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In this assignment we will work with a real existing challenge for a Startup/SME of your choice. The assignment can start as soon as the first class encounter and will end with the final submission of the written part You will gather all content and learnings shared/discussed in class to build a plan with suggestions to improve the marketing efforts of the company, aiming to achieve their goals. For that, a basic suggested structure/flow you should consider: . In-depth understanding: a SWOT analysis would incorporate most needed information/understanding, . Understand the target audience(s): available data and analysis, and/or collect new data, . Understand the goals and objectives, as well as limitations and budgeting, and other aspects that can limit your marketing suggestions/plan, . Understand and define your suggestions for: target audience, value proposition/differentiation, pricing, products, partnerships, customer engagement, and communication activities. You must SUBMIT a document with your developed work. Your submission should contain data and references to support your arguments for your content development. A document with a minimum of 5 pages of content in APA format, plus references list.

This assignment focus on developing a social media plan for a real service business, focusing on building its online presence and effectiveness. Assignment Instructions: 1. Business Selection and Current Social Media Status • Choose a Service Business: Select a local service business with a minimal or poor social media presence (e.g., a restaurant, spa, hair salon, or café). • Describe the Business and its Current Social Media Presence: In one paragraph, provide a brief description of the business and its services, along with your assessment of its current social media performance. Describe any weaknesses you observe, such as low engagement (likes, comments, shares), infrequent posting, or lack of brand cohesion. • Provide Evidence: Include screenshots or examples from their social media platforms to support your assessment. 2. Social Media Marketing Objectives • Set Objectives: propose three specific social media marketing objectives for this business. These are the objectives that this business is not achieving now, and you are proposing this plan to help this business achieve them. Please outline these goals in one to two paragraphs. These should be measurable and achievable goals that will improve the business’s social media presence. o Example: “Increase brand awareness by 25% within three months through consistent posting and targeted engagement.” • Describe Each Objective: In one to two paragraphs, explain each objective and why it’s critical for the business’s growth on social media. 3. Social Media Platform Selection • Choose Platforms: Based on the business’s target audience and objectives, recommend the specific social media platforms (e.g., Instagram, Facebook, TikTok, YouTube) the business should focus on. • Justify Your Choices: In two to three paragraphs, provide justifications for each platform, explaining how the platform’s user demographics, features, and content formats align with the business’s goals and audience. 4. Sample Content Creation Create Sample Content: Design a small sample campaign, producing five pieces of visual content (photos, videos, infographics) and five pieces of textual content (social media posts, blog entries) 5. Comparison with Current Content (10 points) • Evaluate Content Impact: In a final paragraph, compare your content suggestions with the business’s current social media posts. Discuss why your proposed content strategy might better attract and engage the target audience.

Page 1 Title Page (Brand Name + Your Name) Brand Name is Berain Water Company, which is a Saudi company Page 2 Pricing Dashboard: Infographics showing results of your survey (One page; 2 Marks) Page 3 Survey Methodology: Short description of your methodology mentioning objectives, sample size, sampling technique, data collection, major analyses, major findings (One page; 1 Mark) Page 4 Questionnaire: Maximum six questions on pricing satisfaction, price sensitivity, willing to pay etc.(One page; 1 Mark) Page 5 Data tables for the assignment (1 Mark). Please do not put IAU logo, CBA logo and my name on your assignment.

writing up a few portions of a case study on the "Product Team Cialis: Getting Ready to Market". I will attach everything needed for this. Per this assignment, we are asked to choose a target marketing position for the company, choosing to follow the direct compete strategy suggests that Cialis will "go head-to-head with Viagra's positioning".  Attached will be the outline and structure for the essay (2 attached files), the written portions for what is already done (3- I've highlighted the sections I'm going to need help with). Here is the link to the case, hopefully this opens correctly. We will be in contact if it doesn't or there's no access to it.  Cialis Case Study For this, the "proof of recommended opinion" and the "critique of rejected opinions" is what I'm asking for. Below is the structure for these portions: Proof of Recommended Opinion -Sound decision argument - Apply criteria to each option - Present evidence consistent with the criteria - The "proof" shows how the recommended option best fits the criteria and information given in the case Critique of Rejected Options - Proof of one option doesn't invalidate the others - MUST explain why others are less optimal - Critiques should stress the weaknesses of rejected options

Identify some new products that we have seen in recent years. Discuss the development of these products. Identify the reasons these products became successful......write a short paper discussing the topic. The paper needs to be approximately 3-4 double spaced pages. You will need to have at least 4 references.

Marketing Plan: Part I In the next several units, you will be creating a marketing plan for a company. Submit a draft of your marketing plan to your instructor for review and feedback. This draft only needs to include a discussion of the product or service that you select and the pricing strategy that you anticipate to use. The details to include are provided below. Product In this section, discuss your proposed product strategy. Identify the company for which you will be creating a marketing plan, and describe the product or service. If you choose a large global company, you must create a new product; however, this new product may be an upgrade of an existing product. Also, make certain that you select a company that you have not used for other assignments in the course. Explain how your product or service will be classified according to use, durability, and involvement. Identify where your product or service falls on the product life cycle. Pricing Identify pricing goal(s). Discuss key determinants of price. Compare and contrast different pricing methods to choose a pricing strategy Explain how you might fine-tune the base price with price-adjustment strategies. Your summary must be at least two pages in length and be double-spaced. APA formatting is not necessary.

Instructions For Assignment 2 you will create a new product or service and provide how you would market your product or service. You will need to provide information on how your product or service is superior to your competitors. You can also take a current product or service and create something new from that product or service. Make sure there are competitors when you do your research or you may struggle to find information for what you need below. 1) Define and explain each of the following tools/concepts below. Make sure each segment is fully explained. Do not combine topics. Everything below needs full explanations. A paragraph is made of 3-5 complete sentences. Make sure you have a least one well-written paragraph for each segment. Also, make sure you have enough content to meet the minimum page requirements for your content. The strategic planning process S.W.O.T - The SWOT has four (4) parts - explain each in full. Market Segmenting Target Marketing Product Positioning Offerings: Please explain each of these separately and in full.  product price service 2) Use two or more of the concepts from part 1 in your product assessment. 3) Analyze the following in full. Make sure each is its own topic and that you create a new bold subheading for each segment: Security issues Privacy issues Ethical issues Legal issues ALL of the above four need to be related to the digital information world and marketing concepts for your product/service. The assignment needs to be in a Word document and in APA format. You must cite at least 3 academic references. NOTE: Wiki sites are NOT allowed. Anyone can edit a Wiki.  The page requirement is a minimum of 4 body pages in length. This part means your content of the paper must be at LEAST four (4) full pages of written content. Go a little over, or go farther. Just do not submit a short paper.

Post your response to the discussion question. Your posting should be at least 350 words. Please ensure that all questions are answered. MODULE 6 FORUM Various types of direct marketing were discussed in the reading. In your opinion, which of these types is the most effective at reaching consumers? Which is the least effective at reaching consumers? Support your opinion.

I want a marketing plan for BYD Company. I also sent you a file with the requirements and an example of the solution and the required conditions. Please review it. and please don’t use chat gpt thank you

INSTRUCTIONS:- I have attached the data reference in excel file.Kindly solve all parts of the questions and EXACT answers and write comments where the questions asks for it , not just the possibilities, so I can understand better.The questions requires the use of the following SAS components: • Data Step • Proc Freq • Proc Mean • Proc Reg • Proc Corr Question 1. A) Convert the data file SVEDKA.csv to a SAS dataset. B) Study the data along with the data dictionary and C)write a summary about it. Question 2. Generate summary statistics for the data. What can you infer about the data at this stage? Question 3. A) Run a linear regression of sales on prices. Write out the regression equation. B)What can you conclude about Vodka prices? Question 4. A) Run a regression which includes price and advertising. What variables in the data represent advertising? B)Describe your methodology for choosing your model specification. C) Write out the regression equations for your specification. D) Comment on your results. Question 5 . The dataset classifies the brands into three quality tiers. Tier 1 brands: Chopin, Belvedere, Grey Goose, Level, Ketel One, Absolut, Stolichnaya, Pravda, and Ciroc. Tier 2 brands: Smirnoff, Sky, Finlandia, Three Olives, Fris, Seagrams, Polar Ice, Van Gogh, Tanqueray, Pearl, Iceburg, and Svedka Tier 3 brands: All remaining brands Create dummy variables for the Tier variable. How many dummy variables will you need? Question 6. A)Run a regression model to understand the influence of vodka quality tiers on sales by including Tier dummies to the above model. B) What do the results tell you about Tier 1 and Tier 2 brands? C) Should Svedka management consider competing in Tier 1? Question 7. A)Compute the demand elasticity of price using the estimates from the chosen model from the previous questions. B)What can you conclude about Vodka prices based on the elasticity measures? Question 8. A) Based on your analysis of the Vodka data, what recommendations can you make to the SVEDKA management. Specifically what recommendations would you make based on estimated Price, Advertisement and Tier 1 coefficients. B) Based on your analysis of the demand elasticity, what would you recommend to the management?