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I have an essay due on May 7 at 10am British Time, word count 2000 words. I have attached the essay brief as well as the marking criteria. The company that I want you to use for the brief is Nerualink. Please do not use chagpt or plagarised work. If your work is good i will have other projects for you in the near future. Please follow these directions for each section 1. Introduction - No specific academic sources required please provide what the brief is asking for but make sure to use at least three reputable sources from respected websites/ governmental reports/ etc... 2. Market for the Technology - In this section please make sure to use these specific sources/frameworks to prove your point -Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56. https://www.sciencedirect.com/science/article/pii/... - Cohen, B., & Winn, M. I. (2007). Market imperfections, opportunity and sustainable entrepreneurship. Journal of business venturing, 22(1), 29-49 - Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2-3), 354-363. -Acs, Z. J., Braunerhjelm, P., Audretsch, D. B., & Carlsson, B. (2009). The knowledge spillover theory of entrepreneurship. Small business economics, 32, 15-30.  3.Sustainability of the Business Idea - please use these sources to prove your point -  -Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56. https://www.sciencedirect.com/science/article/pii/... (sustainable business model archetypes) - UN Sustainable develepment goals https://sdgs.un.org/goals - Boons and Ludeke Freund (2013) https://www.sciencedirect.com/science/article/abs/... 4. Conclusions, just do as brief tells you

using these suggestions edit the paper and make it sound cohesive, add on anything that needs to be added on using the info from the paper. " An effective title gives a general idea of what the project is about; make people curious about the project and prompt you to read more and to participate in it; and be memorable. This can be further revised in the next project paper. • Do proofreading/punctuation check throughout the entire paper. • You may want to utilize subheadings to divide your content into different, meaningful sections. • Company background section: o You may consider adding a brand-product matrix (in the Appendix) that focuses on the overview of activities for each brand and helps businesses to assess what type of product category is available for consumers at the moment. Visual aids make a difference. • Marketing problem section: This section is a bit too factual. It would be great if you can not only gather some factual information, but also present arguments and make analyses (based upon those facts). So, what are the marketing problems to be addressed? Can you break down this section into subsections, and point each problem out in the subtitle clearly and concisely? Subsequently, you can further explain the reasons why each is a major marketing problem. • Research questions section: o Your research questions should be aligned with (i.e., consistent with) the marketing problems you have identified in the previous section. That means, the paper should speak with one single voice. Please double check. o Can you break down this section into several subsections (with a clear subheading) with each addressing one research question along with the justification of your choice? " " Hypothesis Section: • In a research paper, it is crucial for proposed hypotheses to align well with the previously stated research questions. Put simply, each hypothesis should aim to address a specific research question. Please double-check for consistency. • Your proposed hypotheses are currently buried within the paragraphs, making it unclear how many hypotheses you are proposing and the specifics of each. Please explicitly and formally state each hypothesis. A hypothesis is a testable statement about the relationship between two (or more) variables, serving as a potential answer to the research question you previously posed. • If you have multiple hypotheses, you may want to label them numerically such as: Hypothesis 1: (add hypothesis statement here)… … Hypothesis 2: (add hypothesis statement here)… …… … Hypothesis 3: (add hypothesis statement here)… …… … • While formulating each hypothesis, you will need to provide a justification (i.e., supporting evidence) for it. This justification can come in a paragraph format above or below each hypothesis. Survey Section: • Adjust order of questions. Make sure you ask your most important questions first. Let me explain this in detail in the forthcoming progress meeting. • Open-ended questions are challenging to analyze. Consider converting them into interval-scale questions. • You may want to change some of your dichotomous (yes or no) questions and multiple-choice questions to interval scale questions. • If possible, you may want to design interval scales (e.g., Likert scale questions) which can help you test your hypotheses quantitatively. Multiple-choice or open-ended questions are not useful if you want to conduct quantitative statistical tests. I will provide detailed guidance on how to do so during our progress meeting." Company background ??Marketing problem Research questions Research hypotheses Research design and data collection Data analysis and results Final marketing recommendations References ??Appendices

Choose a brand that aligns with your interests and potential target audience. Ensure the brand has an online presence and social media accounts. Conduct a comprehensive analysis of the brand's target audience, competitors, industry trends, and social media landscape. Identify key demographic information, consumer preferences, and popular platforms. This step requires a lot of research. Social Media Audit: Evaluate the brand's existing social media presence and performance. Assess the strengths, weaknesses, opportunities, and threats of the current strategy. Identify areas for improvement and growth. Define specific and measurable goals that align with the brand's overall marketing objectives. Examples include increasing brand awareness, expanding the social media following, driving website traffic, or improving customer engagement metrics. Content Strategy: Develop a content strategy that resonates with the target audience and aligns with the brand's image and values. Determine the types of content (text, images, videos, etc.) that will be created and establish a consistent tone and style. Platform Selection: Based on the target audience and research, select the most suitable social media platforms for the brand. Consider factors such as platform demographics, user behavior, and the brand's objectives. Content Creation and Scheduling: Create engaging and compelling content that aligns with the content strategy. Develop a content calendar and schedule posts to ensure consistent and timely delivery. Just design the strategy. Do not post what you make. We do not want to work for the brand free of charge. Community Engagement: Implement tactics to foster community engagement, such as responding to comments and messages, initiating conversations, hosting contests or giveaways, and collaborating with influencers or brand advocates. Performance Tracking and Analysis: Monitor social media metrics and track the performance of the implemented strategies. Analyze engagement rates, follower growth, website traffic, conversions, and other relevant metrics. Identify successful tactics and areas for improvement. Reporting and Recommendations: Create a comprehensive report summarizing the project's results and insights gained. Provide recommendations for optimizing the social media strategy based on the data analysis. Remember to document each step of the project thoroughly, including research findings, content created, social media metrics, and any notable observations or challenges faced during the implementation process.

For your final project, you will record a five minute pitch of your business idea. You may either pretend that you are pitching to ask for funding or pitching to get someone to join your founding team. I would recommend using some type of visual aid, like a PowerPoint slide deck, but you are welcome to be creative with that (i.e. have a "prototype", draw on a whiteboard, use another presentation software, etc.). Like the elevator pitch assignment, this project requires you to present a lot of information in a short amount of time, so you will need to be at or near the 5 minute mark (you will lose points for being under 4 minutes or over 6 minutes). You will probably have to practice a few times to be able to explain your idea clearly, while still leaving plenty of time to talk about your market research and profit potential (if you have found that your idea won't make money, you may want to go the route of pitching to a potential founding team member, where you hope that they can help you achieve profitability).  In your pitch you should address the following (assessment form): Product or service being offered is clearly and plainly stated. (20 points) Use of a prototype (sketch, demo, etc.) is encouraged to help support this part of your presentation. Customers are clearly defined and reachable (20 points) Customers are those who purchase your offering. Customers may or may not be the same as your end users; if the customer and end user are different people, be sure to show that you understand both. Who are/who will be your customers? (segments and personas) How will you reach them? (awareness) Why will they choose to purchase your offering? Once they decide to purchase, how will you deliver your offering to them? The offering/product/service solves a real problem in a significant way. The offering is distinctive/unique. (20 points) What is the unique value proposition of your offering? What customer pains are alleviated, and what are the customer gains if they adopt your offering? Why you? (20 points) Founders possess the knowledge, skills and relevant experience to make and deliver the offering There is clear differentiation from competition. (20 points) Who are your competitors?   If there are none, that's either a red flag that this opportunity may not be as attractive as you think it is, OR that you haven't done sufficient research yet to identify the competition. At minimum, consider the competition of the status quo/doing nothing. Point of distinction is recognizable to the customer and is superior to substitutes/alternatives Revenue model and cost structure (20 points) You don't need to (and in most cases can't and shouldn't) develop detailed five year financial projections. You SHOULD demonstrate a viable path to profitability,   a clear and understandable path to capturing the value you create for your customers, an understanding of the unit economics of your offering (marginal cost to produce or deliver your offering, and the price you would be able to reasonably charge for it. Presentation quality (30 points) The presentation is professional, clear, well organized, and clearly communicated in both written and verbal forms

INSTRUCTIONS: The HW includes 3 questions, which covers topics in conjoint analysis, customer segmentation, and search engine advertising.  The total point of this exam is 50.    Please print the answers clearly and have the important SPSS output tables included. On the SPSS analysis wise, only the last question in the packet requires some basic data analysis (e.g., frequency or descriptive analysis).  For SPSS output submission, only include supporting output tables would be sufficient. On the file submission wise, answers and SPSS tables can be submitted as two separate documents or in a combined document format.  Please note that missing SPSS tables in the submission may lead to point reduction during the grading process. The dataset for answering the 3nd question is “takehome_hw2.sav”

Develop Experiential Advertising Concept and provide a PowerPoint Presentation Each student will take the product they chose for Assignment #7 and will use the Big idea advertising concept that you developed to create an experiential campaign/event concept that has the potential for WOM, publicity and to go viral. Develop an on-line or in-person event that epitomizes your brand and creates excitement, for your target, to purchase. This can be a pop-up event, Instagram promotion, Facebook live event, or a major national publicity stunt. Use your imagination, link to your brand idea and your audience and capture their imagination and interest in your product. Provide conclusion - Explain rationale for the overall campaign, creative direction and concept for these various ads. Which best practices did you employ? How are these ads are integrated and express the same idea, why is it the best copy to reach target (how does it speak to them)? what is key benefit that you chose to emphasize and why? Finally, how does it capture attention and imagination through copy and visual. Ads should be a continuation of the original campaign you created for one of the following products used for last assignment. 1. Gorilla Bow Portable Home Gym Resistance Bands 2. Ember Temperature Control Smart Mug 3. Rocketbook Everlast Reusable Smart Notebook 4. Amazon Kindle Oasis 5. Philips Wake-UP Light Alarm Clock with Colored Sunrise Simulation

This is a product development group project for our marketing class. My assigned portions are just the "Marketing/Communications Objectives," but everyone of us has our own. Please carefully read the instructions document; there are particular instructions for every part. Working on caffeine pouches was our choice. I have also included a document under "Simply Analytics HW" that outlines the general work our group will be doing and some preliminary data we obtained with SIMPLY ANALYTICS. Please check that as well, and start the process with some information from there if necessary. You can view sample work from prior groups in the other attached ppt folders for reference. You can use your own PowerPoint slides, so I can just include it into the slides for my group. 

Question 1: What Are Your Favorite Channels to Communicate with Brands and for Fashion? 1. Share how you get fashion news or style trend information: - What magazines or websites/blogs do you read? - How many social media channels you use every day? Which ones? - Do you watch TV or streaming services? If so, what channels? - Where do you see fashion advertising? 2. Share the go-to channels you use frequently, and what kinds of fashion or fashion brand related information you receive and share. Question 2: Promotion Mix Instructions In this module, you examined how businesses communicate with their customers by building a strategic promotional mix. The right mix reaches the customer through a variety of channels and media, leaving a memorable impression on the consumers’ minds. In this assignment, you will examine your brand's current promotion mix, by analyzing what tools and channels the brand uses to communicate. Based on the promotion mix you reviewed in this module, you will conduct research to discover the promotional tools that make up the promotion mix of your brand. Create a visual presentation, using a visual presentation software, including the following information: advertising: Does the brand use advertising? Find three to four visual examples of advertising, and list the media used (for example, newspapers, magazines, billboards, search engine ads, etc.). public relations: Does the brand have a PR program? Find three to four visual examples of PR, and list the PR types (for example, supporting good causes, celebrity relationships, mentions in the press, special events, etc.). direct marketing: Does the brand conduct direct marketing? Find two to three visual examples of direct marketing, and list the types (for example, email newsletters, mailed catalogs, and postcards). personal selling: Does the brand focus on personal selling? Are they known for customer service and personal styling? Do they offer help to customers on the phone and via chat on their websites? Find a few visual examples, if possible. sales promotions: Does the brand offer sales promotions? Find three to four visual examples of sales promotions (for example, sale and discount announcements, special offers, etc.). content marketing: Does the brand create content for social media platforms? Find three to four visual examples of content marketing, and list the platforms used (for example, Instagram, YouTube, TikTok, etc.). promotion mix evaluation: Is the promotion mix successful in communicating with their target segments, in your opinion? Remember to use terminology from the module, and add relevant imagery to demonstrate your opinion. Purpose To examine a brand's distribution and channel strategy and evaluate how they are selected for the types of products and target customers.

You are required to develop a website prototype for a business of your choosing as part of your digital marketing strategy. You should pay attention to the purpose of the website and its target audience(s).You are further required to write a report that:  justifies the design of the website in terms of usability (navigation) critically examines two digital marketing tools/techniques and their integration with the website. recommends metrics and analytical software to measure the effectiveness of the digital tools selected The format of the assignment should be in a report format and so should include a cover page, contents page, an introduction, main body, conclusion and appendix. The introduction should set out the scope of the report, an overview of the new business, target market and purpose of website.You should include a working URL in the introduction. Working URL (of the website you personally created in Weebly) – this is essential

Write a paper in Word on Implementation Best Practices. You are the marketing manager of a company you select (real or  imagined).  The president of the company has asked for a briefing on key  considerations for the planned implementation of a new CRM. Identify and describe an implementation plan and change management best practices. See Figure 14.1 on page 397 in the text. Use proper formatting (title page, double space, references and citations) and include at least two external references.