In rounds 10-12 you need to use organic posts, paid posts, and influencers. Create a media strategy ...

---

In rounds 10-12 you need to use organic posts, paid posts, and influencers. Create a media strategy for these 3 future rounds and include: For each method (organic, paid, influencer): What role does each of these will play in your strategy? How would you use each to help the OG bag line? Organic/paid: What platforms should you focus on? Why? Which audience should you focus on? Why? Organic/paid: How often should you post on each platform? What time of day? Why? Organic/paid: What should the content look like? (promotion, branding) Influencer: what “strategy” would you want them to do? What type of influencer? How many? What metrics should you look at (it might differ based on the social method you are using)? Why? What percent of your total marketing budget would you allocate towards organic/paid social media posts and Influencers? MAKE SURE TO PROVIDE A JUSTIFICATION FOR ALL OF THE ABOVE (WHY DID YOU ANSWER AS YOU DID) Data application: For each of your decisions – provide data from rounds 1-9 to explain why your choices make sense. Provide proper metrics, percentage increases, etc. Please read the grading rubric carefully.