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Description Assignment Purpose This Executive Briefing Paper begins students on the journey of completing a comprehensive Strategic Analysis as a simulation for what graduates would do in the role of a strategic manager. ASSIGNMENT 1 In this course you will apply the concepts learned with a series of Executive Briefings intended to be sent to the Board of Directors of a company of your choice (one you find interesting). This is Briefing One. The first step is to select a domestic or international organization that is interesting to you. A public company will have a good deal of information available to you. Choose wisely, as you’ll be working with this company throughout this course. Something of personal interest and relevance will be a good choice! You may use your own organization, provided there is enough information similar to what you could find on a public company to complete the assessment. You may want to review this site containing the Forbes list of the World's Largest Companies, 2018 (Links to an external site.). When making your selection, you may want to consider: o Meaning: Is it important to me? Will it hold my interest and be worth my time over the next six weeks of class? o Meat: Is there enough information readily available? (Using reputable media, news, company web page, etc.) o Muscle: Is it a strong enough player to evaluate? o Morph: You'll be making environmental scanning recommendations based on our applied learning. Ensure there’ll be enough substance. In a one-two page paper, include the following information: The name of the company you will study in the class and a brief description, and your rationale for choosing it. • The company’s vision and mission • Key corporate goals and objectives • A brief description of each of the brands/business units and the products and services offered. • Your analysis of the company’s sustainable competitive advantage. • APA Formatting; and gave at least two citations and a corresponding reference page.

Description hey i have to solve a study case from a book which you can find it online the name of the book are in bold letters Essentials of Marketing Analytics 2nd Edition By Joseph Hair , Dana E. Harrison and Haya Ajjan Copyright: 2024 this you can find it online on studylib available https://studylib.net/doc/26144487/essentials-of-marketing-analytics--dana-e.-harrison--2022- Instructions Case Study 1 – Chapter 2 Avocado Toast: A Recipe to Learn SQL Students will complete the case study individually using the step by step instructions in the textbook (when questions arise, please post to GroupMe so other students can also participate in the conversation): Please submit your final Word document . The Word document should contain the following: Screenshot or picture from your phone that shows your name or the last image of the case study from the textbook. It needs to be clear that this came from your computer (e.g., name needs to be showing on the screen, etc.) 2-3 insights with explanations on how these could be useful from the case study please make sure to avoid any issue we might face

Description PLEASE NO AI Please note an important addition to this post, which appeared last week. There are three mandatory sources you will be required to research for both your source memorandum assignment and the business plan project as well. The sources are provided in a study guide the Lehman College Library has prepared for the project at this LINK. Think of it this way: The required sources will make your job of gathering factual content for your project a little bit easier. The three required sources are: The United States Census. The Census is a great primary source that can shed light on your customer base and the neighborhood where you'd open your small business. You can learn more about what exactly it is by reading this guide posted by the U.S. government (LINK). Before you research the Census site, be sure to choose a neighborhood or location for your business in the New York metropolitan area. It can be your home zip code or another location. The library study guide provides a link for 10468 (the zip code for Lehman College) as a sample. The Department of Labor's Bureau of Labor Statistics (BLS). The Department of Labor is another highly-respected primary source that tracks the U.S. economy closely to measure employment and to see closely how businesses are doing. The BLS site is a goldmine for your project. It provides a wealth of numbers, statistics, information on trends, and other important facts you should research for your business plan. The library guide links to the BLS's Occupational Outlook Handbook, where you can click to find a specific set of pages that cover the type of small business you are researching for your project. National/State Industry Organizations. Groups of small businesses often support organizations that gather up information about the industries or economic sectors. The work supports small business owners and entrepreneurs by publicizing what they experience, what they need, what trends they encounter, and what they seek to improve their livelihoods. While the Lehman Library guide does not have a direct link to industry organizations or a central website, you can find one for your small business idea through a Google search. Additionally, there is a link to Hoover's database which collects a number of sources you can use for your project. Finally, the library guide has contact information for Lehman's business librarian Ms. Martha Lerski. You'll see that the readings for the project strongly recommend that you contact the library for help in researching your project topic. Remember the three sources listed here are mandatory and will help you succeed on this project. Make it a point to consult them as soon as possible. Once more, here is the library guide link. REPOST: Overview Reading for the Business Plan Project and the Source Memorandum It's time to focus more attention on your term paper for ENW 300, the big business plan project. A few introductory readings appear in this week's folder. Next, go through three important readings linked to this post. There will be many more readings on all of the assignments that will make up your business plan project in the weeks ahead. An overview of what’s ahead including the steps you'll take to complete the project in stages can be found HERE. Be sure to read details on the first business plan research project, a source memorandum, which can be found at the link HERE. An official assignment post that you can use to send in the memorandum will appear in the Submissions folder later this week. There will be very important readings on this and other business plan assignments that appear in the weeks ahead as well. There's more on how to research and format the source memorandum HERE. Finally, one last reading from The Writer's FAQ's goes through steps you should take to dig up and evaluate print and Internet sources. The PDF for the reading can be accessed by clicking on the link at the top of this post. Below, you’ll find a sample to help guide your research and writing work for the next assignment, the business plan sources memorandum. Please note: While the names and organizations that appear here have been changed, you are expected to hand in a researched, accurate document. Note, too, that the sample below includes only eight sources, while you are required to include a minimum of 10 sources in your memorandum. Additionally, you’ll find my notes to help explain the importance of key elements and features in the text below. TO: ENW 300 FROM: Earlette Williams DATE: March 18, 2018 SUBJECT: Opening a rabbit grooming salon near the Crenshaw neighborhood (Professor’s note: Follow the instructions and start your memo with a simple, concise heading.) Based on preliminary research I have done, I think that a grooming shop for rabbits and other rodents could be a successful business idea in the Crenshaw neighborhood of Memphis, Tennessee. A groomer stands to benefit from several key trends. First, there is an ongoing boom in pet ownership. The U.S. Pet Owners’ Association (USPOA) an organization that tracks companies, product and services trends in the pet care industry, predicts that U.S. consumers will spend $620 million on their dogs, cats and other pets in 2016, up 20% from the year before. The same group estimates that rabbits in particular are becoming quite nationwide with 10 million kept domestically as pets as of 2018, up from 5 million in 2010. (Professor’s note: It’s always very important to start business documents off well - first impressions are lasting ones, after all. Here, the memo begins with a strong thesis paragraph that explains two main points the author wants to make, (1) that a business idea she has makes sense and (2) she has done some good research to back that up. Please note, the author has followed some very good steps here. She has selected some of her strongest, most impressive facts to include here. She has identified her sources and included numbers and dates, which are key details. Finally, she includes the full name of an organization and spells it out before presenting readers with an abbreviation she plans on using for the rest of the memo.) At the same time, the Crenshaw neighborhood seems like a promising location. The U.S. Census reports that the zip codes of 30619 and 20625 have a sizable population of middle-class families - 1,000 households as of 2017 with a median income of $60,000, compared to a nationwide average of $45,000. My research shows that there are only two pet groomers in the area - Petco and Madame Clippe. Nearby Fair Leaf Park has a special “Rabbit Run” section where owners can take their bunnies for a romp in the fresh air. I have targeted Pine Cone Shopping Mall where I would look for a storefront to house the shop. Pine Cone is anchored by several very large stores including the discount retailer Target, the grocer Kroger and a Home Depot. According to the latest figures published on the mall’s official website, 500,000 shoppers visited Pine Cone last year. (Professor’s note: The previous paragraph starts with a summary topic sentence - always a great idea for business documents. Also, note the use of specifics and details such as numbers and examples.) The Crenshaw neighborhood has other features that will help me to spread the word about my grooming business. For one, there are several parks nearby where people walk their dogs and other pets daily. The amount of foot traffic in the area also gets a boost from the presence of Pine Cone Mall important to the success of the salon. A grooming business can be expanded to include other services in its future such as dog walking or boarding services for households who need a place for their pets to stay while they are out of town. The services available can be expanded to compete with other businesses in the industry and can bring a new wave of clientele for an already established salon. There are several things I will need to research in order to complete a business plan for my grooming business. Research must be done on the industry, costs, consumers and the location in which it will serve and sources such as USPOA as well as competitors such as Petco will help. The business will need licenses and permits from both the city of Memphis and the state of Tennessee, sources which are listed below. I will also have to find the right equipment and supplies for a good price in order to provide the best possible service and make a profit. (Professor’s note: The author here has done a good job of summarizing what is to come. The work will pay off both toward this memo and the work of writing up future business plan installments. In fact, future assignments for this project can draw directly from the text written here - you’ll want to expand upon the information here, of course, and provide more detail according to the directions for upcoming installments.) Sources: The National Affiliated Pet Products Manufacturers (NPPM) (web address: http://national affiliatedpetproducts.org/press_industrytrends.asp ) The National Affiliated Pet Products Manufacturers, or NPPM, an organization of 25 companies that produce pet food, toys, and other items, has estimated that by 2020 Americans will spend up to $96 billion on pet services reports. The NPPM also reports that expenditures are progressively increasing and will likely continue to do so. In fact, the amount Americans spend quadrupled from $17 billion in 1994 to $66.75 billion in 2016. The National Pet Owners Survey by the NPPM shows that the number of pet-owning households has increased from 56% in 1988 to 68% in 2017-2018 which equals 84.6 million pet-owning households, and pet ownership will likely continue to rise. Actual sales in the U.S. market for pet services such as grooming were $5.76 billion in 2016. Americans have become fonder of their pets over the years, and since they are now more widely considered family rather than pets, more money is being spent on their wellbeing and non-vet pet services such as grooming, pet-sitting, and training. The only aspect of the industry which is likely to drop in popularity is live animal purchases as people are choosing to adopt rather than buy from breeders. Partnering or networking with an animal rescue and adoption center has the potential to bring in customers to a newly established pet grooming service. (Professor’s note: The writer has structured the above entry well by considering what readers need to know. That forethought has led her to identify her source while summarizing some of the important information she gathered. She has also used headings here and for later entries, which helps to further organize and clarify her text.) Dallas Daily (web address:http://smallbusiness.dallasdaily.com/build-groomin...) The website Business Chronicle is published by the newspaper, Dallas Daily, and covers small business trends. An article dated July 5, 2018 and written by Candace Weatherstock presents several ways to build a clientele for a new pet grooming salon. According to the source, it is important to connect with the surrounding community by developing ties with small businesses that serve the same clientele such as pet walkers or animal shelters. Pet services businesses can also set up an agreement with the local veterinary clinic to refer customers to each other can help broaden the number of pet owners who are exposed to the services provided by each business. Referrals from current customers will also bring in new customers and it is essential that all customers leave satisfied with the services provided. Presentations in the community can also make local pet owners aware of the services available to them. The New York Times (web address:https://www.nytimes.com/2016/02/08/nyregion/market...-clientele-animal-owners-struggling-with-bills.html ) The source listed here, the New York Times, is a leading newspaper with a circulation of approximately 5,000,000 and published the article written by author Jones Creeley and published on February 8, 2016 that shows how marketing firms around the country are sending free samples of food to owners of dogs, cats, and other pets as a way to influence sales. A pet food pantry in the Bronx gave out more than 2,000 pounds of food to 71 dogs and 50 cats in the community. This food pantry opened by the Animal Care Centers of NYC attracted clients who are now regular visitors and are potential clients for a pet grooming salon. The pantries work with other organizations to decrease the number of animals in shelters. Becoming part of the animal welfare movement and providing pet grooming services at events with similar organizations can make a good impression in the community as many pet lovers attend those events. Buffalo Veterinary Institute (web address: https://www.buffaloveterinarianedu.org/new-york-do...) In New York State, pet grooming salons do not require stylists to have any certification or license to become a pet groomer or to provide services according to the Buffalo Veterinary Institute, a college. The school’s website recommends that stylists take formal classes and apply for state certification, the website recommends, especially for stylists who want to become supervising managers or boutique owners. According to Buffalo Veterinary, customers prefer groomers with formal training and having a certified groomer will increase the possibility of success for a new pet grooming establishment. The National Pet Groomers Association of America (www.natdogpetgroom.org) The National Pet Groomers Association of America is a nationwide organization that provides two different certification exams for groomers, one which identifies a person as a Certified Scissor Bearer and a certificate for Master Groomer Par Excellence for more experienced stylists. Certification exams are offered all year online via a Skype connection. Enrollment is $35 per certification. The City of Memphis (web address: https://www1.memphis.gov/memphisbusiness/description/small-animal-grooming-establishment-permit/about) The city of Memphis regulates dog groomers and a permit from the Memphis Department of Health and Mental Hygiene (MDOHMH), the local agency that tracks health conditions, is required to establish a new pet grooming facility. A facility that provides grooming services to pets can get the permit after providing required documents including (1) proof that the supervising manager has an Animal Care and Handling certificate; (2) proof of a Certificate of Authority to Collect Sales Tax, and (3) proof of Worker’s Compensation and Disability Insurance are necessary for the permit among other documents. The permit costs $50 and is good for three years, according to the MDOHMH website. Pet Depot (web address:https://www.petdepot.com/pet-services/grooming/) Pet Depot is one possible competitor for the pet supplies and services store I have in mind. The company has 1,722 outlets across the country, according to Pet Depot’s website. The same URL provides information on what services should be provided by a grooming salon and the prices for those services which can start at $29 for a basic haircut and bath. Research should also be done on extra services that can be provided as part of a package or as part of a special offer to new clients. International Pet Suppliers’ Coalition ( http://petsnipsnipadvice.com/) The website of the International Pet Suppliers’ Coalition is published by an organization of pet supply companies and includes information on products that groomers use. It suggests that prices for the most important equipment can vary from as low as $50 for a pair of shears to as high as $600 for a modern hydraulic table which will make it easier for the stylist to adjust to the size of different animals.

Description please see attached UNFORMATTED ATTACHMENT PREVIEW This journal measures your mastery of ULOs 1.1 and 3.4. You will create a paper in this journal. The unit discussed the 5Ps framework for personalized mobile marketing. Choose a business for which you will develop a mobile marketing campaign. You will be required to provide information for a mobile marketing plan using the 5Ps framework (product, promotion, prediction, price, and place) for that business. Be sure to include the following in your paper: • • • • • Business chosen. Define each component in the 5Ps framework. How will you use each component in the 5Ps framework to market your business? Determine the cost of an online app for the business chosen. Explain why your mobile marketing plan will be effective. Your paper must be at least one page in length. No references or citations are necessary. 

Description Instructions for the LTTS Case Synopsis This is how you write a 1-page synopsis*: Main Problem/Question: What is the question/problem that needs to be answered? (NOTE: there are multiple questions/problems in a case BUT you should select ONE and that should guide the rest of your synopsis.) Major Issues: What are the 1-2 major issues as they relate to your selected question/problem? (NOTE: these should link directly to the question/problem that you have identified in #2 above.) What are the relevant strategies proposed in the case? (NOTE: these strategies should link directly to the question/problem that you have identified in #3 above.) Support for #3: Discuss how the readings& videos support your relevant strategies. Recommendations: 1 or 2 recommendations related to the above synopsis including providing some alternative strateg(ies) if you believe this is warranted. Support for #5: How do the readings and videos support your selected recommendations to solve the major problem/question. Your synopsis should be set up with 6 short sections based on the above outline: Use the following headings to guide your synopsis: (1) Major Problem (2) Major Issues (3) Relevant Strategies, (4) Support for #3, (5) Recommendations and (6) Support for #5. There are SIX rubrics that provide a more in-depth description of how to respond to the SIX sections of the case synopsis. Note: the term 'relevant' is critical so don't just list all the strategies that are proposed in the case. Linke the question/problem to the major issues to the relevant strategies and when you do that you will have a story that can answer the case question. The goal is to help you be well prepared for the case discussion in class. Your synopsis should be: One page Single-spaced 1" margins (top, bottom, left and right hand margins) First line on the page should include the following: Title of the case(YOUR first and last name) | e.g., Netflix (Name) Do not include any information except the title and your name on the first line. Avoid leaving extra spaces. If you use the sections headings that I provide, you will not need to put in any blank lines/extra spaces. Finally: There is not just ONE RIGHT ANSWER, but there are wrong answers. Just because a business had implemented one strategy, it does not mean that was the only right strategy direction or that it was even a correct strategic direction to go in. UNFORMATTED ATTACHMENT PREVIEW HBP No. 7924 Quick Case PO ST Should LTTS Charge Forward in India? The Scenario O R In September 2023, Prashant Singh, an investment associate at the hedge fund MMM, received an email from Rahul Khanna, Managing Director at MMM: PY From: Rahul Khanna To: Prashant Singh Re: Looking into LTTS O Hi Prashant. N O T C MMM is evaluating whether to advocate for L&T Technology Services Limited (LTTS) to leverage its eVOLTTS platform (see https://www.ltts.com/industry/transportation/eVOLTTS) by entering the electronic vehicle (EV) segment of the automotive industry. LTTS’s platform enables potential EV manufacturers to build products for the EV market and includes all the major components of EVs, including the battery and battery management, electric motor, charger, and inverter. LTTS could be uniquely positioned for success because it is free of the legacy costs that can keep conventional automobile manufacturers from responding to new opportunities. Please give me your analysis and recommendation for what MMM should do by Friday night. D O Thanks, Rahul Rahul Khanna Managing Director MMM Page 1 of 4 Should LTTS Charge Forward in India? HBR Quick Case As Singh researched this question, he found the following information about the Indian automotive market: First, many customers bought diesel cars to save money, as diesel fuel was subsidized. Although the government had stated plans to ban them soon, this possibility seemed doubtful given the large PO ST established base of vehicles. EV sales in India were forecast to grow from 473,000 units in 2022, 1 or about 2% of the Indian automobile market, 2 to 30% of this market by 2030 with USD $150 billion in revenue. Prospective buyers planned to keep their EVs for five to 10 years. Factors influencing their decisions included an EV’s brand name and its features. Two features that EV buyers apparently focused on were a vehicle’s range—how long could it go before it needed recharging—and how many charging stations they could recharge at. Even though most O R customers would charge their cars at home or at their office, prospective buyers often hesitated to buy EVs because of range anxiety: they worried about running out of charge, unless they saw many charging stations available in daily life. Second, the market for charging EVs was dynamic. The Indian government was offering incentives to PY create a public charging infrastructure. Some manufacturers wanted to customize chargers for their EVs, which added complexity and reduced flexibility to use other charging points. There were independent O charge point operators (CPOs), but they remained unprofitable. Tesla planned to open its supercharger network to other EV car owners, so its projected entry into the C Indian market would increase the number of stations. Reliance BP, a large oil company, intended to establish between 1,400 to 5,500 retail outlets with charging stations by March 2025.3 T Third, Tata Motors had 82% of the Indian EV market. It had launched the Tigor EV, priced at 12.24 lakhs (1 lakh = INR ?1,00,000).4 Tata used inputs like steel, lithium-ion cells, and battery packs, the LandRover, O Jaguar, and Tata brands, and manufacturing facilities from other Tata subsidiaries. N Tata Power helped create a charging infrastructure (with help from Tata Consultancy Services and Tata Elxsi for designing the charging platforms). It had a 50% share of the public charging points (PCPs) and O 40% share in home and fleet charging stations. By September 2022, it had installed 6,500 public chargers. Other current or potential competitors included Mahindra, which entered the market in January 2023.5 It D had 50% and 40% shares in light commercial vehicles and farm equipment and tractors, respectively. By 2027, it expected EVs to make up 20% to 30% of its SUV sales.6 MG Motor India introduced the Comet EV, priced under Rs 10 lakhs (1 lakh = INR ?1,00,000) (USD $1 = INR ?82 approx.). 7 Thirty to 40 additional EVs were scheduled to launch by 2027, including offerings from Volkswagen, Hyundai, Maruti, and possibly Tesla and BYD. Page 2 of 4 Should LTTS Charge Forward in India? HBR Quick Case Finally, most Indian cities had or were building a rail network, besides having bus, train, and taxi networks. Ride sharing services like Uber and Ola were popular, with newer players entering. For travel to further destinations, people preferred trains or airplane services to driving. The government was also building a road network that connected most cities. Additionally, airlines were offering routes at low cost, making Fast Facts: LTTS8 PO ST domestic travel convenient. Company type: Public, traded as NSE: LTTS • Industry: Engineering • Founded: June 14, 2012 in Mumbai, Maharashtra, India • Headquarters: Mumbai, India • Products and services: Engineering solutions (product design, analysis, prototyping, testing), O R • embedded system design, manufacturing engineering, plant and construction engineering, asset information management, and engineering process support Revenue: US $0.990 billion (2023) or INR ?8014 crores (2023) • Key people: Amit Chadha, CEO & Managing Director; S.N. Subrahmanyan, Vice Chairman; and C O A. M. Naik, Founder Chairman PY • The Ask T 1. Is the Indian EV industry attractive? D O N O 2. What should Singh recommend LTTS do? Page 3 of 4 Should LTTS Charge Forward in India? HBR Quick Case —————————————————— 1 Seetharaman G, “Low margins, high stakes: The Tata Power foundation to Tata Group’s electric empire”, The Ken, November 29, 2021, https://the-ken.com/story/tata-power-ev-charging/, accessed September 26, 2023. Sumathi Bala, “Indian automaker Mahindra says competition from Tesla ‘does not faze us’”, CNBC website, August 8, 2023, https://www.cnbc.com/2023/08/09/indian-automaker-mahindra-says-its-unfazed-by-ev-competitors-like-tesla.html, accessed September 26, 2023. PO ST 2 Seetharaman G, “Low margins, high stakes: The Tata Power foundation to Tata Group’s electric empire”, The Ken, November 29, 2021, https://the-ken.com/story/tata-power-ev-charging/, accessed September 26, 2023. 3 “Tata Motors Captures 82% Market Share in Electric 4W Market”, Electric Vehicle Info, May 20, 2022, https://e-vehicleinfo.com/tatamotors-market-share-in-electric-4w-market/, accessed September 26, 2023. 4 Mihir Mishra, “As Mahindra launches its EV, here’s a look at India’s Electric Vehicles space”, The Indian Express website, January 20, 2023, https://indianexpress.com/article/explained/explained-economics/mahindra-launches-ev-india-space-8391464/, accessed September 26, 2023. 5 Sumathi Bala, “Indian automaker Mahindra says competition from Tesla ‘does not faze us’”, CNBC website, August 8, 2023, https://www.cnbc.com/2023/08/09/indian-automaker-mahindra-says-its-unfazed-by-ev-competitors-like-tesla.html, accessed September 26, 2023. 6 “Volkswagen plans to invest in India, manufacture electric vehicles locally: Report”, Business Today website, April 19, 2023, https://www.businesstoday.in/latest/corporate/story/volkswagen-plans-to-invest-in-india-manufacture-electric-vehicles-locally-report-3779782023-04-19?utm_source=topic&utm_medium=topic&utm_campaign=topic, accessed September 26, 2023. Company Profile, L&T Technology Services website, https://www.ltts.com/about-us/company-profile, accessed September 26, 2023. N O T C O PY 8 O R 7 O This Harvard Business Review Quick Case was prepared by Professor Rajiv Agarwal of S.P. Jain Institute of Management & Research. HBR Quick Cases are developed solely as the basis for class discussion. They are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. This publication may not be digitized, D photocopied, or otherwise reproduced, posted, or transmitted without the permission of Harvard Business Publishing. Although based on real industries and despite reference to actual companies and company information, the problem in this Quick Case is fictitious and any resemblance to actual company problems is coincidental. © 2023 Harvard Business School Publishing. All rights reserved. Page 4 of 4 

Description Assignment Purpose Quality discussions and responses contribute to a rich learning community by citing readings, sharing examples, and building on the ideas of others in a collegial manner. This assignment allows students to practice conducting a SWOT analysis. In so doing they take a critical look at their career trajectory. Instructions Using the various analytical tools presented in the reading, begin a personal SWOT (strengths, weaknesses, opportunities, threats) analysis of yourself as it applies to your career. NO references/citations are necessary Organize your post with headings and formatting (as best as possible in a discussion box) Quality posts and responses contribute to a rich learning community by citing readings, sharing examples, and building on the ideas of others in a collegial manner. Initial Post: Initial Post Should be 350-750 words (roughly). Due: By Wednesday at 11:55 ET Reply Posts: Students should reply to at least two classmates furthering the conversation

Description PART V: Sales Proposal - GUIDELINES The purpose of the proposal is to provide students with the opportunity it demonstrate effective written communication skills plus, prepare students for the final role play, The Features/Benefits Presentation, Overcoming Objections & Close Role Play. This assignment is a 3-page report, if it is over 3 pages (4 with a cover page) there will be a 5-point deduction. This is an individual assignment, and students will use the SAME BUYER PROFILE and PRODUCT/SERVICE information that was used for the prior parts of the Sales Project. It will be submitted in Canvas. Sales Proposal Components: • Value Proposition • Features/Benefits Summary • Competitive Advantage • Business Proposal/Proposed Contract Value Proposition - 10 points Objective: identifies how the product will meet the needs of the Buyer and how. Short concise statement on how the product/service can help the prospect’s business. A value proposition is a clear, concise statement (usually 2-4 sentences) of the unique, tangible benefits a customer gains from using your product or service, along with the reason your product or service is superior to available alternatives. The more specific the value proposition, the better. One approach that can work well is to include in the first sentence: For (target customer) who (statement of the need or opportunity), the (product/service name) is a (product/service category) that (statement of benefit). Then the second sentence may include: Unlike (primary competitive alternative), our product or service (statement of primary differentiation). Example: For electronics industry manufacturers who annually experience over $40 billion in losses due to static discharge, the Poly-Tronic Conducive Plastic is a state-of-the-art material that completely and inexpensively eliminates damage from static electricity. Unlike currently used static discharge equipment, our product is an integral part of the electronic assembly that continually drains static charge from the product assembly. Strong value propositions outline the intended results, for example, increased revenue, faster time to market, decreased costs, improved operational efficiency, increased market share, decreased employee turnover, improved customer retention levels, higher inventory turnover, stronger productivity, expanded sales, improved retention rates. Features/Benefits Summary – 15 Points Objective: adequately identifies a unique product/service (Feature) of the product and how will help the Buyer’s business (Benefit) – CLEARLY SHOWS WHAT’S IN IT FOR THE CUSTOMER and HOW IT MEETS THEIR NEEDS. Students are to highlight 5 to 7 features of the products/services being sold AND make sure that the benefits meet the SPECIFIC NEEDS of the buyer. This should be outlined in column formatting so it’s easy to read. In this portion of the proposal students should list the key (most important) features of the product/service. For each feature, identify the benefit that the feature provides to the customer/prospect. The recommended format for this section is 2-columns. The left column having a list of key features and the right column showing corresponding benefits. Keep in mind that the benefits are the most crucial part of this. Also, remember that the benefits refer to those derived by your business for the customer. If a consumer product, is being sold, do not focus on consumer benefits. Instead, focus on the benefits that the reseller gains from buying and carrying the product/service. Competitive Advantage - 15 Points Objective: highlight why the product/service is a superior choice for the buyer rather than its competitors. What distinguishes the product/service/brand from that of competitors? In what ways do you, as a sales person, deliver superior customer value? In this section, students should demonstrate that they know enough about the product/service as well as that of the competition. Students should be able to objectively assess the advantages and disadvantages of their product/service from the perspective of the prospect/customer. While it is important to recognize where the product/service might be at a disadvantage and thus vulnerable, be able to pinpoint the product/service’s superiority in areas relating to the customer’s primary concerns and creating buying urge. Business Proposal/Proposed Contract - 10 points Objective: create a unique proposal of solutions. Provide more than one option, and the figures associated with it; clearly outlining what will it cost and what will it offer. Do the math, make it easy for the client to see what it will cost/save them, creating interest for making a buying decision. This is simply the deal that is being offered to the prospect. The product should be priced realistically based on information from the buyer profile and company information shared in PowerPoints and presentations regarding the product/service. Students should offer at least two buying options. The objective for the business proposal is to show the prospect the added value of your product/service in true financial terms. Note that for any product/service, you may not compete solely based on price!!

Description Assignment Purpose (This assignment gives students the opportunity to work with a key environmental scanning tool, the SWOT Analysis. A SWOT will be used in post-grad careers across various business function. Assignment Instructions Using the various analytical tools presented in the reading, begin a SWOT (strengths, weaknesses, opportunities, threats) analysis to the company that you picked in Week 1. Requirements: 1. Discuss how A SWOT analysis impacts your company’s strategic decisions. 2. Perform ONLY the internal environmental analysis of the SWOT for your selected Week 1 company: the strengths, weaknesses of the company. 2 (a) NOTE: In the internal analysis of the SWOT analysis; assess the functional areas, resources, capabilities. Please be sure to cover the following functional areas in your assessment, as well as any other areas that are Strengths and Weaknesses: Marketing: New product development, integrated marketing planning, marketing communications, and building customer loyalty. Operations: Quality, service, and consistent execution. HR: Hiring, training, developing talent, and performance planning. Avoided law suits and bad PR due to its hiring practices. Is ethical in its HR practices. Executive Leadership: Industry knowledge and experience, vision about where the industry is heading, and strategy execution. Supply Chain Optimization: Strategic sourcing of input, vendor management, integrated IS, and joint forecasting with suppliers. Corporate Responsibility and Ethics: Concern for corporate citizenship and the environment. Present any potential ethical concerns as well. Safety & Quality: How the motorcycle industry is dealing with safety and quality issues. 3. Discuss the resource Based View as it applies to the internal analysis 4. Discuss the VRIO Model as it applies to the internal analysis Due: By Sunday at 11:55 ET

Description Week 4 Discussion 1 Introduction During week 4, you will reflect on how your perspective has changed throughout the MBA program. Initial Post Instructions For your initial post, provide insight as to what has changed for you from the beginning of the MBA program until now. What skills have you developed that you can use in your career and future. Do you feel comfortable taking the risk to change jobs, for example. Provide some examples from your classes that has transformed the way you make decisions. How do you critically think about your personal path? Additionally, how has your leadership skills changed? Discuss industry-specific strategies on what is necessary to become a leader. Secondary Post Instructions Respond to at least two peers. Provide ideas on how to continue to develop professionally and how to connect with others. Connect ways to collaborate with different industries explaining why this is important. Create some ideas on how to network and stay connected with your classmates moving forward. Writing Requirements • In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Week 4, LO 3: Evaluate how your perspective has transformed through your program.

Description Week 4 Discussion 2 Introduction Your second discussion this week surrounds the workplace environment. Initial Post Instructions For your initial post, describe what your perfect workplace looks like and the elements of workplace culture that you deem most important. Discuss why positive environments create happy employees. Include ways a leader can establish job satisfaction. Secondary Post Instructions Respond to at least two of your peers. Evaluate how job satisfaction can impact effectiveness in teams. Challenge some ways leadership can have a negative effect. Writing Requirements • In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Week 4, Weekly LO 1: Analyze what creates job satisfaction and workplace happiness (CLO 1).