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For this assignment I have chosen to talk about the #Metoo movement by Tarana Burke. A primary source could be anyone you used the # or any article you’d like. Something we have discussed I am relating it to is Antoinette burtons “White womens struggles” You can also relate it to intersectionality. These are the instructions write a 5-6 page paper that curates your chosen subject in a formal essay. Find a primary source on your topic and write a paper that is a feminist history of the subject. There will be a detailed assignment sheet posted but part of the challenge of the assignment is to decide for yourself what a feminist history is or could be. What about the topic in question needs to be highlighted but might be erased or not easy to see using empirical evidence? What does an audience need to know about gender, sexuality, race, power, caste and so on?

Assessment Brief This assessment requires you to develop a Marketing strategy in the Digital age for a company of your choice, and critically appreciate their existing CSR and Ethical practices, identifying areas for further improvement and recommend an update to its CSR and ethical practices. The assessment is to be written in a report format. You are required to select a Company for which you will create a marketing strategy in the digital age for the next upcoming 12 months. The choice of company must be clear within the Introduction part of the report. You cannot create/choose a fictitious company. Once this step has been completed, you are then required to complete the following parts: The Report is divided into three parts: The first part requires you to choose a company of your own choice and create an effective Marketing strategy in the digital age, for the next upcoming 12 months. The second part requires you to deliver a 5-minute Marketing Pitch to offer an overview of your marketing plan. The Marketing Pitch will be delivered in class on week 9. And the third part requires you to critically evaluate the existing CSR and ethical practices of your chosen organisation and identify areas which need further improvement. Make recommendations of how company can incorporate sustainability and ethical practices. Scenario: You are a marketing manager, for the chosen company and are required to create a new marketing strategy for a new product in Digital age for the next upcoming 12 months. You are expected to offer an introduction of your chosen company. Identify the new product for which you will be creating the marketing strategy. The strategy must be in line with the company’s objectives and vision. Once you have done this, you are then expected to critically review the company’s existing CSR and Ethical practices and offer recommendations around areas where they can further improve. Part 1: Create an effective Marketing Strategy in Digital Age Introduction (5%) (350 words) Segmentation and Targeting (10%) (500 words) Positioning and Branding (15%) (800 words) Communication Strategy (15%) (800 words) Which digital platform/platforms will be used? Is the digital platform used by the target market? Advantages/disadvantages of chosen medium How will the Key Message be successfully and effectively communicated? What is the purpose of the communication, (e.g cause-related, crisis management, brand awareness etc)? What type of appeal does the message have (functional, emotional moral)? What format will be used? What type of communication method is being recommended, e.g linear, interactive? Identify the online Value Proposition 5-minute Marketing pitch to offer an overview of your Marketing Plan (10%) Ethical Issues (30%) (1200 words) Overall Conclusion (5%) (350 words) Structure, Presentation, Referencing (10%) Logical structure Consistency with the prescribed presentation format Text size 12 1.5 line spacing Correct and adequate amount of in-text citations Harvard referencing Writing quality i.e. critical and formal writing Use of Headings and Sub-Headings This part requires you to provide a brief background information of your chosen company. Relevant data and statistics can be provided in this section for the company. In this part you are required to create a proposed advertisement plan for a new fictious product. This has to be short and precise. Lastly, identify the medium on which the advertisement will be communicated. You can use illustrations to show any possible advertisement. Only images, no videos. You are expected to provide an in-depth explanation of the Segmentation and Targeting process in this section. Identify the main relevant segments and chosen target market for which the advertisement is created for. Identify the targeting strategy which will be used to reach out to your chosen target market/markets. Identify the positioning and branding strategy taken on board. Discuss what kind of brand image is being created, how will the brand be positioned in the minds of the consumers. What basic/functional/utilitarian needs will be met? What is the differential position which will be adopted by the brand. Create a clear positioning statement. Make use of positioning map to identify your competitors and how they have positioned themselves in the minds of consumers. Choose your differential strategy. How will you create brand awareness online. What kind of brand personality would your brand reflect? Will the brand use any ambassadors/brand advocates to promote its product? Discussion must be backed up by justifications for chosen decisions. Use this section to develop the chosen communication strategy. The evaluation can include the following points below: This section should create a complete marketing plan for the digital age which incorporates all the key elements of designing an effective marketing strategy which is in line with the company’s objectives and would help achieve its vision. Part 2: Marketing Pitch You should deliver a 5-minute Marketing Pitch to offer an overview of your marketing plan. Pitch must include: Brief introduction of the chosen company Details of the new product: Concise and compelling description of the product. Explain the key features, and the functional needs which the product meets. Unique selling point. Chosen target Market and targeting strategy: Identify the chosen target audience, consider developing a consumer profile. Identify the targeting strategy which will be taken onboard to reach out to chosen target audience. Competitor Analysis: comment on the current business environment and industry competition. Identify how your product differentiates from those offered by the competitors. Identify products key features, value and differential strategy that will help achieve competitive advantage. Marketing Strategy: Present your Marketing Strategy/plan, to reach out to your chosen target audience. Identify the digital channels and platforms you will use to reach to your target audience. Explain how you will create awareness, generate leads and convert them into customers. Conclusion: Summarize main points of the pitch, stressing on the key features of the product, emphasizing on the value and benefits of the product to the chosen audience. Reiterate the needs it would meet and gap it would fill in the market. The Pitch should be presented on one A4 size page, aided with poster presentation. This will be presented in-class on week 9. Also it must be attached at the end of the report. Part 3: CSR and Ethical Issues This relates to how ethical the company is. For this section of the assessment, you will have to critically assess the company’s overall efforts in sustainability and ethical practises at present. Identify issues with existing practices, if any. Recommend how these CSR practices can be improved. As a part of the assessment, you can also cover whether the products manufactured are ethically manufactured. If the products are recyclable at end of life and similar issues. Conclusion Clear and concise conclusion summarising the key points of the report without adding any new points. Your answers should be supported by evidence from the data you collect through your research. Your answers should also show how you analysed the data you collected using the marketing theories and concepts, and corporate social responsibility concepts you are learning in this module. Word Count – 4000 Words, 10% ± Please Note – above word counts are for guidance only and are approximates Your word count does not include table of contents, reference list or appendices. You should provide your word count at the front cover you create for your report. Exceeding the word count may result in a penalty of 5% of your mark. If your work is significantly shorter, then you probably did not provide the level of detail required. Section Mark/Weightage Introduction 5% Segmentation and Targeting 10% Positioning and Branding 15% Communication Strategies 15% Ethical Issues 30% Conclusion 5% Pitch 10% - 5 minute in-class week 9. One A4 Page Poster Structure, Presentation, Referencing 10% Marking Criteria Assessment Criteria / Weightage Outstanding 100% Excellent 85% Very Good 75% Good 65% Satisfactory 55% Adequate 45% Marginal Fail 35% Fail 25% Missing / Unanswered 0% Introduction 5% No areas for improvement Excellent introduction provided with the relevant details with little room for improvement Very good introduction provided with the relevant details Good introduction provided with the relevant details but room for improvements Satisfactory introduction provided with the relevant details however this could have been better Adequate introduction which lacks in various aspects Marginal Fail introduction which lacks essential elements and should have been written in a better manner Introduction provided is below the pass standard Missing or wrong Segmentation and Targeting 10% No areas for improvement Excellent segmentation and targeting with very little room for improvement Very good segmentation and targeting provided with the relevant details Good segmentation and targeting with the relevant details but room for improvements Satisfactory segmentation and targeting provided with the relevant details however this could have been better Adequate segmentation and targeting which lacks in various aspects Segmentation and targeting lacks essential elements and should have been written in a better manner Segmentation and Targeting provided is below the pass standard Missing or wrong Positioning and Branding 20% No areas for improvement Excellent positioning and branding with very little room for improvement Very good positioning and branding provided with the relevant details Good positioning and branding with the relevant details but room for improvements Satisfactory positioning and branding provided with the relevant details however this could have been better Adequate branding and positioning which lacks in various aspects Positioning and branding lack essential elements and should have been written in a better manner Positioning and Branding provided is below the pass standard Missing or wrong Communication Strategies 20% No areas for improvement Excellent communication strategies with very little room for improvement Very good communication strategies provided with the relevant details Good communication strategies with the relevant details but room for improvements Satisfactory communication strategies provided with the relevant details however this could have been better Adequate communication strategies which lack in various aspects Communication strategies lacks essential elements and should have been written in a better manner Communication strategies provided is below the pass standard Missing or wrong Ethical Issues 30% No areas for improvement Excellent ethical issues coverage with very little room for improvement Very good Ethical issues provided with the relevant details Good ethical issues with the relevant details but room for improvements Satisfactory ethical issues provided with the relevant details however this could have been better Adequate ethical issues covered which lack in various aspects Ethical issues lack essential elements and should have been written in a better manner Ethical issues provided is below the pass standard Missing or wrong Conclusion 5% No areas for improvement Excellent conclusion which has little room for improvement Very good conclusion provided with the relevant details Good conclusion but room for improvements Satisfactory conclusion with the relevant details however this could have been better Adequate conclusion which lack in summarising Conclusion is not detailed enough and should have been written in a better manner Conclusion provided is below the pass standard Missing or wrong Structure, Presentation, Referencing 10% No areas for improvement Excellent structure, presentation, referencing Very good structure, presentation and referencing with minor errors Good structure, presentation and referencing with some errors Satisfactory structure, presentation and referencing with multiple errors Adequate structure, presentation and referencing with excessive errors Below the standard Substantially below the standards Missing or wrong

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Week 5 Discussion 1 Introduction All organizations experience change. Some actions have major implications, while others occur slowly. Regardless, the influence of change can cause nervousness, trust issues, toxicity, and stress. Leaders must always remain cognizant of the ramifications and remain strategic, maintaining as much transparency and strong communication efforts as possible. This week's discussion will surround the process of change and the difference between change igniters and agents. Additionally, you argue diagnostic frameworks for instituting change in an organization. Initial Post Instructions For your initial post, select a public company to research organizational change and connect the leadership theories and change elements we have covered so far. For example, think about Apple and Steve Jobs. When Jobs left the company and then returned, how did his leadership change? What types of leadership behaviors changed and how did it connect with the vision of the company? It is encouraged to consider other organizations and a specific change. Secondary Posts Instructions For responses, consider your classmates initial posts and discuss a specific diagnostic change method to discuss pros and cons of your peers' initial ideas. Who are the change igniters and who are the agents? Provide recommendations on leadership skills necessary to implement the change initiatives. Be sure to include leadership styles of each stakeholder. Writing Requirements In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are very fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Wk 5 LO 1 and 2 WK 5 LO 1. Assess what a change igniter is and how it impacts daily operations WK 5 LO 2. Argue the need to implement change using one of the diagnostic frameworks Initial posts due by 11:55pm on Wednesday; Responses due no later than 11:55pm Saturday.

need a 5 mins presentation and ppt

There are two different sets of slides. I will narrate. Thank you for all of your help.

I MAY ASK FOR CHANGES OR NEW additions BASED ON WHAT I SEE FIT AND I ALSO PROVIDED A COMPANY THE company LINK: https://www.mubadala.com/ This group-prepared, marketing strategy-related assignment aims to incorporate all your IBS 210 learnings into a real-world scenario. Put yourself in the shoes of a marketing consultancy agency that is advising a company. Your task will be to conduct a comprehensive strategy audit and propose suggestions for marketing strategy improvement along with procuring a creative deliverable. Choose a local organization (MUBADALA) you are familiar with and use the concepts you’ve learned to analyze an aspect of this organization’s marketing strategy. Please note this shouldl be a company you have quite easy access too access to, as one of your tasks will be condicting interview with its representative (preferably at the managerial level). There are 2 parts to this assignment: The first part is a report write-up covering some form of the suggested outline below. The second part is a **creative deliverable **that could take any form you like (a short podcast/video material, a storyboard, a series of social media visuals, a revised website, etc.) that will be attached as a secondary zip file along with interview proof and transcript. Below is a suggested assignment outline: 1. Introduction/background of the project -** background** of the business/organization, which highlights a marketing problem/challenge/opportunity the business is facing. comprehensive strategic analysis conducted from an external point of view (i.e. think of Porter's 5 Forces, SWOT, etc., information from industry report - all to set up the stage) an informational interview** with a company representative**, such as an interview with any company manager/person having internal insights into the organisation (e.g., father/mother, brother/sister, family friend, …) media and news coverage about the industry, the company, and a specific issue/situation affecting the company in some marketing-related aspect, such as news stories or social media trending topics, etc. 2. Review the company’s current marketing strategies (4Ps) and activities that relate to the context of the situation you are focusing on. Relate aspects of marketing topics to explain key characteristics and reasons the company finds itself experiencing this situation (i.e. low brand awareness, weak social media presence, limited geographical expansion, etc.) 3. Strategy recommendation – having assessed ‘what is’, explain recommendations that will effectively address and improve the company’s position related to this issue ‘what can be’. This is effectively a gap analysis approach to strategy – your recommendation is ‘closing the gap’. 4. Creative deliverable is submitted as the second submission link and will be **presented by the group **in the classroom during the last in-person session. You can include the most important items directly in the assignment, whereas additional figures, tables, interview narratives, news stories, social media posts, etc., should be put in the appendix. As business majors, your communication skills are crucial — we want you to write well and expect that your work is clear, concise, and not only proofread but iterated with multiple drafts. In upper-level classes we want you to focus on the LOs because they are the core components of the class. Building your paper around the LOs is a much better approach than writing a paper and then shoving in LO footnotes. Incorporate LOs as in-text content to make it is clear to you and the Professor where you are trying to highlight certain concepts, but do not explain your application in a footnote. Everything you need to make your case that this is a good use of the LO should be in the main text. I want to ensure that each group is on track and aware of all key requirements for this project. This assignment is an opportunity to apply your knowledge from IBS 210 by putting yourselves in the role of a marketing consultancy advising a UAE-based organization. Critical Component - Interview Requirement: Remember, conducting an interview with a representative of your chosen organization is essential for this assignment. This conversation should provide you with valuable insights into the company’s marketing challenges and be documented thoroughly. To meet the interview requirements, please include one or more forms of evidence in your submission: * A link to the recording or a full transcript of the interview * Preferably, additional proof, such as a joint photo with the interviewee or an official confirmation email from their corporate account. Ensuring this documentation not only strengthens your analysis but also verifies the authenticity of your insights, which is fundamental in consulting work. Submission Components: Your final submission will consist of: 1. A report write-up with a comprehensive strategic analysis and actionable recommendations. 2. A creative deliverable in a format that best conveys your strategy (podcast, video, social media visuals, etc.). Which will be shared as a business pitch in the last F2F class and covering the company challenge, solution and deliverable itself. Preferably all the team members should be engaged in presenting. Each element should be presented professionally and clearly. If you have any specific questions or require clarification, please reach out sooner rather than later. Good luck, and keep progressing steadily! below is a example interview, i don't need a video i only need a transcript with questions and answers https://drive.google.com/drive/folders/1fc2yPIj9bU... Learning Outcomes Added WhyExist: Identify why a given company exists and analyze its competitive advantage. Use these insights to evaluate business strategy and execution. CustomerCentricity: Identify customer needs and explain how their fulfillment leads to better business. ConsumerBehavior: Design studies and evaluate research in consumer behavior. MarketAnalytics: Utilize analytical techniques and apply statistical analyses to market research questions. AboveTheRevenueLine: Explain how financial performance can be linked to effective marketing strategy. ResearchStrategy: Assess the role of market research and consumer psychology in decision-making and strategy formation. ProfessionalWorkProduct: Follows the established guidelines for the task and academic conventions in writing and presentations.

Competency In this project, you will demonstrate your mastery of the following competency: Communicate relevant internal and external market factors to organization stakeholders Scenario SNHU Pet Supply FOOD, TOYS, AND SUPPLIES FOR YOUR FOUR-LEGGED FAMILY MEMBERS You are the assistant to Francis Del Corral, the marketing manager of SNHU Pet Supply, a large pet supply company that sells pet food, toys, and supplies in retail locations and through an online store. Francis, who knows of your interest in pursuing a career in marketing, has asked you to conduct an analysis of the market landscape to identify market factors for a new high-quality pet food line for both cats and dogs. Directions Market Research Report Presentation: Your manager, Francis Del Corral, has asked you to conduct an analysis of the market landscape to help inform the launch of the new pet food line. Francis wants you to prepare a presentation of your findings for the board of directors and other important decision makers within the organization. For your 10- to 15-slide presentation, your manager has asked you to explain your methodology, your findings, and an analysis of how these things will impact the marketing strategy. Note: If this project would be appropriate for a company you work for, you may use that company instead of the one provided in the scenario. If you choose a different company, you must provide a 1-page summary with background information about the company, their overall marketing strategy, and a new product line. Submit your summary in a separate Microsoft Word document along with your presentation. For an example of how to present this information, review the Communicate Market Factors: SNHU Pet Supply Case Study. Read the Communicate Market Factors: SNHU Pet Supply Case Study document located in the Supporting Materials section. This case study includes important details about the company. If you chose a different company for your project, provide a 1-page summary with background information about the company, their overall marketing strategy, and a new product line. Use the Communicate Market Factors: SNHU Pet Supply Case Study as an example of how to present this information. Submit your summary in a separate Microsoft Word document along with your presentation. Research internal and external market factors that could impact the success of your product. You may use the sources presented in the Supporting Materials section to begin your research. Make sure you use authoritative sources throughout. You can record the presentation (7–10 minutes) or provide comprehensive speaker notes (1,000–1,500 words). If you choose to use speaker notes instead of recording, the notes should reflect what you would say in an audio or in-person presentation. Your presentation should be 10–15 slides, in addition to title and reference slides. You may include a combination of graphics and text to support your message. Once you have researched the internal and external factors, address the following in your presentation: Introduction: Your supervisor wants you to start with background information on the research. What is the purpose of this research? Include the research questions you addressed, and summarize the key insights gained through your research. Methodology: Explain how the research was conducted, describing the resources used and limitations of the study. Consider these questions: How did you collect your data? What sources did you use? Why? What are the limitations of your research? For example: What data are you missing? How could additional primary or secondary sources help you improve your research? What would you like to explore further? Findings: Determine the internal and external market factors that will impact the success of your product. Support your response with evidence from authoritative sources. You may use the SWOT Analysis Template provided in the Supporting Materials section to identify the internal and external market factors. For the internal factors, include at least five strengths and five weaknesses. For the external factors, include at least five opportunities and five threats. Make sure to provide details and information from your research that support each example within your SWOT analysis. Next Steps: Analyze how the external and internal factors will impact marketing strategies for your new product. Consider these questions in your response: How will the internal market factors impact how you market your new product? Think of how these factors could impact your price, place, product, and promotion strategies. What are the most important strengths and weaknesses that the company should consider when marketing the product? Why? How will the external market factors impact how you market your new product? Think of how these factors could impact your price, place, product, and promotion strategies. What are the most important opportunities and threats that the company should consider when marketing the product? Why? As you work on your presentation, keep your audience in mind. You will be presenting to the board of directors and other important decision makers within the organization. Make sure you use a professional tone and communicate your findings with confidence. Specifically, your presentation should: Clearly articulate research findings to stakeholders, utilizing an appropriate tone for internal communications. Ask yourself these questions: Is your presentation supported by evidence? Did you include authoritative resources? Did you use professional verbal and written language? What to Submit Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following: Market Research Report Presentation Your manager has asked you to conduct an analysis of the market landscape to help inform the launch of a new product. Francis wants you to prepare a 10- to 15-slide presentation with your findings for internal stakeholders. You can record the presentation (7–10 minutes) or provide comprehensive speaker notes (1,000–1,500 words). If you choose to use speaker notes instead of recording, the notes should reflect what you would say in an audio or in-person presentation. You may include a combination of graphics and text to support your message Supporting Materials The following resource(s) may help support your work on the project: Citation Help Need help citing your sources? Use the CfA Citation Guide and Citation Maker. Communicate Market Factors: SNHU Pet Supply Case Study This case study includes important details about the company, the product, and the marketing strategy that will be useful when completing your market research report presentation. SWOT Analysis Template You may use this template to complete a SWOT analysis to identify the internal and external market factors. Reading: How to Design and Deliver an Effective Presentation This document provides a list of tutorials and resources that will be useful when completing your market research report presentation. These tutorials cover core functionality and tool features, as well as the elements of effective presentation design. Market Research Resources: The following resources provide information about market trends in the pet industry that will be useful when preparing your market research report. Note that these resources offer a combination of free and paid resources. You are NOT required to purchase any of these resources. American Pet Products Association Pet Industry Market Size & Ownership Statistics Press Releases Petfood Industry Pet Food Market Trends Shapiro Library The Shapiro Library offers a compilation of journals and articles related to the pet industry. Enter the Shapiro Library and perform a search using keywords such as “Pet Industry” or “Pet Products.”

My thesis paper must be 30 pages long. I am already 3 quarters of the way done. Just need help finishing through the end. Finish my paper using the format below and the ideals and references in the word document, I have attached. Add 12 more references as well to equal 30, just as many as the papers length. Graduate Research Paper Final Notes and Format All papers should be written in third-person objective – no first or second person pronouns (“I,” “We,” “You,” etc.) All papers must follow APA (7th ed.) format, which means title page, abstract, and page numbers that are the article title and page number at the top of the page The format should follow this order: I Title Page in APA format II. Abstract (with key words) III. Introduction, in which you state your topic within the first paragraph and continue with other information that “introduces” your ideas about that topic and previews what you are about to say IV. Review of Related Literature V. Theoretical framework that links and supports your topic to an established communication theory VI. Your research, with its methodology VII. Your Conclusions VIII. Your recommendations for further research on your topic (if any is necessary) VIII. References Page

Week 5 Assignment: Week 6 Individual Leadership Plan Outline Leader Directions Resources Read/review thefollowing resources for this activity: • Lussier and Achua: All applicable chapters • Course Material and previous assignments • The final week 6 project requires a Minimum of 8reliable resources Introduction The week 6 final project is a Personal Leadership Plan that utilizes materials you covered throughout the course. The goal of the week 6 analysis paper is to all you to apply the learning outcomes of the course by creating a personal development plan focused on behaviors, traits, motivation, and influence. Activity Instructions For week 5, you will create your Week 6 project outline. APA is required. For this assignment, at minimum, you should include headers that will be used in your final plan. Be sure to include a page for your Appendices which will illustrate your personal self-assessments covered in each chapter of the Lussier & Achua textbook. It is a good time to create and include your reference page. Remember, this final plan required at minimum, 8 scholarly references. Additionally, your final paper should be about 8 to 10 pages (minimum) but no more than 12pages, not including a cover page, should follow APA style. The final project will be written from a first-person perspective. Writing Requirements (APA format) for Week 5: Week 6 Project Outline Assignment - • This week’s assignment requires a minimum of 1-2pages outlining your final project (approx. 300 words per page), not including title page or references page • 1-inch margins • Double spaced • 12-point Times New Roman font • Title page with topic and name of student • References page (minimum of 8 resources) for the final week 6 project but it is encouraged to include the minimum and more for the outline project. Grading and Assessment Grading for this outline will be based on the overall Week 6 Individual Leadership Plan Rubric. Weekly Learning Outcome(s): All weekly learning outcomes Due Date: By 11:55 pm ET on Sunday