Description Unit 3 Project Due Sunday by 11:59pm Points 50 Submitting a text entry box or a file upload Available after Sep 5 at 12am In this project, we'll use our unique IAT random samples to demonstrate what we learned in Unit 3 (Modules 7, 8, 9, & 10). WARNING: Since this project is equivalent to an exam, I will not be able to help you. However, you can still rely on your classmates for help, and I can answer clarification questions. Progress Check Use this activity to assess whether you can: Use appropriate statistical data to describe a distribution. Create an appropriate graph to compare a quantitative variable grouped by a categorical variable. Recognize quartiles as the markers between four equally-sized groups within a distribution of data. Describe the distribution of a quantitative variable grouped by a categorical variable using percentages and descriptions of center and spread to make comparisons. Draw conclusions about the relationship between variables within the context of a given situation. Directions WARNING: The directions for Unit Projects differ from the directions for homework and lab assignments. Use the drop-down menu to learn about the four steps needed to complete this assignment. Four steps to complete the assignment Data From this point forward, all links in this assignment open in a new tab. Login and open StatCrunch (directions). Open your IAT sample data set in StatCrunch (directions). Variables Important: To learn which variables you need to use in this project, open the drop-down menu by selecting the triangle under the title for your chosen data set. Race IAT Variable Descriptions Open for the Race variables Weapons IAT Variable Descriptions Open for the Weapons variables Weight IAT Variable Descriptions Open for the weight variables Prompt (Since this is your first unit project, here's a little hint. The Unit 3 Project is very similar to the “Module 9: Comparing Boxplots Lab” assignment, In fact, every unit project is very similar to at least one - and often more than one - "homework" or "lab" assignment from that unit.) To respond to the following items, use the quantitative variable and just one of the categorical variables listed above. You choose which categorical variable from the list above you want to analyze. Use concepts from Unit 3 to describe the distribution of the quantitative variable grouped by the categorical variable. Then make comparisons and draw conclusions. Make an appropriate graph and provide appropriate numerical summaries. Embed your StatCrunch graph in your response, and be sure to include the Alt Text. Complete each of the following to make the graph more meaningful to the reader. Include a meaningful title above your graph. Underneath your graph, describe the variables represented in the graph. Below your graph, provide a key for the numerical category labels in your graph. Hint: see the category descriptions for your categorical variable in the variable descriptions list for your IAT data set above. Copy and paste the StatCrunch table of numerical summaries into your response. To make it easier for the reader to understand your table, replace any numerical category labels with meaningful words. Hint: see the category descriptions for your categorical variable in the variable descriptions list for your IAT data set above. Choose two or three groups of the categorical variable that are most interesting to compare. Then use percentages and descriptions of center and spread to make comparisons. What do the data suggest? For example, is a particular group from the categorical variable more likely to have a higher/lower IAT score? Use the data to support your answer. Interpret the result in context. Hint: to learn how to interpret the IAT score, see the variable descriptions link for your IAT data set (included in the Variables section above). StatCrunch Directions Here is a PDF document with all StatCrunch directionsLinks to an external site.. Unit 3 Project Discussion Board Use the Unit 3 Project discussion board to ask questions or provide feedback about the project. Content by Cuyamaca College math faculty. Rubric Unit 3 Project Unit 3 Project Criteria Ratings Pts This criterion is linked to a Learning OutcomeQuestion 1: StatCrunchStatCrunch graphs and/or tables are correct and embedded with your work. 10 ptsComplete6 ptsPartial CreditA graph or table is missing/incorrect 0 ptsIncompleteNo StatCrunch information was provided OR all StatCrunch information is incorrect. 10 pts This criterion is linked to a Learning OutcomeQuestion 1: GraphThe graph includes a meaningful title, variable descriptions, and a key for the numerical category labels below the graph. 2 ptsComplete0 ptsIncomplete 2 pts This criterion is linked to a Learning OutcomeQuestion 1: Summary StatisticsNumerical categories were replaces with meaningful words in the table. 3 ptsComplete0 ptsIncomplete 3 pts This criterion is linked to a Learning OutcomeQuestion 2: ComparisonComparison correctly used percentages and descriptions of center and spread to make comparisons; 10 ptsComplete6 ptsPartial Credit 0 ptsIncomplete 10 pts This criterion is linked to a Learning OutcomeQuestion 2: DataComparison correctly used the data to support your answer to the questions “What do the data suggest?” and "Is a particular group from the categorical variable more likely to have a higher/lower IAT score?" 10 ptsComplete6 ptsPartial Credit 0 ptsIncomplete 10 pts This criterion is linked to a Learning OutcomeQuestion 2: ContextThe results were correctly interpreted in context. 10 ptsComplete6 ptsPartial credit 0 ptsIncomplete 10 pts This criterion is linked to a Learning OutcomeSelf-EvaluationThe final draft begins with a self-evaluation of your first draft. The self-evaluation describes how you demonstrated attainment of the learning objectives in the "Progress Check" section of the assignment, OR what you needed to correct in order to demonstrate attainment of the learning objectives. 5 ptsComplete3 ptsPartial CreditThe self-evaluation does not describe how you demonstrated attainment of the learning objectives in the "Progress Check" section of the assignment, or what you needed to correct in order to demonstrate attainment of the learning objectives. 0 ptsIncompleteNo self-evaluation of your first draft is included with your final draft. Or, you did not commit a good-faith effort on your first draft and therefore your self-evaluation is not applicable. 5 pts Total Points: 50
Description Chapter 9 - Assignment (Competitive Review) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. COMPETITIVE REVIEW For this, and the Chapter 10 - Assignment (Build the Website), you've been hired by a new winery to help them build their website (which you'll do in Assignment #2). The first step though is to complete a competitive review. Part of Chapter 9 talks about making sure to evaluate your competitors. This is an important part of being a good marketer and carries over to digital marketing. I want you to search for a “good” winery website and, using this website competitive analysis Download his website competitive analysis, explain why you consider a good example . Please provide a link to the website you are using. Using the same instructions for part 1, find another winery website that you consider "bad" examples and explain why using the same checklist. Please do not format each part as only one paragraph. I'd like to see you format this as more of a checklist with your analysis for each part to make it easier for me to read. Complete your response and engage in the discussion in the following ways: Begin your own thread by selecting the "Reply" button beneath these instructions. Once you have submitted your answer, you can review already submitted answer threads and join the conversation by selecting the "Reply" button beneath your classmates' posts.
Description Chapter 2 - Assignment (Consumer Journey) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. CONSUMER JOURNEY Miro is a cool online tool that helps you create customer journey maps. The use of it, and an example is provided on pages 44 and 45 of your textbook. For this assignment you're going to create a customer journey map for Macomb Community College. While Macomb Community has several different target markets (recent high school graduates, returning to school, job re-training, etc.), for this assignment think of the target market in which you fall. Use your own consumer journey to help you complete this assignment. Since this is a shared document, I want you create your own journey map in the below attached word document which you will attach to this assignment. THEN, I want us to create a shared journey map as a class. Part 1: Using this attached word document Download this attached word documentcreate your own customer journey map including the following: Stage 1 is Pre-purchase ("shopping" for a school) Stage 2 is Purchase (attending school) Stage 3 is Post-Purchase (after you graduate) Using a combination of the sample on page 45, complete the following areas: Actions: What the customer do? What information do they look for? Touchpoints: What part of the service do they interact with? Emotions: How does the customer feel at each stage? Pain points: What frustrates the customer or what issues do they face? Opportunities: What can the college do at each stage to enhance customer relationships? Complete your response and engage in the discussion in the following ways: Begin your own thread by selecting the "Reply" button beneath these instructions. Once you have submitted your answer, you can review already submitted answer threads and join the conversation by selecting the "Reply" button beneath your classmates' posts.
Description Unit 2 Assignment Directions: Marketing Plan Part 1 – Situation Overview and Goal Purpose According to your textbook, “The marketing plan directs and coordinates all company marketing efforts. It is a tangible outcome of a company’s strategic planning process, outlining the company’s ultimate goal and the means by which it aims to achieve this goal (Kotler et al., 2022). To build your marketing plan, you will acquire knowledge of your selected topic through primary and secondary research and convert that knowledge into a cohesive marketing plan. Your marketing plan will demonstrate value to customers and reflect a vision for profitability that encompasses the new realities of today’s dynamic and advancing marketing environment. Each element of the plan will build upon the previous one; utilizing your findings and instructor feedback from earlier submissions, you will edit the previous section to develop a complete marketing plan with an executive summary and collective reference list in the submission of Part 3. Part 1 of your marketing plan evaluates the company and current environment, developing a foundation for the subsequent plan by evaluating the company and current environment. Task Complete Part 1 of your marketing plan In Part 1 of your marketing plan, you will: Review and download the Marketing Plan Template for information on developing the content for your assignment. Refer to the Full Marketing Plan Example for additional guidance. Complete the situation overview for your selected topic. Include the following elements: Situation Overview Environmental Scan Goal/Objectives and Terms Reminder: The template contains the components of the entire marketing plan. This unit only focuses on Part 1. You do not need to add the components for Parts 2 or 3. Format Requirements Format your submission to comply with these requirements: Create your marketing plan in a Microsoft Word document formatted as a professional document. One-inch margins Double spaced 12-point Times New Roman font Follow the basic outline depicted in the Marketing Plan Template. Organize sections using headings and subheadings to improve readability. Include tables, graphs, and figures as appendices. Research and References Requirement All statements of fact must be supported by a credible source, and that source must be cited using in-text citations. See Is My Source Credible? Include a list of your sources. The reference list is required and should appear at the end of each submission and then moved to be combined at the end of Part 3. The references will be on a separate page. As you conduct research for your selected topic, remember to use the UMGC Library research guides and databases, such as ABI/INFORM.
Description Week 1 focuses on choosing a business problem or opportunity for your individual capstone project that you will develop throughout the next seven weeks. For this discussion, you will begin that process by discussing potential challenges you may encounter. Initial Post Instructions For your initial post, create a problem statement that highlights your project. Define your boundaries and expectations. Highlight individual experiences in making complex decisions and how you hope to manage barriers throughout the process. Be sure to include why critical thinking and problem-solving skills are important and some of the skills that you feel are your strengths. Secondary Post Instructions Be sure to respond to at least two of your peers. Ask questions that will help your peers in developing their projects. Use some of your own experiences and ideas. Be as supportive as possible. Writing Requirements • In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Week 1, Weekly LO 3: Discuss the impact of problem-solving on strategic leadership. (CLOs: 2, 3)
Description Chapter 10 - Assignment (Build The Website) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. BUILD THE WEBSITE Now that you’ve completed a competitive review for your client in Chapter 9 - Assignment (Competitive Review) (which means you'll want to complete that first), next you’ll help your client (remember, they are new winery) build their own website. This means you are building a brand new website for your client, not starting with an existing site. Use what you learned from the previous assignment to use the best and avoid the worst. Using this Website Content Checklist Download this Website Content Checklist, describe your new site. This should include a list of main and sub navigation for the site, along with a brief explanation of what would be included on each page (including the homepage). Be sure to explain each section (website tagline, social proof, navigation, etc.) Create a call to action that should be used on the website. Using the Digital Marketing Strategy Framework from Chapter 10, explain how your website helps with each of the 4 steps in the framework. EXTRA CREDIT OPPORTUNITY: I am willing to award 5 extra credit points for any ONE of the below. Homepage Mockup: This does not have to be high tech. I am just looking for a visual of what the homepage of the website would look like. Website Mockup: Using Wordpress.com or Wix.com which allows you to build a free website, put together a mockup of a sample site and sent it to me. Visual website map. You can use Microsoft Word to create a "hierarchy" and show the navigation like the example attached Download the example attached. Complete your response and engage in the discussion in the following ways: Begin your own thread by selecting the "Reply" button beneath these instructions. Once you have submitted your answer, you can review already submitted answer threads and join the conversation by selecting the "Reply" button beneath your classmates' posts
Description Week 1 Assignment – Capstone Proposal Resources Review the Week 6/7 Final Projection and Presentation Overview Document Introduction You will work on your final capstone project and presentation throughout this class. Each week there will be a focus on individual elements required for the final project/presentation. This week, you will select your project and submit it for approval. Activity Instructions This capstone project is intended to provide you with a deliverable (portfolio-type) project that you can potentially implement into your current or future career. You want to choose an organization or company that offers real-world experience using the course learning outcomes from your entire MBA Program. You can use your company or one that you aspire to be involved with in the future. Other options include a non-profit, religious organization, family business, etc. You cannot choose a company you have no access to – such as Apple, Google, etc., unless you are currently employed. The project proposal must be approved in week 1 by the instructor. For your week 1 assignment, submit a Word document that identifies the following: A. Summarize: Choose the Organization. B. Identify a problem, challenge, or opportunity. C. Provide a brief explanation as to why it was selected by listing goals of the project. D. Conclude by crafting a problem statement for approval. • Note – during week 1 and 2 you will do the research into the organization and why the proposal needs solutions and recommendations. This week you are only selecting the option and creating a problem statement. Grading and Assessment: This assignment will earn a grade upon approval of the proposal. Weekly Learning Outcome(s): Week 1, LO 1: Identify goals for capstone experience(CLOs 1,2).
Description Unit 3 Assignment 1 Directions: Analyzing Sustainable Competitive Advantage in Luxury Brands Purpose This assignment helps students practice concise, critical analysis of luxury brand strategies, drawing from executive insights to explore the challenges of sustaining exclusivity in evolving luxury markets. Task Watch the video Breitling Navigating Luxury Market (5-10 minutes) where the company's CEO discusses the brand's strategies, market positioning, and/or vision for sustainability and exclusivity. Take notes on key points the CEO emphasizes, particularly regarding the brand's commitment to maintaining luxury status and competitive advantage. Compose an analysis and evaluation discussing the points indicated below in the Submission details. Submission Analyze the Brand's Strategy (200-250 words) Briefly summarize the executive's main points, focusing on the luxury brand's approach to competitive advantage. Identify specific strategies mentioned, such as exclusivity, heritage, innovation, or digital transformation, and connect them to established marketing concepts. Highlight any unique aspects of the brand's approach that reinforce its luxury positioning in the market. Evaluate Sustainability and Feasibility (200-250 words) Critically evaluate the brand's strategy for its long-term sustainability and feasibility in the luxury market. Discuss potential challenges the brand might face in maintaining this competitive advantage, considering factors such as brand dilution risks, changing consumer values, or competitive pressures. Suggest one additional recommendation that could further strengthen the brand's sustainable competitive advantage, considering current trends like environmental sustainability or exclusive digital experiences. Maximum of 500 words
Description Week 2 will explore the leadership and competitive advantage. Initial Post Instructions Throughout your entire program, there has been an underlying theme surrounding leadership and strategy. For your initial post this week you will analyze the impact of leadership on competitive advantage. Define what competitive advantage is for the specific industry you work in, or alternatively want to explore. Why is it important for success. Secondary Post Instructions Respond to at least two peers. Analyze the different industries represented and define elements that differ. Evaluate ways to distinguish between leadership types and traits and the impact of these styles. Writing Requirements • In addition to one initial post, respond to at least two peers. • Initial Post Length: minimum of 350 words • Secondary Post Length: minimum of 200 words per post • Use APA format for in-text citations and list of references. • Must include at minimum 1 scholarly references that is not the textbook. Tips for Success At the start of our course, it is critical to focus on expectations listed. The minimum at the graduate level will earn an 80% score. An A represents complex analysis and demonstration of understanding. Courses are fast paced and require strong time management skills. Finally, restating readings does not achieve the goal. Instead, you must include scholarly references to illustrate this next level of learning. Weekly Learning Goals: Week 2, Weekly LO 3. Interpret how leadership skills impact effectiveness in developing competitive advantage. (CLOs 2, 3)
Description Chapter 3 - Assignment #1 (Content Marketing) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. CONTENT MARKETING - CLUB WEBSITE For this week's assignments, you're going to start a "College Marketing Club" that you'll use for all assignments. This assignment focuses on the content of the website. Step 1: Using an AI chatbot of your choice (like Gemini or Copilot), ask for help in creating a landing page for a college marketing club website. Using the suggestions from AI, create and attach a word document showing what the homepage of the club's website would look like. I also recommend looking at Figure 3.3 in your text to give you ideas ABOUT what to include. Step 2: Using the content from your textbook, explain how your website homepage you developed in Step 1 provides (or executes) the following: Purpose and goals Audience/Target Market Story/Theme Measurement Call to action(s) Complete your response and engage in the discussion in the following ways: Begin your own thread by selecting the "Reply" button beneath these instructions. Once you have submitted your answer, you can review already submitted answer threads and join the conversation by selecting the "Reply" button beneath your classmates' posts.
