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MEDIA & SOCIAL PROBLEMS CRITIQUE ESSAY (1 @ 30 points) Choose a news outlet or media platform and write a 3-page critique of how it frames a current social problem. In your essay, assess the impact of this framing on power and political discourse and people's perception of those problems. The goal of the assignment is help you read, assess, and critique the media’s role in shaping social problems. You'll find additional assignment instructions on the module Assignment Prompts. Rubric Media Critique Essay (1) Media Critique Essay (1) Criteria Ratings Pts This criterion is linked to a Learning OutcomeThesis-Clear, concise thesis statement that presents a strong critique of the media's framing. -Logical structure with well-developed arguments supporting the thesis. -Depth of analysis in framing, impact on power, and political discourse. 10 to >8.5 ptsFull Marks8.5 to >7.5 ptsGood 7.5 to >6.0 ptsNeeds Work6 to >0 ptsBelow Standard 10 pts This criterion is linked to a Learning OutcomeFraming Analysis-Detailed analysis of how the media outlet frames the social problem. -Effective use of examples from the media outlet to support your analysis. -Insight into the inclusion and exclusion of perspectives. 7.5 ptsFull Marks6.5 ptsGood 5.5 ptsNeeds Work4.5 ptsBelow Standard0 ptsNo Marks 7.5 pts This criterion is linked to a Learning OutcomeAssessment of Impacto Thorough evaluation of how the framing affects power dynamics and political discourse. o Analysis of the media’s influence on public opinion and policy. o Consideration of the broader social implications of the media’s framing. 7.5 ptsFull Marks6.5 ptsGood 5.5 ptsNeeds Work4.5 ptsBelow Standard0 ptsNo Marks 7.5 pts This criterion is linked to a Learning OutcomeWriting Qualityo Writing is clear, concise, and well-organized. o Free of major grammatical errors and typos. o Maintains an academic tone throughout the essay. 3 ptsFull Marks2 ptsGoodMinor errors. 1 ptsBelow StandardMultiple errors that make it hard to follow.0 ptsNo MarksToo many errors. 3 pts This criterion is linked to a Learning OutcomeAPAo Adheres to all formatting guidelines (Times New Roman, 12-point font, 1-inch margins). o Correct APA format is used throughout, including title page, in-text citations, and reference list. 2 ptsFull MarksNo APA errors.1 ptsGood1-3 APA Errors 0 ptsNo Marks4 or more APA errors 2 pts Total Points: 30 About Writing Writing is an art, which like most skills requires practice, practice, and more practice. While you may not embark on research or writing other academic work, excellent writing skills are critical in the working world , i.e., the profession you choose. This applies to job cover letters, teaching statements, reports, etc. During the course, you will receive writing instruction and feedback on your assignments consistent with APA-7 (www.apastyle.apa.orgLinks to an external site.). However, I strongly encourage you to visit office hours for support. Remember that the TAs are students as well and have been where you are, and now as PhD students, they can provide you with valuable feedback. My suggestion is to see a TA before each written assignment (but not the day before it is due). You may also visit the campus Writing Center, which is an excellent resource that provides multiple types of writing support. You can make an appointment and have your session remotely http://www.writingcenter.uci.edu/ There is a module with Writing Resources on Canvas (at bottom), which you are highly encouraged to review regularly). Mechanics: Grammar and Sentence Structure https://apastyle.apa.org/style-grammar-guidelines/mechanics-styleLinks to an external site. https://apastyle.apa.org/style-grammar-guidelines/grammarLinks to an external site. https://apastyle.apa.org/Links to an external site.

Many of the readings and films we’ve covered this semester highlight the effects poverty can have on a community. Using at least two readings, discuss what contributed to the creation of the “American Ghetto.” What changes happened “on the ground” (on a community/neighborhood level)? What policy decisions contributed? Additionally, what role does the criminal legal system play in maintaining these areas of concentrated poverty? This essay should be approximately 3-4 pages, double-spaced, using APA citation.

Unit 7 Assignment Directions: Marketing Plan Part 3 Tactics and Implementation Purpose Part 3 of your marketing plan will allow you to build on your initial overview and environmental scan. You will deepen your ability to be agile given the research you compiled in Parts 1 and 2, and based on your analysis, you will develop the final part of your plan, including the offering strategy, branding, pricing, incentives, communication, distribution, and the implementation and control. Utilize your findings and instructor feedback from Parts 1 and 2 as you complete the strategic components of your plan in Part 3. As you did with Parts 1 and 2, you will acquire knowledge of your selected topic through primary and secondary research and convert that knowledge into a cohesive marketing plan. Your marketing plan will demonstrate value to customers and reflect a vision for profitability that encompasses the new realities of today’s dynamic and advancing marketing environment. Task Complete Part 3 of your marketing plan. Part 3 of your marketing plan evaluates the tactical components including the offering features, brand, price, incentives, communication, and distribution strategy. Then, you will develop the implementation and evaluation plan, building on a foundation from Parts 1 and 2 and encapsulating the action component of your marketing plan. In Part 3 of your marketing plan, you will: Review the Marketing Plan Template for information on developing the content for your assignment. Refer to the feedback from your submission of Parts 1 and 2 and make any appropriate updates. Add the subsequent sections from Part 3 of the marketing plan for the tactics and implementation part of your plan. Complete the tactics and implementation of your marketing plan. Product/Service Components Marketing Mix Integration Development and Deployment Any Exhibits, Appendices, and Reference Page Including all relevant items from all three parts of your plan Reminder: The template contains the components of the entire marketing plan. This unit assignment focuses on Part 3. Review the feedback and make updates from Parts 1 and 2 and complete Part 3 of the marketing plan for this assignment. You will end with a complete marketing plan with all three parts. Format Requirements Format your submission to comply with these requirements: Create your marketing plan in a Microsoft Word document formatted as a professional document. 1-inch margins Double-spaced 12-point Times New Roman font Follow the basic outline depicted in the Marketing Plan Template. Organize sections using headings and subheadings to improve readability. Include tables, graphs, and figures as appendices. Research and References Requirement All statements of fact must be supported by a credible source, and that source must be cited using in-text citations. See Is My Source Credible? Include a list of your sources. The reference list is required and should appear at the end of each submission and then moved to be combined at the end of Part 3. The references will be on a separate page.

This assignment requires you to build on your coursework 1 (group presentation) and produce an expanded, in-depth international marketing strategy for Booja-Booja Ice Cream (refer to case Expanding Booja-Booja Ice Cream Internationally available for download on Blackboard Ultra). The focus of the strategy is on developing an internationally-coherent brand positioning concept for Booja-Booja, to enable it to build brand awareness on an international level, and making tactical recommendations for marketing Booja-Booja across its focal markets of interest. For the purpose of this assignment, you should choose one market as follows: any country in Europe (but not the UK or Germany), Asia, Africa, America or Australia and it should be different from the one covered in your group assignment).

Review the Market Performance Data For Company A PowerPoint presentation. Company A is a start-up offering online tax information and tax preparation software. In addition to Google Analytics service, they are using ABC Online reporting to summarize web-based information. Review all metrics reported by ABC Online. Create a 5-to 6-slide presentation based on the data, and do the following: Identify which measures would be key performance indicators (KPIs) – list your data. Identify which measures indicate conversion rates - list your data. Identify 3 measures you think would indicate areas where marketing efforts could be improved. Explain why these indicators suggest a need for action - list your data. For each of these 3 measures, recommend 1–2 specific marketing actions that would improve that measure. ASSIGNMENT PPT ENSURE you list and explain DATA in your analysis to identify the different measures. Balance graphics (charts/graphs/clip art) and the written word on each slide of your PPT. Utilize the discussion notes section to add content to your presentation. Remember, your first slide is your cover slide, and your final slide is for your References (in APA format).

Things I'd like to see from the presentation - First impression - Fast brain activation - Attention-grabbing - Last impression (Consider market analysis, cultural adaptation, positioning, and entry strategies). Use real data and graphs to demonstrate and drive points home. Why? NIKE — Best for Dynamic, High-Energy, Attention-Grabbing Presentations Why it's a great choice Extremely strong global positioning (“Just Do It”) ? perfect case study for brand consistency + cultural adaptation. Uses powerful emotional storytelling ? great for first/last impression. Enters markets using influencers, localized campaigns, and sports partnerships. Good ‘hooks’ for your presentation Start with a dramatic sport clip -> instant attention. Use examples like: Nike hijab, Japan Running Culture, China’s “Dare to Become Please make very nice slides that are aesthetically pleasing to look at, and also grab attention. An additional PDF summary of the slides and key points would also be appreciated

Discuss the role of demographics in relationship to integrated marketing communications. Your original response is due by 11:59 pm (Eastern time) on Wednesday, and then reply to another student’s post by the same deadline. The required length for your original posting is 350 words, and your reply should be a minimum of 250 words. Also please make sure to add references that support your initial response. This is a good practice and increases your knowledge on the topic. Please let me know if you have any questions.

To learn more about the marketing function within your company/organization. Learn from each other what marketing practices exist in different business, industries, etc Task: Please review with your organization how your company is currently operating in two of the below areas (choose any two areas that you are the most interested in) and prepare a one-page paper (you can do bullet points) for class discussion. Make sure that you submit your one-pager into Carmen prior to your class. See below for the list of questions: a) General Marketing Questions (including goals/STP): - What is the internal structure for the marketing team and how are decisions made? - What are they key roles and responsibilities for the marketing team? - What are you company’s marketing goals (if there are any )/Are they aligned/connected with company mission/vision/goals? - What is your target audience? How do you identify your target audience? - Does your organization have a marketing plan (strategic plan for marketing function)? Please provide details about what it is and how it serves your company. - What are the challenges for the marketing team? - What should be done differently (based on your discussion with your marketing function and your observation)? b) Marketing budgeting (special section for the “finance” students): - How is the marketing budget set? - What are the main assumptions / drivers that impact a marketing budget? - Do financial teams and marketing teams interact closely to set the budget? - What are the primary challenges in developing a marketing budget? - What suggestions do you have to improve the process? c) Marketing Research: - What kind of marketing research is your marketing team doing? - Does your organization use external or internal resources to conduct research (agency, etc.)? - What research approach is used by your company? (observation, focus groups, survey etc.) - What instruments/resources do they use (questionnaire, qualitative measures, etc.)? - Is marketing research is done consistently and how does research drive marketing decisions? - What are the challenges related to marketing research? - What should be done differently (based on your discussion with your marketing function and your observation)? d) Product: - Who is in charge of decision making on product/service offerings? - What are the main drivers of product/service decisions? - How are the decisions on product offerings evaluated afterwards to identify areas for improvement? - What are the main challenges in product offerings? - What you think should be done differently? e) Pricing: - Who is in charge of decision making on pricing? - How is pricing set? - 7 - - What are the main drivers of pricing decisions? - How are the decisions on pricing evaluated afterwards to identify areas for improvement? - What are the main challenges in pricing strategy? - What you think should be done differently? f) Placement: - What marketing channels does your company use? - How are the decisions about marketing channels made? - What are the main drivers of “placement” decisions? - Where else can your company grow? - What are the main challenges in placement strategy? - What do you think should be done differently? g) Promotion/Communication: - Is your company advertising? What kind and how are the decisions made? - Does your company use sales promotions? What are the main drivers of promotion decisions? - How are the decisions on promotion evaluated afterwards to identify areas for improvement? - What are the primary inputs for the marketing communication strategy (research, etc.)? - What is the approach on social media? - Is the public relationships group part of the marketing team? - What are the challenges of marketing communication/promotion? - What should be done differently

1. Introduction Purpose: briefly introduce the study. What to include: Who are the authors and year. What they studied (topic, context, scope). Why the study is important or relevant. Example: “Breivik et al. (2023) studied inventory turnover efficiency by considering both firm-level and environmental factors, highlighting that performance is shaped not only by financial ratios but also by external conditions.” 2. Key Research Methodologies Purpose: explain how the research was conducted. What to include: The method used (e.g., Stochastic Frontier Analysis, panel regression). The dependent variable (always say what the DV is — here, inventory turnover). The independent variables (firm size, sales growth, gross margin, capital intensity, environmental factors). The model form (equation or regression design). Example: “Breivik et al. (2023) applied Stochastic Frontier Analysis (SFA) with inventory turnover ratio as the dependent variable (COGS ÷ Average Inventory). Explanatory variables included firm size, sales growth, gross margin, and location. The model took the form IT_{it} = f(X_{it};\beta)\exp(v_{it}-u_{it})ITit=f(Xit;?)exp(vit?uit), where u_{it}uit captures inefficiency.” 3. Key Findings and Research Gaps Purpose: summarize what the study found, and point out its limits. What to include: The results (positive/negative correlations, main drivers). Why the results matter. Limitations (only one industry, only U.S./Norway, not digital platforms). Future research directions (apply to platform supply chains). Example: “The study found that sales growth is positively associated with turnover efficiency, while firm size has a mixed effect. Environmental context (urban vs. rural) also mattered significantly. However, the research is limited to Norwegian retail chains and does not address platform-based retail. Future studies could extend the framework to digital resale platforms such as GOAT or StockX.”

Unit 8 Discussion: Reflection, Customer Relationships, and Growth in Modern Marketing Purpose The material for Unit 8 provides an opportunity to reflect and generate ideas for your marketing careers beyond the course. Topic A of the discussion will help you reflect on the foundations developed via your marketing plan and apply them to your professional journey. You will also translate the Unit 8 learning resources to a discussion about customer relationships, sustainability, and growth via topics B or C. Task For this unit's discussion: Everyone will respond to topic A and can choose either B or C for their second topic response. Start a new thread for each topic. Be sure to support each of your responses with references. For full credit, you'll need to reply to more than the minimum two peer threads in addition to your own two initial topic responses. Task 1 Respond to Topic A: Marketing Plan Reflection Reflect on the process of building a marketing plan for your selected topic from this course. Identify and discuss the key components you believe are crucial for a comprehensive marketing strategy. How would you prioritize those elements based on your learning this session? What are some of the challenges to implementing your proposed strategies? How have you observed other companies address these challenges successfully? Task 2 Respond to one of the following topics: Topic B: Intersection of Growth Opportunities and Customer Loyalty Consider how growth opportunities and customer loyalty might intersect. Reflect on strategies that not only attract new customers but also provide a foundation for loyalty. There is an abundance of potential growth opportunities, but there are also risks. Use the course readings, your research, and your personal experiences to consider the following prompts: How can companies balance acquisition with retention and growth of a loyalty customer base? Consider both traditional and emerging opportunities for growth. How might a company leverage technology, market trends, or consumer behavior to develop growth strategies? Topic C: Responsible Marketing Instead of the four Ps of marketing (price, product, place, and promotion), a triple bottom line addresses three Ps—people, planet, and profits. Explore strategies companies use to incorporate social responsibility into their marketing practices while maintaining and sometimes growing profitability. Use the course readings, your research, and your personal experiences to consider the following prompts: How do marketers navigate ethical, sustainability, and social considerations without sacrificing their financial goals? Share your experience with sustainable marketing and how it impacts your consumer behavior. Task 3 Provide at least two response posts to colleagues in one or more of the following ways: Ask a probing question, e.g., "Could you explain...further?" or "Is this what you're saying?" Share examples from the unit resources that support their position or provide a different opinion. Provide insight and connection to your post and the module or section. Submission Credit cannot be given for any discussion postings made after the end of the discussion period. Post your original response to the topic(s) by 11:59 p.m. ET Saturday for full credit on timeliness. Post value-added comments to at least two (2) classmates by 11:59 p.m. ET Tuesday. Criteria for Success Discussion participation is graded using a rubric that is based on the following features: Quality Quantity Timeliness Writing For more information, review the Discussion Rubric. Rubrics Discussion Rubric