For this week's hands-on assignment, you'll be logging into the Worldy/Sustainable Apparel Coalition's "HIGG" index. This is a popular "real world" database that is used in the Fashion Industry to gauge various sustability factors. Since we are discussing materials this week, we'll be using the Materials Sustainability Index (Higg/MSI) part of the database. You'll follow my directions and use my credentials to log in to the free educational version of HIGG (now branded as "Worldly"). Imagine that at your "Company", you've been charged with researching and recommending more sustainable and renewable materials to your design team. Each student should pick ONE material below (please check the DB first and pick one that has been chosen less by other students!), and then two "better" alternatives. Here are the details: Step One: Log into my Wordly/Higg account https://app.worldly.io/user-registration/loginLinks to an external site. username: sspencer@fidm.edu pw: Paris2019! Step Two: Scroll to Right side and Select "Materials Sustainability Index". After you click on it, you will be here: Step Three: Pick one of the textiles or leather/leather alternative materials. In the example below, I've picked "Cotton" (conventional, if it dosen't say 'organic'). Make sure you click on the '+' sign to get a more detailed view. If you don't see the '+' sign on the far right, try reducing your browser view. Ideas for materials to make better (there are more, but these are some to start with - there are about 30 textiles and leathers listed in the MSI) Cotton (conventional) Cotton (organic) - think here about ways to certify your organic cotton. Rayon Polyester Faux or "Vegan" leather (petroleum-based) Lycra Elastane Nylon Cow leather Step Four: Find your chosen material. Take a screenshot of what the MSI says about your chosen material. You will post this to the DB. Make sure to get the detailed view for the five elements that a material is measured on by Higg - Global Warming, EutrophicationLinks to an external site., Water Scarcity, Fossil Fuels/Resource Depletion, and Chemistry: Step Five: Find and Research two other alternatives for your chosen material that have better outputs. For example, lower water scarcity (!). Take a screenshot of these, too to post to the DB: Step Six: Research what the criteria terms at the top mean.For example, some criteria, are 'good' with high numbers; others with low numbers (more common). Step Seven: Log-out of Worldly (important!) Step Eight: Post your original material and two alternatives (3 screenshots) to the DB and explain your findings! NOTE: This is the exact same assignment as your HW, so OK to upload the same thing, but please do not attach a Word file to the DB. More useful information: Higg MSI Glossary of sustainability terms https://howtohigg.org/higg-msi/higg-msi-glossary/Links to an external site. About the Higg Materials Sustainability Index https://howtohigg.org/higg-msi/Links to an external site.
Hide Assignment InformationInstructions Goal of exercise: Fortune 500 is the definitive list of America’s largest companies, ranked by revenue. These companies have the budgets to do incredible and competitive marketing. For this assignment, you will choose a company from the Fortune 500 list. You must ensure this brand is active on at least 2 social platforms, and that they are running ads (see Ad Library) Due: April 16, 2024 Instructions: Research the brand. Review their website and digital platforms, including: Social channels Meta Ad Library (linked above) Search Ads (search for the brand and see if they come up for brand searches, non-brand (by searching relevant keywords), and Shopping ads) Display Ads (sign up for a free account with SimilarWeb) SEO (sign up for a free account with SEMrush or a similar platform) Email marketing (sign up for their email) Analyze their digital presence and look for the principles we have learned so far in class at play Create a slide deck that includes the following. Each item below should be 1-2 slides, with a mix of visuals and text. Text can be paragraphs and/or bullets. Introduce the brand you selected. Explain their history, success, and position in their industry (10 points) Explain what platforms the are active on and what their activity is like on those platforms (20 points) Who might their target audiences be? Give at least 3 examples each of potential customer segments based on the lesson on the 5 types of customer segmentations. (15 points) List out and describe at least 3-6 common themes of their content. These will be recurring themes that you see across their content. Think back to the in-class exercise in week 5 (20 points) Give at least 3 examples of organic content (blogs, social posts, emails, etc.) that you think are great and explain why (15 points) Give at least 3 examples of paid content (social ads, search ads, display ads, etc.) you think are great and explain why (15 points) Describe their influencer/creator/UGC strategy. Who are they working with? How do they align with the brand and their audience? (10 points) Explain how they interact and engage with people on social media, whether through comments or sharing content. Show examples. What does that tell you about their relationships to their customers? (15 points) What could you recommend that they do differently or better? Describe at least 2 things that they could evolve for today’s consumers (20 points) References throughout to class materials (lectures, book, articles) and works cited (10 points.
Write a paper about RECENT marketing techniques and procedures that are utilized to market products. In other words, you will be expected to write an in-depth analysis of the company Nike and its significant RECENT improvements or advancements in its marketing. A significant part of the paper is to be able to show that the marketing advances you discuss in the paper are actually advances and are seen as advances by customers and the industry. Need to see advances in the area of marketing (Product, Price, Promotion, Distribution, Target Marketing, Marketing Research, etc…) that you are researching. Reciting or reprinting definitions should occupy only a small section of your paper. I want the majority of your paper to focus on RECENT ADVANCES in marketing in your chosen organization. Additionally, you must show that the marketing advances you discuss had a positive financial impact on organizational operations, justified through outside sources showing the advances were financial successes. Popular press publications are often the best place to start looking for these types of organizations. Success stories appear daily covering organizations that have risen to the top of their industry based on advances in specific marketing areas.
The purpose of this individual project is to allow you to investigate (research) new and interesting emerging INFORMATION technologies. I suggest that you check out google for new and emerging information technologies. Like this: Googley Thing! There are tons of interesting topics ranging from artificial intelligence (ChatGPT, Self driving cars, etc) to digital currency to automated houses to robots to virtual reality gaming. Once you have chosen a topic, email me (hauserr@ecu.edu) the topic for approval and put MIS3063-PPT Project Topic in the subject line of your email. Once I email you back with my approval, begin collecting information on your topic. Your goal is to create a PowerPoint presentation that you will record audio on to present your topic to the class. While the class will not get the opportunity to see or hear the presentation, you need to present and record as if you were presenting. Many will ask how many slides. The answer is it depends, however, the rule of thumb is that it normally takes 10-15 slides to present a new concept and teach it to someone. So, your presentation should be 13+ slides as a minimum. One slide would be your title, one would be your agenda, the remaining would be the body, and you would end with the references slide(s) which you would not present, but just show. That is 3 slides being the title, agenda, references and 10 being the content. I want you to use PowerPoint and talk while presenting your slides (using the built-in narration tool in PowerPoint). You should have learned that in MIS 2223, but there are a ton of YouTube videos on how to do a talking PowerPoint. Be sure to introduce yourself You should have transitions between slides Do not ramble since it makes the audience believe you do not know what you are talking about Be confident The formatting of your presentation should be the following: Title slide Agenda slide Content slides Conclusion slide References slide(s) (any reference format)
1.Channel Strategy and Analysis, Project Instructions In this module, you delved deeper to understand various retail channels. For this assignment, you will compare and contrast how your selected brand uses each channel to reach different target segments. Select four of the distribution channels that you listed in your assignment in the previous module (Part 1), and conduct research into products, services, prices, and promotions offered on each channel Create a visual presentation, using a visual presentation software, including the following information: channel analysis: Create a table (see below) and complete the required information for each channel. Most visual software gives you the ability to create a table within the software. ChannelsProducts types and assortment: What products are offered in each channel? Think about sizes, colors, etc. Are they the same or different? If different, how so?Services: What services and activities are offered in each channel? Think about repair service, gift-wrapping, free shipping, etc. Prices: Are the prices the same across the channels? Do shipping and taxes change the pricing in different channels? Does the brand offer special promotions in specific channels that change the pricing?Target customer: Based on your research and analysis, do you think each channel caters to the same or to different customers? Describe the customer for each channel briefly, using segmentation terminology.Channel 1 Channel 2 Channel 3 Channel 4 distribution strategy evaluation: Is the brand successful in reaching different target segments through their various channels, in your opinion? Remember to use terminology from the module, and add relevant imagery to demonstrate your opinion. Tools Presentation software (such as Microsoft PowerPoint or Google Slides) 2.What's in Your Pocket? Discussion Do you realize that you are carrying stores with you in your pocket? Check your phone and see if you have any retailers or brand apps you downloaded in your phone. Also look at the social media platforms you use often and share which brands or retailers you are following. Lastly, share the list of retailers or brands you receive emails from on a regular basis. How many did you find? Are you surprised?
1. "What is a target audience? How does a marketer analyze the target audience after identifying it?" 2. "How should a sales manager establish criteria for selecting sales personnel? What do you think are the general characteristics of a good salesperson?"
https://insights.tetakawi.com/manufacturing-in-mex... Read the article linked above Questions: Summarize the article. The article says ““America and China are like a couple that want to get divorced, but can’t afford it,” Harris says. And what would happen if the West got a sudden divorce from China? “It would be two countries jumping off a cliff.: Explain why that is. Cite examples. Why don’t manufacturers use the US instead of Mexico? Historically, in the 1970 and 1980’s the US had similar issues and tensions with Japan. Now with China. Can US/Mexico relations eventually become as bad? Elaborate. How is Mexico overcoming the skilled labor shortage?
In this assignment, students will complete a detailed target market assessment for their case study retailer. There are a few examples of incorporating Target Market descriptions into a case study in your textbook. Based on the index, check out pages 86, 89, 91, 92, 94, 95, 96, 97. 279, 284, 299( I have included a screenshot example ) to see how these case studies included target market information. Research can be gathered from the retailer's website, assessing Instagram posts or other social media especially ones that might include influencers. The retailer's annual report also may provide target market information. You may find target market info on Plunkett Research in the library resources and you can also access Claritas to provide a psychographic description of your target customer although these are zip code based. It is recommended that you identify your target market with a descriptive name that immediately gives an idea of who the customer might be. In some cases there may be more than one dominant target market, so please include more than one if appropriate. The customer/consumer profile assessment/analysis should include: Demographics -fact-based statistical information related to age/generation, gender, profession, income (use $s – not a descriptive word such a middle or upper), education, location of residence, Psychographics - information related to how the customer lives, how they spend their time and money, their activities/hobbies, their attitudes and opinions - their lifestyle qualities Also include the target customer's need for the retailer - frequency of shopping, level of shopping (share of wallet), loyalty, patterns of shopping. Be as descriptive as possible. The assessment/analysis content should be in paragraph format but may also include bullet points. Make sure to include in-text cites for statistics or direct quotes. Please include a works cited.
Introduction For this assignment you will be evaluating the web metrics of two firms of your choosing. The two firms must be similar in nature to analyze. Both should be part of the same industry, sell similar product/service, both must have websites, if they have a physical location – but both brands must have a physical location. The idea is to make sure they are comparing “apples to apples”. This assignment allows students to evaluate the web metrics and strategy of a real company and assess the effectiveness of the firm’s web strategy based on what they’ve learned. Students are also tasked with developing web strategies that would be helpful to the company they evaluate. Directions Web Analytics Marketing Evaluation – You are required to submit a 6-8-page paper of written analysis describing your assessment of a pair of company’s web strategy (additional pages such as cover page, table of contents, works cited, charts, abstract will not count towards page minimum). For this paper you should: Provide an introduction of both firms, the industry in which they operate and describe their target market. Please use Link: (https://www.similarweb.com/) and discuss and compare the website usage and how each firm is using various platforms. (see details below) Evaluate and compare each firms web strategy and make recommendations. Details Visit SimilarWeb.com. No need to sign-up. Type in the website of your chosen company in the top search box “Free Report on Any Website or App”. Visit the actual website of both firms. This will help to seek clues into their web strategy. Analyze Total Visits Are the firms trending upwards? Decreasing? Staying steady? What may attribute to this trend? Which firm is doing better in terms of visits? Why might this be so? What tactics/strategies could both firm institute to increase total visits. Analyze Avg. Visit Duration Which firm is doing better in terms of visit duration? Why might this be so? What tactics/strategies could both firms institute to increase visit duration? Analyze Traffic by countries Besides the United States, is there significant activity in any other country? If so, which country – and why do you think this is so? What could the firm do to increase visits from other countries? Analyze Traffic Sources Which top three sources are creating the most traffic for each firm? Any differences between the firms in terms of their top three? If there is a difference, why do you think so? Is there something different taking place on one website vs the other? Analyze Search Which type of search are each firm depending on most often – Organic or Paid? Are there any correlations (similarities/differences) between the top keywords between Organic and Paid? What could the firms do to increase Search traffic? Analyze Social Which social channels are bringing in the most traffic? Any differences/similarities between the two firms? Why do you think this is so? What could the firms do to increase social visits?
