Expert Answers

Secondary Posts Instructions For responses, consider your classmates initial posts and discuss a specific diagnostic change method to discuss pros and cons of your peers' initial ideas. Who are the change igniters and who are the agents? Provide recommendations on leadership skills necessary to implement the change initiatives. Be sure to include leadership styles of each stakeholder. Writing Requirements In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are very fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Wk 5 LO 1 and 2 WK 5 LO 1. Assess what a change igniter is and how it impacts daily operations WK 5 LO 2. Argue the need to implement change using one of the diagnostic frameworks Initial posts due by 11:55pm on Wednesday; Responses due no later than 11:55pm Saturday. Holden Hello Class, Microsoft provides an excellent example for examining leadership theories and organizational change. The company underwent a significant transformation when Satya Nadella became CEO in 2014, marking a turning point in its vision, culture, and strategy. Nadella inherited a company that, despite its legacy, was facing stagnate trend due to a culture of internal competition and a focus on protecting its dominant Windows platform at the expense of innovation. His leadership approach, rooted in collaboration and emotional intelligence, initiated a dramatic shift that restored the organization. One of Nadella's most significant changes was his effort to develop a "growth mindset" across Microsoft. This concept, which ties closely to transformational leadership theory, involved shifting the company’s culture from one of hierarchy and control to one that embraced learning, collaboration, and experimentation. Nadella’s leadership behaviors included humility, inclusiveness, and a clear focus on empowering employees. For example, he emphasized the importance of customer needs over internal politics, famously stating, “Our industry does not respect tradition it only respects innovation.” (Evans, 2019). This vision fundamentally reoriented Microsoft’s priorities and aligned its teams with emerging trends in cloud computing and artificial intelligence. Nadella’s ability to lead this change can be analyzed through Kotter’s 8-Step Change Model. He began by creating a sense of urgency, highlighting Microsoft’s declining relevance in key markets. He then built a guiding coalition, bringing together leaders from various departments who shared his vision for a collaborative, customer-centric culture. The change was further reinforced through strategic initiatives like the development of Azure, Microsoft’s cloud platform, and partnerships with competitors such as Linux and Salesforce move that would have been unthinkable under previous leadership. The impact of Nadella’s leadership and the organizational changes he championed is undeniable. Microsoft’s market capitalization skyrocketed, and its reputation as an innovative, forward-thinking company was restored. This case underscores how transformational leadership, when paired with a clear vision and strategic change framework, can reinvigorate an organization, and adapt it to new market realities. References Evans, B. (2019b, March 22). Satya Nadella’s first day as Microsoft CEO: 5 things he told colleagues. Cloud Wars. https://cloudwars.com/cloud/satya-nadellas-first-d... Jonah This week, we are discussing how teams and organizations are affected by change. As stated in the introduction to this discussion, the influence of change can cause nervousness, trust issues, toxicity, and stress. I think diving into the psychology behind the negative factors is so interesting, and it is something that I wrote about in my discussion last week. Biologically, humans evolved to have just the right amount of reservations when it comes to change. They are hesitant to undergo change when they are content and eager to undergo change when they are discontent, which is something that we evolved to have millions of years ago (Haidt, 2012). The same principle is true when it comes to organizational change. Team members are sure to be hesitant if they are happy with the current direction of the company, so it takes extremely effective leaders to get the organization on board and bought in. One company that has done a terrific job of implementing change is Netflix. One of the most significant changes at Netflix was the transition from a DVD rental service to a subscription-based streaming platform (Burroughs, 2019). Their co-founder and executive chairman, Reed Hastings, has led Netflix from the ground up, and has exemplified what it means to be a true and effective leader. His vision guided the original change from DVD to streaming, as he was able to anticipate the decline of physical media and invest in streaming technology, despite the risks and skepticism. The ability to foresee the shift in the market that would occur and then act preemptively highlights exactly why Hastings was the change igniter for Netflix– a leader who was able to identify an opportunity before anyone else and get their team on board to pursue it. It was a risky decision at the time, but the company ended up rapidly expanding as a result– and their competitors, like Blockbuster, were left behind. Netflix used a great approach in order to effectively implement their changes. They relied on their organizational culture which was built upon “freedom and responsibility,” which allowed everyone to buy into the change (Aksu, 2024). Their approach involved four main steps: Establishing a sense of urgency: Hastings communicated the need to stay ahead of the market Creating a cohesive team: Team of executives was built to act on Hastings’ vision Develop and communicate a vision: Hastings articulated clear goals of transitioning to streaming and then dominating original content production Enabling action: Hiring the people necessary to create the new content. These steps allowed for change to be made seamlessly with minimal negative reactions from the employees. Netflix’s journey shows the importance of aligning leadership with organizational change. Aksu, H. (2024). Netflix’s Culture of Freedom and Responsibility: Driving Innovation and High Performance. Digitopia. https://digitopia.co/blog/netflixs-culture/ Burroughs, B. (2019). House of Netflix: Streaming media and digital lore. Popular Communication, 17(1), 1-17. https://doi.org/10.1080/15405702.2017.1343948 Haidt, J. (2012). The Righteous Mind: Why Good People Are Divided By Politics And Religion. Vintage Books.

Given: Canvas Spreadsheets Bass Diffusion Model Annual sales data: US EV Sales 2001-2023 for hybrid EV 2011-2023 for battery EV Start by reviewing the note on forecasting adoption from the course pack Prepare slides to explain your work The process you followed Your parameter estimates The assumptions you made and justifications for making them Forecasts for 2025, 2030, and 2035 Each student should individually upload slides and spreadsheet to Canvas to get credit for your work For this exercise, only use information provided to you in class. If you need to make assumptions, clearly state the assumptions made and explain your rationale

Instructions Course Objective CO-3: Describe the tools and approaches used in digital marketing. Prompt Please describe what makes mobile such a powerful medium for marketing and why it should be a part of a company's overall marketing plan? What are some of the biggest concerns for mobile-focused marketing and how are these concerns evolving over time? Your response should follow APA format and be no less than 3 pages. At least 2 references should be incorporated and cited in your essay.

The Role of Marketing Research in Global Market Success Oreo’s global success is often attributed to its ability to adapt marketing campaigns for different cultures. For example, in China, Oreo modified the sweetness of its cookies and launched an engaging social media campaign. However, not all brands have succeeded in this. Disney faced difficulties when they launched Disneyland Paris with strict American-style employee appearance rules, which clashed with French cultural values on individualism and privacy. Similarly, Mattel believed that Japanese girls would like Barbie just as American girls did, but this assumption failed due to cultural differences in perceptions of beauty and play. Discussion Question: How can thorough market research, particularly understanding local cultural preferences, help companies avoid mistakes like those made by Mattel and Disney? Use the examples to explain which steps in the research process (problem definition, data collection, etc.) could have improved their outcomes.

instructions are in pdf file

In rounds 10-12 you need to use organic posts, paid posts, and influencers. Create a media strategy for these 3 future rounds and include: For each method (organic, paid, influencer): What role does each of these will play in your strategy? How would you use each to help the OG bag line? Organic/paid: What platforms should you focus on? Why? Which audience should you focus on? Why? Organic/paid: How often should you post on each platform? What time of day? Why? Organic/paid: What should the content look like? (promotion, branding) Influencer: what “strategy” would you want them to do? What type of influencer? How many? What metrics should you look at (it might differ based on the social method you are using)? Why? What percent of your total marketing budget would you allocate towards organic/paid social media posts and Influencers? MAKE SURE TO PROVIDE A JUSTIFICATION FOR ALL OF THE ABOVE (WHY DID YOU ANSWER AS YOU DID) Data application: For each of your decisions – provide data from rounds 1-9 to explain why your choices make sense. Provide proper metrics, percentage increases, etc. Please read the grading rubric carefully.

INSTRUCTIONS The Reed Supermarkets case describes Meredith Collins’ consideration of how to position the supermarket chain relative to supercenters and the increasing competition of dollar stores and limited assortment stores. As you will see from the case, she is considering different positioning strategies. Our discussion will focus on 1) assessing the impact of the different choices; 2) deciding what to do.Please use the following questions to guide your preparation of the case: What is Reed’s position in the Columbus market? How does a supermarket make money? How serious is the threat posed by dollar stores and Aldi? What should Collins’ action plan be for Reed for 2011? You should address question 3 in a persuasive memo not to exceed one page and one additional page of exhibits (no more than 3 exhibits). Please see instructions on memo format and grading guidelines. (Note that this case and the supplemental spreadsheet are available in your Harvard case pack.)Please note that the format of your case memo should follow the Sergeant Major Dog Food example.

Data drives decisions. Research and discuss the following in an essay of at least 350 words. -Explain the differences between primary and secondary data. Discuss the three main methods marketers use to collect primary data? What may be some of the challenges in conducting marketing research in global markets? Responses must adhere to APA 7th edition guidelines. Include references.

Questions are: Promotion: Evaluate the promotional strategies of both dandy Qatar and Ben and Jerry’s . This includes advertising, sales promotions, public relations, and digital marketing efforts. Q2. Evaluate the engagement, content strategy, and overall effectiveness of their social media campaigns. My answer that should be ai free: Advertising** Dandy primarily targets local and regional audiences with a focus on cultural relevance in their advertising strategies. Traditional channels such as TV commercials, billboards, and in-store promotions dominate their approach. Their messaging consistently emphasizes themes of quality, affordability, and family values, aiming to establish a strong bond with local consumers. Campaigns are carefully timed to align with significant cultural and national events such as Ramadan or Qatar National Day, ensuring ... Ben & Jerry’s employs a global perspective in their advertising, positioning themselves as a socially and environmentally conscious brand. Their campaigns are characterized by humor, bold visuals, and storytelling that captivates eco-conscious and younger audiences. Their advertising strategy extends beyond mere product promotion to include advocacy for sustainable sourcing and fair trade practices. They frequently collaborate with celebrities or organizations to create unique campaigns that align wi... **Sales Promotions** Dandy employs conventional promotional strategies to maintain their competitive edge in local markets. Price discounts, bundle offers, and seasonal promotions are key elements of their sales promotions, particularly during high-demand periods such as holidays or festive seasons. In-store sampling campaigns play a crucial role in introducing new products to consumers, allowing them to experience the brand’s offerings firsthand. These methods are effective in driving immediate sales and enhancing br... Ben & Jerry’s focuses on creating unique and memorable experiences for their consumers. Their annual “Free Cone Day” is a hallmark event that not only attracts new customers but also fosters a deep sense of loyalty among existing ones. Additionally, their seasonal and limited-edition flavors are implicitly promotional, creating a sense of urgency and exclusivity that encourages repeat purchases. These strategies effectively distinguish Ben & Jerry’s as an experiential brand that prioritizes consu... **Public Relations** Dandy’s public relations efforts are deeply rooted in the local community. By sponsoring cultural events, sports activities, and exhibitions, the brand reinforces its connection with its target audience. These localized PR initiatives are designed to build trust and enhance brand equity within Qatar and the surrounding GCC region. Additionally, Dandy invests in employee development programs and training sessions, further strengthening its community-oriented image. Ben & Jerry’s adopts a global and outspoken approach to public relations. Their campaigns often tackle pressing social issues such as climate change and environmental sustainability. By aligning their PR efforts with these causes, Ben & Jerry’s not only amplifies their message but also establishes themselves as a brand committed to social responsibility. Partnerships with NGOs, influencers, and other organizations further enhance their reach and impact, making their PR strategy a key differentiator... **Digital Marketing Efforts** Dandy leverages platforms such as Facebook and Instagram to maintain a digital presence and connect with younger, tech-savvy audiences. Their content typically revolves around product showcases, recipe ideas, and promotional contests or giveaways. While these efforts help sustain their visibility, Dandy’s digital strategy tends to lack the dynamism and creativity seen in larger global brands. Their website, which offers detailed product information and recipes, is a central component of their online pr... Ben & Jerry’s excels in digital marketing, with a strong presence on platforms like Instagram, TikTok, and Twitter. Their social media campaigns are characterized by creative and socially driven content that resonates with a global audience. User-generated content, such as fans sharing their favorite flavors or personal stories, plays a significant role in building a loyal online community. Additionally, their website and app provide e-commerce functionalities and personalized experiences, further cement... **Social Media Engagement and Content Strategy** Dandy’s engagement rates are moderate, reflecting their primary focus on local audiences. Posts often highlight product promotions, recipes, and giveaways, with interaction levels peaking during cultural celebrations like Ramadan or Qatar National Day. While their content resonates with local traditions, it often lacks the interactive and engaging elements needed to capture a broader audience. Ben & Jerry’s demonstrates high engagement rates across their global social media platforms. Their posts frequently spark conversations about environmental issues and community-driven initiatives. Campaigns featuring user-generated content, interactive polls, and creative hashtags often go viral, significantly amplifying their reach and impact. Their ability to connect with audiences on a personal and emotional level sets them apart from competitors. Dandy’s content strategy revolves around practical and product-focused themes. This includes vibrant imagery of their dairy and ice cream products, simple recipe ideas, and promotional campaigns tied to seasonal or cultural events. The tone is family-friendly and informative, aimed at establishing trust and reliability within the local market. Ben & Jerry’s takes a more dynamic and multifaceted approach to content creation. Their campaigns blend activism, humor, and storytelling, addressing global challenges while promoting their unique flavors. The use of bold graphics, colorful visuals, and engaging videos ensures their content captures attention quickly. Collaborations with influencers further expand their reach and strengthen their brand message.

File name ''Assignment'' Include the details of the assignment which I need 3,000 WORDS in Length Report of service marketing blueprint. File Name ''The Service Provider I am selecting including my observation, interview with employee ... etc.'' include the data and photos which I gathered. The chosen tutor will keep in communication with me to complete this assignment as I the source of the data. Tutor must follow the requirements and instructions outlined in the assignment accurately. Plagiarism and AI work are not accepted; ONLY personal effort