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Part 1: You have been asked to provide an executive marketing plan report to the management team, and Part 2: develop an innovative marketing campaign on the above scenario that includes the following elements:

Pratice E--x-a-m Time: 03/06/2024 11am - 05/06/2024 11am (AWST) Duration : Question structure: The examination will consist of short answer conceptual questions and practical exercises/problem questions. The questions will be comparable to those covered in class; therefore, the best form of revision will be to work through lecture and tutorial questions, exercises and problems. Topic covered: Similar to that screenshot attached

i need 3 slides with a clear and SIMPLE script for each slide so i can present. i am meant to be doing slides on number 3,4 and 5 this assingment is based on Liberty london

Subway’s $5 Footlong campaign is often hailed as one of the most successful marketing promotions in fast-food history. But beneath the surface of $3.8 billion in sales, there were unintended consequences—especially for franchisees. Here's a more detailed look at the results: Revenue: The $5 footlong campaign was incredibly successful, generating $3.8 billion in revenue in the 2008-09 fiscal year alone. Brand Perception: The campaign cemented Subway's image as a low-cost leader, which created both benefits and challenges. Sales Growth: Subway experienced record-breaking growth during the economic downturn, partly due to the $5 footlong deal. Price Increase Backlash: Subway eventually phased out the $5 deal, and the footlongs returned to a $6 price point, which led to customer backlash. Long-term Impact: While the $5 deal was a major success, Subway's long-term financial performance has been mixed, with some reports indicating declining sales and store closures. Legal Issues: Subway also faced lawsuits related to the length and content of its footlongs. Your task is to research, evaluate, and recommend about the following part of the campaign: Legal, Ethical & Strategic Brand Implications : Explain the legal challenges Subway faced (e.g., lawsuits over sandwich size). Discuss brand risks associated with misleading or overly aggressive value promotions. Evaluate how a national campaign affected local store autonomy. Assess how Subway balanced short-term gains with long-term brand equity and legal risks.

Essay Turnitin Weighting: 100% Size or length of assessment: 3,500 Words Important! Failure to comply with the word limit or equivalent will result in penalty. Please refer to your course area in My Studies for guidance. Module learning outcomes being assessed in this assignment: 1. Differentiate between vertical and horizontal comparative analyses, and acknowledge the methodological challenges of both research approaches; 2. Understand the usefulness of the “Cultural Studies” - paradigm for the comparative analysis of international events, festivals and spectacles; 3. Recognize and describe the impact of a variety of socio-economic, political and cultural factors on the production and consumption of international events, festivals and spectacles; 4. Compare and critically evaluate the production and consumption of events (of the same genre) in different socio-economic, political and cultural environments; 5. Assess the impact of the ongoing globalization process on current trends and developments in the international events industry. Assessment Task What are you required to do in this assignment? ASSESSMENT TASK: You are required to submit a 3500-word essay comparing at least two events, festivals or spectacles in different socio-economic, political and cultural settings (Learning Outcomes 1-5) to be submitted via Turnitin, My Studies no later than THURSDAY 22 MAY 2025 by 12noon. ESSAY TITLE: Drawing on the academic literature, choose and critically compare at least two international events, festivals and/or spectacles of the same genre (for example Olympics, World Cups, National Days, the Circus, Carnivals, Pride events, World Fairs, European Capital of Culture, Music Festivals and Concerts, and so on) in different socio-economic, political and cultural settings (Learning Outcomes 1-5). GENERAL GUIDANCE: The essay title asks you to provide a comparative analysis of two international events, festivals and/or spectacles of your choice. They need to be comparable and part of the same events genre. The focus of your comparative analysis should be on one of themes addressed within the module e.g: spread and development, social and cultural change, contestation, socio-economic and cultural impacts, authenticity of cultural practices, politicization, spectacularization, identity discourses. Please note that the aim of all comparative studies is the identification, explanation and critical evaluation of commonalities and differences. Please ensure you adhere to the following submission criteria: 1. Please submit an electronic copy through Turnitin in the module assessment area 2. Essays should be 1.5 spaced 3. Please include the word count at the top of the essay, do not include the bibliography in the word count. Use of Generative AI Important! Please refer to the General Examination and Assessment Regulations (GEAR) policy on your course area in My Studies for full details on the use of AI in assessments. Referencing Style Harvard Referencing – see referencing guide here: www.citethemrightonline.com https://www.law.ox.ac.uk/sites/files/oxlaw/oscola_... Formatting Requirements Arial 11 point 1.5 spacing Harvard Referencing Written in 3rd person.

Marketing Reflection Task: Part 1: Use a script like the one below (please feel free to adapt them) in your favourite LLM: I am an undergraduate student at The University of Queensland completing a (insert degree). I am interested in (put in 3 career interests and why). I am good at (list 3 skills you are already good at) and I also want to develop my skills in (3 skills you want to develop). At university I really want to (add 3 feelings/experiences you want to have at university). Can you please give me 3 pieces of advice about getting the most out of my university experience during my degree. Can you provide a list of 3 potential career paths with associated job outlooks and requirements including examples of real companies that hire in these careers in Australia. Can you provide a SMART goal plan for my next 3 years to enhance my employability and become a well-rounded citizen while at university. Part 2: In a document, please paste the final prompt you used, and the plan the LLM provided you. Answer the following questions. 1. What do you think of the plan the AI provided? 2. Discuss anything in the plan that you are most likely to implement and why (or anything you might discard and why). 3. How do you feel about using AI for coaching purposes? How do you feel about having an AI assistant when you get into the workplace? Our expectation is a one to two paragraph answer for each question.

Pratice E--x-a-m Time: 05/06/2025 9 am - 06/06/2025 9 am (Melbourne time) Duration : Question structure: The examination will consist of short answer conceptual questions and practical exercises/problem questions. The questions will be comparable to those covered in class; therefore, the best form of revision will be to work through lecture and tutorial questions, exercises and problems. Topic covered: Similar to that screenshot attached

The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts. Strategic Marketing Plan Template Use the business you selected in Week 1 and complete the prompts provided for Parts A, B, and C in the weeks they correspond to. Delete the provided prompts from each section when you finish each part. Complete the References section as you progress through Parts A, B, and C. Include your name in the document’s file name when you submit it. Wk 2 - Part A: Environmental Analysis and SWOT Analysis Use the information you researched in your Week 1 assignment for the sections they correspond to in this part. Business Description Describe the business you are designing the plan for. Include the mission statement, vision statement, product line description, and business information (such as the size of the business). Environmental Analysis Analyze the forces that affect the business and marketing efforts. Competitive Forces Analyze the business’s key competitors. You may choose to use a BCG matrix or attribute checklist to compare your selected business against its competitors. Describe any strategic moves the competition has recently made. Estimate the business’s market share. Identify key competitive advantages against your selected business’s competitors. Economic Forces Analyze the economic environment in the areas affecting your selected business. Consider differences within their industry and the economic impact on suppliers. Political Forces Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in a county that would affect your selected business. Legal, Regulatory, and Ethical Issues Analyze the legal, regulatory, and ethical issues that may affect your selected business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail. Technological Forces Analyze whether your selected business will be affected by emerging technologies or trends in hardware and software industries. Social Forces Analyze social trends and how they may affect your selected business. Considerations may include if the business will be affected by demographic trends or a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values. Current Target Markets Define the business’s current target markets. Describe the demographic, geographic region, psychographics, and product usage of these targets. Current Marketing Tactics Review their current marketing tactics. Summarize how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your selected business is a start-up, describe their competitors’ current marketing. SWOT Analysis Assess your selected business’s strengths, weaknesses, opportunities, and threats. Then, evaluate how to address these in your marketing plan. Strengths Assess your selected business’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers. Weaknesses Assess what limits the selected business may have in its current marketing strategy. Consider if the business has a weakness that needs to be addressed through public relations or marketing. Opportunities Assess the opportunities you see based on trends or environmental conditions. Threats Assess the threats or limitations that may interfere with the business’s ability to meet its objectives or interfere with marketing plans. Converting Weaknesses and Threats to Strengths & Converting Strengths to Opportunities Convert weaknesses and threats to strengths; then, convert strengths to opportunities in the marketing plan. Consider the implications for addressing supplier relationships, implementing new technologies, or changing the product line or addressing new markets. Marketing Objectives Establish marketing objectives based on the results from the SWOT analysis. Marketing objectives must align with corporate objectives, modified by the business’s resources. Objectives should include a date for the completion of the objective and the way in which success will be measured. For example: The business will expand its marketing efforts to include a new market segment of 21- to 29-year-olds. This will entail the development of a customized product by June 2024 that will address the specific psychographic and technological needs of this age group. This strategy is expected to attain a 20% growth in overall sales by January 2025. Customer loyalty (i.e., willingness to recommend the product) will increase by 30%.

Attached are the screenshots with the instructions for the assignment including the list of companies that can be used. The assignment should be 2000 words including a powerpoint which covers approximately 8 minutes in real life speaking time including notes per slide for someone who may have to present this. 2000 words PDF + Powerpoint.

The a-s-s-e-s-s-m-e-n-t will Case study analysis Please see the questions shown in the screenshot. I will send you all the info after being hired, eg PPTs, student access etc. Please send a draft in 12hrs -1 day time, day 2, and day 3 as well. + Will need to draft some questions to ask the teacher and revise base on feedback (Send bk ard in 1 day max)