Instructions The final capstone project will require students to develop a marketing plan for the or ...

---

Instructions The final capstone project will require students to develop a marketing plan for the organization selected in week one. The plan will be based on the template in chapter two of the text. Students will gather information from sources related to the company, the industry and academic sources. The finished project will be 10-15 pages and will include all the sections in the template. In this assignment, students will develop the Tactics, Implementation and Controls sectionsReview the template on pages 47 & 48. Gather information from appropriate sourcesWrite the following sections or the Marketing Plan: Tactics Implementation Control Include a title page and reference page in your submission. Criteria Exemplary Accomplished Developing Beginning Content 50 PointsEach required area was addressed completely and thoroughly. 40 PointsEach required area was addressed well. 35 PointsEach required area was addressed but needed more information. 30 PointsSome required areas are missing. Presentation and Structure 25 PointsTemplate guidelines were followed explicitly. Plan looked clean and professional. 22 PointsMost template guidelines were followed. Plan looked clean or professional. 20 PointsSome template guidelines were followed. Plan looked somewhat clean or professional. 15 PointsFew template guidelines were followed. Plan did not look clean or professional. Writing and Mechanics 25 PointsPaper is exceptionally well-written and contains few to no errors. 22 PointsPaper is well-written and contains few to some errors. 20 PointsPaper is somewhat well-written and contains some errors. 15 PointsPaper is not well-written and contains several errors.