do you define a good leader and/or a good manager? Are they the same? Finalize your initial post with a real-world example. Secondary Posts Instructions You are not required to respond this final week, but it is encouraged. Writing Requirements Initial Post Length: minimum of 350 words • Secondary Post Length: not required • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Weekly Learning Goals: Wk 7 LO 1 WK 7 LO 1. Summarize the importance of leadership and how fallacies can impact individual leadership Initial posts due by 11:55pm on Wednesday.

Social Media Marketing Plan Overview MKTG 3680 The work you do for this class is all leading into one big project: A Social Media Marketing Plan. This process is divided in three sections (Three i's): Insights, Inspiration, and Impulse. The first I (Insights) represents an analysis of the market. You will start with the strategy, which will guide the whole plan. Then, you will do a market analysis, in which you will examine your brand's solution, and your buyer persona(s). The last part of this section is the REAL competitive analysis, which is a board that compares your brand with the competition. The second I (Inspiration) guides you through the creation of your marketing campaign. You take into account what you learned from the previous boards and USE YOUR CREATIVITY to build content that will resonate with your BUYER PERSONAS. You will finish this section by designing a template for future posts on social media. Finally, in the third I (Impulse) you will write down your strategies and you will provide two examples of posts you will use for your social media strategies. After you finish your social media marketing plan, you will submit your report and then move on to the online simulation, and a new client: Buhi Bags. Social Media Marketing Plan Report (100 points) Writing Guidelines Your social media marketing plan should follow professional business writing style, including: 1” margins Double-spaced text A tittle page Section headers A legible and professional font Page numbers Important: You have to BOLD all key marketing concepts that we see throughout this course Please remember to proofread your final document well to ensure that it has: Correct grammar, punctuation, and spelling A good flow A clear, unified voice Plan sections TITTLE PAGE (1 POINTS) Create a tittle page with the company’s logo and branding. Please add your name, date, and class information to the title page. EXECUTIVE SUMMARY (1 PAGE, 4 POINTS) After you have written your entire social media marketing plan, please summarize the main ideas in a one-page executive summary that highlights your main findings and recommendations for the company. DIGITAL STRATEGY BOARD (1 PAGE, 10 POINTS) Display the Digital Strategy Board. Determine the vision, mission, values, and general strategy of the company. Include between 4 to 5 key objectives with their metrics. Finally, give a score to each section of the social media audit. MARKET ANALYSIS (2 PAGES, 20 POINTS) Present the Market Analysis board. Pay special attention to your "What". Next to each "key role" put the name of a buyer persona. Develop at least 1 buyer persona that you believe fits the key roles. Use the template provided to develop this buyer persona. Explain the social media insights for the buyer persona you chose. Use this Buyer Persona Template Download Buyer Persona Template to create your buyer persona. COMPETITION ANALYSIS (2 TO 3 PAGES, 25 POINTS) Present the REAL competitive analysis board with between 30 to 40 Success Factors and Distinctive Competencies, discuss only four to five main success factors and distinctive competencies, and analyze how Dirty Dough stands in those success factors and distinctive competencies in relation to each of the following competitors: Crumbl Cookies Chip Crave Cookies SOCIAL MEDIA CAMPAIGN CONCEPT (1 TO 2 PAGES, 20 POINTS) Present the Inspiration Board. Separately, explain your creative concept, the brand personality, the brand attributes, and the brand value proposition. This section should also include the brand’s verbal identity, with phrases, hashtags, and idioms that the brand should use. Remember that this campaign should be in line with the Mission, the Vision, the Values, and the Reference Market you worked on previously. In this section, you should also propose a social media post design template that is consistent with the creative concept. Present a post design adapted for each platform, such as Facebook, Instagram or Pinterest. SOCIAL MEDIA COMMUNICATIONS PLAN (2 TO 3 PAGES, 20 POINTS) Discuss between 1 to 2 key strategies. For example: A Contest A promotion A branding campaign A social media challenge An influencer marketing strategy A co-branding strategy Each strategy should have a general objective, and a theme and should fall under one of the four types of general strategies (AIDA). You should also design a couple of posts for each strategy using the theme template you design for the "Inspiration" board. Rubric Content: Title: Create a tittle page with the company’s logo and branding. Please add your names, date, and class information to the tittle page. Executive Summary: After you have written your entire social media marketing plan, please summarize the main ideas in a one-page executive summary that highlights your main findings and recommendations for the company. Digital Strategy: Display the Digital Strategy Board. Determine the vision, mission, values and general strategy of the company. Also number between 4 to 5 key objectives with their metrics and enumerate the key products and services that drive sales and margin. Finally, write down the social media audit scores. Market Analysis: Present the Market Analysis board. Propose a solution. Once you innumerate your key roles, develop the buyer persona(s) that you believe fit those roles. Finally, explain your social media insights. Real Competitive Analysis: After you present the REAL competitive analysis board, explain who your competitors are and why. Then, explain your main success factors and distinctive competences. Social Media Campaign Concepts: Present the Inspiration Board. Separately, explain your creative concept, the brand personality, the brand attributes and the brand value proposition. Remember that this campaign should be in line with the Mission, the Vision, the Values and the Reference Market you worked on previously. In this section, you should also propose a social media post design template that is consistent with the creative concept. Present a post design adapted for each platform, such as Facebook, Instagram, and Pinterest. Impulse: Discuss between 1 to 2 key strategies. For example: A Contest A promotion A branding campaign A social media challenge An influencer marketing strategy A co-branding strategy Each strategy should have a general objective, a theme and should fall under one of the four types of general strategies (AIDA). You should also design a couple of posts for each strategy using the theme template you design in for the "Inspiration" board.

Write two "General Takeaways" and two "Specific Takeaways" from the "Giant Consumer Products" case study. Write a 100-175 word paragraph for each. "General Takeaways" refer to key ideas, concepts, or lessons you draw from the reading and discussion of a case study that you think a marketing manager at any company should consider when addressing marketing challenges similar to the one in the case study. "Specific Takeaways" refer to applications of "General Takeaways" to a specific company's past, present, or future marketing situation. These specific companies can be ones you currently work for or previously worked for or any other company you have read or otherwise learned about. For example, after reading and discussing a case study about a pricing problem problem for a toothpaste manufacturer, you might formulate the following general and specific takeaways. General Takeaway: "Pricing decisions must be consistent with the product benefits a company emphasizes in its advertisements." Specific Takeaway: "The pricing of Southwest Airlines flights is consistent with the promise of 'Transfarency' it advertises because the company's prices include two checked bags and are not subject to flight change fees."

Secure Future Insurance Co. has been providing Life & Health as well as Property & Casualty Insurance to it's customers for over 50 years. As the industry has grown, and technology enables more efficient management of operations, Secure has fallen behind industry standards. Several departments have submitted requests for resolution of specific issues that they feel are hampered by lack of operational modernization, all stemming from the management and availability of information resources. Senior Management at Secure is searching for a strategy to resolve these many problems at a 'root' level within the firm, and avoid outsourcing their processes to third parties, and your role as a consultant will be to help them identify a strategic approach to information management that resolves the operational issues of each department. Data Science, Accounting & Billing, Strategic Planning, Marketing and Product Development Departments are impacted by this important initiative, and your 'wireframe' proposal should address the problems of every department, through a centralized organization of information resources.